Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping a ...
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Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest member ...
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Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience t ...
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Membership site advice on how to build, manage and promote your ideal membership site, so that you can enjoy consistent cash-flow month in, month out and scale your business to new heights.
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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs
The Next Steps, LLC
Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exp ...
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The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly. Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to star ...
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Episode 14: Build Belonging: How Identity Shapes Retention, Engagement, and Revenue
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1:00:14Are your members really engaged in your community? If they don’t have a strong identity tied to your tribe, they may drift away. In today’s episode, we’re diving into how to help your members create an identity that sticks—one that drives engagement, boosts retention, and builds lasting connections. I’ll share a strategy that has transformed member…
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Episode 15: Tribe Client Transformation with Deraj Wells: The Power of Identity in Membership Communities
1:31:24
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1:31:24What if…The secret to skyrocketing engagement and retention in your membership community wasn’t more content, but a simple shift in how your members see themselves? That’s right—today, I’m sitting down with Deraj Wells, a master at turning ordinary memberships into powerful tribes. Deraj reveals the game-changing strategy that helps members build a…
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In this episode of Membership IQ, host Sarah Sladek talks with Curtis Nunley, a leader at the American Society of Civil Engineers (ASCE), about navigating and leading through transformational change. Curtis shares insights into ASCE’s recent decision to consolidate its multiple membership grades—combining full, associate, and affiliate categories i…
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18: How to Create a Growth Plan For Your Membership
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38:30Does it feel like you’re starting over from scratch every time you promote your membership? In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact). I’ll walk you through the three core pieces of a real growth plan—so you can stop …
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In this episode of Membership IQ, host Sarah Sladek sits down with Christy Beatty, Vice President of Chapter Services and Member Engagement at the Associated General Contractors (AGC). Christy discusses the pressing challenges facing the construction industry—chiefly workforce shortages and generational shifts—and how AGC is adapting to meet member…
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Episode 13: Why Community Is the Future of Your Membership Business (Even in the Age of AI)
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49:11AI is changing everything, but there’s one thing it can’t replace. Human connection. The secret to success? Building a tribe, not just a community. In this episode, we're diving into why creating a powerful tribe is your biggest asset moving forward. Forget the content overload, forget AI's endless capabilities. It's all about connection, emotion, …
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17: What’s Your Best Membership Growth Strategy? Take the Quiz!
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30:42🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now. In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you. Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growt…
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In this episode of Membership IQ, host Sarah Sladek welcomes Kate Solomon, MPS, Senior Manager, B2C Customer Segment, and ASME. Kate shares her journey from being new to the association world to now leading innovative membership strategies. The conversation highlights her early career experiences, involvement in tweet chats that helped her connect …
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Episode 12: The Secret to Member Retention: Rituals That Build Belonging
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51:07Ever find yourself wondering why your community is so quiet? Or, how can you get your members to engage more? If you've asked these questions, you're in the right place. Today, we're diving into the number one strategy to 10x your engagement and breathe new life into your community. It's all about rituals—simple, repeatable actions that spark organ…
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Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them
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51:34Let’s face it, cancellations suck. But here’s the twist: they don’t have to be the end of the world for your membership. If you handle them the right way, they can strengthen your tribe. Today, we’re discussing how to turn cancellations into opportunities for growth. I’ll share the system that keeps churn low, boosts retention, and leaves your memb…
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In this episode of Membership IQ, host Sarah Sladek welcomes Todd Letts, CCE, President of Todd Letts Consulting. Together, they explore the evolving role of chambers of commerce and how Todd has led his organization to become a leading voice in economic development and community engagement. Todd shares insights on strategic partnerships, policy ad…
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Episode 10: The Power of Tribe-Based Onboarding for Membership Success
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44:47Today, I’m diving into something that could transform your membership game – ONBOARDING. If you’re tired of high churn rates and members feeling lost after they join, this episode is for you. I’ll share the biggest mistakes I made in my early membership days and how a powerful onboarding process can be the key to not just keeping people around but …
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Episode 9: Tribe Bonding – How to Create a Lifelong Raving Fans Inside Your Community Who Pay and Stay for Life
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44:07Let’s face it: many memberships struggle because they don’t create true loyalty. It’s not about the quality of the product or the pricing. It’s about failing to establish a deep connection with your members. If your members don’t feel like they truly belong, their excitement fades, and they slip away long before they see the transformation they cam…
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Episode 8: Creating an Addictive Tribe Experience That Keeps Members Coming Back
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46:25Welcome back to another powerful episode of the Tribe Membership Show! Today, we're diving deep into how to keep your members hooked and coming back for more, month after month, year after year. It’s not enough to get people into your membership — the real magic happens when you create an experience that keeps them engaged, connected, and wanting m…
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In this episode of Membership IQ, host Sarah Sladek welcomes Cassandra Price, a leader in generational collaboration and an advocate for workplace transformation. Cassandra shares her experience founding the Canadian chapter of the Multi-Generational Employee Resource Group Exchange (MERGE) at Bayer, which fosters collaboration across generations. …
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Episode 7: How to Get the Right People In – Tribe Attraction
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39:57Today, we're diving deep into the secrets of building a thriving membership community, focusing on attracting the right tribe members. Have you ever wondered what successful businesses, membership sites, and even cults have in common? It’s their knack for attracting and retaining the right people. I’ll be breaking down my Amazon best-selling book, …
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In this episode of Membership IQ, host Sarah Sladek welcomes April Ellison, founder of the Lights On Collective. April shares her journey from a long-standing career in membership at the American Dental Association to launching her consulting and coaching firm, focused on helping individuals and organizations realize their full potential. Their con…
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Scaling Memberships with Automation, AI, and Loyalty Programs with Crystelle from Launchy
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29:34Full show notes at:
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Retention, Scaling, and Smart Membership Growth with Vic Dorfman
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56:09Full show notes can be found here:
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16: The Truth About Membership Retention (& Why Nothing You've Tried is Working)
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37:04Running your membership like a course creator is bad for business. Unfortunately... it's also the default. If you plan your membership content by asking questions like: ❓ What topic should we cover this month? ❓ What's been on my mind lately? ❓ What would members find interesting? ❓ What ideas do I want to share? Then you're defaulting to something…
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All Things Membership Hosting, Caching, And Performance With Hosting Expert Denny Cave
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48:08Full show notes can be found here:
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Marketing vs. Membership Site, Organizing Non-Course Content, and Bulletproof Logins with Melodie Moore
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44:36Find the full show notes here:
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Leading Through Change: Adapting in Uncertain Times
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24:44In this episode of Membership IQ, host Sarah Sladek interviews Heather Whyte, MBA, CDMP, APR founder and CEO of Why Communicate, a communications consultancy specializing in helping associations refine their value propositions. Heather discusses the challenges associations face in navigating a rapidly changing landscape, from economic uncertainty t…
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Join Sarah Sladek on Membership IQ as she dives into the skill of cultivating and sustaining dynamic membership communities. In this episode, Sarah chats with Deborah Curry, CPA, CGMA, an accomplished association executive and Advisory Board Member of XYZ University, about navigating change, fostering intergenerational connections, and overcoming c…
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Episode 5: Founding Members Launch: 10 Things To Look Out For – Part 2
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32:57We're back for part two of our special series on founding member launches. If you missed part one, check it out for a deep dive into the core four essentials of a successful launch. Today, we'll explore additional key elements that are crucial for setting the stage for a transformative membership experience. What You’ll Learn: How to create and man…
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Episode 4: The Importance of a Founding Members Launch – Part 1
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36:19By Funk Roberts
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Episode 3: 5 Strategies To Improve Retention and Build Lifelong Customers
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32:14Hey, what’s up, tribe leaders? Today we’re diving deep into one of the biggest challenges membership site owners face—how to keep your members engaged and loyal for the long haul. In this episode, I’m sharing five proven strategies to not only improve retention but also turn your members into lifelong, loyal customers. If you want to build a thrivi…
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Episode 2: The Hamster Wheel Of Marketing
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34:41Welcome to "The Tribe Membership Show," where in this week's episode, we dive into the exhausting cycle of traditional marketing strategies. We're exploring how building a tribe can be your sustainable solution to break free from the relentless pursuit of short-term marketing victories. Prepare for an enlightening discussion on transforming marketi…
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Episode 1: From Failure To Success – My Membership Journey
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1:07:34Welcome to the inaugural episode of The Tribe Membership Show, the ultimate resource for mastering the intricacies of membership sites. I'm Funk Roberts, and in today’s episode, I'll take you through my journey from the depths of failure to the heights of creating a thriving membership community with a retention rate exceeding 90%. What You Will Le…
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Welcome to the Tribe Membership Show! Are you ready to launch, grow, or optimize your membership site? Join Funk Roberts, co-creator of the Tribe Method and co-author of the Amazon bestseller "The 27 Tribe Secrets", as he shares proven strategies to boost your membership growth, retention, engagement, and revenue! With experience running the multim…
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How a World-Class Executive Coach Approaches Membership Sites, Courses, and Coaching
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56:28Full show notes and more:
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Thriving Together: Building Membership Communities
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20:10In this episode of Membership IQ, host Sarah Sladek is joined by Abby Perdue, Membership Director at the National Farmers Union, to explore innovative strategies for building and sustaining thriving membership communities. Abby shares insights on addressing generational challenges, fostering mental health awareness, and adapting to change within gr…
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15: My 2024 in Review (Plus: 5 Questions for Your Membership This Year)
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34:30I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment. I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I…
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14: 7 Membership Mistakes That Are Costing You Time & Money
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36:28Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong. In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them. We're talking about: 🔹 Why the "Netflix model" …
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13: Why "Going Evergreen" Won't Solve Your Membership Sales Problem
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31:37Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced. In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you. We're talking about: 🔹 The three essential pi…
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12: How to Get Excited About Selling Your Membership Again
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39:38Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook? Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark. In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and…
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11: Re-Think Your Membership Sales Page (Without Re-Writing it)
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43:36Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership. In this episode, we're diving into what makes membership sales pages different, and how…
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How to Pivot from In-Person Events to a Digital Membership Site The Right Way
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45:40Full show notes and more: https://memberium.com/videos/investment-mastery-case-study/
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10: If Selling Your Membership Feels Hard Right Now...
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52:31I know, I know. There are so many conversations about how selling feels so much harder in business right now. I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result. There’s a lot of chatter about selling in 2024, but I don’t feel membership…
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Deliver More Value With a Custom Homework and Feedback System: SOLCORE Fitness Case Study
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33:19Ever wondered how to deliver more value without creating more content? What about a simple way to give personalized training to your members? In this episode, you get the behind-the-scenes tour of a membership site that works in conjunction with a physical gym studio. They have setup a unique homework and feedback system that can work for almost an…
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LearnDash Founder: Justin Ferriman on Listening to Customers, Branding, Subscriptions, and More
1:09:34
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1:09:34If you run a membership site or online course, this episode is for you. Justin Farriman, founder of LearnDash—one of the most popular integrations for Memberium users—shares his journey from building a WordPress LMS to exiting the company. Justin’s insights are invaluable for anyone growing a membership site. With years of experience in the e-learn…
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Simplify Your Membership, How to Focus, Scale Your Membership to 6+ Figures with Melodie Moore
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54:43Are you struggling to scale your membership site beyond $100K Overwhelmed by tech chaos and unsure how to grow? In this episode, you'll learn how to simplify your approach and remove obstacles that prevent many people from scaling beyond six-figures. You'll hear from Melodie Moore, one of just four Certified Agency Partners with Memberium. She know…
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9: How to Attract More High-Caliber Membership Customers (AKA People You Actually Enjoy Helping)
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32:51Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down. If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference betwee…
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8: The Antidote to Over-Delivering Inside Your Membership
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33:28One of the biggest fears and frustrations of the membership owners I talk to is over-delivering: the feeling that you’re giving too much, for too little in return. The problem? We’re thinking about over-delivering in the wrong way. It doesn’t mean what most of us think it means. We’ll explore: The 2 reasons why membership owners get stuck in a patt…
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7: If Your Members Aren't Making Progress, Here's Why
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20:29Do you feel like your membership content is smart, brilliant and original — but members aren’t using it? If your churn is higher than you’d like, or your engagement feels low, this episode is for you. We’ll explore: Why low membership engagement isn’t just about creating great content Why all membership owners are in the business of behavior change…
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6: How to Nail Your Membership Change Project
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29:11Have you been thinking about making a change to your membership, but you’re afraid of the potential blowback? In this episode, Natalie takes you behind the scenes of: What’s required to successfully navigate a membership change project The 3 specific phases to focus on (and why most membership owners only focus on one) The missing ingredient that h…
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AI Won’t Save Your Association! | The REAL Fix for Membership Growth
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8:34In this episode of Membership IQ, tune in to learn why Sarah Sladek thinks “band-aids” like Artificial Intelligence aren't the key to membership growth.By Sarah Sladek
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Cheers to Commitment! | Avoiding 'Hold My Beer' Leadership
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9:52In this episode of the Membership IQ, tune in to hear Sarah Sladek explain how cultivating a lackadaisical "Hold my beer" attitude within organizational leadership is dangerous. And why organizations should hold different expectations of their board, staff, and volunteers.By Sarah Sladek
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5: Making Your Membership Irresistible (4 New Ideas)
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31:42You know you have a great membership, but translating that into a strong message isn’t so easy. In this episode, Natalie shares the four layers of how to communicate what really makes your membership irresistible in 2024 — and what modern buyers are looking for when they land on your sales page and start weighing up whether your membership has a pl…
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Crisis Happens! | How to be an Umbrella for your Members
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11:10This episode of the Membership IQ, Sarah details her own personal and professional experience with “crisis mode”. She also shares how leveraging stakeholders can be the key to making it through the storm.By Sarah Sladek
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