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Growth is the most critical aspect of running a successful business. Each episode of this podcast features real-life stories of people achieving growth. Our guests also share their insights and tips for scaling your business.
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Ctrl + Alt + Marketing

Marketers Help Marketers

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Welcome to Ctrl+Alt+Marketing, the podcast that spills the tea on building a successful marketing career. 🍵 Join host Mita Mandawker as she chats with seasoned marketers who share real career stories, wins, fails, and the unfiltered advice they wish they'd had. Newbie or experienced, if you're looking to level up your marketing career and stay ahead of the curve, this podcast is packed with no-BS career advice and actionable insights. Because with the right insights and inspiration, you can ...
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The Desi VC, hosted by Akash Bhat, is an award-winning podcast featuring conversations with top investors & founders on trends, insights, and personal/success stories in the India-US startup ecosystem. Our purpose: As an immigrant in the US with deep roots in India, Akash explores the parallels & contrasts between Indian & US VC/tech landscapes. The podcast bridges knowledge gaps, fosters cross-cultural collaboration & celebrates 'desis' making a mark in the US.
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Here's the truth: most startup marketers can't prove their campaigns drove revenue.They're trapped between "we need more leads" and "can you show ROI?" Armed with incomplete data, conflicting dashboards, and a founder who compares them to their friend's company. Rapti Gupta has lived this reality for over 13 years at startups, from bootstrapped to …
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Zeeshan Akhtar breaks down four years of marketing at Mailmodo, from solo marketer to leading an 8-person team. He gets into the specifics: how they differentiated with AMP emails, which early channels worked (and which didn't), why they bet big on the State of Email report, how they structured the team into pods, and what their high-velocity creat…
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Most hiring processes are fundamentally broken. Disha, content marketing leader at PriceLabs, reveals the uncomfortable truths about what really happens behind closed doors. Discover why 30-minute interviews fail both candidates and companies, the mistakes freelancers make when transitioning full-time, and the red flags in job descriptions that sig…
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Most content marketers get stuck doing the same thing for years. Disha Parekh took a different approach over her 15-year career. Starting at a publishing house, she worked at agencies, then moved to the brand side, strategically moving industries - from travel tech to HR tech to B2B SaaS - while climbing the content marketing ladder.She has followe…
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Most marketers chase being #1.Siddhartha Kathpalia built his career aiming for second best—and it worked brilliantly. This marketing leader turned his progressive rock band into a profitable business using performance marketing, growing from ₹2K to ₹2.5L budgets while overselling venues by 230%.His contrarian career wisdom: aim for second best, do …
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In 2016, Russian hackers broke into John Podesta’s Gmail during the US election. That single breach exposed how vulnerable email really is – and it directly inspired a billion-dollar cybersecurity startup. At the time, even the most powerful people in the world couldn’t fully secure their inboxes. Once hackers got access, there was nothing stopping…
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Ever wonder how some marketers seemingly effortlessly transition from corporate to entrepreneurship?Siddhartha Kathpalia's story will change how you think about career planning. From accidentally landing in digital marketing (despite hating the idea) to becoming one of India's first product marketers, then building multiple profitable businesses, h…
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Kevin Carter is the Founder & Chief Investment Officer of EMQQ Global, a San Francisco based investment management and research firm focused on providing investors access to the fast growing Emerging and Frontier Markets technology sector. EMQQ Global invests in publicly traded internet and ecommerce companies operating in 50+ countries, including …
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Arun Penmetsa is a Partner at Storm Ventures, an early-stage venture capital firm focused on Enterprise software companies. He invests primarily in SaaS, Security, and Digital Health startups. Before joining Storm, Arun held product and engineering roles at Oracle and Google, where he built enterprise software solutions at scale.Arun is deeply pass…
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Thinking about transitioning into product marketing? You're not alone, but most people don't know how to make the jump.This episode is your go-to guide.Siddhartha Kathpalia brings a decade of product marketing experience and a front-row seat to the evolution of this field in India. As a Product Marketing Alliance ambassador and instructor for Growt…
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Rohan Nayak is the Co-founder & CEO of Pocket FM, a company redefining audio storytelling for the world. While we’ve recently been publishing video episodes, this one’s a throwback to pure audio. Rohan had to travel unexpectedly, but we didn’t want to miss the chance to capture his insights on building one of India's fastest-growing consumer tech c…
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Brij Bhasin is a longtime investor turned founder and the co-founder & CEO of Snow Mountain AI, a company focused on automating business processes in finance, compliance, and legal through AI. Before founding Snow Mountain, Brij was a General Partner at Rebright Partners, and earlier helped launch GSF Accelerator, one of India’s first and largest s…
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From teaching social studies to leading marketing in ad-tech startups, Robbert's journey is nothing short of inspiring. With 10+ years in the industry, Robbert van der Pluijm shares insights on navigating the complexities of ad tech, why long tenures matter, and the secrets to a successful marketing career like pushing "big rocks up the hill, walki…
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Pramod is a Senior Principal at Blumberg Capital, an early-stage venture capital firm specializing in leading Seed and Series A rounds. The firm is based in Tel Aviv (Israel) and San Francisco. Before joining Blumberg Capital, Pramod was a Principal at 11.2 Capital, where he focused on investing in early-stage cybersecurity, data, dev-tools, and AI…
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From IT support to co-founding a $5k/month micro-SaaS product, Supermeme, while holding down full-time roles, Sanjeev NC embodies the art of building optionality. Sanjeev is a generalist in the true sense having held roles in customer, support, sales, marketing, and product.In this episode, Sanjeev discusses how he's built optionality, why he belie…
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​Mohita Nagpal is a journalist turned SaaS marketing leader. She has worked in high-growth startups like Borneo, Facets, Hiver, Belong and Wingify. In this episode, Mohita talks about the importance of playing to your strengths, power of diverse experiences and how they compound over time. She also offers practical interviewing advice for marketers…
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​Branca Ballot is the VP of marketing at Glide, a high-growth startup that makes it easy to build software without code. She has extensive experience hiring and leading teams across various industries, from GoDaddy, Zenefits, and the BCG.In this episode, Branca talks about why she looks for resilience when hiring marketers, why one should work out …
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Anshu Bansal is a serial entrepreneur and venture capitalist. He co-founded Hyrecar, a peer-to-peer car sharing marketplace that allows anyone to rent their cars to Uber and Lyft drivers safely and reliably. In today’s episode, learn how a late-night Uber ride in 2014 sparked a groundbreaking business idea that would reshape the ride-sharing indust…
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Aquibur Rahman is the Co-founder and CEO of Mailmodo, an interactive email marketing software that helps marketers create app-like experiences in email by adding forms, shopping cart, calendar, NPS and other widgets. It helps companies collect feedback from their users, book meetings with prospects, recover abandon carts, generate leads, all within…
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Yousuf Khan is a Partner at Ridge Ventures, a seed and Series A stage venture fund investing in enterprise and B2B startups. With a deep understanding of startup growth and scaling challenges, Yousuf not only drives Ridge’s investment portfolio forward but also provides hands-on support to founders, offering guidance rooted in his extensive experie…
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We had the privilege of hosting Sriram Viswanathan, Founding Managing Partner of Celesta Capital. Based in San Francisco, Celesta Capital is a global, multi-stage venture capital firm managing $1.1 billion in assets. The firm specializes in cross-border investments between India and the United States, with a focus on deep-tech. Since its inception …
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In this episode, we sit down with ⁠Sheel Mohnot⁠, co-founder of ⁠Better Tomorrow Ventures⁠ (BTV), a San Francisco-based $350M AUM fund that leads pre-seed and seed rounds in fintech companies globally, typically writing first checks ranging from $500K to $4M. BTV also runs The Mint Accelerator, a program providing mentorship, resources, and communi…
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After 150 audio-only episodes on Spotify & Apple Podcasts, The Desi VC is finally stepping into the world of video! The first video episode drops on January 1st. Join host Akash Bhat every fortnight as he interviews: Top investors managing billion-dollar funds Serial entrepreneurs with multiple successful exits Operators who’ve built some of the mo…
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Dhruv Dhanraj Bahl is the Founder & Managing Partner at Eternal Capital, a 120-crore fund investing in transformative startups across technology, healthcare, and consumer sectors in India. He is the former COO of BharatPe, and a leader with extensive experience in scaling businesses and driving operational excellence across Airtel, PayTM, and Forti…
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Dhirendra Mahyavanshi is the Co-Founder of Turtlemint, an online insurance platform backed by Nexus Venture Partners, Peak XV, Jungle Ventures, GGV Capital, Blume Ventures among others. The company is on a mission to makes it easy to understand and buy insurance. Before founding this company he held leadership positions at Quikr and ICICI Lombard. …
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Archana Jahagirdar is the founder and managing partner of Rukam Capital, to find out. Set up in 2019, the Delhi-based venture capital firm invests in early-stage consumer products and services companies with significant growth potential. The VC has funded as many as 20+ startups, including noted brands such as Go DESi, Sleepy Owl Coffee, Burger Sin…
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Anshuman Singh is the Co-founder of ⁠Scaler⁠, an edtech company designed to upskill college graduates and young software engineers in advanced computer science topics. The company has raised $55M from Lightrock, Peak XV Partners and Tiger Global Management, at a valuation of $700M. Before Scaler, Anshuman had co-founded InterviewBit, a platform aim…
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Ever wondered what happens in rebranding? This bonus content dives deep into the why, when, and how of rebranding, from understanding your motivations to navigating the challenges. We explore common reasons for rebranding, the key steps involved, creating an implementation plan, and more. Discover how rebranding can impact your conversion rates, cu…
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Sagar Kochhar is the Co-founder of Rebel Foods, and CEO of Eatsure. After completing his engineering degree from NIT Kurukshetra and an MBA from SCMHRD Pune, he began as a design engineer with Larsen & Toubro, then moved to Perfetti Van Melle and Vodafone in marketing roles. At Rebel Foods, he initially joined as Sr. VP of Operations, playing a cru…
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What does it mean for a marketer to be on the cap table (aka CMO)?Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue outcomes. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career. --------------------------Where to find Ra…
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Ever wondered how someone with a love for words makes it to the C-suite?Rapti Gupta, Co-founder and CMO of Bugasura, shares her unconventional journey from journalism to marketing. Discover how she leveraged her content skills to climb the ladder, embraced new challenges, and ultimately became a co-founder.--------------------------------Where to f…
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Sofie Lehrmann, Founder MilkMoo and Fractional CMO, talks about her three key principles for evaluating job opportunities, solopreneurship, her philosophy of milking the cow. She urges aspiring marketers to embrace change, stay curious, and remain open to new paths for personal and professional growth. Her key message? "Nothing is set in stone."---…
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Is there just one way to build a successful marketing career?Sofie Lehrrman, founder of Milk Moo, proves the answer is a resounding "no!" With 14 years of experience zig-zagging across industries and setups —from market research to MNCs to CMO—Sofie shares her unconventional journey and the lessons she's learned along the way.Where to find Sofie Le…
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⁠Karthik Prabhakar⁠ is the Managing Partner at ⁠PeerCapital⁠, an early-stage investment fund in India focused on seed to Series A rounds. Karthik has been a part of the Indian tech ecosystem since 2005, with a wealth of experience in venture capital, product development, and marketing. Prior to PeerCapital, Karthik was the Managing Director at Chir…
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⁠Aditya Nambiar⁠ is the co-founder of ⁠Fennel⁠, a modern feature engineering platform that enables you to author, compute, store, serve, monitor, and govern both real-time and batch ML features, backed by Foundational Capital. Before diving into entrepreneurship, Aditya built products at Google and Facebook, and is an IIT-B alumnus. . . . Episode n…
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