The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how organic content is reshaping the way ad campaigns are being built and scaled.

The team dives into the power of organic-style content, why webinars are making a comeback, why speed-to-lead setter teams are changing the game, and how the trust recession is shaping ad creative in 2025. They also explore the role of AI in video ads, predictions for the next big shifts down the road, and why authentic human connection is becoming more valuable than ever in marketing.

If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!