Product Launch 1: Operation Kickflip - Zero to Launch in 6 Weeks

Scale or Die

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6y ago 24:27

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I’m going to get very vulnerable with you here and share a story of how we missed the mark. We’ve been building a tool to help you create a remarkable website experiences but somewhere along the way we got lost. The product kept swelling, we lost some momentum. And even worse, we lost some morale.

A few weeks ago, we sat down and got honest with ourselves. We looked at the plans for our Experiences platform and realized there were about 10 smaller stand-alone products that could provide tremendous value for our customers. We’d been making the product way too complicated — for no reason!

Over the next 6 weeks, our company is on a product launch challenge called Operation Kickflip.
Before we can build a high-performance race car (our Experiences Platform), we first need to build a skateboard. Then a bike. Then a motorcycle, and finally a car. 2 of these 10 stand-alone products will be in the market in 6 weeks!

Every week, in this special minishow version of Founder Friday, I’ll be updating you on the progress of developing these new products.

Curious about what the 2 new products that we’re launching? Tune in next Friday — or email me, [email protected] and I’ll personally get you on the waitlist.

Liking Founder Friday? Have an idea for a topic you'd like us to cover? Tweet at Dave — or shoot him an email at [email protected] & tell us your thoughts!

We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

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