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"The B2B Growth Hacking Playbook" dives into the B2B landscape, covering go-to-market channels, operational efficiency, growth strategies working right now, AI-infused workflows, market trends, partnership channels to accelerate growth - and more. Follow the weekly journey as we uncover: - Why growth strategies fail - Unlocking hidden revenue streams - Avoiding expensive B2B mistakes - Maximizing growth hacks that aren't tapped yet - Optimizing for ROI and profitability - Overcoming growth p ...
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The WordPress for SMEs and High-Scale Platforms is designed to help business owners, marketing directors, and other decision makers who want to scale an existing WordPress solution, integrate WordPress within their technical suite or migrate a proprietary framework to WordPress. Mario Peshev is a WordPress Core contributor and the CEO of DevriX - a distributed WordPress agency. DevriX works with SMEs and large enterprises in the automotive, health, banking industries, building unique feature ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, they explore how search engine optimization has evolved beyond rankings and backlinks — into a world where LLMs (Large Language Models) like ChatGPT a…
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In this episode of the SEO Leverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight. Joseph shares the raw reality of what happened during a devastating Google core update in 2019, how it put his entire business at risk, a…
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WordPress runs over 40% of the web—but that also makes it the biggest target for hackers. Oliver Sild, founder of Patchstack, shares the hard truths about WordPress security, why websites get hacked faster than you think, and how threat intelligence and virtual patching are changing the game. We dig into real-world examples of vulnerabilities hidin…
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What’s really holding digital products back from scaling? It’s not product features, but the chaos behind the scenes: billing issues, tax headaches, and slow shipping cycles. I met with Vova Feldman, founder of Freemius, to discuss the evolution of Freemius as a merchant of record for SaaS organizations. Back when we first met in 2015 in New York, …
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Too many teams are still chasing MQLs, playing the attribution game, and wondering why the pipeline is drying up. The answer is full-funnel Account-Based Marketing(ABM), which is the leading playbook that high ACV B2B businesses prioritize this year. Andrei Zinkevich, co-founder of FullFunnel.io, joined the podcast to discuss the broken state of B2…
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I was bogged with absurd bookkeeping and chasing invoice for a decade before I discovered doola, incorporated a couple of LLCs, and delegated all my bookkeeping to their Business-in-a-Box solution (which I personally call "The LLC Factory"). Join me as I chat with Arjun Mahadevan, founder and CEO of doola, about the opportunities to launch a compli…
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If tariffs and macro turbulence keep you up at night, we have the best guest to answer the painful strategic B2B questions in this episode. Today, we're joined by Brad Clayton, Regional Director of the CFO Centre, taking a deep dive into the current macroeconomic landscape and its impact on business strategy. We'll discuss the complexities of tarif…
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In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operat…
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Social networks are getting dumbed down every week - and even the titan of B2B - LinkedIn - is adopting clickbait, viral techniques, short reels, and tons of principles aligned around chasing eyeballs and likes vs. authenticity and content. Pierre Herubel, a serial entrepreneur, veteran B2B LinkedIn creator, a former agency owner with a successful …
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As a busy B2B leader, you know LinkedIn is critical for building connections and driving revenue—but who has the time to manage it effectively? Meet Alex Boyd, founder of Aware—a LinkedIn management tool built to help professionals like you save hours while achieving better results. 🚀 Here’s what we cover: How Aware saves time while driving growth …
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Forget generic email templates—Alexander Ivanov, co-founder of HyperGen shares the secrets to writing cold emails that land deals. Learn how to craft powerful sales playbooks, leverage AI tools like Clay, and stay ahead in today’s competitive B2B market. 🔑 Here’s what we cover: How to improve cold email deliverability to boost response rates. The i…
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In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascina…
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In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping …
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In Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achie…
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Join us as Angel Hadjiev, Managing Director of SeedBlink, shares a fresh perspective on tech investments and the future of venture capital. With a solid foundation from nearly a decade at Deloitte and hands-on experience in crowdfunding, Angel breaks down the trends reshaping high-stakes investing. We’ll cover: Why MedTech and HealthTech are on the…
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Join business legend James Schramko as he pulls back the curtain on his remarkable journey - from managing Mercedes-Benz dealerships to becoming a top-rated coach for high-impact entrepreneurs. Get an insider's view of Schramko's unique success blueprint, including his "Three Tool Rules" for essential business efficiency and why timing is critical …
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Public relations is shifting, and few know it better than Richard Learmer, a PR veteran with over 30 years in business. We sat down to dive deep into what makes PR indispensable, even as AI-generated content and automation flood the market. Richard reveals the timeless strategies that still work, why genuine media relationships matter more than eve…
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2024 has been a turning point for B2B marketing - and every progressive B2B company on the planet has been integrating this piece of technology. As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able t…
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What drives successful agency acquisitions? Dominic Wells, CEO of Onfolio Holdings, dives into the intricacies of acquiring profitable online businesses. With a focus on the unique challenges and advantages of agency ownership, Dominic shares how consolidating diverse teams can create unexpected synergies and foster innovation. One of his latest ve…
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How to overcome the digital noise in crowded and oversaturated markets? Discussing agency strategy, performance marketing, omnichannel tips this week with Chris Henrotin, Director of Business Development at Playbook Media, a seasoned expert and former Google executive (one of the first 1,000 hires there), as he shares invaluable insights on navigat…
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In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In toda…
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Newsletters are the key engine of building a 1st party data pool as a defensive mechanism in the B2B space. Meet Emanuel Cinca - Founder of Stacked Marketer, the leading newsletter network for marketing professionals and readers from companies like Meta, Google, Apple, Shopify, Salesforce, HubSpot, Semrush, TikTok (to name just a few!) Manu and I b…
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For every founder seeking the path to future exit and investors exploring M&A opportunities and strategic growth deals: We've got you covered with the world's largest marketplace for selling sites and apps. The B2B Growth Hacking Playbook dives into data insights of 450,000+ businesses sold with Blake Hutchison, CEO of Flippa, to uncover how modern…
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Struggling with GA4 for B2B analytics, custom event handling or attributing publishing revenue? The B2B Growth Hacking Playbook digs deep into why Google Analytics 4 falls short for businesses focused on detailed user journeys and event-level analytics. I sat down with Gareth Glaser, CEO of Gamera, to discuss how his company is revolutionizing the …
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Ever wondered how email courses can transform your B2B growth? Join us in this episode of The B2B Growth Hacking Playbook with Alexander Dimitrov, the brain behind highly converting B2B email courses and the voice behind renowned executive accounts online. We dig into the power of email courses, LinkedIn ghostwriting, and how to create a seamless l…
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B2B podcasts, ROI on video strategy in 2024, and why YouTube is king in the era of autogenerated GPT content: The first episode of The B2B Growth Hacking Playbook featuring Ryan Sullivan, founder of Podcast Principles, the mastermind behind some of the most successful B2B video podcasts on the planet. Ryan has interviewed titans like Chris Walker i…
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In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user beh…
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In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success. …
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In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bou…
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In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan’s practical tips make the complex process of acquisitions eas…
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In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You’ll also learn how to optimize your site and climb Google’s search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks abou…
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In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess b…
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Understanding the Types of Buyers for Online Businesses (And How To Sell Your Business To Them) In this episode of the Digital Dealmakers podcast, co-host Kristin Jacobsen explains the various types of buyers for online businesses, and how you can effectively sell your business to them. Discover the six main categories of buyers, including first-ti…
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In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal …
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In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing…
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In this episode of the Digital Deal Makers Podcast, co-host Dominic Sullivan interviews Rachel Murphy, founder of The Grafter. Rachel shares her extensive background in turning around & transforming businesses in both the public & private sectors. The discussion covers Rachel’s approach to helping entrepreneurs scale & exit their businesses, challe…
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In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales …
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In this episode of the Digital Deal Makers podcast, hosts Kristin Jacobsen and Dominic Sullivan are joined by Fiona Laidlaw, a leading M&A advisor at Flippa. Fiona shares her journey from starting a fitness business in Australia to leading Flippa's advisory team in Singapore. The conversation dives into common mistakes sellers make when preparing t…
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In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboard…
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In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer…
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Why do successful Online Business Owners decide to sell their business?In this episode of the Digital Dealmakers Podcast, co-host Kristin Jacobsen delves into the motivations behind why successful online business owners decide to sell. Drawing on his extensive experience as an exit advisor and his personal journey of selling his own online business…
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In episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such…
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In this episode of the Digital Deal Makers podcast, our guest Mario Peshev shares his insights, strategies & tips gained from 14 years of experience in buying & selling digital assets. In this episode, we explore:+ 01:37 Mario's Journey in Online Business and Site Acquisition+ 08:19 The Art of Strategic Acquisitions and Investment Philosophy+ 15:47…
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In this episode of the Digital Deal Makers podcast, we have an in-depth conversation with Ruslan Luteyski, a seasoned acquirer of SaaS companies, particularly in the Shopify app ecosystem.Ruslan also provides valuable insights for SaaS Entrepreneurs & Business Owners on positioning their apps for acquisition, stressing on MRR growth, churn manageme…
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In this episode of the Digital Dealmakers podcast, we sit down with Georgi Todorov, a self-taught entrepreneur and content creator who successfully built and sold his own content site for six figures.Georgi shares his journey from starting with no knowledge of SEO to mastering it and creating a profitable online business & selling it for 6-figures.…
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Welcome to the first episode of the Digital Dealmakers Podcast!In this episode, we introduce what this podcast is about, why it’s worth tuning in & what to expect.We also cover the step-by-step process of selling an online business.🚀🎥 Welcome to Digital Dealmakers: The Online Business M&A Podcast! 🌟Dive into the world of buying, selling & flipping …
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In episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand …
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In episode 121 of the SEOLeverage Podcast, Gert Mellak introduces his team and details their roles in providing comprehensive SEO services. He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategy…
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