In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before they ever reach your high-ticket offer. But if you’re running only low-ticket, you might be stuck in a volume game with shrinking margins.

In this episode, Caleb and Matthew explore the relationship between high and low ticket offers, how to integrate low-ticket into a high-ticket business without diluting its value, and how to design a hybrid funnel to balance volume, profitability, and long-term sustainability.

If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode! And if you have a moment, please rate and share!