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Abhay Singhal, visionary co-founder of InMobi and CEO of InMobi Advertising, joins Pavan R Chawla, Founder-Editor of Mediabrief.com and host of MVP – The Master’s Voice Podcast to share his masterclass perspective on the global future of mobile adtech.

InMobi, celebrated as India’s first startup unicorn in 2011, delivers a key differentiator in the industry: Return on Investment (ROI) at scale with convenience.

Unmatched Scale and Reach

InMobi Advertising provides monumental global reach. The platform connects with 80% to 90% of all mobile users worldwide and serves approximately 50 to 80 billion ads a day. For advertisers running video campaigns, InMobi consistently delivers a video completion rate of over 80%.

The AI Imperative

Singhal details how AI is rewriting the rules of the game across three dimensions: Creative, Agentic Platforms, and Insights. AI is fundamentally transforming creative development by democratizing access, drastically lowering the cost of generating custom creatives, and finally making the aspiration of the "right creative for right person at the right time" a reality. In fact, AI is expected to win major awards in advertising festivals like Cannes.

Innovation and Control: Buyer Hub

Discover the Buyer Hub, InMobi’s new self-service programmatic platform. Designed to empower mid-sized advertisers, Buyer Hub provides the precision, transparency, and control needed to plan, optimize, and purchase programmatic deals independently. Singhal argues that if you are a mid-sized advertiser, you may no longer need an external agency to run your campaigns.

Addressing Ad Fraud and Leadership

Singhal tackles the persistent challenge of ad fraud, describing the constant vigilance required as a "cat-and-mouse game". InMobi deploys sophisticated, homegrown systems that analyze hundreds of signals to block invalid traffic.

Finally, the conversation offers a critical leadership lesson: leaders must avoid "analysis paralysis" and act boldly because the future of adtech is being written now.

Listen to the full episode for deep insights into innovation, effective targeting, and how InMobi is shaping a transparent, impactful, and brand-safe digital ecosystem.

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