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Niche Specialization In Consulting Podcasts

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If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in. I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode. I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it. My team and I have coached and consulted with over 150 agency owners and have be ...
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The 2x2

Lauren Wambold Patel

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If you’re an expert executive considering independent consulting—or already running your own thriving practice—this podcast is for you. The 2x2 Podcast for Independent Consultants goes beyond the usual business advice. We talk to real-life practitioners—strategists, deep thinkers, and multi-hyphenates who thrive on autonomy, intellectual curiosity, and portfolio careers. Whether you're exploring the leap from corporate, navigating a career transition, or scaling from solo consulting to a mic ...
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What are you going to be when you grow up? A doctor, an astronaut, an engineer, a footballer? Very few people have ever dreamt that one day they would be an economist. It’s a profession on few young people’s radars, is barely understood and, let’s face it, has an image problem. Most people picture economists, if they think about them at all, as “men in suits who are crunching numbers, talking about interest rates and making money”.This series of podcasts aim to challenge – and change – your ...
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Learn more about the market and stock analysis through CAEE™. CAEE™ is in a unique analytical framework designed to help market participants, researchers, and learners better understand Index performance and long term valuation trends. Our publications and podcast episodes feature insights derived from CAEE™ , which are for use in our educational and analytical services. Email [email protected] to request a CAEE™ based performance report on the magnificent 7 index or to request a ...
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From one-off brand shoots to a seven-figure agency on a subscription model, here’s how it happened. What if brand shoots weren’t just one-off projects, but the foundation of a scalable business model? In this episode, you’ll hear how one agency transformed brand shoots into a subscription-based system and built a seven-figure agency along the way. …
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If you’re tired of feeling like growth only happens through more visibility, more cold outreach, and chasing leads, this episode will feel like a breath of fresh air. I sat down with Dan Englander, founder of Sales Schema and author of Relationship Sales at Scale, to talk about how agency owners can grow through collaborative, trust-based relations…
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If you’re stuck between “too busy to stay small” and “not structured enough to scale,” this episode is built for you. Everyone talks about growing to seven figures but no one warns you about what happens in the messy middle between solo and sustainable. In this episode of the Small But Mighty Agency podcast, I sit down with Carly Moir, Founder and …
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Specializing is scary. But focusing on one high-growth niche can take your agency to multiple seven figures without working harder. If committing to one niche feels risky, Erica’s story will show you what’s possible on the other side. This week, I’m joined by Erica Hakonson, CEO of Maven Collective Marketing, an agency that went all in on one niche…
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A lot of agency owners want deeper community but quietly assume it doesn’t really exist. They’ve been in rooms where everyone’s guarded. Where conversations stay surface-level. Where “collaboration” is just a buzzword. That quiet belief—“it would be nice, but that kind of network probably isn’t out there”—can keep you stuck, going it alone. But I’v…
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Dale talks about how PBF stock might be undervalued despite a refinery fire a few months ago. Dale also talks about how FF stock has surprisingly low cyclically adjusted valuation ratios (even as the current US administration shows signs of support for the biofuels industry), and how a stock with a few rough years in the past might quietly climb ba…
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You probably don’t need more leads. That might sound counterintuitive, especially when every sales post says the opposite. But what looks like a lead problem is usually something else: → A relationship problem → A misaligned positioning problem → A missing structure for managing trust You’ve got people in your orbit—clients, collaborators, past lea…
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Hey—I’m Lauren Wambold Patel, and this is The 2x2 Podcast. If you’re an independent consultant, strategist, or fractional exec who’s serious about building your business—not just picking up gigs—this channel is for you. I’ve built an eight-figure consulting firm from the ground up. No agency model. No corporate safety net. Just the real work of bui…
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Too many agency owners are building alone. But small doesn’t mean solo and solo isn’t sustainable. Small but mighty agencies weren’t built to go it alone. Yet so many agency owners are trying to do everything themselves: holding the vision, leading the team, delivering the work, and pushing for growth in a vacuum. That’s what “going solo” really lo…
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In this episode, Dale defines what he looks for in a perfect stock: 1. A business with five low cyclically adjusted ratios. 2. A business with low competition, several clients, not capital intensive. 3. A business with a solid management team. Verbal disclosures read from 0:16 - 1:21 . General information and full disclosures for Dale’s Solo Invest…
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Being full-service almost broke her. Specializing gave her agency new life. For over 16 years, Arleigh Vasconcellos said yes. Yes to growth. Yes to more services. Yes to building a full-service agency that could handle it all. She grew her team, expanded her client base, and became known for delivering results across everything from PR to websites …
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Curious about adding a course to your agency model—but not sure if it’s worth it? As agency owners, we’re always looking for smarter ways to scale. Products. Templates. Digital assets. The idea is simple: take what you know, turn it into something scalable, and earn while you sleep. But here’s the nuance we don’t talk about enough: Courses don’t re…
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Dale values symbol BDL and talks about the benefits of diverse menus in the restaurant business. Verbal disclosures read from 1:18-2:27. General information and full disclosures for Dale’s Solo Investors Podcast LLC are listed here: dalex5.podbean.com Sign up for Guru Focus: https://www.gurufocus.com/?affid=213fdcd9248dba7b149775aea75327e1 , click …
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If you’ve ever wondered whether building your personal brand is worth the time or struggled to show up online in a way that feels real and strategic—this episode is for you. In this episode of the Small But Mighty Agency, I sit down with Lauren Shirreffs, founder of Two Social and social media strategist to 250+ brands, to help you rethink how you …
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If you’re stuck in execution mode—constantly delivering but not getting paid for the strategic value you bring —it might be time to rethink how your agency is positioned. In this episode of Small But Mighty Agency, I’m joined by Sara Nay, CEO of Duct Tape Marketing, to talk about how agencies can shift from being seen as vendors to being valued as …
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Description: Learn more about the Market and stocks through CAEE™ Dale’s Solo Investors Podcast LLC provides educational content and financial market analysis powered by our proprietary process called CAEE™ . CAEE™ is a unique analytical framework designed to help market participants, researchers, and learners better understand index performance an…
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Dale discusses a novel approach to valuing individual stocks. Verbal Disclosures read from 2:54 - 3:50 . General information and full disclosures for Dale’s Solo Investors Podcast LLC are listed here: dalex5.podbean.com Sign up for Guru Focus: https://www.gurufocus.com/?affid=213fdcd9248dba7b149775aea75327e1 , click "Book a Demo" CAEE™ — Patent Pen…
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Dale talks about BFH , Credit card duopolies , and how retail stocks benefit. Episode starts at 0:15 . Verbal Disclosures read from 0:50 - 2:00. General information and full disclosures for Dale’s Solo Investors Podcast LLC are listed here: dalex5.podbean.com Sign up for Guru Focus: https://www.gurufocus.com/?affid=213fdcd9248dba7b149775aea75327e1 …
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Let’s talk about referrals—not as a bonus, but as a strategy. If you’ve been growing your agency through great work and word of mouth, but you’re starting to realize that waiting for referrals isn’t the same as designing for them… this episode is for you. Because the most successful Small But Mighty agencies don’t leave referrals to chance. They bu…
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When I helped sell and exit a niche agency in the orthodontic space, one thing became crystal clear: we didn’t grow by chasing everything. We grew by staying focused, building trust, and saying no to the wrong opportunities — even when it felt risky. It wasn’t loud, but it was strategic, and it worked. And that approach? It’s not just relevant — it…
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Correction: In this episode, I mistakenly referenced the wrong land valuation for Dole. Dole had a certain number of acres publicly listed on their website. However, just because a company operates on land doesn’t necessarily mean they own it. I initially assumed Dole owned certain land in the Philippines, but after revisiting their 10-K and 20-F f…
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Economics is about more than models and markets, it’s a way of understanding how the world works and making better decisions about the future. In this episode, we meet Soumaya Keynes, Economics Columnist at the Financial Times. Soumaya shows how economics isn’t just a subject, but a powerful tool for asking better questions about the world. Soumaya…
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Presenting with confidence and clarity isn’t just about public speaking—it’s about winning more business. Whether you’re pitching to a potential client or leading a workshop, your ability to deliver a compelling presentation can make or break the deal. In this episode, Laurie-Ann Murabito, an award-winning professional speaker, shares how agencies …
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What if studying economics could be the key to understanding the world? Economics isn’t just about money or markets; it’s about solving real-world challenges, from government policies to everyday financial decisions. In this episode, Fiona Cox, an economist with a PhD and manager at KPMG’s economics team, shares how she lobbied to get economics on …
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Dale values symbol VNDA and talks about the benefits and risks of "net-net" stocks. Verbal disclosures read from 2:27 - 3:40. General information and full disclosures for Dale’s Solo Investors Podcast LLC are listed here: dalex5.podbean.com Sign up for Guru Focus: https://www.gurufocus.com/?affid=213fdcd9248dba7b149775aea75327e1 , click "Book a Dem…
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Curious about how economics shapes the world around you? It’s not all about GDP and inflation. In this episode, we sit down with Tuli Saha and Swasti Gupta from the Bank of England to explore the many different paths within economics and how there’s a niche for everyone—whether you love data, policy, social issues, or global markets. Tuli Saha is a…
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If you've ever caught yourself thinking, “My team should just know what to do” or “Why can’t my team read my mind?”—this episode is for you. The truth is, unspoken expectations lead to missed deadlines, miscommunication, and frustration on all sides. But there’s a better way to make your expectations so crystal clear that your team knows exactly wh…
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Why do so many students overlook it as a subject and career path? And what can we do to change that? In this episode, we’re joined by Thando Mafa and Annur Chaudhary, two passionate Discover Economics Student Ambassadors, who are on a mission to inspire more young people to see the value of economics. Originally from Botswana and Bangladesh, they s…
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Think economics is just for those who love maths and follow the traditional university route? It’s time to think again. In this episode, we chat with Arywen Morris and Susannah East, two degree apprentices working in economics. They share their journeys, from overcoming a fear of maths to choosing apprenticeships over university, challenging common…
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Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming. Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you feel stretched thin trying to manage everything, this episode is for you. Today, I’m joined by Kait Day, Founder of N…
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Economics is more than numbers and theories - it’s about the questions we ask and the stories we tell. In this episode, Karen Ward shares her journey into economics, proving that a passion for understanding the world can open doors you never expected. Karen is the Managing Director and Chief Market Strategist for EMEA at J.P. Morgan Asset Managemen…
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What if you could shape the future of economics without a traditional university degree? Apprenticeships are unlocking new pathways for the next generation of economists. In this episode, we sit down with a dynamic group from the Health Foundation’s REAL Centre (Research and Economic Analysis for the Long-Term), which provides independent research …
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If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency? In this episode, I sit down with Melissa Mitchell, fou…
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From public policy to the price of your morning coffee, economics is everywhere—but who gets to shape it? In this episode, we’re joined by Stephanie Flanders, one of the most influential voices in economic journalism, to explore the many ways economics shapes the world—and how we can make the field more diverse and inclusive. Stephanie Flanders is …
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Think economics is just about banks, budgets, and boring number crunching? Think again. In this episode, we’re chatting with Max Wood, an economics graduate who’s taken his degree in a completely different direction—into the world of content creation. Max studied economics at Bristol University, spending time in Paris and Shanghai before working wi…
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Trust-equity over track record? It's happening. Here's why... Did you know that 70% of the decision about your agency is made before you even showcase your results? Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record. His response? "They somehow seeme…
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Are You Missing Out On 9 Hidden Types of Agency Partnerships? Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.) In this special episode, I'm pulling back the curtain on partne…
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What trends will shape the agency landscape in 2025? As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead. Let’s be real: …
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Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons …
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How many of your network connections are sending you high-quality referrals? Take a moment to think about it. If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you …
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What’s the secret to building a high-caliber, close-knit team as your agency grows? Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best. In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focuse…
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If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this …
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Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning. In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you: Break out of a growth p…
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Are you a small agency owner wondering how to really stand out? If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Spec…
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What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates? Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes? For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt sha…
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Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option. But as you might guess, it’s not just about having a great business…
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What is the number one thing that stops agency owners from specializing in a niche? Fear. It’s the fear that niching down will result in fewer clients. But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization. In today’s episode, Amanda Lee Smith shares t…
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What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends wh…
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What does a successful pivot into new services look like for an agency? It’s not always smooth sailing! In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. By prioritizing client feedback, Ted transitioned his business from a creati…
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Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don’t churn. My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years. When you walk in the shoe…
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