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Scroll to Success: How to Solve the Social Media Puzzle
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Most businesses dive straight into posting on social media without laying the proper groundwork. They wonder why they're not seeing results. In this episode of The Marketing PowWow, host Rich Brown sits down with QBD Marketing Specialist Molly Sneath to uncover the essential foundations that successful social media strategies are built on.
Molly reveals why most companies are approaching social media completely backwards and shares the strategic framework that actually drives business growth. From the profile mistakes that kill your reach before you even start, to the recent platform changes that caught everyone off guard, this conversation is packed with actionable insights that will transform how you think about social media.
In this episode, you'll discover:
- Why your bio might be sabotaging your entire social media strategy
- The content format maze and which types actually get results (hint: it's not what most people think)
- Instagram's game-changing July update that left businesses scrambling (and how to stay ahead next time)
- The surprising truth about posting frequency that could save you hours each week
- When businesses should make the leap to paid social and the costly mistakes to avoid
- The "leaky bucket" problem that's wasting your social media efforts (and how to fix it)
- Molly's essential pre-flight checklist before launching any social media strategy
Whether you're struggling with organic reach, drowning in content creation, or wondering if paid social is worth the investment, Molly's expert insights will help you build a foundation that actually works.
About Molly Sneath: Molly is a Marketing Specialist at QBD, where she manages social media strategies for dozens of clients across various industries. With hands-on experience in organic social media growth, content strategy, and platform optimisation, Molly helps businesses cut through the noise and build sustainable social media presences that drive real results. Connect with Molly on LinkedIn: https://www.linkedin.com/in/molly-sneath/
All episodes of The Marketing PowWow are available at https://www.qbd.co.uk/powwow. Watch now, and don't forget to subscribe for future insights from The Marketing PowWow.
Hashtags: #SocialMediaStrategy #DigitalMarketing #SocialMediaMarketing #BusinessGrowth #ContentStrategy #MarketingPowWow #SocialMediaTips #DigitalStrategy #MarketingPodcast
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