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I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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Service X-Factor

Scott LeFante

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Service X-Factor is the podcast where service operations stops being a cost center and starts being a competitive advantage. Hosted by Microsoft MVP Scott LeFante, this show reveals the secret ingredients behind service operations success and much, much more...transforming chaos into clarity and strategy into profits.
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MVP, The Master's Voice Podcast features expert conversations with the Most Valuable Players / Professionals / People from media, marketing and other areas of industry, in conversation with Pavan R Chawla, Founder Editor of MediaBrief.com. These are MVP conversations with actionable insights and learnings.
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Beyond the Military Podcast: Women Transitioning from the Military, Veteran Women, Confident in Life & Career, Transitioning out of the Military into the Civilian Sector

Wendi Wray | Military Transition Career Coach, Female Military Leader, Women Warrior, Military Mom, Female Veteran, Woman Veterans, Military Transition Coach, Military Lifestyle, Post Military, Women Soldier, Productivity Coach

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Welcome to Beyond the Military Podcast! A space for military women determined to focus on life outside of the military while and after their military career. Are you tired of feeling stuck and ready to go after the career and life you want? Hi, I’m Wendi Wray, a woman of God, wife, mama of 3, Army Veteran, Life and Career Coach. I'm on a mission to equip and empower women to excel in life with confidence. I’m here to equip and empower you to create a life of meaning outside the military. In ...
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In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Brian Burton of the Waste No Day Podcast for one of the most raw, powerful conversations ever recorded for the trades. Brian shares his unbelievable journey—from addiction and rock bottom to becoming a respected leader, sales trainer, and VP in th…
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In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention. This conversation goes deep into why copying competitors’ pr…
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If your CRM could listen, learn, and log the work for you, how much time would your team get back? We sit down with longtime Microsoft MVP and AI futurist Chris Cognetta to unpack the shift from forms and clicks to agents, conversation intelligence, and contextual apps that actually serve the way people work. From hard‑won lessons on non‑determinis…
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Welcome to another podcast episode where I aim to bring you up to date with the latest in the Microsoft Cloud as well as share my knowledge and insights. In this episode I dig into how you need to focus and avoid distractions as well as building your knowledge with products and automations you already have. ResourcesExplore the tools, communities, …
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In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling. Mike shares how PH…
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Show Description After a bit of gaming talk, Chris and Dave are sharing a bunch of cool projects that our Discord community members have been sharing over the past year including things like a web component based admin bar, shape CSS generators, new website portfolios, HTML-first web framework, email markup databases, miniature paintings, AI tools …
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In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community. Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can t…
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Show Description Chris and Jessica from Studioworks join us to talk about their new app, why they're uniquely qualified to run an invoicing app, what the long term vision is for Studioworks, pricing models of subscription apps, how invoicing isn't just for web nerds anymore, helping neurospicy people get paid for their work, and what it's like to t…
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Send us a text Amit Syngle, MD and CEO of Asian Paints, is my distinguished guest on this episode of MVP – The Master’s Voice Podcast from Mediabrief.com. Over an extraordinary growth journey from Management Trainee to MD & CEO, Syngle has helped shape Asian Paints into Asia’s second-largest and India’s largest paint and home décor powerhouse, and …
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In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling. Together, J…
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Show Description Why do we turkey when there's so many (better) options for meals, how many hobbies do we really need and why can't we do all of them, Clues by Sam difficulties and doing the puzzle game circuit, does Dave like D&D or does Dave like systems, the ongoing web monetization attempts, and Brecht on range group. Listen on Website Links Al…
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I am joined once again by Phil Meyer to review the most important and relevant announcements from Microsoft Ignite. Plenty around AI but also a few other gems you may have overlooked, so sit back and listen in as we focus on what you should be paying attention to. ResourcesExplore the tools, communities, and content mentioned in this episode: CIAOP…
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In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC s…
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Show Description Dave has famous people blindness, a cologne life hack is dropped, what is the killer feature of web components, MCPs are so done—focus on skills instead, should custom events exist, and thoughts about streaming HMTL. Listen on Website Watch on YouTube Links Good Hang With Amy Poehler - The Ringer Sebastian Maniscalco Has a Little M…
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Ever seen a CRM project teeter on the edge and wondered if the platform is the problem? We invited Microsoft MVP Heidi Neuhauser to unpack why so many implementations stall, why “more fields” won’t fix adoption, and how a single meaningful win for frontline users can flip the narrative. Heidi’s story starts where many ops leaders begin: thrust into…
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In this episode of the Service MVP Podcast, Joe Crisara sits down with James Hatfield, Chief Revenue Officer of Live Switch, to uncover one of the most powerful evolutions in the home services industry: instant live video communication. He reveals how Live Switch is transforming field operations, speeding up sales, improving diagnostics, enhancing …
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Show Description What do Balatro streamers do when the game is over, Random in CSS is so hot right now, Dave has a better idea for charts and graphs that would change the world, Quiet UI follow up, Dave tries vibe coding a tennis app and doesn't completely John McEnroe his laptop, Chris wonders about better cursor UI on the web, and debating afford…
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In this episode of the Need to Know Podcast, we explore the evolving landscape of learning in the Microsoft Cloud ecosystem, with a spotlight on the SMB market. From the latest in Microsoft 365 Copilot innovations to critical cybersecurity updates and the end of CIAOPS Academy, this episode delivers essential insights for IT professionals and busin…
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In this episode of the Service MVP Podcast, Joe Crisara sits down with Jennifer Bagley, CEO of CI Web Group and host of The Catalyst for the Trades, to discuss how AI is reshaping the service industry and what contractors must do now to stay ahead. From understanding the shift from traditional SEO to AI-driven marketing, to building agentic framewo…
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Show Description Steve Ruiz talks about what tldraw is and who it's for, how they've dealt with data on all the computers, what's new in the tldraw SDK, ideas for building on top of tldraw, tldraw's business model, and what the future holds for tldraw the company. Listen on Website Watch on YouTube Guests Steve Ruiz Guest's Main URL • Guest's Socia…
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In this episode of the Service MVP Podcast, Joe Crisara sits down with Robb Leishman, founder of Legit5 Marketing, to explore what it really means to be authentic in today’s AI-driven world. From garage door contractors to home service professionals, Robb shares powerful insights on how genuine connection, trust, and authentic storytelling can tran…
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Show Description In this episode we sit down with Tyler Sticka to discuss upgrading his project, Colorpeek. We explore the practical applications of web components and CSS, and how they are shaping the future of web development. Tyler shares his experiences with prototyping and the challenges of maintaining simplicity in design. Listen on Website W…
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The wrench turns faster when the app gets out of the way. That’s the spirit of our deep dive with Microsoft’s Luis Masieri, Group PM for Dynamics 365 Field Service, as we unpack how AI is reshaping frontline work, customer outcomes, and the business model of service. We explore why the mission has shifted from operational efficiency to AI-first gro…
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In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh — a master plumber, mentor, and inspiration who’s built an empire despite being legally blind. Bob’s story is about redefining challenges. From starting in the trades with his father to leading…
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Show Description Dave and Chris discuss the transition of QuietUI's license to open source, the creative process behind blogging, modern CSS techniques, and the features of QuietUI, a new design system with unique components. Listen on Website Watch on YouTube Links CodePen 50 Reasons to Build a Website – Frontend Masters Blog "Why would anybody st…
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Send us a text Abhay Singhal, visionary co-founder of InMobi and CEO of InMobi Advertising, joins Pavan R Chawla, Founder-Editor of Mediabrief.com and host of MVP – The Master’s Voice Podcast to share his masterclass perspective on the global future of mobile adtech. InMobi, celebrated as India’s first startup unicorn in 2011, delivers a key differ…
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Chatting with Chief Executive Officer(CEO) at Bridge Institute Mac McKenzie from United Kingdom- Simon “Mac” McKenzie – Chief Executive Officer, Bridge Institute, London, United Kingdom. I had the honor of speaking with Simon “Mac” McKenzie, the Chief Executive Officer of the Bridge Institute, on my podcast Smart Cherrys Thoughts. Mac is a visionar…
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Show Description Ben's got an updated edition of his book, Responsive Web Design with HTML5 and CSS, to chat about as well as how much AI is being inserted into writing, layers, scope, color contrast vs contrast color, shouldn't AI bots pay for data they slurp, iFrames permissions issues in Chrome, anchor positioning, and where have all the blogger…
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Chatting with Senior Principal Solution Architect at Red Hat - Thomas Cameron Austin, Texas, United States- recently had the pleasure of interviewing Thomas Cameron on Smart Cherrys Thoughts. Thomas is a Senior Principal Specialist Solution Architect at Red Hat, based in Austin, Texas, and a true expert in cloud computing, open-source technologies,…
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🎙️ Podcast Guest: Jason Ragosta Writer | Director | Illustrator | Graphic Designer | Founder – Telling Visions Unlimited LLC I had the pleasure of speaking with Jason Ragosta, a talented storyteller from San Francisco, California. Jason’s work beautifully blends imagination, emotion, and technology. He’s the creative mind behind Telling Visions Unl…
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In this episode of the Service MVP Podcast, Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator, to uncover what truly sets top-performing salespeople apart from the rest. Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions …
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Chatting with Chief Executive Officer(CEO) at E-Z Microgrids - Eric Jeffrey Kaufman about Noah's Ark communities, Transhumanism from Austin, Texas, United States- Eric Jeffrey Kaufman – Sustainable Communities & Transhumanism Eric Jeffrey Kaufman is a retired commercial real estate executive, climate adaptation advocate, and AI enthusiast. He is th…
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Show Description Todd Libby is on the show to talk with us about deceptive patterns on the web, what WCAG is and who it's for, and 5 deceptive patterns in use on the web today. Listen on Website Watch on YouTube Guests Todd Libby Guest's Main URL • Guest's Social Web developer and developer advocate from Portland, Maine now living in Phoenix, Arizo…
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Show Description Who's the person to hire when your home network isn't working as reliably as it should? And while we're at it - can you also fix Dave's Find My notifications? What's the plan with Firefox in 2025? And Dave blogs (and mouth blogs) about his struggles with the MVP car. Listen on Website Watch on YouTube Links Why I hate the MVP car -…
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Chatting with Chief Technologist at Office of The CTO, CDW UK - Tim Russell. Who is with extensive experience across countries, sectors, and industries. A leader, coach, mentor, and inspirational speaker. Engages with the C-Suite to provide thought leadership and drive change.- I had the pleasure of speaking with Tim Russell, Chief Technologist for…
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Show Description Listener questions about CSS ruby-position, crafting adaptive layouts using a responsive component, what keeps Chris motivated to work on CodePen, why are there no positive issues on GitHub., tech support in the age of AI, and a semi-regular segment of inbox therapy. Listen on Website Watch on YouTube Links Crafting adaptive layout…
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Send us a text This episode of MVP – The Master’s Voice Podcast, features Kartik Sharma, CEO - India at Omnicom Media Group, one of the most respected leaders in the media and marketing industry. He is in conversation with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com. Kartik reflects on steering OMG India to consistent double-di…
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Did you enjoy this episode? Share you aha moment with us! If you’ve ever felt like your weekly plans collapse under client emergencies, procrastination, or overwhelm, this episode is for you. I break down the ALIVE Method, the exact weekly planning routine that helps me run two businesses, homeschool two kids, and still only work 4 days a week. Boo…
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Show Description Dave and Chris discuss the release of Safari in iOS26, the aesthetics of Liquid Glass in CSS, the importance of material design, and the role of TypeScript in modern web development. The conversation also touches on when to consider rebuilding a tech stack, the significance of user experience, and how to know when to choose a new t…
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Show Description Dave's got a Whiskey related content warning, recent security vulnerabilities in NPM, challenges with password management, and the complexities of digital security. They delve into Google's antitrust issues and the dynamics of the browser market, before transitioning to innovations in CSS, including custom properties and functions.…
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In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with branding authority Dan Antonelli, founder of KickCharge Creative. Together, they explore how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams, and creating long-term customer loyalty. What You’ll Learn: ✅Why…
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Did you enjoy this episode? Share you aha moment with us! Learn the simplest way to stop living invoice to invoice and getting out of the 30 day panic cycle so many business owners find themselves stuck in so you can feel some peace around managing the cash flow in your business and also free up headspace to think about the future and not just abou…
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What does it take to break into tech without a computer science degree? In this captivating episode of Service X Factor, we meet Emily, whose journey from art major to successful tech professional challenges conventional wisdom about career paths in technology. Emily's story begins at a crossroads after being laid off from her job in Chicago. Despi…
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Show Description Chris is updating us on the progress of his CSS reset, thoughts on The Browser Company and Arc being bought by Atlassian, and in 2025 why would anyone build a website? Listen on Website Watch on YouTube Links Bend Old-Time Jams and Events Join or Die Join or Die on Netflix Bowling Alone - Wikipedia Microsoft CTO Kevin Scott on the …
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In this episode I talk about a recent series of blog posts I wrote about some analysis I did on various AI services available today as well as my thoughts on these. I also cover off the latest news and information in the Microsoft Cloud for you. Listen along. Resources CIAOPS Need to Know podcast - CIAOPS - Need to Know podcasts | CIAOPSX - https:/…
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Did you enjoy this episode? Share you aha moment with us! Enjoy this Most Valued Podcast episode on why your business needs a vacation from YOU. This episode 2 of a 5 part series. You can listen to the rest of the episodes in this series here: 1/5: ✈️ Take A Vacation Your Laptop Isn't Invited To 2/5: Why Your Business Needs A Vacation 3/5: The 5 Si…
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Show Description A quick update on Dave's hair, CSS random(), view transitions in CSS, thinking about IDs in HTML, opening details elements in a new tab, Chris tries out Edge, Shift, Zen and more, how Dave is trying to kick his YouTube tab habit, and government design fails. Listen on Website Watch on YouTube Links Monchhichi - Wikipedia Rolling th…
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In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast. Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service busi…
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