Best Max Bloom Podcasts (2026)

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The Marketing of Taylor Swift (Taylor's Version) 27:22

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40m ago27:22

27:22

This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift. She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very …

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A Way to Garden with Margaret Roach – Dec 29, 2025 – Julie Zickefoose on Bird-Feeding Season 28:03

3d ago28:03

28:03

I put out my first bird feeder of the season around Thanksgiving or so each year and get the party started. But there’s more to feeding the birds than just filling the feeders, like how to keep them safe in... Read More ›By Margaret Roach

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Cannabis Marketing 27:07

5d ago27:07

27:07

This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We'll explore the history of cannabis. We'll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraph…

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A Way to Garden with Margaret Roach – Dec 22, 2025 – Melissa Finley on Tree Care History and How-to 26:43

6d ago26:43

26:43

The earliest references to people cultivating trees date back to 6000 B.C., and there are records of tree-care tactics in the Bible, too, and from ancient Egypt. These person-to-tree interventions were the start of the science and art of arboriculture,... Read More ›By Margaret Roach

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The Oscars are Headed to YouTube 27:14

6d ago27:14

27:14

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey The Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy. In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history …

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Disappearing Acts: When Popular Brands Are Discontinued 27:09

12d ago27:09

27:09

This week, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? Find out. Hosted o…

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Jon Youshaei is Making the Boring Stuff Simple for Creators 40:26

13d ago40:26

40:26

Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey Check out Jon’s new venture: https://www.boring-stuff.com/ In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us t…

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Uli Lorimer on Keystone Plants – A Way to Garden with Margaret Roach – Dec. 15 2025 26:25

13d ago26:25

26:25

Not so many years ago, relative to the history of horticulture, even a now-ubiquitous phrase like “pollinator plant” wasn’t part of our everyday gardening language and mindset the way it is today. Our collective consciousness about the importance of native... Read More ›By Margaret Roach

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Double Fantasy Guitarist Earl Slick Talks About Lennon 51:09

17d ago51:09

51:09

December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Earl talks about recording John’s final album, Lennon’s sense of humour, and how Earl found out about John’s murder. Hosted on Acast. See acast.com/privacy for more information.…

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Copycat Brands 27:07

19d ago27:07

27:07

This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to be…

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Matt Mattus on Holiday Blooms – A Way to Garden with Margaret Roach – Dec 8, 2025 27:53

26d ago27:53

27:53

If I say: quick, name a holiday flower, you might first answer poinsettia. But the poinsettia wasn’t always synonymous with this time of year, today’s guest tells me – like once upon a time more than a century ago the... Read More ›By Margaret Roach

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Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload 35:30

22d ago35:30

35:30

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing di…

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Hiding in Plain Sight: The Surprising Influence of Marketing 27:46

26d ago27:46

27:46

So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10,000-steps-a-day health goal. And how marketing was the inspiration for…

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Rob Moffitt on Unusual Houseplants – A Way to Garden with Margaret Roach – Dec 1, 2025 28:33

27d ago28:33

28:33

I can’t imagine life without my admittedly oddball collection of houseplants, many of whom have been with me for several decades already. So I was delighted recently to meet today’s guest, Rob Moffitt, whose Los Angeles-based botanical design studio specializes... Read More ›By Margaret Roach

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Nooner Nookie: The Allure of Marketing Freebies 28:07

1M ago28:07

28:07

For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup company who gave a man a free boat. A hotel who gave a c…

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Jamie Hanson on Heritage Apples – A Way to Garden with Margaret Roach – Nov 24, 2025 27:39

1M ago27:39

27:39

When I bought my place decades ago it was nestled in a tiny piece of former farmland with a little 1880s house and no garden. There were, however, five giant apple trees, at least a century old even then –... Read More ›By Margaret Roach

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How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload 50:04

1M ago50:04

50:04

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37…

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Brand Envy 30:08

1M ago30:08

30:08

This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonaire spy 60 years ago. And a fourth brand has made a fortun…

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Joseph Tychonievich on Seed Sources – A Way to Garden with Margaret Roach – Nov 17, 2025 27:06

2M ago27:06

27:06

Once upon a time the seed catalogs came out around the start of the New Year, but these days the very first ones may arrive by Thanksgiving, and their listings may be posted online even earlier. So I guess what... Read More ›By Margaret Roach

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The Podcast Gold Rush | Creator Upload 24:52

1M ago24:52

24:52

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim. In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why thi…

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The Phrase That Pays: Marketing Contests 27:16

2M ago27:16

27:16

Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a n…

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Reels $50 Billion Run Rate and the Netflix Podcast Play | Creator Upload 34:58

2M ago34:58

34:58

AUDIENCE SURVEY: bit.ly/creatoruploadsurvey Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos. This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate wh…

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Billboards Are Always In Bloom 27:33

2M ago27:33

27:33

From our Season 12 Archives, Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car…

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Eco Garden Care with Dan Wilder – A Way to Garden with Margaret Roach – Nov 3, 2025 27:20

2M ago27:20

27:20

Besides their native-heavier plant palette and looser style, ecologically designed landscapes have another difference: The way we maintain them is not the same as with more traditional, ornamentally-focused gardens. I’m asked again and again by gardeners who have planted a meadow-like... Read More ›By Margaret Roach

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Mark Rober and Cleo Abram Tell All at Adobe Max | Creator Upload feat. Mike Polner of Adobe 54:54

2M ago54:54

54:54

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) sh…

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Bookmarks 28:51

2M ago28:51

28:51

Another favourite from our Season 12 Archives. This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth…

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Paul Bannick on Woodpeckers – A Way to Garden with Margaret Roach – Oct 27, 2025 27:51

2M ago27:51

27:51

Today’s guest didn’t have to convince me to be wild about woodpeckers, because I already am—utterly so. These charismatic, hardworking birds make oversized ecological contributions to the environments they inhabit and to the other creatures that they share them with... Read More ›By Margaret Roach

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SoCom Founder Max Benator Explains Why We Should Care about Social Commerce | Creator Upload 41:22

2M ago41:22

41:22

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new …

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Hitting The Road With Marketing Mobiles 29:10

2M ago29:10

29:10

From our Season 12 Archives... another favourite. You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters…

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Max Ferlauto on Leaf Removal’s Impact – A Way to Garden with Margaret Roach – Oct 20, 2025 27:21

3M ago27:21

27:21

Every gardener has certainly heard the rallying cry each recent autumn to “leave the leaves”, invoking us to go gentler with our cleanup to support a diversity of beneficial invertebrates who call the fallen leaves their home. Now a recently... Read More ›By Margaret Roach

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How Creators Can Turn Influence Into Equity | Creator Upload feat. Phil Ranta, CEO of Stealth Talent 33:13

2M ago33:13

33:13

Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly…

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Johnny Wants The Jet: The Loopy World of Loop Holes 27:40

3M ago27:40

27:40

There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advanta…

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Is AI Coming For Your Creator Job? | Creator Upload 30:57

3M ago30:57

30:57

Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "…

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Kevin West on Winter Squash – A Way to Garden with Margaret Roach – Oct 13, 2025 27:01

3M ago27:01

27:01

Kevin West begins his newest book, called “The Cook’s Garden,” like this: “This is a book about flavor,” he writes. “It is a book about how to become a better cook by stepping into the garden.” His is not just... Read More ›By Margaret Roach

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Touch The Pickle: Marketing Gender Equality 27:43

3M ago27:43

27:43

If you searched the question: “What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com And one that challenged menstruation taboo…

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Will Trump's New Algorithm Fix TikTok? | Creator Upload 27:06

3M ago27:06

27:06

Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a bril…

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Gardener Sarah Owens on Sourdough – A Way to Garden with Margaret Roach – Oct 6, 2025 27:39

3M ago27:39

27:39

Almost 10 years ago on this program, I talked about making sourdough starter with today’s guest, Sarah Owens, on the occasion of the publication her book called “Sourdough.” Now a 10th anniversary edition of the James Beard Award-winning book is about... Read More ›By Margaret Roach

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Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion 52:14

3M ago52:14

52:14

The Beatlology Interviews (Season 2, Episode 1) What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy Tale” author Gary Burr tackles all those questions in a very entertaining novel. By the way, Gary ha…

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Allure of Bad-Ass Advertising: Anti Heroes 28:23

3M ago28:23

28:23

20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the anti-hero. Like the Sopranos, Dexter and Breaking Bad. Anti-heroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid…

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Basil Camu on Privacy Screens – A Way to Garden with Margaret Roach – Sept 29, 2025 26:35

3M ago26:35

26:35

Most of us have something to hide – in our gardens, that is, some view of something we’d like to erase. It could be the telephone pole across the street that we can see from certain spots, or the neighbor’s... Read More ›By Margaret Roach

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The Rise of Creator Storefronts | Creator Upload 39:01

3M ago39:01

39:01

Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all l…

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No. 22: "Getting Max with High" Feat. Max Mendoza Crumm ♡ 35:13

3M ago35:13

35:13

Broadway, Film + TV star Max Mendoza Crumm hits the Cosmic Clubhouse ✨ for a ONE-YEAR ANNIVERSARY celebration you wont forget! 🎪 Performance art? Meta talk-show hosting? Chaos Podcasting? …You decide. 🫦 🌈 This time, I’m interviewing ME! ♕ Sharing vape sips, lols, and a peanut-butter-layered chocolate cake with myself, we cover it all: theatre-kid b…

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Tools for the Family Jewels: Gender Bending Brands 27:29

3M ago27:29

27:29

From our Season 12 Archives... This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending wor…

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Leslie Needham on Design Tips – A Way to Garden with Margaret Roach – Sept 22, 2025 27:13

3M ago27:13

27:13

The “what plant goes where?” aspect of gardening is the hardest part for a lot of us. And as we increasingly shift our plant palette and gardening style to more native and ecologically focused, decisions about design might seem even... Read More ›By Margaret Roach

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How This Creator Drew 87,000 Fans to a Mall | Jordan Matter | Creator Upload 51:37

3M ago51:37

51:37

We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an e…

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Hard Days & Golden Knights: The World of Brand Twins 28:07

4M ago28:07

28:07

From our Season 12 Archives. Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll explain why t…

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Jenks Farmer on Transplanting and Watering Tips – A Way to Garden with Margaret Roach – Sept 15, 2025 27:35

4M ago27:35

27:35

In recent growing seasons, the “new normal” of a changing climate has sometimes been making me feel like my Northeastern garden has relocated farther to the South. So maybe that’s part of what caught my attention when I saw news... Read More ›By Margaret Roach

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MrBeast's Leaked Plan to Start a Mobile Network | YouTube's NFL Takeover | Creator Upload 24:58

4M ago24:58

24:58

Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability. Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators li…

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You Can Check In, But You Can't Check Out: Branded Hotel Rooms 27:58

4M ago27:58

27:58

From our Season 12 Archives, one of our favourites. This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous - happened in their rooms. Hosted on…

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Julie Zickefoose on Birdwatching – A Way to Garden with Margaret Roach – Sept 8, 2025 28:29

4M ago28:29

28:29

The fall bird migration is under way, and that means the cast of characters we’re seeing and hearing in the garden is changing quickly – as we say goodbye for now to some species, and keep a close eye out... Read More ›By Margaret Roach