Best Signet Podcasts (2025)

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Signet's Craig Kistler on the Decline of the Homepage and Ascendency of the PDP 12:22

Play Pause

1d ago12:22

12:22

"20% of our website visitors ever see our home page" - so why does everyone internally obsess over the home page? In Craig's viral post, https://www.linkedin.com/feed/update/urn:li:activity:7401315673622269952/, he poses the question and asserts that the PDP is now king. In this podcast interview, Craig explains why the home page is declining and w…

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Why the evolving role of designers changes everything with Lacey Fabrizio 13:06

3d ago13:06

13:06

Episode page: https://bit.ly/3KT962a As we head into 2026, design is no longer just about aesthetics—it’s about strategy, collaboration, and customer empathy. In this episode of Insights Unlocked, Nathan Isaacs sits down with Lacey Fabrizio, Principal Solution Marketing Manager at UserTesting, to discuss the major shifts happening in the design and…

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Ep 9 Brimstone Unanswered Questions: What Readers Want to Know Before Book 3 47:55

7d ago47:55

47:55

Step into the quicksilver with book besties Hannah, Kinsey, and Karly as they tackle the biggest loose ends, lingering mysteries, and reader-submitted questions from Callie Hart's Fae and Alchemy series. This episode marks the final stop in our Brimstone Recovery journey before we shift into our next season, and it dives deep into the questions kee…

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Glenn McMahon on the Morality of AI-based Pricing 11:31

11d ago11:31

11:31

Glenn's post on his discomfort with AI-based pricing went viral. AI is new / controversial, and it already appears as if a backlash against AI is forming. I had a different view, which I posted at https://www.linkedin.com/feed/update/urn:li:activity:7402086820379074561?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7402086820379074561%2C740238208900…

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Why AI in user research isn’t replacing real people (yet) with Mario Callegaro 47:34

10d ago47:34

47:34

Episode web page: https://bit.ly/3KUDMzV Episode description: In this episode of Insights Unlocked, host Amrit Bhachu sits down with Mario Callegaro, founder of Callegaro Research and a leading expert in survey methodology and AI-augmented research. Mario brings a wealth of experience from his 15 years at Google and shares practical, thoughtful gui…

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Ep 8 Fae and Alchemy Book 3 Predictions After Brimstone 42:47

14d ago42:47

42:47

Step into the quicksilver with book besties Hannah, Kinsey, and Karly as they continue the Brimstone Recovery phase with their biggest theories for Fae and Alchemy Book 3. This episode is packed with Brimstone spoilers, wild connections, and plenty of chaotic speculation as the hosts break down everything they noticed on their first read. In this e…

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Design for AI or disappear with UserTesting's Mike Mace 20:17

17d ago20:17

20:17

Episode web page: https://bit.ly/4rA1kKW Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs sits down with Mike Mace, Executive Business Strategist at UserTesting, to explore a major shift already underway in the tech landscape: the rise of AI-powered conversational interfaces. Drawing from decades of industry experience, Mik…

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Tarek Nseir on Building an AI-native SI From Scratch 14:51

24d ago14:51

14:51

Tarek is a veteran builder of SIs and his post announcing his new SI, Valliance, of course went viral. Tarek talks about their strict pay-for-outcomes pricing model, AI-only focus, and their specialization in ontologies. If you built a new SI from scratch focused on AI, this is how you'd do it and Tarek walks us through it all.…

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Overlords 16:21

24d ago16:21

16:21

Have I ever told you about the time alien overlords emergency landed in our church parking lot? No? Well then here is a bit of Arthur Clarke fan fiction for this season's end. Thank you very much for listening!By Marianne Padilla

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Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders 39:34

24d ago39:34

39:34

Episode page: https://bit.ly/44hNGCc Episode description: In this episode of Insights Unlocked, Zoom CMO Kim Storin joins host Johann Wrede for a candid conversation about the realities of leading through transformation. Kim shares why change is harder than most leaders admit and how Zoom is evolving from a company known for meetings to a full mult…

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Ep 7 Brimstone Initial Thoughts & Reactions 1:29:14

29d ago1:29:14

1:29:14

Step into the quicksilver with book besties Hannah, Kinsey, and Karly as they officially begin the Brimstone Recovery phase of the Fae & Alchemy season. In this first post-release episode, the hosts share their immediate reactions to Callie Hart's Brimstone, diving into favorite characters, quotes, and the moments that left them reeling. They refle…

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Innovation-ish: Practical tools for everyday innovators 51:51

1M ago51:51

51:51

Episode web page: https://bit.ly/49ucDxK Episode summary: In this episode of Insights Unlocked, UserTesting’s VP of Design Jason Giles sits down with Tessa Forshaw and Rich Braden—co-authors of Innovation-ish and longtime instructors of design thinking at Harvard and Stanford—to explore what truly drives innovation and why most people hesitate to p…

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How customer-centric marketing fuels real growth 39:32

1M ago39:32

39:32

Episode web page: https://bit.ly/3XIsfGJ ----------------------- Episode summary: In this episode of Insights Unlocked, Nathan Isaacs talks with marketing powerhouse Bill Macaitis—former CMO of Slack, Zendesk, and Salesforce—about how B2B companies can scale efficiently by prioritizing customer experience, building authentic brands, and embracing n…

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The Meeting 12:38

1M ago12:38

12:38

Ever wonder what your furniture really thinks about you? Ever wonder where that leftover cheeseball actually disappeared to? Good thing you've been invited to The Meeting.By Marianne Padilla

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Jen Allen-Knuth's Show Idea: "Wife Swap", but for CROs and CMOs 10:32

1M ago10:32

10:32

What would happen if CROs and CMOs switched jobs, like in the popular "Wife Swap" show? Whose job is harder? Why has there historically been so much tension in the relationship? Should CMOs report to CROs? If a typical CRO and CMO found themselves in a cage match, who would win the fight? We explore these topics and more in the latest episode of In…

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Ep 3 The Ascended Interview: Grenwich & Lennox 56:10

1M ago56:10

56:10

Join book besties Hannah, Kinsey, and Karly as they sit down, once again, with Bree Grenwich and Parker Lennox, the author duo behind the Sundered Realms Universe, which includes the Esprithean Trilogy (Riftborne and Duskbound) and the newly released The Ascended, book one in the Aesymarean Duet. This episode serves as a part two to our first inter…

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Zaeem Bhanji Explains What Happens When David Beckham Buys Your Product 10:37

2M ago10:37

10:37

When a celebrity buys your product, that's a golden opportunity that can't be missed. But would you even know? In his viral LinkedIn post on this subject, https://www.linkedin.com/feed/update/urn:li:activity:7361041370146353152/, Zaeem explain the crazy world of celebrity endorsements, freebies, and how to never miss when a VIP buys your product.…

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What most marketers miss about marketing effectiveness with Sorin Patilinet 46:35

2M ago46:35

46:35

Episode web page: https://bit.ly/49xoJWL ----------------------- Episode summary: What does it really mean for marketing to be "effective" in today’s complex, data-rich environment? In this episode of Insights Unlocked, Sorin Patilinet—PepsiCo’s Global Marketing Insights leader and author of Marketing Effectiveness—joins UserTesting CMO Johann Wred…

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Ep 6 Quicksilver Bonus Chapters: Recap, Theories, and Hidden Clues 58:28

2M ago58:28

58:28

Step into the quicksilver with book besties Kinsey and Karly as they close out the Brimstone Prep phase with a deep dive into the Quicksilver bonus chapters: The Gate: Part 1, The Gate: Part 2, The Maze, and The Fox. The Boots. The Dress. In this episode, the hosts revisit these pivotal Kingfisher POV scenes to uncover their hidden meanings and the…

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AI employees and the future of work with Surojit Chatterjee 48:02

2M ago48:02

48:02

Episode web page: https://bit.ly/4qwkj8C ----------------------- Episode summary: In this eye-opening episode of Insights Unlocked, host Mike Mace chats with Surojit Chatterjee—former Chief Product Officer at Coinbase and current founder and CEO of Ema—about the sweeping changes generative AI is bringing to the workplace. Surojit unpacks his vision…

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Ansel 16:46

2M ago16:46

16:46

I know what you're thinking. "What do gargoyles talk about when they get together?" I've looked into it. The result? Episode 2: chimeras, basilisks, griffins, and more!By Marianne Padilla

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Ep 2 The Ascended Theories: Sundered Realms Connections 1:34:37

2M ago1:34:37

1:34:37

Join book besties Hannah, Kinsey, and Karly as they spiral through their biggest theories for The Ascended Book 2 and the wider Sundered Realms Universe created by Bree Grenwich and Parker Lennox. This episode is divided into two parts for spoiler safety. The first portion focuses exclusively on The Ascended and includes spoilers for that book only…

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Finding the content-market fit your customers care about with Ross Simmonds 46:35

2M ago46:35

46:35

Episode web page: https://bit.ly/4nZFApH ----------------------- Episode summary: How do you know when your content is hitting the mark? And once you do, how can you scale it efficiently and strategically? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Ross Simmonds, CEO of Foundation, a B2B content marketing agency known f…

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Ep 1 The Ascended: Initial Thoughts & Reactions (The Sundered Realms Universe) 1:53:02

2M ago1:53:02

1:53:02

Dive into the Sundered Realms Universe with book besties Hannah, Kinsey, and Karly as they share their first impressions of The Ascended, the new romantasy from author duo Bree Grenwich and Parker Lennox that has taken BookTok and Bookstagram by storm. The first installment in the Aesymarean Duet, The Ascended expands the interconnected world reade…

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Jeff Yoshimura on How Long to Stay at a Company or Startup 14:05

2M ago14:05

14:05

Jeff Yoshimura's post titled "How long should you stay at a startup or company?" (https://www.linkedin.com/posts/jeff-yoshimura-4055_i-often-get-askedhow-long-should-you-stay-activity-7378435960004456448-bDvM/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAAAJAUB7UXr3TcmPskytqq7PzU6ZBVJpaY) went viral because it offered real, …

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Ep 5 Callie Hart Insights & Clues for Brimstone & Beyond 38:14

2M ago38:14

38:14

Step into the quicksilver with Kinsey and Karly as they collect and decode Callie Hart's most revealing interview moments for Brimstone and the wider Fae & Alchemy series. Pulling from recent tour stops and an Instagram Live, this episode gathers concrete details and intriguing teases, then organizes them into clear takeaways for listeners who want…

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Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly 35:45

2M ago35:45

35:45

Episode web page: https://bit.ly/43n2Y89 ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sara Fortier—founder and CEO of Outwitly, Silicon Valley design veteran, and author of the upcoming book Design Research Mastery. Together, they explore the enduring relevance of human-centered de…

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The Shrouded Signet 3:36

2M ago3:36

3:36

What does it mean when there's a surly monkey, a mysterious voice, and a multi-dimensional rampage? It means it's time for season two of Roving Shorts. Enjoy this bite-sized opening episode.By Marianne Padilla

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Ep 4 Quicksilver Worldbuilding, Lore, & Iconography Breakdown 39:32

2M ago39:32

39:32

Step into the quicksilver with book besties Kinsey and Karly as they unravel the intricate lore, worldbuilding, and iconography woven throughout Callie Hart's Quicksilver, book one in the Fae & Alchemy series. In this episode, the hosts dive deep into the mythology that shapes Yvelia; exploring its seven gods, the divine tree of life, and the myste…

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Flipping the funnel starts with knowing your customers with Sangram Vajre 46:35

2M ago46:35

46:35

In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business growth. Sangram recounts the moment of inspiration that led to flipping the traditional sales funnel on…

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Kirk Harper on the Upskilling Required for AI 15:03

3M ago15:03

15:03

In this week's episode of "In the Spotlight," Kirk Harper joins me to discuss his viral post (https://www.linkedin.com/posts/kirk-harper-08b0184_aitransformation-employeefirst-changemanagement-activity-7378333970570125312-q1vp?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) about the paradox of some systems i…

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Ep 3 Brimstone Predictions: What We Think Is Coming Next 43:35

3M ago43:35

43:35

Step into the quicksilver with book besties Hannah, Kinsey, and Karly as they share their boldest theories and predictions for Brimstone, book two in Callie Hart's Fae & Alchemy series. In this episode, the hosts sift through Quicksilver's most intriguing clues, foreshadowing, and easter eggs to uncover what might be waiting in the next book. This …

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All the questions you had about synthetic users but were afraid to ask 42:51

3M ago42:51

42:51

Episode web page: https://bit.ly/42dkHi0 ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experience—to explore how artificial intelligence is reshaping the way teams conduct customer research. With de…

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Ep 2 Quicksilver Favorites: Characters, Moments, and Chaos 1:01:14

3M ago1:01:14

1:01:14

Step into the quicksilver with book besties Hannah, Kinsey, and Karly as they take a deeper look at Quicksilver, book one in Callie Hart's Fae & Alchemy series. This episode goes beyond the recap to highlight the hosts' overall thoughts and reactions, their favorite characters, standout moments, and the quotes that left the strongest impression. Fr…

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Ep 1 Quicksilver Recap: Everything You Need Before Brimstone 26:07

3M ago26:07

26:07

Step into the quicksilver with book besties Kinsey and Karly as they dive into a quick yet thorough recap of Callie Hart's Quicksilver, book one in the Fae & Alchemy series. Perfect for listeners looking for a refresher before the release of Brimstone, the highly anticipated second book, this episode distills the key plot points, characters, and mo…

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Brimstone Prep & Recovery: What to Expect This Season 2:39

3M ago2:39

2:39

Step into the quicksilver with book besties, Hannah, Kinsey, and Karly as they begin the Brimstone Prep & Recovery season, dedicated to Callie Hart's Fae & Alchemy series. With Brimstone releasing on November 18, 2025, the hosts guide listeners through every stage of the alchemical journey: prep, spiral, and recovery! First, they share what to expe…

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Build your Plan B: How content entrepreneurship can unlock freedom and meaning 43:52

3M ago43:52

43:52

Episode web page: https://bit.ly/46shU5A ----------------------- Episode summary: Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a success…

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ObjectEdge's CEO, Rohit Garewal, On Body Building in Your 40's 14:50

3M ago14:50

14:50

Rohit's post about moving his family from the Bay Area to Barcelona went viral on LinkedIn, and the picture of him in the post (https://www.linkedin.com/posts/rohit-garewal_ive-spent-20-years-telling-clients-to-do-activity-7359252642994249730-b935?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) reminded me th…

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Unlocking SaaS growth with fast, focused customer research with Asia Orangio 41:44

3M ago41:44

41:44

Episode web page: https://bit.ly/46FFJbA ----------------------- Episode summary: In this episode of Insights Unlocked, we dive deep into the intersection of customer research, growth strategy, and fast decision-making with Asia Orangio, founder and CEO of DemandMaven. Host Lija Hogan, principal of experience research strategy at UserTesting, guide…

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Why brand matters and how CMOs are playing out of position 42:38

3M ago42:38

42:38

Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO’s biggest trap—playing out of position. Joe shares the pivotal career moment that pulled…

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IDC's Heather Hershey on the Gravest of AI Sins: Antithesis Abuse 11:55

4M ago11:55

11:55

Veteran IDC analyst Heather Hershey explains something that you can't un-see once you notice it - AI's over use (and abuse) of antithesis. Her viral LinkedIn post on this subject (https://www.linkedin.com/feed/update/urn:li:activity:7363884089625464834/) was a great insight — it wasn't just a post, it was a wake-up call to all of us.…

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How to stop wasting research and turn customer insights into action with Jake Burghardt 37:35

4M ago37:35

37:35

Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never…

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Creating workplaces that work for all to thrive with Tara May 38:44

4M ago38:44

38:44

Episode web page: https://bit.ly/4fEzKXi ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan is joined by Tara May, CEO of Spirit Tech—a pioneering tech company where more than 90% of the staff are autistic. Together, they explore what it truly means to create inclusive workplaces, the bu…

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Tandem AI CEO, Christophe Barre, on Why We're In the "Fast Fashion" Era of SaaS 11:48

4M ago11:48

11:48

In this week's In the Spotlight podcast, Christophe Barre explains why we've entered the "fast fashion" era of SaaS due to AI. In the most viral post we've covered to date, Christophe breaks it down. https://www.linkedin.com/posts/barrechristophe_sam-altman-ending-the-fast-fashion-era-activity-7359584242663632897-EIQQ?utm_source=share&utm_medium=me…

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Optimize with empathy: Gwen Hammes on turning behavior into brand impact 30:57

4M ago30:57

30:57

Episode web page: https://bit.ly/4fEzKXi ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:This week on Insights Unlocked, Nathan Isaacs sits down with Gwen Hammes, co-CEO of CRO…

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Rick Watson on Shopify's Agentic Commerce Strategy 15:20

4M ago15:20

15:20

The one and only Rick Watson joined to discuss Shopify's agentic commerce strategy. The viral post we discussed is: https://www.linkedin.com/posts/ecommercestrategyconsulting_shopify-q2-earnings-says-f-u-to-your-activity-7359190668163915776-8eYB?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q.…

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Every (buying) decision is emotional with Talia Wolf 30:22

4M ago30:22

30:22

Episode web page: https://bit.ly/3Jjar14 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:In this episode of Insights Unlocked, host Nathan Isaacs sits down with Talia Wolf—foun…

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Founder/CEO of Verbal+Visual Anshey Bhatia on the Rise of Fixed Fee Agency Billing 11:51

4M ago11:51

11:51

Most of the world uses fixed fee pricing for B2B transactions. The road in front of your house was built by a contractor offering up a fixed price bid. Why, 30 years after the invention of the web, why are agencies still charging on a time & materials basis? Anshey Bhatia's viral post on this subject (https://www.linkedin.com/posts/ansheybhatia_eco…

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Conversion copywriting starts with customer research 31:18

5M ago31:18

31:18

Episode web page: https://bit.ly/45oE6gF ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs chats with Chris Silvestri, f…

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Hannah Nicole Maehrer - Accomplice to the Villain | A Dear Fantasy Author Interview 2:03:55

5M ago2:03:55

2:03:55

🎤 Recorded before release day — one of Hannah Nicole Maehrer's first interviews about Accomplice to the Villain! In this special Dear Fantasy Author episode, hosts Hannah, Kinsey, and Karly sit down with Hannah Nicole Maehrer to get the inside scoop on Accomplice to the Villain! This episode was recorded before the book's official release, making i…