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PartnerOps Podcasts

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PartnerOps Partner

Aaron Howerton

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Join me for conversations about all things PartnerOps, with a backlog from my days running 'Behind the SaaS.' Jump in, get connected, and let's push for higher standards! - Getting Started in Partner Operations - Career Growth and Future Direction: Pushing for More Opportunities - Facets of Partner Ops: RevOps, MarketingOps, Sales Ops, Enablement, and more! - Partner Ops as a driver of Partner Experience - Partner Tech! What's here, what's not, and where it's going - Partner Architecture - t ...
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Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable ...
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Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops. In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral ro…
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B2B marketers often overlook affiliate partnerships. Without a clear understanding of the value of affiliates, they miss out on different channels for sustainable growth. In this episode, Ben Meyer (VP of Digital Marketing Services at Cleverbridge) sits down with Tyler Calder (CMO at PartnerStack) to break down effective affiliate strategies in the…
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Affiliate marketing has often been misunderstood in the B2B space. Outdated perceptions and poor execution have kept it from becoming the performance channel it has the potential to be. In this episode, Tye DeGrange (Founder and CEO of Round Barn Labs) joins Tyler Calder (CMO at PartnerStack) to break down how affiliate and influencer strategy work…
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Many partnership programs fail because they lack alignment with broader company goals. Without clear communication and a unified strategy, it’s easy for the value of partnerships to be overlooked. In this episode, Katie Landaal (SVP of Strategic Alliances at ZoomInfo) joins Tyler Calder (CMO at PartnerStack) to explore how partnerships can be a cat…
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Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart. In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner…
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Most ISVs enter the Salesforce ecosystem expecting revenue to come easily. But only a few understand what it actually takes to succeed. In this episode of Get It, Together, Sam Yarborough (Co-Founder at Arcadia) joins host Tyler Calder (CMO at PartnerStack) to explore the real work behind building a partner motion inside Salesforce. From aligning y…
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Send us a text This week, it's another ramble while I wait for guest schedules to open up. That's right... I'm looking for guests... maybe even some recurring personalities... so let's go already. Discussing the validations I've had for shifting into RevOps as a core function Listing a few jobs I've recently shared at the Dir. and Sr. Mgr Level A b…
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Most partner programs don’t fail because of strategy, but by simply scaling too early. In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable inte…
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Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale? In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence cu…
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Send us a text No fluff this week. Okay... some fluff this week, but still a call to action for anyone that wants to jump on the horn and have a real conversation about the intersection of RevOps + Partnerships in the age of Ecosystem and AI! My new 'direction' is opening a wide array of exposures and interests and promises to be really interesting…
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Send us a text Join me as I ramble, per normal, and work my way toward announcing a new role at a new company with a new focus that still includes championing partner operations but as part of the larger GTM narrative. The short story: Jurassic World: Rebirth is the worst move in the series. #sorrynotsorry More than anything, wasting my time is the…
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Ready to make your SaaS partnerships actually work? Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now. We want to help you launch, scale, and…
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Send us a text Now, more than ever, I'm looking for my people. If this episode hits, please share and help me find them. If it doesn't, might be time to unsubscribe and find a place you feel more comfortable. In case you just don't listen - I'm a feminist ally that supports the effort to create a balanced world through diversity, equity, and inclus…
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Send us a text So what happens if you upload your resume to NotebookLM as the single source? AI podcasts go deep on your experience and say 'Sauce' (SaaS)... They don't consider 'Atlassian' as a big name brand, hah They legitimately cover a lot of ground and value, and do a really compelling job of making me sound super interesting They discuss the…
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Send us a text We did it! We launched the community! If you're in PartnerOps and looking for people, send a message over on LinkedIn and we'll get you added to the official PartnerOps Partner slack community thread. This episode is a brief update to cover the launch of the community, trends in the job market, and the recent launch and summary of Pa…
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Send us a text Life Happens: An Update and Gratitude from Aaron Howerton In this episode, I provide an update after a three-month hiatus, sharing personal and professional challenges that led to the break. Despite the pause, the podcast has surpassed a thousand downloads, which I credit to loyal listeners and the occasional new audience member that…
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Send us a text This week we take another stroll down PartnerOps lane and hear from Wendy Wen! Wendy got started in PartnerOps just over a year ago at Pigment and is now on the verge of hiring her first intern. Although new to PartnerOps, Wendy brings the kind of background that makes for a great leader in the space. Tune in to learn more about: A f…
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Send us a text This week, I'm taking a play from "Stuff You Should Know" and I'm going into the archives to pull back a 'classic' - CRM Foundations for Partnerships! UNLIKE my para-social friends Chuck and Josh, however, I'm calling it a 'rehash' because I'm not just cycling up the old content. I've pulled it out for an update and tied it a pretty …
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Send us a text This week we're circling back to PartnerOps and introducing everyone to Ashely Ortega on her podcast debut! Ashley recently received her THIRD promotion within Partner Operations at Klaviyo and was kind enough to join me to celebrate! We also discuss her trajectory from Channel Operations Analyst to her new role as Senior Manager, Pa…
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Send us a text Antonio is currently the Senior Director of Channel Programs at Megaport where he's been building and expanding the partner foot print for nearly 3 years. Before that, he cut his teeth at a global powerhouse called IBM (maybe you've heard of them?). Today, Antonio and I basically realize we need more time to go through a few more thi…
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Send us a text Last week (because #life after #SKO sickness has delayed everything), one of my favs joined me to share insight into her journey as a Partner Tech Founder and a few other things, such as: Who is "Bluey" really made for? An unreasonable amount of time discussing how long we've known each other Jessie's journey as a tech founder from i…
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Send us a text This week it's early stage partnerships with Adam Pasch! Adam brings several years experience with early stage program development as well as a deep background in public sector partnership work. He was kind enough to jump over from our time on Literal Scratch and join me for a 1-1 where we covered: His background and 'qualifications'…
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Send us a text This week we circle back to Tech Founders and I'm very excited to drag my friend and founder Rob Rebholz onto the podcast. In this episode: Rob describes Superglue and it's value in building bridges between Partners and AEs Discussion on the importance of integrating technology to assist sales and partner teams more effectively, focu…
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Send us a text This week I'm thrilled to have my friend Mollie Bodensteiner join us to discuss the connection between PartnerOps and RevOps. We didn't cover everything I wanted to cover, but we did manage to chat about: The evolving definition and significance of Partner Ops roles. The evolution of operations at Deel, where we first ran into one an…
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Send us a text Welcome to a new episode of Partner Ops Partner. This week, we're excited to feature Linkon Axon from Arys Consulting and a conversation around ISVs and Partner Ops. In this episode... The role of Independent Software Vendors (ISVs) in the fintech sector. Managing partnerships in both hardware and software domains. The significance o…
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Send us a text Kick back with a drink and get to know a fellow Ops professional! This week I'm very excited to introduce everyone to Kim Stagg, a relatively new friend that is now also acting co-founder for PartnerOps Partner as we forge into a new year! Kim has, count it, nearly 20 years in Channel, with the last several being dedicated to the Cha…
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Send us a text This week, a conversation with Kenny Browne! A few caveats about the episode before we dive in... We recorded a while back so this isn't a bonus episode - it actually convinced me to shift focus for this year and do more of this work. Stay tuned for the report mentioned - it should land any day on Partner Fleet's social media channel…
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Send us a text Welcome to 2024 and a new agenda for PartnerOps Partner! This is, hopefully, one of the few if not the only episode of the season in which you have to listen to just me rambling for 10-12 minutes. In this episode: A new website for PartnerOps Partner - sign in required?! A new co-founder for PartnerOps Partner A new format for the Pa…
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Send us a text Welcome.... to the season 2 finale episode. I'd love to say it's chock full of lots of goodies but the reality is that it's actually a double episode that's still only 12 minutes long. In this episode: Week 12 Summary: Wrapping up the 90 days PartnerOps Partner - Big things coming in 2024 (for me anyway) Did I find a partner in this …
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Send us a text I'm nearly two weeks late, but there's good reasons, and I talk about them in this episode. I also talk about: How my diagnosis has impacted my understanding of myself How ADHD has impacted my career to date Different coping mechanisms for achieve success anyway How success still didn't feel like success because #impostersyndrome The…
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Send us a text This week has been on hell of a long month. I'm late to publish, went too long, and am simply grateful that I get to take on such a vain project. This week: Stats: Crossing 1200+ downloads across two platforms The Twist: Mindset from IC to Influence and back The Twist: Unexpected results for this post on LinkedIn ADHD Diagnosis! For …
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Send us a text Week 9 brings a birthday for my sister who will always and forever be older than me - thankful for small blessing, #amiright? Professionally, week 9 brings real control in my position over what's coming. In this episode I'm talk (i.e. ramble) about: Ownership v. Control Slowing down v. running fast Prioritizing relationships The tens…
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Send us a text Week 8 represents the first 60 days of the new role! In this episode: The difference in 30 and 60 day summaries The audience and purpose for this content What's included in the 60 day review? My internal battle with pointless content Content creation as a learning tool PartnerOps as a career - we need more direction! Events I'm worki…
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Send us a text Every record a podcast and then... forget to publish it? Welcome to Week 7: Influence, published one week late! Let's think of it like a bonus episode after a well-deserved week off? Everyone taking a new job has to take on the effort to rebuild their influence in a new organization. Building influence takes a variety of skills and i…
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Send us a text This week is a pretty clear transition to fully owning my role and work effort. It's where the rubber meets the road for blending the narratives that already exist with the story I want to tell. This week: Recognizing historical cognitive bias Project ownership and influence Kicking off a Listening Tour The value of qualitative resea…
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Send us a text This week I get to be on-site for an off-site with my team and the rest of the Partnership organization at Samsara! The big challenge for me - distilling my 'vision' for Partner Experience into a 30 minute presentation for my team. What's the foundational assumption for building Partner Experience? Viewing the partner tech stack as a…
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Send us a text This is week four of a multi-week series following my first 90 days in a new role dedicated to PartnerOps and Experience. Subscribe today to follow along and check out the historical episodes to get caught up! Four weeks already - next week I go onsite! But.. what about my 90 day plan? This week's focus: Small Wins. Literally taking …
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Send us a text Following last week's discussion around junior v. senior roles, this week is a focus on the transition from onboarding to ownership. In this episode: The end of structured onboarding content The big things left on my 'onboarding' plate How I maybe should be using 'The First 90 Days' as a resource The value of workflow! My Priorities …
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Send us a text Week 2 is all about... doing the same thing in new directions. That's right - still building connections and leaning in this week just toward new learnings. Tune in to hear my ramblings on: My tendency to run fast Slowing down to build relationships Respecting what's already here The difference in junior v. senior ops roles The diffe…
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Send us a text This is it! The first week of the new role! I'm excited and a little anxious, but mostly excited because I really do enjoy change when it's time. This week I cover: The general outline of the next 3 months of episodes covering my first 90 days in a new role What I will and won't be talking about (hint: proprietary stuff is off the ta…
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Send us a text WHAAAAAAT?!?! Yes, that's right. After a brief 10 month stretch I've accepted a new role at a new company and I'm leaving Atlassian! "But Aaron..." , you scream into the darkness, "why would you leave Atlassian right now?! You're less than a year in, you're about to vest stock, the economic market is nuts, the benefits are great, and…
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Send us a text Last week I stumbled across a dream job in Partner Experience and quickly went about getting an interview. Within two days I got into a screener with the recruiter in spite of 900 applicants ahead of me. 15 minutes later I was out of the running. So.. what happened? What did I lack? Where do I go from here? More than that...what does…
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Send us a text This week I focus on understanding who the audience is for PartnerOps content. I'm still turning over the implications for how it impacts what I do professionally but also what it might mean for others and the continued evolution of the role. At the end of the day, we as PartnerOps professionals have to get deeper understandings of h…
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Send us a text I recently turned down a job offer and recently learned the top range may be $30k higher than the offer I received - did I miss out on a $50k raise?! Probably not, but it got me thinking about the process and all the things I maybe did wrong that lead to my own decision to walk away from a leadership role with a team in a pre-PRM org…
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Send us a text This week, details on the inflection point I'm facing and where I'm going from here. Topics include: A summer break for weekly article generation The future of the podcast (hint: interviews!) Masterclass Service Offerings Community Stay tuned because the podcast isn't going anywhere and will hopefully get a little better. Got questio…
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Send us a text You need an Account Mapping strategy. That means you need a vendor. This week - a guide to selecting that vendor! Gather the Stakeholders Readiness Check Validate the Strategy in Advance Vetting the Vendors Get the full guide online via LinkedIn or through my friends at PartnerHacker. Need help picking a vendor? Reach out at aaron@pa…
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Send us a text This week - we explore the challenges faced by Partner Ops professionals and their reliance on CRM systems that aren't designed for their needs. Maybe it's time to drop the CRM? CRMs are't designed for Partnerships out of the box. Heavy customizations create highly sensitive and unique environments. Integrations continually add dead …
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Send us a text This week it's back to tactical advice on how to start managing Partner Experience! The topics are riveting and include whiz-bangers like: What to track about the tech stack Mapping the Stakeholder Journey Casting a Vision and Securing Buy-In Coordinating the Roadmap The Daily Grind Summary: Everyone is in Partnerships. Next week I'l…
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Send us a text In this episode, we (okay I) talk about who should "own" the concept of Partner Experience in a company. We'll (okay.. again... I) will cover: A summary of last week in case you missed it! How I used Descript and ChatGPT to help generate my content this week (hint - it wasn't perfect) The way several other roles are tied to Partner E…
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Send us a text Partner Experience is more than a buzzword - it's a critical element of your Ecosystem planning. This week's podcast dives three main 'Why's for establishing a Vision for Partner Experience, discussing: Partners are customers Layered relationships create complexity Intentional effort and thought needed to manage complexity Partners a…
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