Why do leaders still want to “be on LinkedIn”… even when the content makes buyers cringe? 🤳 In this episode, we’re joined by Brad Zomick—executive content coach and host of LinkedIn Famous—to get real about getting senior leaders to create content that actually helps the business (and doesn’t read like buzzword soup). We dig into when a CEO should be the face, what they should post, and how to build an idea flywheel that never runs dry.
We get into:
✅ Should every exec post? How to decide (audience fit, proximity to customers, time, POV).

✅Content that works: start with audience pain, not product; find content–market fit; avoid the “jargon casserole.”
✅Pillars × funnel: top- and mid-funnel stories 80% of the time; when to dip into BOFU.
✅The podcast play: easier than talking-head videos, produces endless clips, and doubles as elite product-marketing research.
✅Idea pipeline: sales FAQs, customer calls, events, team-sourced prompts—and why thoughtful commenting now has real reach.
✅Coaching execs: make it easy, measure in quarters (not days), encourage smart risks, and help them find the fun so it sticks.
✅Gossip corner: AI makes us “bionic marketers”… and why that can help or hurt depending on how leaders use it.
If your exec wants to “get LinkedIn famous” by next week, play them this—and build something that actually moves pipeline, product, and trust.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.