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EP304: Philip Kingsley’s Digital Journey & The Subscription Strategy Powering Its Ecommerce Growth, With Head of Ecommerce Lauren Duncan

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Manage episode 502759645 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy.

This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their business model.

The Subscription Model:

Philip Kingsley has embraced a subscription model that goes beyond mere convenience. By offering discreet delivery and personalised treatment plans, they cater to the unique needs of their customers, particularly those dealing with hair loss. This approach not only provides a seamless customer experience but also fosters long-term loyalty.

Digital Transformation:

The brand's digital transformation was accelerated by the pandemic, leading to the development of virtual consultations and a robust web app. These innovations have allowed Philip Kingsley to reach a broader audience and offer tailored solutions.

Customer-Centric Approach:

Lauren emphasises the importance of understanding customer needs and preferences. By leveraging data and customer feedback, Philip Kingsley continuously refines its offerings, ensuring that the subscription service remains relevant and valuable to its users.

Philip Kingsley's success in ecommerce is a testament to the power of subscriptions in building lasting customer relationships. By focusing on personalisation and convenience, they have set a new standard in the beauty industry.

Subscribe the the Inside Commerce newsletter to stay updated on our latest episodes: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/

  continue reading

306 episodes

Artwork
iconShare
 
Manage episode 502759645 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy.

This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their business model.

The Subscription Model:

Philip Kingsley has embraced a subscription model that goes beyond mere convenience. By offering discreet delivery and personalised treatment plans, they cater to the unique needs of their customers, particularly those dealing with hair loss. This approach not only provides a seamless customer experience but also fosters long-term loyalty.

Digital Transformation:

The brand's digital transformation was accelerated by the pandemic, leading to the development of virtual consultations and a robust web app. These innovations have allowed Philip Kingsley to reach a broader audience and offer tailored solutions.

Customer-Centric Approach:

Lauren emphasises the importance of understanding customer needs and preferences. By leveraging data and customer feedback, Philip Kingsley continuously refines its offerings, ensuring that the subscription service remains relevant and valuable to its users.

Philip Kingsley's success in ecommerce is a testament to the power of subscriptions in building lasting customer relationships. By focusing on personalisation and convenience, they have set a new standard in the beauty industry.

Subscribe the the Inside Commerce newsletter to stay updated on our latest episodes: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/

  continue reading

306 episodes

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