Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them. We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
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Simone Seol Podcasts
Hi! Welcome to your one-way ticket to the Business Of Life.The LITO Podcast explores the art of personal evolution, lifestyle design, and building a soul-aligned life and business without losing your marbles (or your magic).Dan is a cereal entrepreneur who has built multiple 7-figure businesses in digital publishing, brand design, web development and now runs a leadership coaching and personal optimisation practice.From inner work to outer success, from breakdowns to breakthroughs, each epis ...
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Outside the White Box is a podcast for life coaches, thought work devotees, and anyone else interested in how the self-development industry can uplevel its teaching to meet the demands of a complicated multicultural world. Brought to you by the creators of the UnF*ck Your Brain podcast and the Joyful Marketing podcast, Outside the White Box will weave together unofficial expertise in history, sociology, anthropology and thought work to challenge the "white box" of mainstream self-development ...
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38. The "Spiritual"-to-MAGA Pipeline: why colonized spirituality leads to fascism
19:31
19:31
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19:31By Simone Grace Seol
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37. Loving The Poop Of Life (interview with Danny Lim)
1:39:04
1:39:04
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1:39:04Back in March 2025, I recorded a raw and intimate conversation in Finland with my friend Danny Lim, the preeminent life coach and coach trainer of Singapore. In this episode, we talk about: Why I share from oozing wounds, not healed scars — and why I don't believe in the idea of "oversharing" My time in the "void" where I lost all clarity and thoug…
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Ep #119 - What Happens When You Say Yes Before the Money Shows Up with Van Nguyen
1:16:36
1:16:36
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1:16:36This one’s a little different. Part café chat, part Helsinki walk-and-talk. We start with rich hot chocolate at a friend’s café (the best in town, according to Van) and then hit the streets, recording in real time as the city hums around us. Van Nguyen’s story proves that saying yes — even before the paycheck — can lead to reinvention, community, a…
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36. Intentional, aggressive, and imperfect care
22:20
22:20
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22:20Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of chan…
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35. Business does NOT equal capitalism: a guide for reclaiming commerce
36:26
36:26
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36:26Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce. Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time f…
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34. YES to millionaires, NO to billionaires
21:28
21:28
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21:28Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not. Listen to hear more about: What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - whic…
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Ep #118 - Cool as a Cucumber. Staying Calm in Any Argument
1:08:00
1:08:00
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1:08:00Arguments and criticisms are inevitable BUT losing your cool isn’t. In this episode of the LITO Podcast, I share how to hold your ground with calm confidence when conflicts arise. From practical one-liners you can whip out on the spot, to mindset shifts that keep trolls and critics from stealing your energy, you’ll walk away with a toolbox of strat…
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33. Radical Hope: A Technology of Future Creation
35:47
35:47
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35:47If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from. In this episode, we'll explor…
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32. How to find your people: Part 4. Slow growth is real growth
37:15
37:15
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37:15In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success. In this episode, you'll learn about: Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growth The hidden c…
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Ep #117 - Building A Tiny But Mighty Business With Lydia Lee
2:25:47
2:25:47
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2:25:47This one’s special. I got to sit down with my mentor and dear friend Lydia Lee (aka Mama Bear) for a heart-to-heart on building businesses that actually feel good to run. Lydia’s the genius behind the “Tiny but Mighty” business concept, and she’s living proof that you don’t need a massive empire to create massive impact. We talk about her own journ…
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31. How to find your people: Part 3. Put creativity before strategy
26:21
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26:21In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your work. In this episode, you'll learn about: Why memorable marketing comes from creative vision -- and how to let y…
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30. How to find your people: Part 2. Decolonize the idea of giving value
20:04
20:04
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20:04You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right? Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you. Listen to this episode to expl…
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Ep #116 - Lost Your Job? Don’t Panic. Do This Instead.
26:52
26:52
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26:52You just lost your job. You’re spiralling. Bills are due. What now? In this raw and real episode, I respond to a powerful message from a listener who lost his job right as he was about to join BYOB (my new business course). He was panicking, out of options… or so he thought. Here’s what we dive into: What to do immediately after a layoff (emotional…
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29. How to find your people: Part 1. Talk less about the work
37:46
37:46
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37:46Let me help you find your people online (Worksheet included below!) The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people…
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28. YES to authenticity, NO to personal branding
23:45
23:45
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23:45The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity? Listen to explore: Why personal brands are a less reliable business strategy than y…
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Ep #115 - Loving The Poop Of Life with Simone Seol
1:37:07
1:37:07
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1:37:07Hold on to your emotional support donuts because this episode is wildly raw, deeply soulful, and outrageously real. I sit down with Simone Seol, the iconic marketing maven, spiritual firecracker, and truth-teller, for the conversation of my dreams (literally, my “bucket-list-before-I-die” kind of dream). We dive into everything from: Loving the “po…
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27. Fear of being cancelled, Part 3: Why cancellation can’t hurt you
25:34
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25:34In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think. In this episode, you'll learn about: The vast gap between your loudest critics and those who actually make your business work Why critics …
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26. Fear of being cancelled, Part 2: Why you’re probably not cancellable
19:32
19:32
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19:32What if everything you think you know about being "canceled" is wrong? Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you. In this episode: Why being "nobody special" is your superpower — the math behind why cancellation attempt…
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Ep #114 - Where Should I Start If I Don't Have An Audience
1:49:27
1:49:27
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1:49:27Ever dreamed of building a business but felt like you’re shouting into the void because your audience is… basically your mom, your bestie, and maybe your cat? This episode is for you if you’ve ever wanted to launch something amazing but didn’t know where to start or thought you needed a giant following to even begin. I spill the tea on what I would…
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25. Fear of being cancelled, Part 1: How to build an un-cancellable identity
39:37
39:37
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39:37The biggest threat to your voice isn't the internet mob.... it's YOU! If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say... ... let's be clear. You're not being strategic... or professional... or c…
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24. Why life coaching is a horrible business (feat. Billy Seol)
54:18
54:18
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54:18Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income. My brother Billy Seol, a software engineer and c…
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Ep #113 - Living By Design with Maisie Cheong
1:55:32
1:55:32
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1:55:32What does it really take to live a life that feels rich the moment you open your eyes? Not Instagram-rich. Not bank-balance-rich. But soul-deep, breath-catching, “I can’t believe this is my life” kind of rich? In this epic two-hour episode (get ready a beverage!), I sit down with the luminous Maisie Cheong for a raw, thoughtful, and wildly insightf…
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Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about: The unholy truth about who created "GO ALL IN" culture - and why it was never meant for you Why having a "normal job" is your unexpected secret weapon in business-bu…
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22. My birth chart breakdown: understanding your paradoxical nature (feat. Karen Hawkwood)
1:32:12
1:32:12
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1:32:12You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensi…
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I had meant to roll out the welcome mat before we burst into Season 4 with the previous episode with the glorious Elaine Cole in the Maldives, but hey, time is bendy like that, isn’t it? In this short and sweet solo update, I take a moment to say hi (properly), catch you up on what’s been unfolding behind the scenes, and share what you can expect f…
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We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. Our message for you? Do not panic. And we have really good reasons why you shouldn't. Listen to this conversation between allyship educator and coach Rash…
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20. Breaking the addiction to business growth
27:06
27:06
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27:06In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction. Listen to hear more about: Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hit …
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Ep #111 - From Maldives With Love Feat. Elaine Cole
1:52:01
1:52:01
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1:52:01The LITO Podcast returns with a postcard-style episode with my best (and self-proclaimed “most beautiful”) friend Elaine. Tune into our love notes to life, marriage, friendship, loss, healing, and all that unfolded in paradise. ------- Come say hi! 📍instagram.com/litolabs 🌐 www.dannybunny.co 🌐 https://litolabs.com/ ------- 28 days. 28 love notes. D…
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19. The myth of location independence, inter-being and reciprocal responsibility
19:45
19:45
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19:45The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical implications of the "work from anywhere" dream. Listen to hear more about: Why the fantasy of complete geo…
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18. A more relational way to handle sales objections
12:18
12:18
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12:18Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations. Listen to hear more about: A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than …
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17. The uncomfortable paradox of business coaching
28:19
28:19
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28:19Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity. Listen to hear more about: The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fears Why there's no such thing as a …
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16. Part 2: The Six Pillars of merging marketing strategy with soul
31:37
31:37
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31:37By Simone Grace Seol
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15. Part 1: The Six Pillars of merging marketing strategy with soul
34:48
34:48
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34:48I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit. Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional i…
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14. Pricing strategies that actually work
27:06
27:06
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27:06If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you. Listen to hear more about: Why "charge what you're worth" i…
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13. My thoughts on using AI for marketing
22:47
22:47
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22:47I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think. Listen to hear more about: What happens when you let the brilliant chaos of your humanity take a backseat to "optimization" How marketin…
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12. How to get testimonials that don't suck
22:51
22:51
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22:51If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you. Listen to hear more about: Why you don’t actually need testimonials to validate your work (and why people s…
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11. Incongruence Part 2: The third way between strategy and soul
20:36
20:36
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20:36In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run. Listen to hear more about: Why modern marketing is built on insecurity — and how we got here How to spot incongruence in your own business without sha…
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10. Incongruence, Part 1: The cost of misalignment
30:38
30:38
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30:38I'm diving into one of the most overlooked but critical issues in online business: incongruence. This is something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than …
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Let's about what to do when people copy your work — ouch! Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance. Listen to hear more about: Why your best ideas will get copied — and why that’s not the …
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8. Building “know, like and trust” without oversharing
22:04
22:04
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22:04Yes, building "know, like, and trust" matters in marketing... ,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets! Listen to hear more about: How "know, like, and trust" is actually created in both consumer products and personal services When you actually need to build relationships, as opposed …
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7. Upward, lateral, downward: a holistic framework of growth
17:23
17:23
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17:23Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success. Listen to hear more about: How white supremacist business frameworks are built on endless, limitless growth - and why that's directly connected to…
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I'm trying something new! I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME. On this episode, we explore questions like: What do I do when the work I do feels frivolous when so many people in the world are in trouble? How do I show up on social media when I don't even want to look at other people's…
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I've been nervous to say this so far, but here goes... Some of the biggest frustration I feel comes from watching people who are already "established." Because I know there's MORE there. (And deep down, they know, too.) In this bonus episode, I talk about how the comfort of "what's working" can be the exact thing that holds you back from your bigge…
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I’m pulling back the curtain and giving you an exclusive sneak peek into something deeply personal and foundational to my upcoming program, Truth or Dare. This episode features an audio excerpt from the Pre-game Workbook — the part most business programs completely ignore. We’re talking about a concept that will change how you see yourself and your…
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4. The Cookie House Strategy (a.k.a. why the time to share your work is NOW)
25:28
25:28
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25:28"Should I be showing up and sharing my work if I don't have anything to sell yet?" My answer is an emphatic YES. Waiting until you've got everything perfectly figured out to show up big + bold is one of the biggest mistakes you can make. By the time you have that "perfect" positioning or product ready to release, who is going to care? You'll be sta…
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3. What to do when you fall out of alignment with your offer
12:58
12:58
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12:58In this episode, I tackle the uncomfortable question many solopreneurs face but rarely discuss: what to do when you fall out of alignment with your offer. What if a business coach helps people create 5-figure months but she's been struggling to hit those numbers herself for the past year? What if a financial consultant no longer feels good helping …
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In this episode, I reveal the marketing tool I've been teaching for years that's gone legitimately viral. Meet the Garbage Post Challenge: 100 pieces of content in 30 days with only TWO criteria. That's it. No genius required. Just words + posting. I'll share the jaw-dropping results thousands of people have experienced, and how exactly it works op…
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1. Ethical isn't optional: the Liberatory Business paradigm
15:03
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15:03Ever felt trapped between making money and making a difference? In this premiere episode, I pull back the curtain after my 8-month sabbatical to share a radical alternative: liberatory business. What if community care was the foundation of your business, not a "nice to have"? What if your well being, the well-being of the greater collective, and yo…
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In this heartfelt finale, we bid a loving farewell to the incomparable Rebecca, a voice that has echoed through the airwaves, touching souls and sparking joy in the hearts of many. As we turn the page on this chapter, this isn't just a goodbye; it’s a celebration of the journey, the lessons, the laughter, and the unforgettable moments we've shared.…
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Ep #109 - Growing Young With Kit Chan
1:44:15
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1:44:15Join us as we sit down with the illustrious Kit Chan, Singapore's adored Mandopop icon, for a deep dive into the art of aging, or rather, growing 'young' gracefully. In this episode, Kit shares her unique perspective on maturing in the music industry, her journey of self-discovery, and how she continues to rejuvenate her spirit and artistry with ea…
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