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CMO Playbook: Driving Growth with Partnerships & Brand Building | Katelyn Watson (Talkspace, Nurx)

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Manage episode 501193260 series 3569868
Content provided by Right Side Up. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Right Side Up or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea.

In this episode of Growth Talks, Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last.

Drawing on more than 20 years leading growth at companies like Nurx and Shutterfly, Katelyn reveals how grounding your brand in customer insights, aligning teams around shared goals, and thinking like a performance marketer can unlock stronger partnerships, faster scaling, and sustained growth.

She also shares lessons from high-impact rebrands and authentic influencer campaigns that have helped her build trust, relevance, and long-term brand equity.

🗝️ Key Takeaways:

  • Nail the first 90 days. Great CMOs lead with clarity. They set priorities early, define the mission, and earn trust fast.
  • Listen first, then message. The best marketers build strategy around what customers actually need.
  • Brand awareness still matters. Top of funnel builds recognition, earns credibility, and fuels long-term growth.
  • The affiliate advantage. Smart CMOs double down on what works, and affiliate programs consistently deliver.
  • Strategic partnerships drive real impact. Growth isn't always paid. Brand partners expand reach and create lasting value.
  • Authenticity wins in influencer marketing. Real stories resonate, foster community, and drive meaningful conversion.

⏰ Timestamps

01:54 Leading Brand Transformation

08:15 How to Leverage Marketing Agencies

11:30 AI’s Role in Brand and Marketing Strategy

22:55 Strategic Partnerships for Scalable Growth

29:38 Guiding Early-Stage Companies

36:23 Influencer Marketing That Drives Results

38:40 Building Successful Long-Term Partnerships

41:32 Measuring What Matters in Marketing

46:25 Rethinking Organic Social Strategy

🔗 Mentioned in this episode:

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝 Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

‣ Subscribe to our channel: https://bit.ly/3HWiJYD

‣ Subscribe to our marketing newsletter: http://bit.ly/44SEjbu

‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/

‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/

‣ Follow us on Twitter: https://twitter.com/rightsideupco

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 501193260 series 3569868
Content provided by Right Side Up. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Right Side Up or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea.

In this episode of Growth Talks, Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last.

Drawing on more than 20 years leading growth at companies like Nurx and Shutterfly, Katelyn reveals how grounding your brand in customer insights, aligning teams around shared goals, and thinking like a performance marketer can unlock stronger partnerships, faster scaling, and sustained growth.

She also shares lessons from high-impact rebrands and authentic influencer campaigns that have helped her build trust, relevance, and long-term brand equity.

🗝️ Key Takeaways:

  • Nail the first 90 days. Great CMOs lead with clarity. They set priorities early, define the mission, and earn trust fast.
  • Listen first, then message. The best marketers build strategy around what customers actually need.
  • Brand awareness still matters. Top of funnel builds recognition, earns credibility, and fuels long-term growth.
  • The affiliate advantage. Smart CMOs double down on what works, and affiliate programs consistently deliver.
  • Strategic partnerships drive real impact. Growth isn't always paid. Brand partners expand reach and create lasting value.
  • Authenticity wins in influencer marketing. Real stories resonate, foster community, and drive meaningful conversion.

⏰ Timestamps

01:54 Leading Brand Transformation

08:15 How to Leverage Marketing Agencies

11:30 AI’s Role in Brand and Marketing Strategy

22:55 Strategic Partnerships for Scalable Growth

29:38 Guiding Early-Stage Companies

36:23 Influencer Marketing That Drives Results

38:40 Building Successful Long-Term Partnerships

41:32 Measuring What Matters in Marketing

46:25 Rethinking Organic Social Strategy

🔗 Mentioned in this episode:

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝 Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

‣ Subscribe to our channel: https://bit.ly/3HWiJYD

‣ Subscribe to our marketing newsletter: http://bit.ly/44SEjbu

‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/

‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/

‣ Follow us on Twitter: https://twitter.com/rightsideupco

  continue reading

32 episodes

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