Analysis of the latest CRM industry news. Discussions about CRM best practices and how to succeed with CRM.
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Marketo Podcasts
We are a Marketing Technology Company with expertise in Marketo & Salesforce Consulting, Community Building, Data Science, Demand Generation & Web Development Services. https://www.grazitti.com
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News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.
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B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and ...
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Welcome to The Ache, a podcast exploring a deep longing for something more—more truth, more expression, more authenticity. The Ache is an experiment in presence, depth, and artistic expression. It’s a collection of conversations with people who have followed the pull of something deeper— whether in art, spirituality, or personal growth.
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Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk ...
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This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A sto ...
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The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot
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16:00In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly over. They break down Salesforce’s decision to cut 4,000 support roles while adding 5,000 sales positions, share key takeaways from Dreamforce, including AI agents and deeper Slack integration, and ta…
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Steve and Sam are joined by One Chowdhury, founder of the AI-native CRM, Octolane. One shares his incredible journey from a Duke University student who didn't know what a CRM was to a Y Combinator-backed founder aiming to take down Salesforce. He discusses why legacy CRMs are "trapped with their own success" and struggle to adapt to AI, while Octol…
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Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce
18:29
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18:29In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new Marketing Technology Insights report, unpacking why small teams are struggling with complex tech stacks and why ease of use now tops the priority list. The conversation moves to AI, with a debate on whe…
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Sam and Steve discuss the practical applications of AI in modern sales and marketing. Steve explains his process for using Gemini's Deep Research feature to generate detailed company reports, condensed infographics, and audio summaries for effective account-based marketing. Sam shares his techniques for leveraging AI to create personalized connecti…
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The Real ROI of AI Agents, Quizzes & Strategic Thinking
12:57
12:57
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12:57In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, enjoying a change of scenery and face-to-face conversation. They dive into the latest in marketing automation updates, starting with HubSpot’s Breeze AI agents. The discussion explores the effectiveness of AI in B2B custome…
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Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
11:56
11:56
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11:56In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan campaigns. They debate Adobe’s position in the marketing automation space and discuss the rise of AI-generated creatives. Also in the episode, they b…
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Salesforce Summer Updates, Partner Tools and AI Workarounds
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15:18In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They also break down Salesforce’s Summer ’25 release and what it means for marketers. The conversation continues with Microsoft’s new email marketing rest…
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Colin Gilliard: Beautiful Consequences to Your Actions
1:35:06
1:35:06
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1:35:06Colin Gilliard, an artist, musician, and dear friend of Corrin’s, discusses his journey with vulnerability and honesty, the universal force in his life that pushed him to become more authentic, wisdom in the body, art, hip-hop, and the beautiful consequences of his actions. Colin’s instagram - @charlesblk Colin’s Music - https://bio.site/charlesblk…
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In this episode, Steve and Sam are joined by special guest Clint Oram, who recently left SugarCRM after exactly 21 years. The group explores the future of CRM, the transformative power of AI, and how technology is reshaping the way organizations think about customer relationships, system design, and collaboration.…
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Michael Vlamis, an actor and filmmaker who has appeared on ROSWELL NEW MEXICO, POOLS, THE RESORT, and more— joins the podcast to get real about his relationship with his work, how he reveals his truest self on screen, his coping mechanisms, and touching the hot skillet. Michael’s instagram - @michaelvlamis Michael’s website - www.michaelvlamis.com …
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Lily Donoghue, a Floridian artist, actress, and deeply spiritual human— who has appeared in DIRTY JOHN, DAISY JONES & THE SIX, BLACK CHRISTMAS, THE GOLDBERGS and more— joins Corrin to talk about her entry into Hollywood and the dark night of the soul that came with it, her channeling abilities, and spiritual inner world. Lily’s instagram - @lilymar…
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Cassandra Marketos, a composter and friend of Corrin’s, talks rot and decay, how composting is a refuge from perfectionism, and embracing the aging process. Cassandra’s instagram - @cassmarketos Cassandra’s book - https://apogeegraphics.la/products/compost-this-book Cassandra’s substack - https://therot.substack.com/ Sarah Bakewell, Author - https:…
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Navigating the Evolving Landscape of Marketing Automation Tools
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15:57In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space, including ActiveCampaign's partnership with Wix, and HubSpot's acquisition of Dashworks, an AI company that enhances internal document search capabilities. The conversation further explores HubSpot's commitmen…
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Peter Colombo: The Player is the First Listener
53:48
53:48
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53:48Peter Colombo, a Florida based artist and friend of Corrin’s, discusses his relationship to sound, his approach to making music and dedication to his craft, how he holds gentleness within his masculinity and how all sounds are basically just data floating through the air waiting to be captured. The Ache on instagram & tiktok - @theachepodcast Corri…
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Tana Marie, a bodyworker and coach focused on trauma recovery and grief work, speaks about career and purpose, how she found work that is meaningful to her, venturing into acting after putting her dream aside for many years, and how she journeyed through varying paths to find the one that was right for her. Tana’s tiktok and instagram - @tanagmarie…
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Eliza Aaron Cohen: Like a Bell in the Night
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58:43Eliza Aaron Cohen, a channeler and dear friend of Corrin’s, discusses her work, her time at the enchanting school of psychic sciences: Arthur Findlay College, how she stepped into her power with channeling and what it took for her to get there. Eliza’s instagram - @elizaacohen Eliza’s website - www.elizaaaroncohen.com Arthur Findlay College - www.a…
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Freeman Voyles: Igniting the Divinity Within
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48:49Freeman Voyles, a content creator focusing on her Catholic faith, joins Corrin for a conversation around her work online, Holy sexuality, what it means to seek union, how she deals with the haters, and allowing the still small voice within to guide her. Freeman’s instagram - @kneutrality Freeman’s podcast - https://podcasts.apple.com/us/podcast/kne…
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Jennifer Noonan, VP and GM of CX and IPMC Business Units at Infor, joins Steve and Sam to discuss the evolution of Infor CRM SLX (formerly SalesLogix) and its role in industry-specific digital transformation. Jen shares how Infor's vertically aligned strategy enables the delivery of tailored ERP and CRM solutions to manufacturing, distribution, and…
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Challenging Attribution, Repurposing Content, and Elevating Email
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13:29This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI updates. Mike and Hannah also cover Marketo’s improved email designer and share a quick tip on boosting engagement with more creative CTAs. About Napier Napier is a PR-lead, full service marketing agency …
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Jessica Ashley Gill, the chief content officer for To Be Magnetic and co-host of The Expanded Podcast, speaks about her inner wild woman, how she got into the business of neural manifestation, taking leaps of faith to build trust with the self, and moving beyond theorization and into feeling. Jessica’s instagram - @jessicaashleygill Use code JESSIC…
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Joseph Mischo (filmmaker, trail runner, wild man and dear friend of Corrin’s) talks motorbiking on the the Ho Chi Minh trail, sobriety, rebelling against his Christian upbringing, and why he craves extremism in cinema. Joe’s instagram - @continudity Joe’s website - www.joemischo.com The Ache on instagram & tiktok - @theachepodcast Corrin’s instagra…
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Kelsey Miralles: Forgive Yourself and Others
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39:45Kelsey Miralles, a porn star turned film crew member on a spiritual journey, tells Corrin about an extraordinary experience on a flight from Dallas to Burbank that shifted the course of her life and discusses her entry into and exit from the adult film industry. Kelsey’s instagram - @royaltyfreevibes The Ache on instagram & tiktok - @theachepodcast…
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Re-Evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?
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17:00In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing automation platforms and whether they’re truly using them to their full potential. They explore the rise of AI driven sales tools, market growth trends, and how businesses can get more from their exist…
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Cameron Cowperthwaite: F*ck Up on Purpose
1:01:18
1:01:18
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1:01:18Cameron Cowperthwaite, an actor and filmmaker seen in projects such as AMERICAN HORROR STORIES, FALLOUT, STATION 19, MONSTERS, SUGAR and more— discusses his return to nostalgia, his childhood’s influence on his approach to his craft, sex and death on-screen as integration, and fucking up on purpose. Cameron’s instagram - @cameroncowperthwaite Film …
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Matthew Chuang, cinematographer of BLUE BAYOU, DEAR MAMA, YOU WON'T BE ALONE and OF AN AGE speaks on filmmaking— specifically his process for the film YOU WON'T BE ALONE, not having a plan, saying 'f*ck the line' to structures that don't work for him, and not having a five year plan. Matthew’s instagram - @mattscope Matthew’s website - www.matthewc…
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Melissa Mira: Dancing with Subconscious Integration
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47:54
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47:54Melissa Mira speaks on subconscious integration, the link between health and emotions, her shift from environmental engineer to integration work, finding magic in life, and returning to childlike wonder on the dance floor. Melissa is a coach and guide, a soul alchemist helping people access their power. More about her work can be found on her websi…
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Nika Burnett (multi-disciplinary artist with a penchant for words, philosophy and politics) talks rage, filmmaking, and not asking for permission. Nika is a prolific actor and filmmaker— her script POLO landed her on the 2024 Black List, and her films have graced screens around the world. Nika’s instagram - @nikaburnett Nika’s website - https://www…
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Is your organization ready for CRM? Sam and Steve discuss the ten readiness statements from CRM Switch's online calculator: https://crm-readiness-calculator.crmswitch.com/By Steve Chipman & Sam Biardo
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Toledo Diamond: The Magic of Relinquishing Control
44:48
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44:48Toledo has been a presence in the LA performance scene since the 90s with his unique and singular show. He's also a long-time friend of mine and a major artistic influence in my life. He regales us with tales, juxtaposing speedballs in gas station bathrooms to working on major motion pictures. We talk about his relationship with fear, control, sobr…
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Lily Cowles (actor, filmmaker, and my writing partner) and I discuss her shadow-integration experiences both while voicing Zendara in Immortals of Aveum, and in reinbahiting her long-empty childhood home. We also talk tending your internal creative soil, facing the discomfort of growth and embracing the strength and anger of the beast within. Lily’…
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Welcome to The Ache, a podcast exploring a deep longing for something more— more truth, more expression, more authenticity. In this first episode, I reflect on my own transformation—from growing up in a religious environment to embracing the parts of myself I was taught to fear. This episode is a meditation on faith, desire, sexuality, anger, and t…
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The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper
50:15
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50:15Don Otvos, RevOps leader and current GTM Strategist and Platform Evangelist at Chili Piper, shares the story of how one difficult conversation with a former boss made him switch career tracks after 20 years in sales. Since then, he has networked his way to a successful RevOps leadership career at companies like Yammer, SalesLoft, and LeanData. Don …
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Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp
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45:52Melissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content. She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new …
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In this episode of CRM Talk, Steve Chipman and Sam Biardo discuss AI agents and their impact on business. They talk about how AI agents have evolved from basic IVR functionality to sophisticated business tools. Steve mentions Greg Eisenberg's insights about various types of agents (acquisition, research, content, and community agents) and how they'…
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From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
17:24
17:24
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17:24Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from the Liana State of Marketing Automation Report, including the surprising prioritization of newsletters over advanced tools like A/B testing. In additio…
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MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut
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48:46Catie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms. Catie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo. Today, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales lead…
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Customer Success Leadership with Rachel Provan
41:24
41:24
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41:24Nobody prepares you for the jump from CSM to CS leader. But Rachel Provan is trying to change that. Rachel is a customer success leadership coach, helping CS leaders and early-stage companies build customer success strategies and leadership habits that scale. Nobody prepares you for the jump from CSM to CS leader. But Rachel Provan is trying to cha…
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Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves
16:18
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16:18In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also cove…
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The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more
44:13
44:13
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44:13Most of our guests are builders, but Wynne Brown is a fixer. Learn how she's slashed churn, expanded renewals, and professionalized Sales and CS teams at Monster, GitHub, Seal Software/Docusign, Fable, RocketReach, and more. Wynne Brown spent the last two decades coming into scaling companies with leaky revenue — where she rights the ship, and then…
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Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the changes and trends in CRM implementations over the past few years. The key points discussed include the shift towards low-code/no-code platforms, the transition from on-premise to cloud-based solutions, the reduced need for developers and increased reliance on business an…
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Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader
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34:51Chris Michelmore, Head of Mid Market Acquisition at Zoom, tells the nine-year story of how he ascended from first-time SDR to senior sales leader. It's rare for a first-time SDR to stick around long enough to become a sales leader at that same company. But that's exactly how Chris Michelmore became the Head of Mid Market Acquisition at Zoom. This w…
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The AI Dilemma: Are We Relying Too Much on Automation in Marketing?
21:29
21:29
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21:29AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover: Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation…
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Skills-Based Sales Training: Matt Green on co-founding Sales Assembly
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51:59Matt Green, Co-Founder and CRO of Sales Assembly, shares the company's founding story, the keys to a great sales training program, plus the biggest sales skills most teams are missing today. Some of today's best companies started over a cup of coffee. That's how Matt Green and his co-founder, Jeff Rosset, started Sales Assembly – the go-to sales re…
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Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the high-level differences between these top CRM vendors. Topics include: Vendor Overviews Scope and Complexity of Business Needs Extending the CRM Database Native vs. Integrated Marketing Functionality The Consultant Ecosystems The HubSpot & Salesforce App Marketplaces Freem…
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The Changing Landscape of Marketing Automation - HubSpot vs. Marketo
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16:40Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. They talk about the growth in ad tech spending in the US and Europe and discuss how digital channels are now driving nearly half of B2B revenue. They als…
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Customer Success at Notion: Monica Perez on Product-Led CS
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47:15Monica Perez, Head of Customer Success at Notion, shares the four-year journey of building Notion's foundational CS team. Customer Success at a product-led company is a completely different animal. When Monica Perez was brought in to grow Notion's foundational customer success team, they were already at $40 million in revenue. Today, Monica joins A…
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Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
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18:24Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this could mean for advertisers and data privacy. They discuss the recent drop in HubSpot’s shares following reports that Alphabet may be backing away from a potential acquisition. They also review key takea…
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Is your data safe? HubSpot's Hack Creates Concerns
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16:36HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers and businesses. They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conve…
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Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
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44:59Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years. Devin Bramhall is a content marketing legend. After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a success…
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Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury
50:04
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50:04Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS. What does it take to build an enterprise-level customer success pr…
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