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Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we’ll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talk ...
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Herbalism Uncensored

HerbalismUncensored

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Herbalism Uncensored is a raw and real conversation between two practicing clinical herbalists, Alicia and Lila, who live the life and walk the walk. In each episode, they dive deep into holistic healthcare—sharing insights from their work with real clients, lessons from the plants, and time-tested approaches to healing that go far beyond trends. With authenticity at the heart of every discussion, Alicia and Lila break down natural solutions in a way that’s practical, grounded, and deeply hu ...
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Great work happens at the intersection of enthusiasm and conviction. In this week’s episode of Growth Talks, Mallory Contois, VP of Growth at Maven, joins host Krystina Rubino to discuss her marketing philosophy for building brands and communities that people love. Drawing on lessons from her time at Pinterest and Mercury, Mallory shares how a cust…
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Fall is here! and with it comes one of the trickiest seasonal transitions to navigate. In Ayurveda, autumn is ruled by Vata: cool, dry, mobile, and light. If we don’t adjust, we risk sleepless nights, scattered energy, and digestive upset. In this episode, we talk about how to live well through the fall season: what foods support balance, which her…
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Marketing today should be a team sport. The companies that thrive are the ones who align product and brand around a shared mission. In this week’s episode of Growth Talks, Pranav Piyush, CEO of Paramark, joins host Krystina Rubino to share leadership strategies for aligning product, marketing, and finance to drive business success. As a former mark…
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In this episode of Herbalism Uncensored, Alicia and Lila discuss the widespread use of medications for mental health, such as SSRIs and benzodiazepines, and their potential risks, including high side effects and trial-and-error prescriptions. They explore how society has been sold the chemical imbalance hypothesis for depression and anxiety, often …
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Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea. In this episode of Growth Talks, Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last. Drawing on more than 20 years leading growth …
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Today We dive into some of the biggest WOW moments we had since studying and practicing the art of natural healing. There have been so many movements along the path for both Lila and Alicia that have expanded their purview and invited them to step into higher healing, that we wanted to share some of those pivotal moments with you guys. We talk abou…
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"The B2B market is constantly shifting. Your ability to innovate and pivot quickly defines your competitive edge.” In this episode of Growth Talks, we're joined by Cate Lochead, the former CMO o Snorkel AI whose career in B2B marketing leadership spans more than 25 years. She has held high-impact executive roles at companies like JumpCloud, DataSta…
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Alex Lloyd interviews SAS veteran Harry Moffitt for a third time. Life on the Line tracks down Australian military veterans and records their stories. Anthony 'Harry' Moffitt served in the Australian Defence Force for almost thirty years, most of which was spent with Australia's elite Special Air Service Regiment as a Team Commander and Team Specia…
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Are Your Household Products Making You Sick? We had a little Mercry retrograde weirdness at the end and lost Lila's audio in the last 3 minutes of the episode and decided to roll with it. hope you enjoy the episode and we'll do better next time. In this episode of 'Herbalism Uncensored,' hosts Alicia and Lila delve into the topic of endocrine disru…
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"You can’t talk your way into success, your product has to be wonderful, and customers have to love it." In the Season 2 premiere of Growth Talks, Jaleh Bisharat, fractional CMO at Skillshare, joins Right Side Up Founder and host Tyler Elliston, to share her CMO playbook built on two decades of leadership across companies like Eventbrite and OpenTa…
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Trendy Herbs We Don’t Actually Use in Clinical Practice (Maca, Milk Thistle & More) In this episode of Herbalism Uncensored, Alicia and Lila share their perspectives on popular herbs they rarely use in clinical practice. From maca to kratom, they explore why some of the internet’s most hyped remedies often don’t make the cut in real-world client ca…
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Find Andrew's subscriptions site here: Yoga Better Follow Yoga Better Studio on Instagram here: @YogaBetterStudio for updates on his upcoming book! Welcome to this episode of Herbalism Uncensored featuring Andrew Royal Dugas, co-founder of Yoga Better Studio. In this episode, we dive deep into the philosophy of individualized progress, the importan…
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Ayurveda: ancient science or Instagram trend? Medical system or just another wellness diet? In this bold and brutally honest episode of Herbalism Uncensored, we’re pulling back the curtain on the world’s oldest continuously practiced medical system — and calling out the half-truths, wellness-washing, and misunderstandings that dominate the modern c…
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Alex Lloyd interviews World War II veterans Frederick and Marjorie Logan. Life on the Line tracks down Australian military veterans and records their stories. Frederick and Marjorie Logan are both veterans of World War II. Fred served in an artillery regiment and fought against the Japanese in the Battle of Slater’s Knoll, in Bougainville, 1945. Af…
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In this episode, Alicia and Lila share practical tips and insights on staying cool and balanced during the hot summer months. They discuss the physical and emotional effects of heat, offering life hacks such as cooling diets, hydration strategies, and calming practices. The hosts highlight the importance of awareness and mindful living, recommendin…
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🎙️ Episode Title: The Vagina Dialogue: Clinical Insights for Your YoniHosts: Lila Swanberg & Alicia Peterson 💬 Episode Summary Let’s talk about vaginas. In this NSFW (Not Safe For Work) episode of Herbalism Uncensored, Lila and Alisha dive into a conversation that’s long overdue—sexual health, vaginal wellness, and why your yoni deserves as much at…
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Whether your're an herb enthusiast or just herb-curious, this episode is a must-listen! Join Alicia and Lila as they delve into the contents of their unique herbal medicine cabinets in this week's episode. Unlike the conventional medicine cabinets filled with common pharmaceuticals, their cabinets hold a diverse array of herbs and natural remedies.…
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Shedding the Sludge: Ayurvedic Rituals for Spring Vitality Hosts: Alicia Peterson (Holistically Correct) & Lila Swanberg (The Living Wellness Lounge) Episode Type: Seasonal Wellness, Ayurveda Resources & Links: Scroll to the bottom. Episode Summary Spring is nature’s invitation to renew, reset, and lighten up. In this episode, Alicia and Lila explo…
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"It’s not just about selling a product. It’s about creating a feeling people remember—and humor makes it unforgettable.” In this special episode of Growth Talks with Krystina Rubino, we highlight our favorite growth non-hacks: the timeless strategies that drive real results, not just quick wins. It’s packed with smart insights, fresh perspectives, …
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"You can’t discount your way into building customer loyalty—you earn it through value and trust." In this episode of Growth Talks, Aaron Magness, SVP of Marketing at Full Glass Wine Co., joins host Krystina Rubino to share his journey from brand builder to ecommerce leader. He breaks down how to adapt your leadership style, leverage data to drive g…
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Debunking Ashwagandha Myths: Truths and Misconceptions | Herbalism Uncensored In this episode of Herbalism Uncensored, clinical herbalists Alicia and Lila dive deep into the world of Ashwagandha. They address the most common myths surrounding this trendy adaptogen, from the need to cycle on and off to misconceptions about its effects on the immune …
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"There’s no magic bullet in marketing—just daily experimentation, measurement, and iteration." In this episode of Growth Talks, Michael Kaminsky, Co-founder of Recast, joins host Krystina Rubino to explore how marketers can rethink the way they measure success. Drawing from his early days at Harry’s, Michael shares how managing a lean media budget …
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Podcast Episode: The Art of Tinctures – Pros, Cons, and Techniques Episode Summary In this episode, we dive deep into the world of tinctures—a beloved yet often misunderstood form of herbal medicine. We explore why tinctures have gained popularity, break down their strengths and limitations, and examine the art and science of extracting plant const…
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"Authenticity isn’t just a buzzword—it’s what makes customers believe in your brand." In this episode of Growth Talks by Right Side Up, Shruti Khatod, VP of Growth Marketing at Nutrafol, joins host Krystina Rubino to discuss the power of authentic storytelling in brand growth. Shruti shares how leveraging real customer stories and choosing the righ…
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Uncovering addiction: the mind, body, spirit connection In this episode of Herbalism Uncensored, Alicia and Lila engage in an in-depth discussion about the spiritual nature of addiction and its intertwined relationship with physical, mental, and emotional well-being. They reflect on insights from Dr. Shaw, a neurologist and addictionologist, and fo…
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“Sustainable growth isn’t just about hitting numbers—it’s about aligning efficiency with your business strategy and revenue model.” In this episode of Growth Talks by Right Side Up, Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the real levers of sustainable growth. From navigating long purchase cycles to aligning te…
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🎙️ Podcast Episode: The Root of Addiction with Dr. Kamal ShahEpisode Summary Addiction isn’t just about substances—it’s deeply intertwined with fear and trauma. In this episode, we welcome Dr. Kamal Shah, an expert in addiction and trauma research, to explore the root causes of addiction and the path to lasting recovery. From understanding addictio…
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“Marketing is the glue that connects teams, strategy, and execution—when done right, it drives the entire business forward.” In this episode of Growth Talks by Right Side Up, Branca Ballot sits down with host Krystina Rubino to break down how she went from mechanical engineer to marketing executive, building and scaling growth teams along the way. …
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Understanding Stress & Strategies for Natural Healing Download your free Stress Quiz Here and discover if Stress is playing a bigger role in your life than you thought! https://dashboard.mailerlite.com/forms/829732/146889041721165745/share In this episode of 'Herbalism Uncensored,' clinical herbalists Alicia and Lila delve into the complexities of …
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“Lifecycle marketing is integrated marketing focused on the natural use case. It’s about meeting customers where they are.” In this episode of Growth Talks by Right Side Up, Sean Collins joins host Krystina Rubino to share his journey from Army logistics officer to growth marketing leader. Sean discusses the evolution of lifecycle marketing, the im…
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Why You’re Not Getting the Results You Expect from HerbsEpisode Summary Are you taking herbs but not seeing the results you expected? You’re not alone. Many people try herbal and natural remedies but get frustrated when they don’t work the way they hoped. In this episode, I break down the five biggest reasons why herbs might not be working for you—…
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“Research is key. There’s no hack for deeply understanding your customer’s decision set.” In this episode of Growth Talks by Right Side Up, Julia Steele joins host Krystina Rubino to share her journey from journalism to nonprofit marketing and her passion for creating impactful stories that move people to take action. Julia discusses the challenges…
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Join Alicia and Lila, two clinical herbalists, in the premiere episode of Herbalism Uncensored as they delve into the art and science of herbalism. They discuss the misconceptions people have about herbalists, the difference between grandma herbalism and clinical herbalism, and the historical suppression of the practice in favor of pharmaceutical m…
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“Treat packaging like your entire marketing funnel—it’s a billboard, an ad, and a welcome series.” Shane Pittson, Co-Founder of So and So Venture Studio and former VP of Growth & Marketing (and first employee) at quip, joins Krystina Rubino on Growth Talks to dive into how incremental testing, creative optimization, and customer-centric strategies …
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Episode Description: In this debut episode of Herbalism Uncensored, we’re tackling the tough questions: Why are so many people stuck in a rut when it comes to natural healing? Join us as we explore the challenges facing herbalism today—from ineffective practices and misinformation to the commercialization of wellness. We’ll share our insights as Cl…
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What did it take to drive growth in 2024? A mix of scrappy execution, data-driven decisions, and a whole lot of emotional intelligence. In this special wrap-up episode of Growth Talks, we’re bringing you some of the best moments from an incredible year of conversations with the sharpest minds in marketing. From uncovering untapped customer insights…
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“B2B marketing is really human-to-human marketing. Don’t just talk to companies; connect with the people running the show.” Michelle Lisowski, Senior Director of Global B2B and Partnership Marketing at Uber, joins Krystina Rubino on Growth Talks to explore the art of balancing strategy with scrappy execution, fostering emotionally intelligent teams…
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“Great brands, like great friends, are authentic and dependable—they stay true to themselves no matter what.” Sarah Crockett, Chief Marketing Officer at DSW, joins Krystina Rubino on Growth Talks to discuss how staying true to a brand’s core identity is the secret to navigating cultural shifts and customer expectations. In this episode, Sarah share…
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“Often, brands forget that they’re not just speaking to ‘customers’—they’re talking to real people, like their own friends.” Preston Rutherford, co-founder of Chubbies and Loop Returns joins Krystina Rubino on Growth Talks to share how his journey from tech startups to building a standout D2C brand was driven by a deep focus on authenticity and com…
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► About this Video Jason Ing, Chief Marketing Officer at Gusto, joins Krystina Rubino on Growth Talks to share his journey from B2C marketing with global tech giants like Microsoft and Amazon to leading B2B marketing strategies at Gusto. He explores the balance between brand and demand generation and highlights how storytelling and emotion shape de…
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In this episode of Growth Talks, Simon Vishnevskiy, Chief Growth Officer at Credit Genie, sits down with Krystina Rubino to share his experiences and strategies in growth marketing for fintech. With a background that spans gaming, ridesharing, and finance, Simon dives into the unique challenges of marketing within a highly regulated and competitive…
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"Curiosity paired with tenacity is a killer combination." Tyler Elliston, the founder of Right Side Up, discusses the ins and outs of marketing leadership and the nuances of building effective marketing teams. From early-stage startups to late-stage enterprises, Tyler shares insights on the unique challenges and strategies for success at each level…
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In this episode of Growth Talks, Chiyong Jones, the VP of Brand Marketing at Kajabi, discusses his approach to building and evolving brand identities for startups and established companies alike. To build a brand identity that lasts, it’s incredibly important to understand the customer, create a cohesive brand system that remains flexible, and bala…
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In this episode of Growth Talks, Krystina Rubino interviews Ty Conner, the Senior Director of Growth Marketing Offline at Rocket Money. Ty shares his journey from being a geologist in remote Alaska to becoming a key player in Rocket Money's marketing team. He discusses the foundational decisions and strategies that have propelled Rocket Money to th…
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► About this Video In this episode of Growth Talks, Krystina Rubino sits down with Mike Lackman, former CEO of Trade Coffee and PetFlow and current board member, advisor, and investor at various ecommerce brands. Mike shares his journey through various C-suite roles, the importance of creating and maintaining a vision, and how to balance growth wit…
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Alex Lloyd interviews 2nd Commando Regiment veteran Scott Ryder, author of FORGED IN FIRE. Scott Ryder served for 22 years with the Australian Army, including 16 years as an operator with the 2nd Commando Regiment. He served in East Timor and multiple tours of Afghanistan and Iraq. He holds numerous commendations and a Masters of Business, and he w…
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In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies. He shares practical insights on optimiz…
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