Best Simone Seol Podcasts (2025)

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47. My Mom's 7-Figure Business Wisdom - with Dr. Joey Liu 47:39

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5h ago47:39

47:39

My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time. Listen to hear more about: What happened when my parents put their home up as collateral with almost no money left The shocking move my mom made with money after a devastating …

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46. Rescue your dreams from capitalism: visioning at the scale that your ancestors meant for you - with Dr. Joey Liu 35:31

7d ago35:31

35:31

Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck? Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?" Listen to hear more about: How to think at the scale that your ancestors k…

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Ep #122 - Mindset Obstacles To Overcome For Business Owners 1:43:59

2d ago1:43:59

1:43:59

Feeling stuck, scared, or “not ready yet”? You’re not alone. In this episode, I walk you through the biggest mindset traps that keep entrepreneurs small. From perfectionism and imposter syndrome to comparison and fear of pivoting. If you’ve been waiting for the perfect timing, this is your sign: readiness is a lie. Clarity comes after the leap, not…

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45. Revolutions need revenue: LIBERATORY PRICING - with Dr. Joey Liu 48:26

12d ago48:26

48:26

You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out. We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution. Listen to hear more about: How fear and imposter syndrome masquerade as virtue The hidden costs of discount culture and schol…

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44. Why I raised my course price from $460 to $3000 17:05

13d ago17:05

17:05

In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What? What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Li…

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43. Unlearning scarcity: How to steward big money - with Dr. Joey Liu 38:01

17d ago38:01

38:01

You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital. Listen to hear more about: Why scarcity is a lie... ther…

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42. Your ancestors are your liberatory business guides - with Dr. Joey Liu 57:45

13d ago57:45

57:45

When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else…

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41. Small Sell vs. Big Sell 21:03

24d ago21:03

21:03

You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells." In this episode, you'll learn about: The five things people have to believe before they'll click your buy button — and why be…

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Ep #121 - Choosing Your True Self With Remington Cooney 1:11:42

26d ago1:11:42

1:11:42

A coffee chat with mindfulness teacher, Remington Cooney, turned truth serum. We unpack why we cling to familiar pain, how to shed the protector self without self-attack, and what it means to make friends with the void so clarity can drop into the body. Expect Human Design insights for Projectors, loving-kindness as a real regulation tool, a temple…

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40. How to practice allyship when we're all in danger - with Rashida Bonds 30:18

27d ago30:18

30:18

So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the most powerful weapon of resistance. Listen to hear more about: Reasons to feel hopeful in this moment in history How the…

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39. Invitation to Chuseok celebrations 21:51

1M ago21:51

21:51

By Simone Grace Seol

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Ep #120 - People Pleasing 51:52

1M ago51:52

51:52

This one’s for all my recovering “yes” people. You know that feeling when you say yes, but every cell in your body is screaming no? Yeah… that one. In this live class replay, I get real about people-pleasing — where it comes from, how it hides behind kindness, and why it secretly drains the hell out of you. We talk about fake harmony that breeds re…

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38. The "Spiritual"-to-MAGA Pipeline: why colonized spirituality leads to fascism 19:31

2M ago19:31

19:31

By Simone Grace Seol

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37. Loving The Poop Of Life (interview with Danny Lim) 1:39:04

2M ago1:39:04

1:39:04

Back in March 2025, I recorded a raw and intimate conversation in Finland with my friend Danny Lim, the preeminent life coach and coach trainer of Singapore. In this episode, we talk about: Why I share from oozing wounds, not healed scars — and why I don't believe in the idea of "oversharing" My time in the "void" where I lost all clarity and thoug…

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Ep #119 - What Happens When You Say Yes Before the Money Shows Up with Van Nguyen 1:16:36

2M ago1:16:36

1:16:36

This one’s a little different. Part café chat, part Helsinki walk-and-talk. We start with rich hot chocolate at a friend’s café (the best in town, according to Van) and then hit the streets, recording in real time as the city hums around us. Van Nguyen’s story proves that saying yes — even before the paycheck — can lead to reinvention, community, a…

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35. Business does NOT equal capitalism: a guide for reclaiming commerce 36:26

2M ago36:26

36:26

Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce. Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time f…

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36. Intentional, aggressive, and imperfect care 22:20

2M ago22:20

22:20

Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of chan…

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34. YES to millionaires, NO to billionaires 21:28

2M ago21:28

21:28

Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not. Listen to hear more about: What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - whic…

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Ep #118 - Cool as a Cucumber. Staying Calm in Any Argument 1:08:00

2M ago1:08:00

1:08:00

Arguments and criticisms are inevitable BUT losing your cool isn’t. In this episode of the LITO Podcast, I share how to hold your ground with calm confidence when conflicts arise. From practical one-liners you can whip out on the spot, to mindset shifts that keep trolls and critics from stealing your energy, you’ll walk away with a toolbox of strat…

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33. Radical Hope: A Technology of Future Creation 35:47

2M ago35:47

35:47

If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from. In this episode, we'll explor…

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32. How to find your people: Part 4. Slow growth is real growth 37:15

3M ago37:15

37:15

In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success. In this episode, you'll learn about: Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growth The hidden c…

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Ep #117 - Building A Tiny But Mighty Business With Lydia Lee 2:25:47

3M ago2:25:47

2:25:47

This one’s special. I got to sit down with my mentor and dear friend Lydia Lee (aka Mama Bear) for a heart-to-heart on building businesses that actually feel good to run. Lydia’s the genius behind the “Tiny but Mighty” business concept, and she’s living proof that you don’t need a massive empire to create massive impact. We talk about her own journ…

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31. How to find your people: Part 3. Put creativity before strategy 26:21

3M ago26:21

26:21

In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your work. In this episode, you'll learn about: Why memorable marketing comes from creative vision -- and how to let y…

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30. How to find your people: Part 2. Decolonize the idea of giving value 20:04

3M ago20:04

20:04

You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right? Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you. Listen to this episode to expl…

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Ep #116 - Lost Your Job? Don’t Panic. Do This Instead. 26:52

3M ago26:52

26:52

You just lost your job. You’re spiralling. Bills are due. What now? In this raw and real episode, I respond to a powerful message from a listener who lost his job right as he was about to join BYOB (my new business course). He was panicking, out of options… or so he thought. Here’s what we dive into: What to do immediately after a layoff (emotional…

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29. How to find your people: Part 1. Talk less about the work 37:46

3M ago37:46

37:46

Let me help you find your people online (Worksheet included below!) The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people…

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28. YES to authenticity, NO to personal branding 23:45

4M ago23:45

23:45

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity? Listen to explore: Why personal brands are a less reliable business strategy than y…

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Ep #115 - Loving The Poop Of Life with Simone Seol 1:37:07

4M ago1:37:07

1:37:07

Hold on to your emotional support donuts because this episode is wildly raw, deeply soulful, and outrageously real. I sit down with Simone Seol, the iconic marketing maven, spiritual firecracker, and truth-teller, for the conversation of my dreams (literally, my “bucket-list-before-I-die” kind of dream). We dive into everything from: Loving the “po…

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27. Fear of being cancelled, Part 3: Why cancellation can’t hurt you 25:34

4M ago25:34

25:34

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think. In this episode, you'll learn about: The vast gap between your loudest critics and those who actually make your business work Why critics …

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26. Fear of being cancelled, Part 2: Why you’re probably not cancellable 19:32

4M ago19:32

19:32

What if everything you think you know about being "canceled" is wrong? Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you. In this episode: Why being "nobody special" is your superpower — the math behind why cancellation attempt…

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Ep #114 - Where Should I Start If I Don't Have An Audience 1:49:27

4M ago1:49:27

1:49:27

Ever dreamed of building a business but felt like you’re shouting into the void because your audience is… basically your mom, your bestie, and maybe your cat? This episode is for you if you’ve ever wanted to launch something amazing but didn’t know where to start or thought you needed a giant following to even begin. I spill the tea on what I would…

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25. Fear of being cancelled, Part 1: How to build an un-cancellable identity 39:37

4M ago39:37

39:37

The biggest threat to your voice isn't the internet mob.... it's YOU! If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say... ... let's be clear. You're not being strategic... or professional... or c…

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24. Why life coaching is a horrible business (feat. Billy Seol) 54:18

5M ago54:18

54:18

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income. My brother Billy Seol, a software engineer and c…

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Ep #113 - Living By Design with Maisie Cheong 1:55:32

5M ago1:55:32

1:55:32

What does it really take to live a life that feels rich the moment you open your eyes? Not Instagram-rich. Not bank-balance-rich. But soul-deep, breath-catching, “I can’t believe this is my life” kind of rich? In this epic two-hour episode (get ready a beverage!), I sit down with the luminous Maisie Cheong for a raw, thoughtful, and wildly insightf…

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23. Don’t go “all in.” Get a job. 21:28

5M ago21:28

21:28

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about: The unholy truth about who created "GO ALL IN" culture - and why it was never meant for you Why having a "normal job" is your unexpected secret weapon in business-bu…

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22. My birth chart breakdown: understanding your paradoxical nature (feat. Karen Hawkwood) 1:32:12

5M ago1:32:12

1:32:12

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensi…

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Ep #112 - MEOW! A Little (Late) Hello 9:26

5M ago9:26

9:26

I had meant to roll out the welcome mat before we burst into Season 4 with the previous episode with the glorious Elaine Cole in the Maldives, but hey, time is bendy like that, isn’t it? In this short and sweet solo update, I take a moment to say hi (properly), catch you up on what’s been unfolding behind the scenes, and share what you can expect f…

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21. Don't panic (feat. Rashida Bonds) 18:47

5M ago18:47

18:47

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. Our message for you? Do not panic. And we have really good reasons why you shouldn't. Listen to this conversation between allyship educator and coach Rash…

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20. Breaking the addiction to business growth 27:06

5M ago27:06

27:06

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction. Listen to hear more about: Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hit …

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Ep #111 - From Maldives With Love Feat. Elaine Cole 1:52:01

6M ago1:52:01

1:52:01

The LITO Podcast returns with a postcard-style episode with my best (and self-proclaimed “most beautiful”) friend Elaine. Tune into our love notes to life, marriage, friendship, loss, healing, and all that unfolded in paradise. ------- Come say hi! 📍instagram.com/litolabs 🌐 www.dannybunny.co 🌐 https://litolabs.com/ ------- 28 days. 28 love notes. D…

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19. The myth of location independence, inter-being and reciprocal responsibility 19:45

6M ago19:45

19:45

The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical implications of the "work from anywhere" dream. Listen to hear more about: Why the fantasy of complete geo…

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18. A more relational way to handle sales objections 12:18

6M ago12:18

12:18

Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations. Listen to hear more about: A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than …

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17. The uncomfortable paradox of business coaching 28:19

6M ago28:19

28:19

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity. Listen to hear more about: The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fears Why there's no such thing as a …

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16. Part 2: The Six Pillars of merging marketing strategy with soul 31:37

6M ago31:37

31:37

By Simone Grace Seol

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15. Part 1: The Six Pillars of merging marketing strategy with soul 34:48

6M ago34:48

34:48

I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit. Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional i…

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14. Pricing strategies that actually work 27:06

7M ago27:06

27:06

If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you. Listen to hear more about: Why "charge what you're worth" i…

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13. My thoughts on using AI for marketing 22:47

7M ago22:47

22:47

I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think. Listen to hear more about: What happens when you let the brilliant chaos of your humanity take a backseat to "optimization" How marketin…

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12. How to get testimonials that don't suck 22:51

7M ago22:51

22:51

If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you. Listen to hear more about: Why you don’t actually need testimonials to validate your work (and why people s…

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11. Incongruence Part 2: The third way between strategy and soul 20:36

7M ago20:36

20:36

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run. Listen to hear more about: Why modern marketing is built on insecurity — and how we got here How to spot incongruence in your own business without sha…

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10. Incongruence, Part 1: The cost of misalignment 30:38

7M ago30:38

30:38

I'm diving into one of the most overlooked but critical issues in online business: incongruence. This is something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than …