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EP314: Beyond Quick Fixes - How Puresport is Building a Category-Defining Community-Driven Brand, With CEO Daniel Temm
Manage episode 517710036 series 2581854
In this podcast, discover the inspiring ecommerce growth story of Puresport, a brand that has carved a niche in the sports nutrition industry by championing authenticity and community.
Founded by professional rugby players Grayson Hart and Adam Ash, and under the expert guidance of CEO Daniel Temm. Puresport was born from a quest to find natural alternatives to painkillers, leading to the development of drug-test-safe CBD products for athletes.
The podcast explores the brand's evolution, highlighting how it has expanded its product range to include energy gels and other sports nutrition products.
What you get from the podcast:
- Understand Puresport's core philosophy, which stands firmly against the quick-fix mentality prevalent in the sports industry.
- CEO Daniel Temm shares his personal journey from professional rugby to leading a brand that prioritises long-term health solutions over short-term fixes.
- Discover the importance of authenticity in building a community, through initiatives like running clubs and product testing.
The episode touches on the challenges and strategies involved in scaling a community-driven brand while maintaining its core values.
Puresport's commitment to authenticity is not just a marketing strategy but a foundational element that resonates deeply with its audience.
Subscribe to get the latest trends and insights in ecommerce direct to your inbox: http://eepurl.com/gJFLtj
315 episodes
EP314: Beyond Quick Fixes - How Puresport is Building a Category-Defining Community-Driven Brand, With CEO Daniel Temm
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 517710036 series 2581854
In this podcast, discover the inspiring ecommerce growth story of Puresport, a brand that has carved a niche in the sports nutrition industry by championing authenticity and community.
Founded by professional rugby players Grayson Hart and Adam Ash, and under the expert guidance of CEO Daniel Temm. Puresport was born from a quest to find natural alternatives to painkillers, leading to the development of drug-test-safe CBD products for athletes.
The podcast explores the brand's evolution, highlighting how it has expanded its product range to include energy gels and other sports nutrition products.
What you get from the podcast:
- Understand Puresport's core philosophy, which stands firmly against the quick-fix mentality prevalent in the sports industry.
- CEO Daniel Temm shares his personal journey from professional rugby to leading a brand that prioritises long-term health solutions over short-term fixes.
- Discover the importance of authenticity in building a community, through initiatives like running clubs and product testing.
The episode touches on the challenges and strategies involved in scaling a community-driven brand while maintaining its core values.
Puresport's commitment to authenticity is not just a marketing strategy but a foundational element that resonates deeply with its audience.
Subscribe to get the latest trends and insights in ecommerce direct to your inbox: http://eepurl.com/gJFLtj
315 episodes
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