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#14: Guillaume Cabane: The Man Behind Drift & Segment's Explosive Growth

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Manage episode 279903649 series 2838957
Content provided by Ben Johnson and Dave Rogenmoser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Johnson and Dave Rogenmoser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just copying what everyone else in the market is doing. We’ll learn about how Guillaume’s network of peers help him evaluate his new ideas and verify different growth strategies before they’re launched to market.

Find out why the future of marketing is less about a spray and pray mentality, but more about creating a great experience. Guillaume is a proponent of looking at the customized personal experiences that B2C companies provide and bringing them into the B2B world. You don’t want to miss this one...

In This Episode You’ll Learn:

1:24 Learn about Guillaume’s unique philosophy on growth
5:32 What creates customer satisfaction?
10:07 Insider secrets to growth strategies
17:32 Big trends for B2B Marketing over the next 5 to 10 years
22:35 The Salty Six

This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...

We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 279903649 series 2838957
Content provided by Ben Johnson and Dave Rogenmoser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Johnson and Dave Rogenmoser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just copying what everyone else in the market is doing. We’ll learn about how Guillaume’s network of peers help him evaluate his new ideas and verify different growth strategies before they’re launched to market.

Find out why the future of marketing is less about a spray and pray mentality, but more about creating a great experience. Guillaume is a proponent of looking at the customized personal experiences that B2C companies provide and bringing them into the B2B world. You don’t want to miss this one...

In This Episode You’ll Learn:

1:24 Learn about Guillaume’s unique philosophy on growth
5:32 What creates customer satisfaction?
10:07 Insider secrets to growth strategies
17:32 Big trends for B2B Marketing over the next 5 to 10 years
22:35 The Salty Six

This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...

We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

  continue reading

47 episodes

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