Best Julie South | Veterinary Recruitment Marketing Strategist Podcasts (2025)

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Anna - Veterinarian New Grad - ep. 1016 29:18

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5h ago29:18

29:18

Dr Anna knew nothing about New Zealand before leaving Dublin, Ireland. Just that the weather would be terrible - like at home. A year later, she's thinking about residency. This is the final episode in the VetsOne Employer of Choice series. You'll hear what the first year as a new graduate actually looks like—from someone who arrived knowing nobody…

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Why Starting From Scratch Costs You — The Hidden Price of Stopping Your Culture Storytelling - ep 245 9:59

8h ago9:59

9:59

"You're not hiring staff. You're trying to bring back awareness from the dead", that's the point Julie South makes today. Most vet clinics think they have two options: advertise when hiring, or do nothing when fully staffed. But that "doing nothing" phase is costing you more than you realise — and it's not just the job board fees you see on invoice…

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Vet Nurses Brooke and Abi - ep.1013 30:21

7d ago30:21

30:21

What Support Actually Looks Like: Two Vet Nurses on Corporate vs Private Practice Brooke and Abi are both veterinary nurses at VetsOne. One's been there two years, the other nearly two. Both came from clinics where they felt unsupported. Both found something different. In this episode: What "support" actually looks like when teammates pick up the s…

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Advertising vs Marketing - why the difference is critical for recruitment success - ep 244 14:13

7d ago14:13

14:13

Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications. Then nothing happens. So they rewrite the ad, add more platforms, spend more money. Still nothing. …

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Vet Nurse Dana | ep.1011 14:04

7d ago14:04

14:04

Dana relocated 1300 kilometres from Central Otago to Hawke's Bay specifically for this veterinary nursing position at VetsOne. In this episode: Why she moved 800+ miles for a nursing role—and what it took to build a new life knowing only 3-4 people Corporate vs. privately owned clinics: "You feel more like a family member rather than just a number"…

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Consumer vs Employer Marketing - why your client facing website won't work for recruitment - ep 243 12:47

10d ago12:47

12:47

Your clinic's website, social media and team page were built to attract pet owners. When you send job seekers to that same content, you're asking consumer marketing to do employer brand marketing's job. It simply can't. The person visiting your website to book an appointment is looking for completely different information from the veterinary nurse …

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Mia Jane - Veterinarian | pt 2/2 | ep.1010 21:20

12d ago21:20

21:20

In Part 1 (ep 1009), you heard Dr Mia's journey as a mature student to veterinary medicine, her transition from mixed to small animal practice, and how VetsOne supported her herbal medicine side hustle. You also heard why she left—and what drew her back 18 months later. In Part 2, Dr Mia walks through the practical day-to-day realities of working a…

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Mia Jane - Veterinarian | pt 1/2 | ep.1009 23:22

14d ago23:22

23:22

Dr Mia describes VetsOne as her "forever home" - and after hearing her story, you'll understand why. In this first part of our conversation with Dr Mia, you'll discover how a new graduate found a clinic that not only supported her transition from mixed to small animal practice, but actively championed her interest in herbal medicine when she could …

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the Recruitment Cycle That's Costing You Thousands - ep 242 14:57

19d ago14:57

14:57

Someone resigns. You advertise. Months pass with no suitable applicants. You spend thousands across multiple platforms. Eventually you fill the position, turn everything off, and breathe a sigh of relief. Then 18 months later, someone else resigns and you're back at square one, starting the entire exhausting cycle from scratch. If this pattern soun…

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Amanda - Operations Manager | ep.1008 28:08

29d ago28:08

28:08

VetsOne: 34 Years of Evolution - Amanda What does 34 years of loyalty to one veterinary clinic tell you? When Amanda started at VetsOne in 1990 as the last on-the-job trained veterinary nurse, she couldn't have imagined she'd still be there today—now as operations manager, leading a team through floods, growth, and transformation. In this episode, …

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Vet Clinic Employer of Choice : VetsOne Hawke's Bay - Dr Sharon Marshall - Veterinarian & Director - pt 1/2 - ep. 1014 25:57

26d ago25:57

25:57

What does it look like when a veterinarian who knew at age five what she wanted to be deliberately steps back from clinical work to build something bigger? Dr Sharon Marshall, one of VetsOne's three directors, has spent 25 years in Hawke's Bay building not just a veterinary practice, but a culture designed to outlast her. In this first of two conve…

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Vet Clinic Employer of Choice: VetsOne Hawke's Bay - Dr Sharon Marshall - Veterinarian and Director - pt 2/2 - 1015 30:51

1M ago30:51

30:51

This is the final episode in the VetsOne Employer of Choice series where Dr Sharon Marshall brings it all together—the philosophy, the practical support, and the vision for where this 80-year-old practice is heading. In Part 2, Dr Sharon gets into the specifics of what stepping into leadership at VetsOne actually looks like day-to-day. In this epis…

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Listening vs Doing - The Job Ad Success Gap - ep. 241 11:11

1M ago11:11

11:11

What's the difference between clinics that fill positions in weeks and those that post the same job ad month after month with zero applications? After 16 episodes of job ad strategies, you might discover the answer isn't about what you know - it's about what you've actually implemented. In Episode 241, Julie South delivers a reality check for the f…

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Mike Newall - Veterinarian + Director | ep.1012 24:45

1M ago24:45

24:45

Meet Dr Mike Newell, one of VetsOne's three working director-owners and a large animal veterinarian who's spent over 25 years building relationships with Hawke's Bay farming clients. In this conversation, you'll hear: What it's like being both a practice owner and a working veterinarian Why the three directors can make decisions without corporate c…

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Vet Clinic Employer of Choice: VetsOne - Hawke's Bay NZ - Dr Jason Clark - Veterinarian + Director | ep.1007 24:47

1M ago24:47

24:47

Dr Jason Clark is one of VetsOne's three directors and a working farm vet who came to veterinary medicine as a mature student. In this episode, he walks through what collaborative protocol development actually looks like when a clinic genuinely involves staff in decision-making. In this episode, you'll hear: How VetsOne's team developed their eutha…

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The After Hours Problem Isn't Your Job Ad— It's Your Offer! - ep 240 12:20

1M ago12:20

12:20

What if the problem with filling after hours emergency shifts isn't that people don't want to do them, but that you haven't made them worth doing? You might discover that if your current team can't honestly endorse what you're offering, your job ads will struggle regardless of how well they're written. In Episode 240, Julie South reveals why many v…

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Advertising Part-Time Roles Without Alienating Full-Time Staff | ep.239 12:13

1M ago12:13

12:13

What if your part-time job ads aren't failing because of the words you're writing, but because of something happening inside your clinic before you even post the job? You might discover that the real challenge isn't your recruitment strategy - it could be internal attitudes about part-time work that jobseekers sense. Julie South shares why some cli…

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Your Best Staff Are Being Headhunted But Here's How to Keep Them | ep.238 12:32

2M ago12:32

12:32

Have you ever wondered why some clinics never seem to lose good staff to headhunting competitors or recruiters, while other clinics are constantly battling to keep their best people from being poached? These immune clinics have built something so compelling that external job offers feel like a step backwards, not forwards. Here's what's really happ…

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Your Next Best Hire Isn't Job Hunting But Here's How to Find Them- ep.237 11:09

2M ago11:09

11:09

What if the perfect veterinary professional for your clinic is happily working somewhere else right now? They're not desperately job hunting or scrolling through job boards every night—they're genuinely content where they are. Yet even these happily employed veterinary professionals can sit up and take notice of your vacancy. Here's the harsh reali…

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Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236 13:55

2M ago13:55

13:55

Why Your Job Ads Aren't Getting Applications (And What Actually Works) - Veterinary Voices ep.236 Your job ad has been up for months and you still see zero suitable applications. Here's the harsh reality: we're in a global veterinary professional shortage with more jobs than jobseekers. Some clinics are getting great applications while others get c…

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Strategic vs. Desperate Veterinary Hiring - Why Panic Hiring Creates More Problems Than It Solves & How To Avoid It - ep.235 11:37

2M ago11:37

11:37

Ever caught yourself about to hire someone who won't do weekend rosters, even though everyone else on your team has to? You're not alone - and you're about to create serious team resentment. When veterinary practices get desperate to fill positions, they start compromising on core requirements that affect the whole team. Suddenly you're willing to …

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How to Write Job Adverts for Different Veterinary Clinic Roles - ep.234 10:43

3M ago10:43

10:43

You've just finished writing what you think is a brilliant job advert. But have you done this: taken your generic clinic template, swapped out "veterinarian" for "veterinary nurse," hit publish, and wondered why you're not getting quality applications? Here's the likely reality: what attracts veterinarians doesn't necessarily attract veterinary nur…

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High Street Vet Surgery - Real Stories, Real Culture: Why High Street Vets Staff Never Really Leave - ep. 1006 28:45

3M ago28:45

28:45

Why do these veterinary professionals actually want to return to their former workplace - when most people see going back as a backward step? In this episode, Julie South chats with three High Street Vets team members whose stories corroborate everything we've heard in episodes 1001-1005, revealing the workplace culture that's creating extraordinar…

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High Street Vet Surgery - The Regional Clinic Performing Surgery That City Practices Refer Out - Dr Virginia Grice - ep.1005 18:14

3M ago18:14

18:14

What happens when a clinic gives you 30-minute consults, supports your specialisation interests, and has technology that surprises 5y Veterinary Students? In this special High Street Vet Series episode - showcasing Employers of Choice - Julie South sits down with Dr. Virginia Grice to discover what it's really like working at this Rockhampton, Quee…

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High Street Vet Surgery - She Tried to Quit But Never Left - Julie chats with Jamee - ep.1004 16:52

3M ago16:52

16:52

11 years at the same practice - with a 90-minute commute each way. Every single day. While most veterinary practices struggle with either recruitment or retention, Jamee Robertson at High Street Vet Surgery in Rockhampton (Queensland, Australia) has a different story. She tried to resign once but never actually left. She's grown through multiple ro…

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Handling Salary Discussions in Your Job Ads: The Practical How-To Guide - ep.233 14:07

3M ago14:07

14:07

You've decided to include salary information in your job adverts. But now you're staring at a blank screen wondering: do I just write "$120,000" and call it done? How do I handle different experience levels? What if current employees see this? Here's the likely reality: knowing you should include salary is one thing—knowing how to do it effectively…

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Dr Jocelyn Birch Baker: 'The Intent is Good' - Team Culture & Values | High Street Vet Surgery - ep 1003 18:58

3M ago18:58

18:58

What does it look like when a clinic's first rule is "the intent is good" and they actually mean it? Dr Jocelyn Birch Baker reveals the five values and team culture that make High Street Vet Surgery work - from morning gratitude sessions to their "no blame policy" and why communication is everything. Dr Jocelyn talks about: The five values built by…

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Dr Jocelyn Birch Baker: The Technology That Eliminates Emergency Panic | High Street Vet Surgery - ep 1002 16:16

3M ago16:16

16:16

What would it feel like to work somewhere with endoscopes, dental X-rays, and EasyVet templates that eliminate emergency panic? Dr Jocelyn Birch Baker reveals how High Street Vet Surgery's comprehensive technology setup changes everything - and why her team begged her not to go back to shorter appointments after experiencing 30-minute consults impl…

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30-Minute Consults as Standard: Dr Jocelyn Birch Baker - High Street Vet Surgery - ep.1001 22:02

3M ago22:02

22:02

As a Veterinary Professional, have you ever dreamed and wondered what it would be like to work somewhere with 30 minute consults... where you weren't constantly chasing your tail every day... where you could genuinely connect with clients and provide the best care possible...? Listen in as Julie South catches up with Dr Jocelyn Birch Baker - owner …

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How to Get Over the Salary Heebie-Jeebies in Your Job Ads - ep.232 14:22

3M ago14:22

14:22

You know you should include salary ranges in your job adverts. You've probably read the articles, heard the advice, maybe even started typing a figure... then deleted it again. There's something about putting that number out there that gives vet clinic practice owners the absolute heebie-jeebies. But what if I told you that this fear is costing you…

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Application Processes That Actually Work for Everyone - ep.231 13:17

3M ago13:17

13:17

You can have the perfect job advert, but if your application process creates black holes and frustration, you'll lose great people and damage your reputation. Join host Julie South as she exposes the uncomfortable truth about how veterinary clinics are unknowingly sabotaging their hiring success through terrible application experiences. Because in …

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Job Ads That Win Without Big Benefits Packages - ep.230 12:47

4M ago12:47

12:47

Most veterinary clinics don't offer extensive benefits packages—and today, you'll discover why that doesn't have to stop you from attracting great veterinary professionals. Join host Julie South as she reveals why trying to compete with "benefits" is the wrong strategy and how to showcase the genuine value your clinic offers that money can't buy. B…

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Veterinary Job Ad Opening Paragraphs That Entice Jobseekers - ep.229 12:06

4M ago12:06

12:06

You've got their attention with your job title—now you have exactly 10 seconds to convince them not to hit the back button. Join host Julie South as she reveals why "We are a busy small animal practice seeking a veterinarian" is killing your hiring success before jobseekers even get to your amazing benefits. Your opening paragraph is make-or-break …

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Writing Compelling Job Titles That Actually Get Clicked On - ep.228 11:30

4M ago11:30

11:30

Your job title has just 3 seconds to stop veterinary professionals from scrolling past your opportunity—are you making them count? Join host Julie South in this game-changing episode as she reveals why "Veterinarian Required" and "Vet Nurse Position" are killing your hiring success. If you're tired of posting job adverts that disappear into the voi…

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Must-Haves vs Nice-to-Haves: Vet Clinic Job Ad Success - ep 227 9:10

4M ago9:10

9:10

We tackle how writing effective job requirements can transform your veterinary clinic's hiring success by focusing on potential rather than unrealistic wishlists. The perfect veterinary team member often doesn't check every box but brings the right attitude and growth mindset to thrive in your specific environment. What Julie South covers in this e…

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How to Showcase Your Clinic's True Culture in Veterinary Job Ads - ep 226 11:44

4M ago11:44

11:44

In today's competitive veterinary job market, skilled professionals have choices about where they work, making your clinic's culture your competitive advantage. This episode explores three practical strategies to showcase your genuine team culture in job ads to attract jobseekers who'll be the perfect cultural fit. • Culture isn't just a nice-to-ha…

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Reimagining Job Ads: From Boring Bullets to Storytelling - ep 225 11:01

5M ago11:01

11:01

Ever wondered why your veterinary job advertisements aren't attracting the right applicants? The answer might be simpler than you think. Welcome to Episode 225 of Veterinary Voices, where we kick off an exciting new series about how to advertise job vacancies to build your stellar teams in the veterinary profession. Today, we're diving into a game-…

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Employer of Choice Spotlight: A Chat with Recent Vet Grad - Dr Aodhan Wildbore - Vets on Carlton - ep 224 19:16

6M ago19:16

19:16

Recent Massey University Veterinary Science Graduate, Dr Aodhan Wildbore, shares what truly matters for veterinary graduates starting their careers. His experience at Wanganui Vet Services showcases how essential proper mentoring is for new professionals – making the difference between thriving or leaving the profession entirely. Aodhan's no-holds-…

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Employer of Choice Spotlight: A Chat with Head Vet Nurse - Bridget Swart - Vets on Carlton - ep 223 19:41

6M ago19:41

19:41

Ever wondered what makes a veterinary practice truly special? It's not just about the facilities or location—it's about creating a culture where every team member feels valued, supported, and empowered to use their full range of skills. In this chat with Bridget Swart, head veterinary nurse at Vets on Carlton in Whanganui, we talk about the daily r…

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Employer of Choice Spotlight: A Chat with Head Veterinarian - Dr Dave Rankin - Wanganui Vet Services and Vets on Carlton 27:43

6M ago27:43

27:43

Discover the heart and soul of rural veterinary practice through Dr Dave Rankin's eyes as he celebrates 30 years with Wanganui Vet Services - sister clinic to Vets on Carlton. Dr Dave's journey shows what makes a veterinary workplace truly special – the deep bonds formed with farming families across generations, the satisfaction of mentoring young …

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Employer of Choice Spotlight: A Chat with Dianna of Wanganui Vet Services & Vets on Carlton - ep 221 17:49

6M ago17:49

17:49

What does it take to be a Veterinary Clinic "Employer of Choice" - Julie South catches up with Dianna - Head of Reception at Wanganui Vet Services (sister clinic of Vets on Carlton). If you're a veterinary professional looking to make your next move and Companion Animals is your thing, you owe it to yourself to check out Vets on Carlton in Whanganu…

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Employer of Choice Spotlight: A Chat with Tom Dinwiddie of Wanganui Vet Services & Vets on Carlton 34:25

7M ago34:25

34:25

What happens when a non-veterinarian takes the helm of a veterinary practice? In this chat, Tom Dinwiddie reveals how his business background and people-first approach have transformed Wanganui Veterinary Services and Vets on Carlton into genuine Employers of Choice in New Zealand's veterinary landscape. At the heart of Tom's management philosophy …

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Navigating Veterinary Registration in New Zealand: Insights for Overseas-Qualified Vets 19:37

10M ago19:37

19:37

This episode focuses on the essential steps required to become a registered veterinarian in New Zealand, emphasising the importance of understanding the registration process for overseas applicants. Key topics include language proficiency, registration types, and examination requirements. • Overview of the veterinary registration process in New Zea…

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Building Your Dream Veterinary Team in 2025 - What Was and What Can Be - ep. 218 12:25

11M ago12:25

12:25

As we venture into 2025, understanding recruitment dynamics is critical for veterinary clinics facing staffing challenges. Today Julie South looks into the current landscape of veterinary employment in Aotearoa New Zealand, emphasising the importance of a strong employer brand, adapting to immigration changes, and creating supportive workplaces. Ju…

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Reforming Equine Dental Care and the Role of Legal Expertise in Veterinary Regulation 35:00

11M ago35:00

35:00

Equine dental care in New Zealand is facing a crossroads, and Registered Veterinarian Dr Helen Beattie is here to shed light on the pressing need for regulatory reform. The current landscape allows non-veterinarians to perform complex dental procedures on horses, posing significant risks to equine welfare. Join host Julie South and Dr Helen as she …

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Every Cat in a Lap: How Change Starts in Your Vet Clinic | Dr Helen Beattie - pt 2 29:20

11M ago29:20

29:20

Today host Julie South, uncover some of the complexities of national cat management in New Zealand in this second of three part series with Dr Helen Beattie. As a dedicated advocate for responsible cat ownership, Dr Helen shines a light on the vital role of veterinary professionals in transforming public perceptions and practices. Julie and Dr Hele…

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Changing the Fate of Animals: Advocacy, Ethics, and the Future of Live Exports with Dr. Helen Beattie 30:29

11M ago30:29

30:29

What if you could change the fate of thousands of animals with just your voice? Join Julie South this week as she chats with Dr Helen Beattie, the pioneering founder of Veterinarians for Animal Welfare Aotearoa (VAWA). Today Dr Helen she shares her compelling journey in challenging the norms of live animal exports. Through her expert lens, Dr Beatt…

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Embracing Cultural Narratives: The Journey of Māori Veterinarians in New Zealand - Dr Jane Jones - Qualitative Research - pt 2 32:03

12M ago32:03

32:03

Join Julie South for the second thought-provoking conversation she has with Dr Jane Jones, as they uncover the nuanced experiences of Māori veterinarians and veterinary nurses in New Zealand. Discover how Dr Jane's collaborative research with Dr. Francesca Brown reveals the profound impact of cultural narratives and the challenges faced by Māori pr…

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The Artist in Scientist's Clothing: Companion Animal Veterinarian Dr Jane Jones 33:34

12M ago33:34

33:34

Dr. Jane Jones, a pioneering voice in veterinary narratives, invites us into her world as she navigates the complexities of qualitative research in veterinary science. With a unique focus on the experiences of Māori veterinarians and vet nurses in Aotearoa, New Zealand, Dr Jane's research journey unveils the challenges and rewards of exploring a fi…

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First Impressions Matter: How to Shine in Your Veterinary Interview - ep 212 10:24

12M ago10:24

10:24

In this episode of Veterinary Voices, host Julie South delivers invaluable insights for new veterinary graduates (vets and nurses) preparing for their first job interviews. With career expo season in full swing across New Zealand, this timely discussion provides practical, actionable strategies to help fresh graduates stand out in the competitive v…