Running your membership like a course creator is bad for business.

Unfortunately... it's also the default. If you plan your membership content by asking questions like:

❓ What topic should we cover this month?

❓ What's been on my mind lately?

❓ What would members find interesting?

❓ What ideas do I want to share?

Then you're defaulting to something I call "Idea Thinking".

This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.

The antidote?

💫 Action Thinking. 💫

​Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.

If you ever:

➡️ Feel resentful of how much you're doing in your membership

➡️ Don't know why members aren't taking action on your brilliant ideas & resources

➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue

➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offer

This episode will shift the way you think about your membership.

Links and Resources:

🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/design

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/16-truth-about-membership-retention

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