Best Squarespace Design Podcasts (2025)

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Why Successful Political Campaigns Develop a Cohesive Print and Digital Strategy 4:00

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1h ago4:00

4:00

Voters are surrounded by campaign messages from every direction. They see postcards in their mailboxes, yard signs on street corners, online ads in their social feeds, and videos on their phones. If your print marketing and digital marketing are not working together, your political campaign may struggle to make a lasting impression. Read more: http…

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Top 10 Print Marketing Materials Every Business Should Have in 2025 5:37

2d ago5:37

5:37

While digital tools continue to evolve, print marketing remains one of the most trusted and effective ways to promote your brand. Tangible materials help you stand out, make lasting impressions, and connect with customers on a personal level. Here are ten essential print marketing materials that every business should have in 2025 to build credibili…

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The Zero Click Era? How AI Is Hurting Your Website Traffic 3:15

5d ago3:15

3:15

If your website traffic has started to decline, artificial intelligence might be playing a bigger role than you realize. The way people search online is changing, and AI-powered tools are reshaping how information is delivered. Read more: https://burlingtonpress.com/2025/07/09/the-zero-click-era-how-ai-is-hurting-your-website-traffic/…

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Celebrating 400 Episodes: Getting Candid About Podcasting, Resilience, and Business Growth with Katie Hunt 52:50

6d ago52:50

52:50

Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's publicist and I am also the podcast producer of this very podcast. We wanted to do something special for the 400th episode of the podcast, so we decided to turn the tables and I'm interviewi…

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WordPress vs. Wix vs. Squarespace: Which Website Platform Should You Choose? 3:39

6d ago3:39

3:39

Choosing the right website platform is one of the most important decisions you’ll make for your business or organization. WordPress, Wix, and Squarespace are three of the most popular options available today. Each offers unique features, strengths, and limitations. Let’s take a closer look at all three platforms and explain why WordPress continues …

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Why You Shouldn’t Use Google Images in Your Design Projects 4:37

12d ago4:37

4:37

When you’re developing a brochure, a website, or even a social media graphic, it can be tempting to open up Google, search for an image, and grab the first thing that looks good. It feels quick and easy, especially when you’re on a deadline. But using images from Google without permission is not only risky, it can also land you in serious legal tro…

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Should You Still Write Blog Posts if AI Is Answering Questions? 2:18

20d ago2:18

2:18

With AI tools like Google’s Gemini now showing up in search results, many businesses are wondering if it’s still worth creating blog content that answers common customer questions. The short answer: absolutely. In fact, it’s more important than ever. Here’s why blogging remains a powerful strategy, even in a world where AI is doing more of the answ…

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We're on Summer Break! 1:46

20d ago1:46

1:46

The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes, including our 400th episode! In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp…

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Is Your Website Turning Customers Away? Accessibility Might Be the Reason 2:21

23d ago2:21

2:21

In our increasingly digital world, ensuring your website is accessible to everyone isn’t just a nice-to-have, it’s a must-have. Here’s why this matters more than ever: https://burlingtonpress.com/2025/06/22/is-your-website-turning-customers-away-accessibility-might-be-the-reason/By burlingtonpress

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399 | A Peek Inside Paper Camp - Our Alumni Panel with Janine Kwoh, Jesse Regis, and Lucia Saisse Morris 14:42

27d ago14:42

14:42

When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're…

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What Are the Best Print Marketing Materials for Events or Trade Shows? 3:18

1M ago3:18

3:18

Attending an event or trade show is a big opportunity to put your business in the spotlight. With so many companies competing for attention, the right print marketing materials can help you stand out, attract more visitors, and leave a lasting impression. Here’s a look at the most effective print materials to bring to your next event. Read more: ht…

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How Does Direct Mail Work, and How Can It Help My Business Grow Locally? 2:59

1M ago2:59

2:59

When it comes to reaching customers in your community, direct mail is one of the most effective and trusted marketing tools available. But how does direct mail actually work, and why is it such a smart choice for local businesses? Let’s break down the process and explore the benefits. Read more: https://burlingtonpress.com/2025/06/11/how-does-direc…

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398 | How Do I Know If I’m Ready to Exhibit at a Wholesale Trade Show with Katie Hunt 16:05

1M ago16:05

16:05

It is officially trade show season, so today we are diving into a question that I hear all the time. It's how do I know if I'm ready to exhibit at a wholesale trade show? This is one of the biggest topics that we cover inside of Paper Camp. Paper Camp is our coaching program for product-based business owners who want to see their products on the sh…

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397 | How to Achieve More by Learning Less with Pat Flynn, Smart Passive Income 34:55

1M ago34:55

34:55

I'm excited for today's episode because we've got Pat Flynn from Smart Passive Income. Pat is a father, a husband, a lifelong learner, and, honestly, one of the most generous teachers out there when it comes to business and entrepreneurship. He has built several successful companies, launched best-selling books, and invented products like the Switc…

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396 | Prioritizing When Everything Feels Urgent with ADHD Coach Skye Waterson, Unconventional Organisation 27:14

2M ago27:14

27:14

This week's podcast topic has been highly requested, and so I'm happy to bring it to you today. I invited Skye Watterson who is an ADHD strategist, coach, and the founder of Unconventional Organisation. She helps business owners stay focused, build consistent revenue, and scale without feeling burnt out. Skye was diagnosed with ADHD as an adult, an…

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Bring Back Lost Customers: The Power of Targeted Direct Mail 3:40

2M ago3:40

3:40

Considering today’s digitally-saturated environment, it’s easy to get lost in the noise. That’s why direct mail stands out as a powerful tool to reconnect with customers who have drifted away. While emails can be overlooked or filtered into spam, a tangible piece of mail captures attention and conveys a sense of personal touch. Let’s dive into adva…

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5 Creative Ideas for Your Next Political Mailer 2:50

2M ago2:50

2:50

Stand Out, Stay Memorable, and Win Voter Attention In a crowded election season, political mailers are still one of the most powerful tools for grabbing voter attention. Unlike digital ads that are easy to ignore, a well-designed mail piece shows up right in someone’s hands. But to make an impact, it needs to do more than deliver information—it nee…

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The Best Promotional Swag Products That People Actually Want to Keep 3:13

2M ago3:13

3:13

Branded giveaways can be a fun and effective way to build brand awareness, but not all swag is worth the investment. You’ve probably seen plenty of cheap pens, keychains, or stress balls that end up forgotten in a drawer or tossed in the trash. If you’re going to put your logo on something, make it something people actually want. Here are some of t…

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395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2] 44:22

2M ago44:22

44:22

We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394. During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that …

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Why Amateur Graphic Design Is Hurting Your Brand (and What to Do About It) 2:56

2M ago2:56

2:56

In business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived. Unfortunately, many businesses make the mistake of treating …

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394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1] 35:15

2M ago35:15

35:15

I’m loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025. Because we…

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393 | 10 Opportunities for Product-Based Businesses: State of the Product Industry Survey with Katie Hunt 18:26

2M ago18:26

18:26

Today’s episode continues the conversation about the State of the Product Industry survey that we did. Last episode, I summarized what we learned when 400 product-based business owners shared intimate details about their income, profit, how much they pay themselves, their product line, their team, their sales and marketing strategies. If you have n…

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Is Your Website Due for a Refresh? Here Are 7 Ways to Make It Look and Perform Its Best 3:39

2M ago3:39

3:39

Your website is often the first impression your business makes. Like any other marketing tool, it can become outdated over time. If your site hasn’t been updated in a while, this is a great time to refresh it. A well-designed and well-functioning website creates a better experience for visitors, which can lead to more traffic, higher engagement, an…

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392 | Revenue, Teams, Tariffs, and Trends: The State of the Product Industry in 2025 with Katie Hunt 28:46

2M ago28:46

28:46

Every founder I know has been wondering at some point or another how much other brands are making, what tech they're using, and how big their teams are. Everyone wants to see what other brands are doing and how they are successful. Even though we know that every business journey looks different, it's natural to be curious. The product world is shif…

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391 | Selling Your Excess Inventory with Melodie van der Baan, Max Retail 23:35

3M ago23:35

23:35

Do you have excess inventory that you have no idea how to move? On today's podcast, we have Melodie van der Baan, cofounder of Max Retail. It's a platform designed to help independent retailers and brands easily sell their excess inventory online. During our conversation, Melodie shares how she started out as a sales rep, and then how she owned her…

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5 Political Campaign Marketing Mistakes to Avoid This Election Season 2:58

3M ago2:58

2:58

The 2025 election season is heating up, and candidates at every level are working hard to make their voices heard. However, even the best campaigns can stumble if they are not careful. Avoiding common marketing mistakes can mean the difference between connecting with voters and getting lost in the noise. Here are five campaign marketing mistakes yo…

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390 | How Trump's Tariffs Are Affecting Small Business Owners with Emily Ley, Simplified® 36:48

3M ago36:48

36:48

Today's episode is an important and timely one. It is a conversation about resilience as small business owners and what we can do or how we navigate things when we are backed into a corner by forces outside of our control. Our guest this week is Emily Ley. She is the founder of Simplified®, a wildly successful brand of planners and organizational t…

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Why Paid Search and PPC Fail Without a Strong Organic SEO Foundation 4:38

3M ago4:38

4:38

When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money. Organic SEO (search engine optimization) is not just a “nice to have.” It is the b…

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How To Use Social Media As An SEO Tool (Even If It Doesn’t Directly Boost Rankings) 4:09

3M ago4:09

4:09

If you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story. While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it d…

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389 | Communicating Price Increases to Your Retail and Wholesale Customers with Katie Hunt 14:58

3M ago14:58

14:58

With everything going on in the global economy right now, there have been a lot of discussions about price increases. It's been a hot topic in Paper Camp, in our LABS community, and even in my Advisory Board mastermind. People are asking about how to raise their prices, if they should raise their prices, and also how to communicate those price incr…

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89: SEO Crash to AI Comeback: How I'm Rebuilding My Squarespace Business 14:04

3M ago14:04

14:04

Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business …

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Why WordPress Website Maintenance Matters (And Why You Shouldn’t Go It Alone) 2:58

3M ago2:58

2:58

WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. He…

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What Makes a Memorable Political Logo? 3:51

3M ago3:51

3:51

When you’re running for office, your logo is often one of the first things people notice and remember about your campaign. It’s more than just a name and some colors. It’s a visual snapshot of who you are and what you stand for. A great political logo can build trust, stand out from the competition, and leave a lasting impression on voters. But wha…

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388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf 30:47

3M ago30:47

30:47

Let's talk money. Money is a necessity in business, but it can also be a pain point, particularly for product-based business owners because our investments, overhead, and risks are generally heightened compared to service-based businesses. We not only need to make money, but we also need to spend money for future expansion and growth. But where doe…

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10 Common Problems Burlington Press Can Help You Solve 3:52

3M ago3:52

3:52

When it comes to growing your business, running a nonprofit, or managing a political campaign, there’s never a shortage of challenges. From getting noticed to staying consistent, even the best teams can feel overwhelmed by everything it takes to make an impact. That’s where Burlington Press comes in. Read more: https://burlingtonpress.com/2025/04/0…

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88: How To Edit Squarespace Responsively 12:56

3M ago12:56

12:56

Send a message to InsidetheSquare Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edit. We're diving into mobile-first design (and why it matters SO much), h…

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387 | 2025 State of Product Industry Survey Now Accepting Submissions 6:58

3M ago6:58

6:58

It has been almost one year since we conducted our 2024 State of the Product Industry survey, and we are back doing it again. So from now until April 11, our 2025 State of the Product Industry Survey is open, and we wanna hear from you and all of your physical product-based business owner friends. You can head to prooftoproduct.com/2025survey to sh…

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Print Perfection: 5 Must-Haves for Choosing the Right Print Partner 3:37

4M ago3:37

3:37

When it comes to print marketing, the quality of your materials speaks volumes about your brand. Whether you’re launching a new product, promoting a campaign, or simply restocking business essentials, having the right print partner can make all the difference. At Burlington Press, we know what it takes to get the job done right. Here are five essen…

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87: How to Create & Sell a Custom GPT the Easy Way 22:52

4M ago22:52

22:52

Send a message to InsidetheSquare Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questi…

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386 | How Do I Align My Product Release Cycles with Wholesale Buying Seasons with Katie Hunt 8:56

4M ago8:56

8:56

When should I release new products to the wholesale market, and how do I align my release cycles with wholesale buying seasons? I get these questions and more about product release cycles all of the time. In fact, this has been a hot topic in this round of Paper Camp, our coaching program about wholesale. If our Paper Camp students are asking about…

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Why Using Paper Helps Preserve Forests, Not Destroy Them 2:46

4M ago2:46

2:46

The notion that using paper harms the environment is a widespread misconception. In reality, the paper industry plays a pivotal role in promoting sustainable forest management and environmental stewardship. Let’s explore and debunk some common myths surrounding paper usage. Read more: https://burlingtonpress.com/2025/03/24/why-using-paper-helps-pre…

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86: From Myspace to AI: How to Keep Your Online Business Relevant in a Changing Digital World 19:22

4M ago19:22

19:22

Send a message to InsidetheSquare 🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line! In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspace to AI design tools threatening to replace designers, I've seen how quickly t…

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385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co 27:57

4M ago27:57

27:57

It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic. A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has hel…

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85: Website 101: Domain, Hosting & CMS Basics 11:42

4M ago11:42

11:42

Send a message to InsidetheSquare 🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just practical information to help you understand what's happening behind the sc…

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Looking Beyond Basic Metrics: Understanding What Truly Drives Business Growth 3:21

4M ago3:21

3:21

It’s easy to get caught up in surface-level metrics like website traffic, social media reach, and follower counts. While these numbers can indicate how well you’re attracting attention, they don’t always reflect how effectively you’re converting that attention into tangible business results like leads, sales, and long-term customer relationships. R…

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384 | How to Find and Pitch Year-Round Gift Guides with Gloria Chou, Gloria Chou PR 27:28

4M ago27:28

27:28

When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing. Gloria Chou is an award-winning PR strategist…

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Maximizing Fundraising Success with Direct Mail 3:55

4M ago3:55

3:55

Many nonprofit organizations rely on digital outreach to raise funds, but direct mail remains a powerful and effective way to connect with donors. A well-planned campaign can engage supporters, build relationships, and drive donations by delivering a personal and tangible message. When used strategically, direct mail fundraising can complement onli…

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84: Building a Thriving Membership Community with Squarespace 20:52

4M ago20:52

20:52

Send a message to InsidetheSquare Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise? In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to create an exclusive space your audience will love. I'll show you my favorite workaro…

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Designing for Print vs. Screen: Key Differences and Best Practices 3:31

4M ago3:31

3:31

Graphic design isn’t one-size-fits-all. The way you design for print is different from how you design for screens, and knowing the differences can make or break your project. While the core principles of good design remain the same, factors like resolution, color, typography, and layout vary depending on whether your final product is printed or dig…

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383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated 40:51

4M ago40:51

40:51

Today's guest is LABS member, Sarah Hart, the founder and creative director of Simply Curated, a home fragrance brand that has been in business for twelve years. Sarah also recently launched a sister brand called Hart and Co. In this episode, Sarah shares the origins of her candle and home fragrance business, including the pivotal moments and chall…