Best Proof Of Concept Media Podcasts (2025)

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This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend) 42:00

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6d ago42:00

42:00

Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it really causes a problem. Lucky for you, The AdClass 5-Step Diagnostic Playbook is here to save the day! Caleb, Dakota, and Matthew show how they audit …

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What’s Working In Paid Advertising RIGHT NOW 31:15

1M ago31:15

31:15

The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how organic content is reshaping the way ad campaigns are being built and scaled. The team dives into the power of orga…

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Vibe Marketing Has Changed Advertising Forever! 33:30

2M ago33:30

33:30

You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world oversaturated with CTAs and scarcity plays, audiences are gravitating toward brands that feel authentic, intentional, and emotionally magnetic. And with the r…

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How We Took a Client from Zero Paid Closes to 28X Return in 2025 27:51

4M ago27:51

27:51

When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no results into a funnel that’s now producing a 28X LTV return. From fixing funnel gaps to improving lead qualit…

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Pattern Interrupts, AI Slop, and the Return of Realness in Ads 33:47

4M ago33:47

33:47

Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad creative right now, from viral hooks and pattern interrupts to low-budget videos that outperform studio shoots. It’s a deep dive into why “realness” is winni…

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How To Turn Remote Work Culture Into Results 36:18

7M ago36:18

36:18

Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point of amazing success. With insights on everything workplace culture including the importance of daily team syncs and celebrating wins to hiring with inten…

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Is 2025 the Year of the Low-Ticket Offer? 14:21

7M ago14:21

14:21

In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before the…

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AI-Proof Your Job (By Using AI) 1:01:44

8M ago1:01:44

1:01:44

Don't call it a comeback! Caleb, Dakota, and Matthew return to catch up on how the marketing landscape looks in the wake of the continued rise of AI. AI has been a hot topic globally in almost every industry for the last few years, but it is undeniably reaching new heights in recent months. With new ChatGPT models released more and more frequently,…

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How these founders rebranded this 600 year old product w/ Y'all Sweet Tea 18:25

10M ago18:25

18:25

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab It's time to get the par-tea started. And today's product promises to be the best you've ever had. Will they be able to convince the Sharks that they need a taste? Or will their $10M valuation prove too steep? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…

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Turning kids into content creators?! w/ Creator Camp 18:16

10M ago18:16

18:16

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab Today's founders are trying to solve the iPad Kids phenomenon by giving them more reasons to be on their iPads. Make it make sense, am I right? Their summer camp program aims to have your kids filming and editing their way to content creator success. Will the Sharks think it's tec…

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What To Do When A Product Is Too Niche? w/ Chalkless 20:30

10M ago20:30

20:30

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab In sports, it's important to be gritty, or according to today's founders, grippy. That's right, forget about chalk, today's product promises stronger grips with a quick pat pat and clap clap. With a $10M valuation, these founders may find themselves in a sticky situation. Will the…

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Power saws for kids?? What could go wrong?! w/ Chompshop 19:52

10M ago19:52

19:52

The holidays are upon us and what better gift for your child than a specialty power saw? Don't worry, it's totally kid proofed. It'll just cut your bank account with its price tag of $230. What could go wrong? Will the Sharks think this product is a cut above the rest or will these founders be dismissed as hacks?…

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Bringing Back a 1980s Clothing Trend with a New Twist w/ 1920 Convertible Clothing 20:17

10M ago20:17

20:17

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What do you call a jacket that goes up in flames? A blazer! Not unlike today's pitch, am I right? Mostly joking. This outerwear company boasts all time sales of $505, 000, but with a valuation of $2.5 million, will these founders manage to snuggle up next to a shark, or will the re…

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Can this product make “butt cleavage” a new trend in men's swimwear? w/ Moonies 16:44

10M ago16:44

16:44

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab The product today is simply astounding. It's an innovative take on men's swimwear that's more than a little cheeky. But with only 1, 000 in sales, the Sharks may need some buttering up. Will the Sharks take a bite or will these founders leave bummed? Hosts Jorie Munroe and Ariel Bo…

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The Ins and Outs of Pre-Sales as Launch Strategy w/ Terrashroom 17:08

10M ago17:08

17:08

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room …

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This product aims to be the Impossible Foods of Sushi w/ Finneato Fysh Foods 19:37

10M ago19:37

19:37

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab There's something fishy about today's product. As in, it looks like a fish. It tastes like a fish, but it's made from vegetables? That's right, it's a safe and vegetarian spin on raw fish. Mercury and parasites not included. And for one special shark, this product is going to be a …

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Mark Cuban: “This could be our biggest deal ever” w/ Doatnut 17:35

10M ago17:35

17:35

If there is one life lesson to be learned from Shark Tank, it's doughnut stop believing in yourself entrepreneurs and today's product will leave you simply a-glazed with all this one woman show has managed to accomplish. I won't sugarcoat this–some sharks are going to love this pastry product a whole lot and others will find it a bit of a weirdoh. …

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Did Going Viral Plunge This Waxing Startup Into Debt? w/ Sugardoh 19:32

10M ago19:32

19:32

Today's episode is about to get hairy. Not to wax poetic, but this is a fun new spin on hair removal. Will the Sharks find their $10M valuation a sweet deal or will these founders be left in a sticky situation? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: The pros/cons of p…

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The College Dropout Who Turned Down $300K For His $1M Side Hustle w/ Kobee’s 20:01

11M ago20:01

20:01

I love a product that creates a good buzz, and let me tell you, this founder's been on a roll. All natural lip balm is just the bee's knees. But truth be told, I'm not sure the Sharks will be won over by this small company's $5M valuation. Will the Sharks bite, or will this founder be left stung? Hosts Jorie Munroe and Ariel Boswell jump into the t…

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What Makes A Brand A ‘Lifestyle’ Brand? w/ Yardsale 21:11

11M ago21:11

21:11

Slope and steady wins the race, or at least that's what today's product is trying to show the Sharks with only $220K in sales to date. Will the Sharks take a bite of this company boasting a whopping $2M valuation? Or will they tell these founders, ski you later? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on…

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We Break Down The Branding Mistakes Behind This Mock Fried Chicken w/ Life Raft Treats 20:59

11M ago20:59

20:59

These days my favorite trend on social media is the “is it cake?” trend. Bakers the world over try to bake cakes that look like real world objects. Today's founders look to take it a step further and will have you asking, “is it ice cream?” It's a tantalizing treat that's worth a whopping $5M valuation. Will the sharks bite or will this founder duo…

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Is This Product The Next Cornhole of Yard Games? w/ Bucket Golf 19:43

11M ago19:43

19:43

Four! Yes, like golf. But also the number of sharks that enter the tank, ready to take a bite out of today's product. It's a feeding frenzy that will make these founders want to party. Will this innovative new yard game be a hole in one or will the sharks find them not up to par? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their bu…

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How To Turn A Product Into A Company w/ RigStrips 17:07

11M ago17:07

17:07

After a long day on the slopes, the last thing you need is for your skis to shred the side of your car as they fall. Today's two founders aim to give powder to the people with their innovative new product. Will the Sharks hop on board or is it all downhill from here? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insigh…

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How To Successfully Scale A Regional Food Tradition w/ Topsail Steamer 21:28

11M ago21:28

21:28

We're shrimply on cloud nine when I'm at a good lobster bake. Too bad they usually only happen in the summer. Today's founder aims to change all that with her new spin on bringing seafood to a kitchen near you. You just need to add water. Will this product sink or swim? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business ins…

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This App Aims To Gamify Running. But Will It Work? w/ Card.io 17:54

11M ago17:54

17:54

These days, there's an app for everything. An app to be social, an app to track your fitness, and an app to entertain you. But today's founder said, why not all three? It's an interactive fitness app that even has the founder of Pokemon Go throwing money at him. Will the Sharks agree? Hosts Jorie Munroe and Ariel Boswell jump into the tank with the…

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How to Build Awareness for a Niche Sneakerhead Community w/ 1587 Sneakers 19:12

11M ago19:12

19:12

Some hobbies, like hiking, can come cheap. Other hobbies, not so much. Rabid collectors will shell out thousands of dollars to get the latest and greatest hat, figurine, or sneaker. Today's founders are banking on just that. Will their sneaker company be a hit or a miss? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business in…

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$15M Valuation for a Mouthguard?! w/ TruFit 19:14

11M ago19:14

19:14

Protecting your pearly whites should always be top of mind when it comes to playing sports, but the options on the market today are bulky and messy. Today's founder aims to change that. But with a whopping $15M valuation, we'll see if the Sharks think this innovation is worth it at all. Will they bite? Hosts Jorie Munroe and Ariel Boswell jump into…

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We Brainstorm Go-to-Market for This Non-Alcoholic Cocktail w/ Little Saints 20:45

11M ago20:45

20:45

Today in the tank, we have a product that aims to help you indulge in your favorite adult beverages without all the negative side effects. Will the Sharks give a shiitake about this product or will this founder walk away without a deal? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. List…

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Prototyping, Viral Growth, and What REALLY Happens When a Deal Falls Apart | Shed Defender Interview 30:18

11M ago30:18

30:18

In today's episode we have a very special guest, Tyson Walters. Tyson is the founder of Shed Defender, a positively pawsome product that keeps your dog relaxed and comfortable, while ensuring your clothes and furniture don't become a giant hairball. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank p…

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We Revisit 1 of Shark Tank Most Successful Products w/ Drop Stop 19:05

12M ago19:05

19:05

Shift happens when you're driving stick–or if you're driving while texting. Put the phone down, people! Today's product, which goes on to become one of Shark Tank's most successful products, is here to stop distracted driving in its tracks. Will it have the same effect on our sharks? Hosts Jorie Munroe and Ariel Boswell jump into the tank with thei…

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Bringing the Tiny House Trend to the WFH Market w/ ootBox 20:11

12M ago20:11

20:11

Why did the box refuse to fight? It was afraid of getting flattened, of course. Will today's pitch suffer the same fate, or will the Sharks go all in on this custom built but strangely out of the box solution? It's a product that could have you saying flip or flop to your household for the price tag of a measly $20, 000. Hosts Jorie Munroe and Arie…

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Unlock Data Accuracy - How Conversions API is Changing Meta Ads 33:41

12M ago33:41

33:41

Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by solving the issues caused by browser-based tracking limitations. Learn what CAPI is, how it works, and why it plays a pivotal role in better targeting and …

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Emotional Marketing Done Right w/ Pawnix 19:39

12M ago19:39

19:39

Everyone has a blast on Independence Day or New Year's Eve. Literally, those fireworks shows always blow me away. But you know who doesn't think they're totally pawsome? Our doggo friends. Every year, the very fireworks that lighten your mood kills theirs. Today's product, which will run you $199, aims to fix just that. Hosts Jorie Munroe and Ariel…

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How We’d Sell Thousands of This Seasonal Product w/ Create A Castle 20:02

12M ago20:02

20:02

What happened when the sand went for a swim? It got tied down! That's right, Ariel. Grab your flip flops and snorkel. For today's product, we're headed to the beach. Will today's tool, which has over 12 patents, be enough to hook a shark? Or will this product sink and not swim? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…

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How to Elevate Your Brand Storytelling w/ Felt 20:14

12M ago20:14

20:14

Nothing says heartfelt like a handwritten note to Granny. But no one's got time for that these days! So you know what I say, if you can't wait, automate. Does that resonate? Great. This card sending app, which goes on to achieve a whopping $2M in revenue every year, may just be the product for you. But will the Sharks feel the love, or will this fo…

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Solving a “Hidden” Problem in the Wedding Industry w/ Bridal Buddy 20:03

12M ago20:03

20:03

Everyone always talks about The Great I Do. But not enough time is spent on the wedding doodoos. Everyone is so worried about getting into their dream dress that nobody actually talks about how they're going to take it off. Today's founder aims to solve that. Will her product that was 10 years in the making be enough to snag a shark? Or will they l…

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The Social Network Idea Mark Cuban Calls “The Worst Presentation EVER” w/ Rolodoc 20:37

1y ago20:37

20:37

On today's episode of “Botched,” I mean, “Shark Tank,” we have a pitch that will go down as the worst in Shark Tank history, according to Mark Cuban, anyway. Here's to hoping these doctors don't quit their day jobs. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Social networ…

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A Tiny Product Making BIG Sales on TikTop Shops w/ Lion Latch 19:31

1y ago19:31

19:31

What you see is what you get–most of the time. But I guarantee after I tell you the name of this brand you will not guess what this product does. And while Ariel and I didn’t see the vision, the 20K buyers on TikTok sure did. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Bra…

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This Halloween Product Is Running The Elf on The Shelf Playbook w/ Switch Witch 16:50

1y ago16:50

16:50

Today's product took the phrase, It's like taking candy from a baby a little too literally. Seasonal products like this one sure are a witch. It's a mensch on a bench or elf on the shelf product that will have Mr. Wonderful surprisingly saying, “Burn it!” Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark …

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Brainstorming Ideas To Save This Struggling Startup w/ Cereal Killerz 19:12

1y ago19:12

19:12

In today's segment, we're talking cereal killers. And no, you didn't accidentally just click on your favorite true crime podcast. These words actually aim to bring a smile to your face. And while they fail to get a bite out of a shark, they do spread their business to several major cities. Dying to hear more? Hosts Jorie Munroe and Ariel Boswell ju…

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Is Your Product A Solution In Search Of A Problem? w/ Rapid Rope 18:09

1y ago18:09

18:09

Today's episode gets a little knotty. Rope, folks. We're talking about rope. And this isn't just your normal rope. It's one that's going to help you fight tricky situations including….zombies? It's a rope dispensing canister that can truly do it all. But will it be enough to land a shark? Hosts Jorie Munroe and Ariel Boswell jump into the tank with…

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How These Founders Are Capitalizing On A Wellness Trend w/ Urban Float 20:19

1y ago20:19

20:19

Waist training, cryotherapy, raw milk, CMOS. There's been no shortage of crazy health trends over the last 50 years. So what's one more? With today's product, you can float too. And here's a spoiler. This crazy trend still racks in over a million bucks a year. But will their negotiations leave the shark salty? Hosts Jorie Munroe and Ariel Boswell j…

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We Break Down The Most Controversial Pitch In ST History w/ SCOTTeVEST 19:36

1y ago19:36

19:36

We're turning back the clock to Season 3 in this episode. Picture it: it's 2012, the Mayans say the world is ending, Rihanna is shining bright like a diamond on your radio, and you may have seen this segment, which goes down in history as one of the most watched pitches ever to air on Shark Tank. It's five chilies on the spicy scale, and we're read…

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Innovating on a 200-Year-Old Household Staple w/ Slice of Sauce 18:57

1y ago18:57

18:57

Will this innovation on ye old ketchup and mustard be saucy enough to catch a shark's eye? Or will these founders be left with a mess? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Innovating on a household staple Expensive vs luxury Changing consumer behavior Know a segment…

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We’re Swiping Right On This Genius Marketing Play w/ Hater Dating App 20:35

1y ago20:35

20:35

Today in the tank, we have a product aiming to make everyone a hater. Nothing says long term commitment like mutual hatred, right? Well, that was the premise of this now defunct dating app. Was it competition that drove them out of business, or did the Sharks simply think it wasn't a good match? Hosts Jorie Munroe and Ariel Boswell jump into the ta…

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Will Truffle Shuffle Become The Peloton of Cooking? w/ Truffle Shuffle 20:28

1y ago20:28

20:28

Mark Cuban, Mr. Steal Your Deal is back at it again, but I can assure you guys that he's really a fungi. He just loved today's product so much, he couldn't let that shiitake go Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Pivoting from in-person to remote services Physical …

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Behind Closed Doors 1:04:43

1y ago1:04:43

1:04:43

In this thrilling episode we ask the question, "Can a house be so saturated in blood and tragedy that it begins to crave it?" Listen to find out- Hosted on Acast. See acast.com/privacy for more information.

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Kevin O'Leary: “You’re 90 days away from oblivion” w/ Pashion Footwear 17:18

1y ago17:18

17:18

Today in the tank, we have a founder with a passion for fashion, except this founder is looking to tackle a problem that's no easy feat: making the high heel comfortable. Will the Shark shoe her the money? Here's a spoiler. As of the Tank, this Founder is 90 days away from closing her doors. Hosts Jorie Munroe and Ariel Boswell jump into the tank w…

1
Can 1 Viral TikTok Be Proof of Concept? w/ Float ‘N’ Grill 19:25

1y ago19:25

19:25

Everyone knows that the best way to dive into summer is to stay cool by the pool or by making waves at the beach. So these founders thought, you know, why not add a barbecue? It's surely a great idea, right? Well, with less than 20, 000 in sales, we'll see if the sharks agree. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busin…

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Wait, a MILLION Dollar Coozie?! w/ Lit Handlers 19:32

1y ago19:32

19:32

Today in the tank we have an invention looking to up your water game with minimal hand strain. And this little piece of fabric, yeah, it went on to make over $1. 2 million dollars. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Ariel’s branding pet peeves Knowing your numbers…