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How We Delivered a Premium, High-Touch In-Store Experience for a Father's Day Campaign
Manage episode 508499392 series 1495422
Content provided by The Experience Is Personal Podcast and Mark D. Flores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Experience Is Personal Podcast and Mark D. Flores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Father’s Day in-store campaign across three states, where personalised calligraphy gift tags elevated a premium product and created meaningful customer connections. Twelve calligraphers hand-lettered tags designed by the client, while branded tables, banners, and displays enhanced the visual appeal of the activation. Guests could choose personalised tags or select from generic options, ensuring every shopper left with a thoughtful touch that reinforced the brand’s luxury positioning. Tune in to discover how high-touch, on-site personalisation can enhance engagement, strengthen brand perception, and create memorable, emotional experiences for customers—no matter the location. 🎧 Download our free Event Bundle: kimlligraphy.au/free-event-bundle-kimlligraphy
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12 episodes
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Manage episode 508499392 series 1495422
Content provided by The Experience Is Personal Podcast and Mark D. Flores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Experience Is Personal Podcast and Mark D. Flores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Father’s Day in-store campaign across three states, where personalised calligraphy gift tags elevated a premium product and created meaningful customer connections. Twelve calligraphers hand-lettered tags designed by the client, while branded tables, banners, and displays enhanced the visual appeal of the activation. Guests could choose personalised tags or select from generic options, ensuring every shopper left with a thoughtful touch that reinforced the brand’s luxury positioning. Tune in to discover how high-touch, on-site personalisation can enhance engagement, strengthen brand perception, and create memorable, emotional experiences for customers—no matter the location. 🎧 Download our free Event Bundle: kimlligraphy.au/free-event-bundle-kimlligraphy
…
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12 episodes
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Similar to The Experience Is Personal Podcast
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k286
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
Your online home for leadership lessons for both the church and the workplace.
…
continue reading
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