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The B2B Authority Creator Playbook Unpacked (130K+ LinkedIn Followers) w/ Pierre Herubel (#14)
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Social networks are getting dumbed down every week - and even the titan of B2B - LinkedIn - is adopting clickbait, viral techniques, short reels, and tons of principles aligned around chasing eyeballs and likes vs. authenticity and content.
Pierre Herubel, a serial entrepreneur, veteran B2B LinkedIn creator, a former agency owner with a successful exit, and community builder with over 130K+ LinkedIn subscribers, explains his approach to building authority and actively engaging a B2B audience.
In this episode of the The B2B Growth Hacking Playbook, you’ll learn:
- Pierre's content playbook and the core pillars of building genuine content
- Establishing authority around value and know-how (and not clickbait)
- Targeting your ICP with 10X content, attracting CXOs and executives of 8-figure businesses and above
- The role of infographics, newsletters, and long-form content
- Common challenges in LinkedIn strategies and practical solutions
- How to develop a content-led business and a strong personal brand
- Balancing engagement with professional expertise
If you're tired of viral content hacks unrelated to closing actual revenue, this episode is for you.
Tune in and learn how high-quality content positions you as an industry expert and generates leads that actually convert.
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