Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.
…
continue reading
Tom Reber Podcasts
Welcome to Landscape Marketing Secrets, where we delve into the world of Landscape marketing. Visit our website at mypondtent.com to sign up for our weekly tips and get more information on our Landscape Marketint services.
…
continue reading
1
The Roofing Operating System Podcast: America’s Top-Rated Podcast for Roofing Software & Scalable Growth
Nick Peret
The Roofing Operating System Podcast is the definitive podcast for growth-driven roofing contractors ready to ditch the guesswork and build a scalable, software-powered business. Hosted by Nick Peret, founder of Better Boss and creator of BetterBossOS™, this show gives you a front-row seat to the systems, automations, and AI tools behind the fastest-growing roofing companies in the country.
…
continue reading
Want to get better at running your service business every single day? Tune into "The Service Hub" a podcast hosted by Trevor Hanson and Parker Williams. The two interview service business owners at all stages of their career from bootstrapping to acquisition. These owners share the experiences and insight you'll need to crush your goals and take your own business to the next level.
…
continue reading
Most contractors treat their team like a revolving door because they refuse to build a foundation of safety and standards. Tim and Derek break down why your "shit show" operation is scaring off good talent and how an employee handbook is actually your best leadership weapon. If you're tired of being a "fog the mirror" recruiter, it’s time to stop m…
…
continue reading
1
TCF1086: The Wasted Years (The High Cost of Tolerating Chaos)
11:39
11:39
Play later
Play later
Lists
Like
Liked
11:39Most contractors don’t fail because they’re lazy. They fail because they quietly drift and tolerate chaos. In this episode, Tom breaks down the 5-step checklist to ensure 2026 isn't just a repeat of the stress and "should've been further along" bullshit of last year. From deciding your profit numbers to enforcing non-negotiable standards, it’s time…
…
continue reading
1
TCF1085: Gift Yourself a Business, Not a Hobby
21:22
21:22
Play later
Play later
Lists
Like
Liked
21:22You repeated the same year 19 times because you were afraid of your numbers. In this episode, Tim and Derek break down why "feeling" like you’re doing okay is a trap that keeps you stuck in a hobby instead of a business. Learn how tracking your daily operating expenses and job costing isn't just about math, it’s about the confidence to charge what …
…
continue reading
1
TCF1084: Calm Leadership Beats Frantic Hustle
7:22
7:22
Play later
Play later
Lists
Like
Liked
7:22Most contractors are low-key freaking out right now because they’ve got zero control over what’s coming next. In this episode, Tom breaks down how living in uncertainty is bleeding your business dry — and how real numbers give you your backbone back. You’ll learn the only three things you actually control in this game: your cash, your inputs, and y…
…
continue reading
You hit the million-dollar mark. You went viral on the internet. You think you’re a big deal now?Check your ego at the door. It’s lying to you. Revenue doesn't mean crap if you’re a toxic boss. If you treat your team and your clients like garbage, you aren't a pro. You’re a liability. On the show today, Tim and Derek are calling you out. They’re br…
…
continue reading
1
TCF1082: Your Financial Playbook is Broken with Eric Fortenberry from JobTread
46:10
46:10
Play later
Play later
Lists
Like
Liked
46:10You're wondering why you're not more profitable? It's not just a mindset problem; you're running the wrong damn plays. Tom sits down with Eric Fortenberry, CEO of JobTread, to lay out the contractor business playbook —starting with the non-negotiable step of defining a specific mission and vision. Then, they break down why delaying your first hire …
…
continue reading
You're looking at the schedule and there’s a gap. The crew is looking at you, wondering: What do we do now? Most contractors panic and start trading dollars for hours, clinging to the rat race. That stops here. Tim and Derek break down why an off-season isn't a crisis, but an opportunity to build a war chest and solidify trust with your team. If yo…
…
continue reading
1
TCF1080: Your Lack of Discipline is Killing Your Business
24:09
24:09
Play later
Play later
Lists
Like
Liked
24:09You don't have an income problem, you have an identity problem. Stop seeing yourself as a struggling tradesman and start acting like the million-dollar CEO you need to become. In this episode, Tom breaks down the hard truth: you don’t rise to your goals, you fall to your identity. He shows you how your current beliefs were formed, the three massive…
…
continue reading
1
TCF1079: When You Have Everything, You Have Nothing
16:30
16:30
Play later
Play later
Lists
Like
Liked
16:30Your bank account is a direct reflection of the value you’re bringing—but what if you have the money and still feel empty? This week, we tear down the lie that money solves your purpose problem. We dig into why contractors who chase the "end game" of wealth wind up struggling more than the guy fighting for his first profitable job. The struggle isn…
…
continue reading
1
TCF1078: Why Smart Contractors Still Fail at Scale
24:04
24:04
Play later
Play later
Lists
Like
Liked
24:04What’s keeping your business from breaking the next revenue ceiling? It’s not your team, your leads, or even your systems — it’s clarity. In this raw and insightful episode, Derek Johnson and Tim Cutroni talk about how laser focus can completely transform your business. Derek shares the story of how a simple walk turned into a $1M plan for his main…
…
continue reading
1
TCF1077: This Is Separation Season. Not Vacation
12:32
12:32
Play later
Play later
Lists
Like
Liked
12:32You're clinging to the lie that your business has to slow down for the holidays. That's self-talk bullshit. While your competition is pulling back on ads, letting the team coast, and drinking eggnog, you're being handed the biggest opportunity of the year: Separation Season. Tom Reber breaks down the four pillars you must execute right now—Marketin…
…
continue reading
When you stop doing the little things that built your business — the follow-ups, the calls, the care — you start losing trust. In this raw conversation, Tim and Derek break down why coasting kills both relationships and client retention. They talk about why every service visit is an audition for the next one, and why “dating your customers” is the …
…
continue reading
1
TCF1075: I'm GIVING You the Code to Crack $1 Million
5:07
5:07
Play later
Play later
Lists
Like
Liked
5:07The path to stacking cash and getting your life back is right here: https://thecontractorfight.com/code You're grinding your ass off and you're still stuck under a million bucks. Let me shoot you straight: it’s not your skill, it’s not the market—it’s a broken code you haven't fixed yet. In this short course, I’m giving you the five core lessons to…
…
continue reading
1
TCF1074: Your Crew Doesn't Know What You Stand For (And It's Costing You)
21:10
21:10
Play later
Play later
Lists
Like
Liked
21:10You think your crew knows your standards? You’re dead wrong, and it’s costing you profit and headaches. Stop being a vague, nebulous leader who makes assumptions. Your team, your tribe, needs to understand the direction and the non-negotiable values that drive your business. Tim and Derek break down why you need to stop letting your employees guess…
…
continue reading
1
TCF1073: Stop Being Your Town's Best Kept Secret with Joey Yak
7:33
7:33
Play later
Play later
Lists
Like
Liked
7:33You don't have a marketing problem. You have an attention problem. Period. It's time to stop thinking your quality work is enough - the best contractor doesn't win, the best known one does. Joey Yak of Content 4 Contractors breaks down the mindset you need to dominate your local market with video, including his "Zone Method" (Personal, Experience, …
…
continue reading
You're talking about scaling but all you've got is chaos—and you’re afraid to admit it. Derek Johnson and Tim Cutroni get real on Standard Operating Procedures (SOPs): the secret weapon that makes your company sellable and non-owner-dependent. They break down why just talking about draws and deposits is costing you cash, and how to start building y…
…
continue reading
1
TCF1071: The Truth: You’re 20% Too Cheap (Raise Prices Today)
7:33
7:33
Play later
Play later
Lists
Like
Liked
7:33You’re busting your ass every day, but your bank account doesn’t show it. Here’s the hard truth: you don’t need more jobs to make more money. You need discipline. You need to take control of your numbers. Stop playing contractor charity work. Know your gross profit. Cut the fat. Eliminate the waste that’s bleeding your business dry. Your bank accou…
…
continue reading
1
TCF1070: The Real Cost of Poor Communication
16:07
16:07
Play later
Play later
Lists
Like
Liked
16:07☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward. → Book here: https://go.thecontractorfight.com/15min-free-call You thought your communication was bulletproof, but your customers are walking away because of it. If 90% of medical lawsuits are from bad communication, what’s it costing your contracting busi…
…
continue reading
1
TCF1069: Your Sales Problem Isn't Leads. It's THIS.
7:53
7:53
Play later
Play later
Lists
Like
Liked
7:53Book your free 15-minute Growth Call → https://go.thecontractorfight.com/15min-free-call You don’t have a leads problem. You have a you problem. ============================================================ You’ve heard me talk about Shin-Fu. You know the system. But you’re still not using it. Still letting tire-kickers steal your time? That’s not a…
…
continue reading
1
#48 - How Contractors Hit 50% Profit Margins | Tom Reber Sales Process Revealed
1:04:17
1:04:17
Play later
Play later
Lists
Like
Liked
1:04:17Tom Reber, founder of @contractorfighttv , breaks down the exact sales system that helps contractors achieve 50% gross profit margins while working LESS. Learn the pre-qualification process that eliminates tire-kickers, the mindset shifts that separate 6-figure from 7-figure contractors, and why role-playing is the secret weapon nobody talks abou…
…
continue reading
1
TCF1068: Contractors: You’re Talking to the Wrong Person
16:09
16:09
Play later
Play later
Lists
Like
Liked
16:09Who’s really making the buying decision? Spoiler: it’s not always the one you think. In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real…
…
continue reading
1
TCF1067: Cashflow Survival Guide for Contractors with Kortney B. Farhat
46:14
46:14
Play later
Play later
Lists
Like
Liked
46:14Book a free 15-minute Growth Call here: https://go.thecontractorfight.com/15min-free-call When the government shuts down and projects freeze, how do you keep your business alive? Tom sits down with Kortney B. Farhat, a veteran in contracting and finance, to talk about how to stay in control when the economy gets messy. From cashflow survival tactic…
…
continue reading
1
TCF1066: The Consultation Playbook (Stop Losing Jobs Before You Even Start)
32:54
32:54
Play later
Play later
Lists
Like
Liked
32:54Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-call Contractors, listen up: consultations are where you win or lose the job. In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You’ll hear: Why communication and pr…
…
continue reading
1
TCF1065: The Wolf That Bled Out - Marketing Truths with Joshua T. Osborne
1:08:12
1:08:12
Play later
Play later
Lists
Like
Liked
1:08:12Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/ Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different. Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar…
…
continue reading
Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That’s not how you grow. In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense. You’ll learn how to position your business for…
…
continue reading
1
TCF1063: How to Handle Tough Client Conversations Like a Pro
30:54
30:54
Play later
Play later
Lists
Like
Liked
30:54Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call In this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations. From clients who won’t stop talking, to shady “horse trading” on invoices, to guys who invade your per…
…
continue reading
1
TCF1062: Fill Your Pipeline with Better Jobs with Adam McChesney
47:56
47:56
Play later
Play later
Lists
Like
Liked
47:56Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call Today Tom sits down with Adam McChesney of Builders of Authority — a guy who knows how to get contractors more (and better) leads without flushing money down the toilet. Adam shares straight talk on: ✅ Why most contractors waste money on the wrong marketing ✅ How to generat…
…
continue reading
1
TCF1061: Consistency Beats Motivation Every Time
10:26
10:26
Play later
Play later
Lists
Like
Liked
10:26Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call Most contractors don’t fail because of lack of skill — they fail because they can’t stay consistent. In this episode, Derek Johnson and Tim Cutroni break down why motivation fades, why discipline wins, and how building consistent habits in business, health, and life will se…
…
continue reading
1
TCF1059: The Hard Truth About Robbing Peter to Pay Paul
8:28
8:28
Play later
Play later
Lists
Like
Liked
8:28Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call Robbing Peter to pay Paul isn’t growth — it’s chaos. If you’re constantly sweating payroll, floating deposits, and juggling jobs just to cover expenses, you’re not building a business… you’re gambling with your future. In this episode, Tom exposes the ugly truth behind why …
…
continue reading
1
TCF1059: How to Screw Up, Get Better, and Keep Fighting
13:43
13:43
Play later
Play later
Lists
Like
Liked
13:43Business isn’t about being perfect. It’s about showing up, screwing up, and learning fast. In this raw episode, Derek and Tim share a hilarious (and humbling) story about being “set up” at an event — and how that ties into the lessons every contractor needs to learn: Why perfection is the enemy of progress How to keep showing up when you feel embar…
…
continue reading
1
TCF1060: Why Your Money Fear is Killing Your Business
19:27
19:27
Play later
Play later
Lists
Like
Liked
19:27Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call Most contractors tiptoe around money, and it’s killing their profits. In this episode, Derek Johnson and Tim Cutroni rip the curtain back on why talking openly about money is the #1 skill you need if you want to stop financing your client’s projects. They share raw stories …
…
continue reading
1
#47 - Roofing Growth Hacks: Reviews, AI & Balance (w/ Indy Roof)
37:28
37:28
Play later
Play later
Lists
Like
Liked
37:28🔥 Want to grow a roofing company without losing your mind (or your family)? Aaron Christy from Indy Roof & Restoration shares how reviews, culture, consistency, and AI can change the game in 2025. 👉 Roofing Profit Engine Promo → https://mybetterboss.ai/roofing-profit-engine-promotion/ 👉 Indy Roof & Restoration → https://www.indyroofandrestoration.c…
…
continue reading
1
TCF1057: From Broke Musicians to $655K Contractors with Ben & Amy Wright
38:57
38:57
Play later
Play later
Lists
Like
Liked
38:57Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call Today on the show, Tom sits down with Ben and Amy Wright — Nashville-based contractors who went from touring musicians making $40K a year to running a thriving construction company doing over $655,000 YTD. They talk about: The shift from “broke band mindset” to building rea…
…
continue reading
The Lull is Real. Don’t Panic. In this episode, Derek and Tim dive into the seasonal slowdown that every contractor faces. When the phones stop ringing as much and it feels like all you’re hearing is “no,” it’s easy to think you’re doing something wrong. But here’s the truth: this is a normal cycle. Kids go back to school, families finish summer va…
…
continue reading
1
#46 - Roofing SEO Is Dead? Do THIS in 2025 (w/ Michael Stearns)
48:46
48:46
Play later
Play later
Lists
Like
Liked
48:46🔥 “Roofing SEO is dead?” Not if you do THIS. Raise your floor with brand, AI that actually indexes, irresistible offers, and a **one-best** financing pitch that closes. 👉 Work with Ascend: https://ascenddigitalexperts.com/ 👉 Roofing Profit Engine Promo: https://mybetterboss.ai/roofing-profit-engine-promotion/ 🎙️ Guest: Michael Stearns (Ascend Digit…
…
continue reading
1
TCF1055: Why Contractors Waste Thousands on Marketing
10:39
10:39
Play later
Play later
Lists
Like
Liked
10:39Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call Most contractors are wasting thousands on marketing that doesn’t make them a dime. Why? Because they don’t track their Customer Acquisition Cost (CAC). In this episode, Tom breaks down: - The formula to calculate your CAC - Why “busy but broke” means your CAC is too high - …
…
continue reading
In this episode, Tim and Derek dive deep into the uncomfortable moments that test contractors daily—both in business and life. From tech frustrations to difficult sales conversations, they highlight how discomfort is a necessary catalyst for growth and success. If you’re stuck in a rut, it’s likely because you’re avoiding the uncomfortable steps th…
…
continue reading
1
TCF1053: Marketing Roast: Truck Wraps on Trial
20:37
20:37
Play later
Play later
Lists
Like
Liked
20:37In this episode of The Contractor Fight, Tom breaks down real contractor truck wraps submitted by fighters just like you. He exposes the good, the bad, and the downright embarrassing mistakes contractors make when they slap their name on a vehicle. You’ll hear: Why your truck is a moving billboard (and how most of you waste it) Tom’s 5-point checkl…
…
continue reading
1
#45 - FORTIFIED Roofing = More Sales | IBHS
32:13
32:13
Play later
Play later
Lists
Like
Liked
32:13🎉 Close More Roofing Jobs With Storm-Proof Builds 🚀 LIMITED: Get RoofGPT™ FREE for Life — Ends Sept 5! 👉 https://roofgpt.mybetterboss.ai/ ✅ Normally $4,997/year — Now FREE for 100 roofers 💥 One roofer closed $45K in week one using RoofGPT™ In this 🔥 episode of the Roofing Operation System podcast by Better Boss, we’re joined by Rachael Gauthier of …
…
continue reading
Tim and Derek dive into a real-world sales story that illustrates the power of connection, emotional intelligence, and proper communication. Tim shares how a routine consultation for pond maintenance turned into an unforgettable sales experience—one that highlights the importance of trust, empathy, and being fully prepared through training. In this…
…
continue reading
1
TCF1051: Smart Kids Should Skip College (And Learn a Trade Instead) with Benji Carlson
59:56
59:56
Play later
Play later
Lists
Like
Liked
59:56Benji Carlson has spent his life building movements in the trades. From the franchise painting world to Breakthrough Academy to now helping lead Leanscaper, an AI-powered platform for landscapers. In this deep-dive with Tom, they tackle the real reasons the trades lost their shine, and what it’s going to take to make them cool again. They talk cont…
…
continue reading
In this episode, Tim and Derek break away from the usual sales-focused content to explore deeper, more personal aspects of life as a contractor. They reflect on the evolving direction of the podcast, emphasizing the importance of authenticity, vulnerability, and addressing the challenges that affect both business and personal life. From parenting a…
…
continue reading
1
TCF1049: 3 Sales Phrases That Close Leads Fast
10:45
10:45
Play later
Play later
Lists
Like
Liked
10:45Contractors, stop blowing your sales calls. In this episode, Tom breaks down his 6 go-to sales phrases that instantly shift the power dynamic and help you close more deals. These aren’t manipulative tricks. They’re battle-tested mindset resets that keep you from sounding desperate when a prospect pushes back. Plus, he shares bonus “kill shot” lines…
…
continue reading
Consistency isn’t just a nice-to-have in business—it’s the cornerstone of trust and reputation. In this episode, Derek Johnson and Tim Cutroni dig into why holding your service standards high and delivering the same level of quality every single time is essential for long-term success. Using everything from French fry experiences to oil change mish…
…
continue reading
1
TCF1047: Why You're Missing Out on Client Reviews
6:05
6:05
Play later
Play later
Lists
Like
Liked
6:05Most contractors are crushing it for 90% of the job, then they blow everything in the final 10%. You nail the work, cash the check, and think you're done. WRONG. You just fumbled at the goal line and killed your shot at referrals, reviews, and repeat clients. Tom breaks down the brutal truth: how you finish determines whether you're hunting for you…
…
continue reading
1
#44 - Unlocking Roofing Growth with Virtual Assistants: Scalable Systems & Global Talent
42:05
42:05
Play later
Play later
Lists
Like
Liked
42:05"Unlocking Growth with Edge VAs: Scalable Systems, Global Talent & Contractor Freedom | Roofing Operating System Podcast" ✍️ Summary / Description: Tired of drowning in admin work or falling behind on estimates? In this powerful episode of the Roofing Operating System Podcast, we sit down with Cole Kline and Alana, co-founders of Edge Virtual Assis…
…
continue reading
In this episode of the Contractor Fight Sales Podcast, hosts Tim and Derek dive deep into the shifting landscape of how customers buy and what contractors must do to adapt. Drawing from real-world conversations within the Battleground group, they explore how to respond when potential clients hesitate on big projects and how crucial it is to anticip…
…
continue reading
1
TCF1045: More Marketing ROASTS! (Micah Joins the Fire Pit)
39:08
39:08
Play later
Play later
Lists
Like
Liked
39:08Contractors submitted their marketing for a no-holds-barred roast, and Tom brought in WAR ROOM Coach Micah Miller to join the fun. Together, they deliver straight-shooting critiques of websites, logos, calls to action, and more. If your marketing sucks, this episode will show you why and how to fix it. Learn what truly converts, the power of storyt…
…
continue reading
In this episode, Tim and Derek dive into the common pitfalls contractors face when trying to grow too quickly. Drawing from their own experiences and observations of younger entrepreneurs, they break down the key aspects of running a lean, profitable business and knowing when and how to scale. Whether you're just starting out or years into your bus…
…
continue reading
1
TCF1043: From Paint Brush to 7-Figure Sales Machine with Tanner Mullen
1:00:15
1:00:15
Play later
Play later
Lists
Like
Liked
1:00:15In this episode, Tom interviews Tanner Mullen, a successful painting contractor and the founder of DripJobs CRM. Tanner shares his journey from working in the restaurant industry to building a million-dollar painting business and launching a powerful CRM software designed specifically for contractors. They dive deep into sales strategies, the impor…
…
continue reading