In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new Marketing Technology Insights report, unpacking why small teams are struggling with complex tech stacks and why ease of use now tops the priority list.

The conversation moves to AI, with a debate on whether the hype has peaked, discuss the realities of implementing AI effectively, and explore Adobe’s announcement of specialized AI agents designed to enhance customer experiences.

Finally, they touch on the upcoming Dreamforce event and wrap up with Mike’s tip of the week on GDPR compliance, reminding marketers of the risks of outdated data and the importance of clean databases.

About Napier

Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.

About Mike Maynard

Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.

About Hannah Kelly

Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.

Time Stamps

00:00:00 - Introduction to Marketing Automation Moment Podcast
00:00:53 - Act-On’s Marketing Technology Insights Report
00:01:15 - Insights on Small Marketing Teams and Tool Stacks
00:03:15 - The Importance of Ease of Use in Marketing Tools
00:04:34 - AI Capabilities and Marketer Priorities
00:06:13 - The Reality of AI in Marketing
00:08:40 - Adobe's New AI Agents Announcement
00:10:02 - Specific AI Functions vs. General AI Solutions
00:12:11 - The Future of AI in Marketing Platforms
00:13:35 - Discussion on Dreamforce Event
00:15:52 - GDPR Compliance and Data Management Tips
00:17:27 - Conclusion and Final Thoughts

Follow Mike and Hannah:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Hannah Kelly on LinkedIn: https://www.linkedin.com/in/hannah-kelly-b0706a107/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABriH7cBjOKakLTry2oZpPzoqKYXgLp0ttY

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724