Curious about adding a course to your agency model—but not sure if it’s worth it?

As agency owners, we’re always looking for smarter ways to scale.
Products. Templates. Digital assets.

The idea is simple: take what you know, turn it into something scalable, and earn while you sleep.

But here’s the nuance we don’t talk about enough:

Courses don’t remove complexity.
They shift it—from service delivery to audience building, funnel building, and volume marketing.

That’s what I explored with Kwadwo Sampany-Kessie,—agency owner, course creator, and host of the popular Art of Online Business podcast on this week’s Small But Mighty Agency podcast.

We unpack:

• Why he created a course for an audience his agency couldn’t serve
• How he validated the offer before building it
• The honest truth about course revenue and time savings
• Why low-ticket offers need high-volume marketing
• The double-strategy it takes to grow two different offers
  

🎧 Tune in if you're considering a digital product—and want the full picture of what it takes to do it well.

Resources & Links:

• Follow Kwadwo (pronounced QUĀY.jo) on Instagram: @quayjo
• Listen to The Art of Online Business podcast

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Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep128
Podcast Edits by Lindsay Curtis