Built to Sell Built to Buy features the world’s leading business thinkers sharing how great companies are built, scaled, and valued. Hosted by entrepreneur and adventurer Sam Penny, each episode explores the systems, leadership, and mindset behind businesses that thrive without their founders. For those ready to think bigger, lead boldly, and build lasting enterprise value.
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Operational Optimisation Podcasts
I’m Haree Patel, Founder and CEO of iceConnect, and this is the podcast where we dive into the ups and downs of running a business in today’s tech-driven world. Whether you’re a small business owner, an entrepreneur, or somewhere in between, this show’s for you. We’re all about real conversations with fellow business owners, sharing what’s worked, what hasn’t, and how technology can make (or sometimes break) a business. Have you ever wondered how others manage to grow without losing their mi ...
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Increase sales, enhance productivity and drive incremental growth! Practica
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let's have fun talking about what works and ...
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MQL.fm is a marketing operations podcast by Jacques Corby-Tuech where you can hear from marketing leaders talking about data, process optimisation, martech enablement and more.
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Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ...
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The Legal Tech Mastery Show delivers sharp, weekly insights for solo and entrepreneurial lawyers who want to run a modern, tech-savvy practice. Focused on legal professionals in Luxembourg and beyond, each episode covers the essential tools, workflows, and habits needed to draft faster, manage smarter, and grow sustainably — without overwhelm. Whether you're exploring legal AI, optimizing your digital infrastructure, or simplifying content creation, this show helps you go from beginner to op ...
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Everything you need to know about Real-time Locating Systems (RTLS) and Location Technologies.
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Welcome to "Coffee The Ultimate Treat", where we serve up more than just a caffeine fix—we deliver a blend of wellness, time management, and entrepreneurial wisdom for the modern creator. This podcast is your go-to resource for transforming your daily coffee ritual into a powerful tool for business success and personal well-being. Why This Podcast Is for You Whether you're an entrepreneur, startup founder, influencer, or digital creator, we're here to help you: Elevate your wellness: Turn yo ...
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EP320: How Shopify's Latest AI & Agentic Commerce Tools Will Benefit Ecommerce Retailers, with Senior Solution Engineer Ben Homer
40:42
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40:42*** the sound balance is a bit off on this episode and we couldn't resolve it in editing - apologies! Shopify's bi-annual Editions launch is a key industry event that generates a lot of buzz. Learn about the latest developments from Shopify's winter editions with Ben Homer, Senior Solutions Engineer at Shopify. The discussion centers around the tra…
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EP319: Ecommerce Vendor Leadership Team Interviews & Strategy Update H2/2025
1:58:21
1:58:21
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1:58:21Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce and SCAYLE Commerce Engine for a fireside chat on what’s happened in Q2 2025. Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can …
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EP318: Performance Marketing - A Modern Optimisation & Measurement Framework, with Vervaunt Co-founder Josh Duggan
43:20
43:20
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43:20This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies. Key reasons to listen: Expert insights: gain v…
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EP317: Unlocking Profit - The ROI of Building Accessible Websites, With Industry Expert Bet Hannon
49:55
49:55
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49:55Here's why you should listen to this podcast... 25% of adults worldwide are affected by disability, whether temporary or ongoing, and they control around $8 trillion in disposable income. When you're not focusing on accessibility, you're leaving money on the table as an ecommerce brand. Chapters: [00:30] Introduction to Web Accessibility [06:00] Un…
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Build Your Marketing Machine: Stop Chasing Trends & Start Creating Systems: with Jeff Wenberg
38:01
38:01
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38:01If your marketing feels like guesswork — some months booming, others bone-dry — today’s episode will show you exactly what’s missing. Sam sits down with Jeff Wenberg, founder of Offer Evolution and former early-stage team member at Leadpages and Zipify Apps, where he helped scale tech companies by focusing on one core principle: ➡️ Marketing works …
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EP316: Decoding Shopify's Strategy - What Shopify's Product Direction Means for Your Ecommerce Business
39:13
39:13
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39:13Decoding Shopify's Strategic Shift: What It Means for Merchants In Gartner's recent Magic Quadrant, Shopify has gained significantly in Execution and Vision. Whilst analyst reports shouldn't be seen as definitive, what's interesting is charting Shopify's fast ascent from challenger to leader. In this podcast, James & Paul look at the key strategic …
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Why Communication Is a Strategic Advantage: Joshua Altman
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51:14
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51:14In this episode, Sam dives deep into the power of communication as a growth driver — not a buzzword. Joshua Altman, former Capitol Hill journalist and now pioneer of the Fractional Chief Communications Officer (CCO) model, explains how smart communication shapes perception, accelerates decisions, builds trust, and connects every part of a business …
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EP315: Scaling Smart - How To Make Better Technology Choices for Ecommerce Growth, With Lauren Muir
1:02:46
1:02:46
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1:02:46Navigating the Tech Landscape: A Guide for Growing Ecommerce Businesses Choosing the right technology can make or break your business as it scales. This episode delves into the critical decisions ecommerce leaders face when selecting tech solutions that align with their growth strategies. Our guest, Lauren Muir, was the Head of Ecommerce at Oh Poll…
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Ben Adkins on Building 7-Figure Marketing Systems that Sell Themselves
1:10:25
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1:10:25From Chiropractic Tables to Digital Empires: Dr Ben Adkins on Building Systems That Sell Themselves Guest: Dr Ben Adkins — Founder of Fearless Social and One Hour Influencer Host: Sam Penny Duration: 1h 10m Episode Overview Dr Ben Adkins went from an overworked chiropractor in a small town to one of the most trusted marketing minds online. When fac…
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EP314: Beyond Quick Fixes - How Puresport is Building a Category-Defining Community-Driven Brand, With CEO Daniel Temm
51:53
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51:53In this podcast, discover the inspiring ecommerce growth story of Puresport, a brand that has carved a niche in the sports nutrition industry by championing authenticity and community. Founded by professional rugby players Grayson Hart and Adam Ash, and under the expert guidance of CEO Daniel Temm. Puresport was born from a quest to find natural al…
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EP313: Mastering Ecommerce Operations - Secrets to Scaling Success with HighCohesion CEO Aran Kapila
53:47
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53:47In the latest episode of our podcast, we cover the operational backbone of ecommerce businesses with industry thought leader Aran Kapila, CEO of leading integration platform HighCohesion. As ecommerce continues to grow, and tech stacks diversify, the importance of robust operations is more critical than ever. Aran shares invaluable insights on how …
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John Solleder on Building People, Purpose & Value That Lasts
1:05:01
1:05:01
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1:05:01In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with entrepreneur, author, and mentor John Solleder, whose 40-year career has been dedicated to one thing: helping people unlock their potential. From humble beginnings in New Jersey to building international, people-driven enterprises, John has spent decades proving that lea…
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EP312: From Concept to Launch - Crafting Paul Smith's Premium Loyalty Experience, With Head of Digital Hannah Bennett
36:28
36:28
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36:28Subscribe for alerts: http://eepurl.com/gJFLtj Podcast summary: Join us for an insightful episode, where we delve into the intricacies of Paul Smith's innovative loyalty program. Discover how this premium brand navigated the challenges of creating a unique customer experience that aligns with its heritage and values. We're joined by Paul Smith's He…
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Is Apple Mac Really Worth It for Your Business with Mus Melemendi
29:14
29:14
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29:14Are you sure your business is using the right system? In this episode of The Cyber CEO, host Haree Patel sits down with Senior Engineer and Team Lead, Mus Melemendi, to settle one of the longest-running debates in business tech: Windows vs macOS. Whether you’re a loyal Windows user or an Apple devotee, this episode explores which platform truly mak…
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Culture Branding: How to Build a Company That Moves 56x Faster — with Nader Safinya
1:03:01
1:03:01
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1:03:01In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Nader Safinya, founder of Black Ribbit and creator of the Culture Branding™ methodology — a powerful framework that bridges brand, culture, and leadership to accelerate decision-making and deepen loyalty inside and outside organisations. Over two decades, Nader has worke…
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EP311: Replatforming 2.0 - Innovative Approaches for Today's Technology Migration Challenges
43:37
43:37
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43:37Get inbox alerts when new episodes drop: http://eepurl.com/gJFLtj Podcast summary: James & Paul delve into the transformative world of replatforming projects, exploring modern strategies that redefine success in the current digital landscape. We share real-world insights and experiences, offering listeners a informative guide to navigating the comp…
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Culture That Sells: Chris Dyer on Transparency, Trust & Remote Leadership
52:27
52:27
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52:27When it comes to building a business people actually want to buy, it’s not just about profits — it’s about people. In this episode, Chris Dyer, bestselling author, culture consultant and former CEO of PeopleG2, joins Sam Penny to unpack how company culture directly drives performance, profitability and business valuation. Long before remote work be…
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EP310: What Shopify’s OpenAI Checkout Integration Means For Ecommerce Brands
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53:15
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53:15Summary: James & Paul delve into the evolving landscape of agentic commerce, with agency leaders Chris Marshall of Onstate and Liam Quinn of Visualsoft. The podcast focuses on the recent integration of OpenAI's technology with Shopify. The discussion highlights the potential impact of AI-driven commerce on ecommerce brands, emphasising the need to …
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Passwords are Dead. Which Security Method Should You Trust with Adrian Clements
56:25
56:25
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56:25By Haree Patel
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Brian Samson on Coffee Culture, Entrepreneurship & Global Business CTUT - 41
46:08
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46:08By Ultimate Treat Team with Guest: Brian Samson
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Behaviour Drives Money: Hugh Massie on DNA Insights, Leadership, and Building Exponential Businesses
1:07:57
1:07:57
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1:07:57What if the way you’re wired is silently driving every financial and business decision you make? In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Hugh Massie, founder of DNA Behavior International, to explore how our natural behavioural wiring influences money, decision-making, leadership, and ultimately the value of a…
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EP309: How to Supercharge Shopify CRO: Segmentation, Personalisation & Testing, With Visually Co-Founder & Vervaunt CRO Lead
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57:14Unlocking the Secrets of Shopify Conversion Rate Optimisation: A Must-Watch Podcast In the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance…
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Solving the Uptake Problem in Coffee Business Operations CTUT - 40
10:37
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10:37Episode Overview Episode: 40 Title: Solving the Uptake Problem in Coffee Business Operations Hosts: Kevin and Brian Key Topics Covered The Uptake Problem in Coffee Businesses Understanding why standard operating procedures fail in small coffee businesses Common barriers to implementation in startups The gap between knowing and doing in operational …
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Jim Penman: From a $24 Lawn-Mowing Gig to a Global Franchise Empire
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1:02:39What does it take to turn a side hustle into a household name? For Jim Penman, it started with mowing lawns for twenty-four dollars a week — and grew into Jim’s Group, one of the largest and most recognisable franchise networks in Australia and beyond. In this conversation, Jim shares the story of how he built a brand that now stretches across more…
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Why Cloud is the Future for Businesses with Amish Sanghrajka
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36:01
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36:01Still running your business on old servers? In this co-hosted conversation, Haree and Amish (COO at iceConnect) break down when and why to move to the cloud, without the jargon. If you’re a founder, CEO or Ops Lead juggling remote work, spiralling IT costs and security worries, this episode shows how cloud migration cuts capital spend, boosts flexi…
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Show Notes Chapter 1: Brewing Innovation Key Topics: Kickstarter coffee projects have collectively raised over $3.7 million FinalPress V2 spotlight: Mini plunger for in-cup brewing Raised nearly $1.5 million from 24,000+ backers Eliminates the need for bulky equipment Brian's café emergency story: How a simple hand plunger saved a busy lunch rush D…
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EP308: Redefining Customer Experience & Loyalty - Why Ecommerce Brands Need A New Mindset To Win, With Customer First Group Founder Martin Newman
53:27
53:27
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53:27Podcast summary:It's hard to keep customers happy, and coming back for more. Businesses are constantly seeking innovative ways to enhance customer experience and drive growth. In our latest podcast, we delve into a transformative approach with insights from Martin Newman, one of the world’s leading authorities on customer centricity.Martin challeng…
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EP307: What Does Good Web Design For Ecommerce Actually Mean? An Objective View On Balancing Brand vs. Commerce
47:11
47:11
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47:11Summary: Design is critical to ecommerce success. However, design discussions can be fraught with emotion and subjective views. And design execution is influenced by the brand, customer demographic, product range and price point. In this podcast, James Gurd and Paul Rogers delve into the nuances of good ecommerce web design. They explore the subjec…
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Brewing Balance with Monica (MJ) Mitchell: Coffee Rituals to Prevent Burnout for Women Entrepreneurs CTUT - 38
26:42
26:42
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26:42Guest: Monica Jeane (MJ) Mitchell Website: mjmitchell.com Specialty: Preventing burnout in women entrepreneurs through sustainable business practices Key Topics Discussed: 🌅 Morning Coffee Rituals MJ's daily routine: Dog walk → Coffee on back patio → Grounding before the chaos The power of calm before diving into business demands Creating sacred sp…
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From Rock Bottom to Exit: John Williamson’s Journey with Construct Health
1:09:47
1:09:47
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1:09:47What does it take to build a company, nearly lose it twice, and still walk away with a successful exit? In this episode, Sam Penny sits down with John Williamson, founder of Construct Health. John grew his physiotherapy business to 40 staff, faced near-bankruptcy during the mining downturn, and ultimately rebuilt, restructured, and sold his company…
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EP306: Tech Stacks & Roadmaps - An Ecommerce Leader's Playbook, With University of Law Head of Ecommerce, Edward Scott-Finnigan
53:26
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Build a Powerful Remote Workforce with Amish Sanghrajka
29:40
29:40
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29:40Are you sure your remote team is working at full capacity? If you're a business owner, it's natural to worry about productivity when your team is out of sight. You want to trust your staff, but how can you be certain they're not just watching TV whilst you're paying them? In this first-ever episode of The Cyber CEO Podcast, host Haree is joined by …
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Coffee The Ultimate Treat - Episode: Bold Brews Vietnamese Coffee Hosts: Brian and Kevin Episode Overview: In this episode, Brian and Kevin dive into the bold, rich world of Vietnamese coffee, exploring what makes it so distinctive. From the unique blend of beans to the health benefits and mindful rituals, they unpack why Vietnamese coffee is more …
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Mushrooms & Coffee: A Brew for Health with Dr. Anna Sitkoff CTUT - 36
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37:51Title: Mushrooms & Coffee: A Brew for Health with Dr. Anna Sitkoff Episode Description: Join us in this enlightening episode as we sit down with Dr. Anna Sitkoff, a naturopathic physician and expert in medicinal mushrooms. Discover how mushrooms like Chaga and Lion's Mane can transform your daily coffee into a powerhouse of health benefits. Dr. Sit…
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EP305: The Ecommerce Shipping Challenge: Building Resilience Into Your Shipping Strategy, With ShipperHQ COO Quentin Montalto
52:06
52:06
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52:06Get expert advice on the latest ecommerce shipping trends and how brands need to plan ahead to ensure a consistent quality of customer service. Shipping remains a critical challenge. With fluctuating tariffs, evolving customer expectations, and geopolitical tensions, ecommerce teams face mounting pressure to deliver consistent, high-quality service…
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The Art of the Exit: How to Sell Smart and Buy Right with Broker Nathan Hulls
52:59
52:59
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52:59What does it really take to sell your business for the best possible price—or to buy one without getting burned? In this episode of Built to Sell | Built to Buy, I sit down with Nathan Hulls, a seasoned business broker and exit advisor with Link Business Brokers. Nathan’s journey spans from starting his first lawn mowing business at 12, to running …
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EP304: Philip Kingsley’s Digital Journey & The Subscription Strategy Powering Its Ecommerce Growth, With Head of Ecommerce Lauren Duncan
45:18
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45:18Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy. This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their b…
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Brewing Success: Coffee Shop Marketing Strategies with Ryan Caracciolo CTUTP - 35
22:22
22:22
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22:22Podcast Summary: “Coffee the Ultimate Treat Podcast” Host: Brian Guest: Ryan Caracciolo – Founder & President of Striventa Who is Ryan Caracciolo? Founder & President of Striventa, a business growth agency based in Arizona. Background in sales and marketing, with a passion for “craft” industries like coffee, barbecue, and whiskey. Launched Strivent…
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How to Navigate the Deal Without Getting Burned
18:10
18:10
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18:10Buying a business isn’t just about reviewing a P&L and signing a contract. Too many investors discover after settlement that they’ve inherited hidden problems—missing systems, staff departures, or a culture that doesn’t fit. In this episode, Sam Penny (aka The Impossible Guy) breaks down the biggest risks buyers face, how to spot them early, and th…
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Welcome to The Cyber CEO. This trailer sets the stage for what’s to come. I’ll be sharing real stories, lessons, and straight-talking advice from business owners who’ve been through it all. Expect honest conversations with people who know what it takes to run and grow a business in today’s fast-moving tech space. I’m Haree Patel, founder of iceConn…
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The Broker’s Checklist: 10 Things to Do Before You List Your Business: With Sally Stuart
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41:29Selling your business isn’t something you decide on Monday and complete by Friday — it’s a strategic, multi-step process that can take 12 months, 18 months, or even years to get right. In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with returning guest Sally Stuart, one of Australia’s top business brokers specialising in …
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EP303: Ecommerce Unplugged - An Ecommerce Consultant's View On Five Key Trends Impacting Ecommerce Businesses Today
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50:00Get ecommerce updates & insights: Join 1,900+ ecommerce professional, subscribe to our newsletter on LinkedIn today: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ About this podcast: In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including: Strategi…
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Optimising Your Coffee Business with CAAS CTUTP - 34
11:28
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11:28Essential Tools for Success with CAAS. One of the core elements of Coffee as a Service is providing entrepreneurs with the vital tools they need to succeed in the coffee industry. From state-of-the-art brewing equipment to customizable branding and marketing materials, CAAS equips businesses with everything they need to stand out in a crowded marke…
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Too many business owners confuse burnout with readiness. Feeling exhausted after a tough year doesn’t mean your business is ready to sell—and waiting too long for the “perfect moment” can be just as costly. In this episode, Sam Penny breaks down how to know whether you’re truly exit ready or just tired, and the steps you can take to avoid one of th…
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Inside the Broker’s Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs
38:39
38:39
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38:39What really makes a business sellable — and what will turn buyers away? In this episode of Built to Sell | Built to Buy, I sit down with Sherryn Deetlefs, a LINK business broker who’s walked in the shoes of both sellers and buyers. Before moving into broking, Sherryn built and sold multiple businesses across hospitality, textiles, health, and desig…
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EP302: Confessions of A Customer Intent Expert: Lessons In Experimentation & Why Context In Data Is Everything, With FoundIt! CEO Warren Cowan
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47:13Join our LinkedIn newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Podcast summary: In this podcast, Warren Cowan and James Gurd delve into the critical importance of understanding the context of data when making ecommerce decisions. They explore how misinterpreting data can lead to compromised decisions, using …
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Coffee and Creativity An Entrepreneur's Journey with Steven Puri CTUTP - 33
28:16
28:16
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28:16Guest: Steven Puri – Entrepreneur, former Hollywood executive, and founder of The Sukkah Company. Topics Covered: Growing up with two engineer parents and learning to code from his mother. Producing digital effects for Independence Day (Academy Award winner), Braveheart, True Lies, Seven, and more. Transitioning from effects production to senior ro…
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Why Every Business Buyer Needs to Know the Seller's Exit Plan!
23:56
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23:56Most buyers fixate on the numbers—revenue, profit, multiples. But here’s what they miss: the seller’s exit plan is the X-ray. It reveals the true condition of the business, the handover risk, and whether you're about to inherit clarity or chaos. In this episode, Sam Penny pulls back the curtain on why a seller’s exit strategy—or lack of one—can mak…
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EP301: Laying The CRM Foundations For A Connected Future: How Vivobarefoot’s MyVivo Project is Transforming Customer Experience
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40:07Subscribe to the Inside Commerce newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: Imagine walking into a store, stepping onto a scanner, and instantly unlocking a personalised journey that follows you from the shop floor to your phone and beyond. That’s the reality Vivobarefoot is building with …
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Coffee Legends and the Rise of a Global Community CTUTP - 32
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10:38Myths, Monks, and the Global Spread of Coffee Unpack the legendary tale of Kaldi and his energetic goats, and how coffee’s appeal was first recognised on the Ethiopian plateau. Trace coffee’s journey from mystical discovery to daily ritual—its migration via Arabian monasteries, the creation of early coffee houses, and their role as 'Schools of the …
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