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My thoughts on using AI for marketing
Manage episode 479764912 series 3651590
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Let's talk about the elephant in the room: AI and marketing.
I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think.
Listen to hear more about:
- What happens when you let the brilliant chaos of your humanity take a backseat to "optimization"
- How marketing built on genuine human connection creates a totally different resonance
- The reasons why relying on AI makes for ineffective marketing — and it's NOT just because it makes you look and sound the same as everyone else
- How to enjoy the benefits of this technology without compromising all that makes your business YOU
If you've ever felt like something is "off" in your AI-assisted marketing but you couldn't name it, this might be what you've been feeling all along.
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