2024 has been a turning point for B2B marketing - and every progressive B2B company on the planet has been integrating this piece of technology.

As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able to capture company-level account data has been possible for years (albeit not too affordable), progressive products like SiteStop now provide visibility for individual level data - names, email addresses, LinkedIn profiles, and even phone numbers.

I sat down to discuss the next stage of B2B marketing with Mani Iyer, the CEO of Kwanzoo. We covered a number of key points around how personal visitor identity is reshaping the way businesses engage with prospects and customers, turning cold leads into warm conversations.

Mani shares insights on:

1. The shift from company-level data to understanding individual visitors and their unique journeys.
2. How personal insights can enhance lead generation and nurture relationships effectively.
3. The importance of integrating visitor identity into your marketing strategy for better results.
4. Practical tips for automating processes that save time and improve lead quality.