Best John Koetsier Podcasts (2025)

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Do robots really need legs? 30:39

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25d ago30:39

30:39

Are humanoid robots the future… or a $100B mistake? Over 100 companies—from Meta to Amazon—are betting big on humanoids. But are we chasing a sci-fi dream that’s not practical or profitable? In this TechFirst episode, I chat with Bren Pierce, robotics OG and CEO of Kinisi Robots. We cover: - Why legs might be overhyped - How LLMs are transforming r…

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Data: more ad networks = higher ROAS 31:19

3h ago31:19

31:19

Add more ad network partners, and you get higher ROAS. That's what the data says. In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps and games. Joined by Tom Shadbolt from Moloco and Gastón Laterza from Singular, they explore signific…

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LTV vs CPI: a winning strategy for mobile 34:43

8d ago34:43

34:43

Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously. But how do you consistently achieve that? With a full app lifecycle strategy. In this episode of Growth Masterminds, host John Koetsier speaks with Roberto Sbrolla, Head of Growth at AppAgent, about the critical importance of maintaining a higher Lifetime Va…

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Retargeting broken? Here's how to fix it 12:04

15d ago12:04

12:04

Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it. In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Efficient Spend podcast. Paul has driven more than $200M in revenue through paid media, and he brings a u…

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AI-generated ad creative: the good, the bad, the ugly 28:15

20d ago28:15

28:15

Can AI really transform your ad creative workflow? In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance marketing. Discover how Andre and his team have moved beyond one-off AI experiments to build systematic,…

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Fixing mobile analytics: "truthy' measurement 25:49

28d ago25:49

25:49

What do mobile analytics and marketing measurement look like in 2025? In this episode of Growth Masterminds we chat with Barbara Galiza, a seasoned marketer, entrepreneur, and founder of FixMyTracking. Barbara shares insights from her rich career journey in growth marketing, touching on the complexities of modern marketing measurement, the impact o…

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This kills 10,000 weeds per minute with lasers 25:29

28d ago25:29

25:29

The future could be much healthier for both farmers and everyone who eats, thanks to farm robots that kill weeds with lasers. In this episode of TechFirst, we chat with Paul Mikesell, CEO of Carbon Robotics, to discuss groundbreaking advancements in agricultural technology. Paul shares updates since our last conversation in 2021, including the laun…

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Horizontal scaling: tips from $100M in UA spend 24:51

1M ago24:51

24:51

Imaging spending $100M for user acquisition. Or managing $3M a week. Daunting? In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing over a hundred million dollars in ad spend, scaling projects across web, mobile, and web3, and helping mobile games achieve over a b…

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Retargeting for mobile games: what works now? 21:42

1M ago21:42

21:42

What works in retargeting for mobile games? Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming. Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially i…

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Smart farm robot cuts herbicide, fertilizer use by 90% 16:45

2M ago16:45

16:45

Can robots reduce herbicide and fertilizer use on farms by up to 90%? Probably yes. In this episode of TechFirst we chat with Verdant Robotics' CEO Gabe Sibley about SharpShooter, the company's state-of-the-art farm tech that precisely targets herbicide and fertilizer application, massively reducing chemical use. That's huge for the environment. It…

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Revenge of the humans: mastering rewarded ads 31:28

2M ago31:28

31:28

Are rewarded ad channels the revenge of the humans on the AI-driven programmatic RTB scene? And where do rewarded or incentivized ad channels fit for mobile user acquisition pros? In this episode of Growth Masterminds, host John Koetsier dives deep into the world of rewarded channels and their explosive growth with guest Roee Raz, former CEO of Cas…

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$150 million to scale your game? 30:31

2M ago30:31

30:31

Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!). In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business Officer at Tilting Point about what they look for in a game or app. They talk about improving monetization and retention in games, …

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Do you need an MMP for just 1 ad partner? 23:10

2M ago23:10

23:10

Do you need an MMP if you just use Google? Or Meta? Or TikTok, or Apple Ads? Interestingly, you really, really do, even if you're using the free tier, because it unlocks so much more data and insight. In this episode of Growth Masterminds, host John Koetsier sits down with Owen Farmer from Dynamic Apps to explore the world of app development and ma…

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Welcome to the agentic browser 36:18

2M ago36:18

36:18

Will your next browser be AI-enabled? AI-first? Perhaps even an AI agent? In this episode of TechFirst, John Koetsier sits down with Henrik Lexow, Senior Product Leader at Opera, to explore Opera Neon, a big step toward agentic browsers that think, act, and create alongside you. (And buy stuff you want, simply hard problems, and do some of your wor…

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What I learned from optimizing 3,000 web-to-app funnels 27:39

2M ago27:39

27:39

Web-to-app funnels are huge in subscription apps. Andrey Shaktin has optimized more than 3,000 web-to-app funnels, and he's sharing 10 top tips for optimizing funnels ... including 1 that boosts your revenue 20%. In this episode of Growth Masterminds, we dive deep into optimizing web-to app funnels with Andrey Shaktin, CEO of FunnelFox. We explore …

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Nuclear waste can solve our AI power problem (and more) 41:06

3M ago41:06

41:06

Can nuclear waste solve the energy crisis caused by AI data centers? Maybe. And maybe much more, including providing rare elements we need like rhodium, palladium, ruthenium, krypto-85, Americium-241, and more. Amazingly: - 96% of nuclear fuel’s energy is left after it's "used" - Recycling can reduce 10,000-year waste storage needs to just 300 year…

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RIP waterfalls: who wins when bidding is the only game in town 29:49

3M ago29:49

29:49

The waterfall is dead, long live the waterfall. On July 16, MAX will eliminate waterfall placements. Everything will be bidding. What does that mean? Is that a good thing? Bad thing? What are the impacts? In this episode of Growth Masterminds, host John Koetsier chats with Josh Chandley, co-founder and COO of Wild Card Games. They discuss the major…

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Neura Robotics's new humanoid robot can lift 220 pounds 33:51

3M ago33:51

33:51

Neura Robotics officially launched shed 4NE-1 this week. It's the leading European humanoid robot and it's the most powerful humanoid robot in existence right, as far as I'm aware, able to life 100kg or 220 pounds. Neura also released a plan to build 5 million robots by 2030, a new home service robot named MiPA, a new 'Omnisensor' technology platfo…

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Megapanel: can you trust your growth data? 41:35

3M ago41:35

41:35

Can you trust your growth data? Bottom line … can you trust the data you use to grow? This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook. We're here to answer a critically important question - When Meta says you got 20,000 installs ... can you trust it? - When Google says that … can you? …

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AI is changing everything in marketing 30:56

3M ago30:56

30:56

AI is changing everything in marketing. Targeting, measurement, creative, content, budgets, optimization ... everything. In this Growth Masterminds host John Koetsier welcomes Lior Elden, COO of Moburst. They chat about how AI is revolutionizing the landscape of mobile marketing. Learn about the latest integrations of AI with cloud systems that all…

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Tiny AI: 8 kilobyte neural networks in shoes, bikes, cameras 18:27

3M ago18:27

18:27

AI is big these days. Massive. More parameters, more memory, more capability. But what if the future is in tiny AI. Neural networks as small at 8 kilobytes on tiny chips, embedded in everything? Think smart shoes. Smart doors. Smart ... everything In this episode of TechFirst, host John Koetsier discusses the future of smart devices with Yubei Chen…

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IBM's Starling quantum computer: 20,000X faster than today's quantum computers 24:23

4M ago24:23

24:23

IBM has just unveiled its boldest quantum computing roadmap yet: Starling, the first large-scale, fault-tolerant quantum computer—coming in 2029. Capable of running 20,000X more operations than today’s quantum machines, Starling could unlock breakthroughs in chemistry, materials science, and optimization. According to IBM, this is not just a pie-in…

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WWDC 2025: what's new in privacy? 12:30

4M ago12:30

12:30

What happened in privacy at WWDC 2025? Lots ... and in this episode we chat about: - Safari’s advanced fingerprinting protections and expanded link tracking prevention - Apple’s on-device AI and privacy-preserving features - The updated Ad Attribution Kit (AAK), Apple’s next-gen framework for mobile attribution There are now stronger default browse…

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Creative IQ: AI-powered creative optimization for performance marketers 18:44

4M ago18:44

18:44

How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance gains. In this Growth Masterminds host John Koetsier chats with the product manager leading development of Creative IQ, Lisi Gardi…

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Web funnels outperforming app stores? 39:43

4M ago39:43

39:43

Should you be making web funnels for your mobile apps? In this episode of Growth Masterminds, host John Koetsier chats with Igor Lyubimov, CEO of web2wave about the benefits of web funnels for mobile apps. Igor explains how web funnels can significantly improve app revenue through better conversions, higher lifetime value (LTV), and more efficient …

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Driving results with CTV advertising: new research 25:48

4M ago25:48

25:48

Does smart contextual data in CTV produce insane results? Host John Koetsier chats with Upwave's Chris Kelly about new research on CTV targeting and measurement that is showing some massive boost when you target ads to actual video content. Chris explains the effectiveness of contextual targeting in increasing awareness, ad recall, and favorability…

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Singular ROI Index 2025 unveiled! 12:02

5M ago12:02

12:02

What are the best ad networks in the world? Where can you get the best ROI and the most ROAS? The Singular ROI Index is the longest-running global ROI report, and we've just released a new version for 2025 with all the answers. In this solo episode of Growth Masterminds, host John Koetsier delves into the recently released Singular ROI Index for 20…

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Why mobile attribution is getting WAY BETTER in 2025 38:30

5M ago38:30

38:30

Mobile attribution is getting better than ever before. And that's in spite of it becoming more and more complex. There's so many measurement methodologies. Advanced SAN. AEM. Advanced AEM. Unified Measurement. SKAN. AAK. Privacy Sandbox. GAID. IDFA. Probabilistic. Modeled. You name it, there's MORE of everything. But in spite of all that, mobile at…

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Inside the race to build humanoid robots with Apptronik CEO Jeff Cardenas 42:43

5M ago42:43

42:43

How will we scale humanoid robot product to hundreds of thousands and millions of units? In this TechFirst we do a deep dive with Apptronik CEO Jeff Cardenas. We chat about Apptronik's Apollo, his recent $400M+ funding round, the partnership with manufacturing giant Jabil, and much more. We also talk about innovations in AI that have accelerated ro…

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AI-generated UGC: how good is it, really? 30:05

5M ago30:05

30:05

How good is UGC in AI-generated videos? We're seeing a lot more of it in ads, but does user-generated content work for video? Does it look super-fake? Most importantly, does AI-generated UGC work: generate clicks & conversions? Join John Koetsier on this episode of Growth Masterminds as he discusses the effectiveness of AI-generated user-generated …

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2 seconds 2 win: Creatives that crush mobile game marketing 26:32

6M ago26:32

26:32

To win in mobile game marketing in 2025, you need creatives that crush it. And that means creative hooks that capture people's attention in just 2 seconds. You have 2 seconds to win ... ouch! In this episode of Growth Masterminds, we discuss innovative strategies and trends in growing mobile games in 2025 with industry experts Jesse Lempiäinen, co-…

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Why France fined Apple $232 million 9:13

6M ago9:13

9:13

France fined Apple $232 million or $150 million euros because France says the way Apple implemented App Tracking Transparency, or ATT is unfair and anti-competitive. Third-party independent app publishers suffered as a result, and small app makers in particular. In fact, France says, Apple could have easily integrated ATT and GDPR, the massive priv…

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Scale smarter: Channel diversification for mobile game marketers 51:10

6M ago51:10

51:10

Channel diversification for mobile games: where do you start, and how do you do it? In this Growth Masterminds we bring not 1, not 2, but 3 seasoned growth experts to join host John Koetsier on how to scale smarter via better channel diversification for mobile games: - Matej Lancaric from 2 and a Half Gamers - Kyle West from Mistplay - Brendan O’Co…

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Mobile app retargeting tips from a 100M MAU app 16:07

6M ago16:07

16:07

Mobile app retargeting is a huge part of engagement, monetization, and retention for top apps. Especially in categories like shopping, travel, and gaming. What can you learn about mobile app retargeting from a 100M MAU app? Lots. In this episode of Growth Masterminds, host John Koetsier speaks with Subhadeep Chakraborty, Senior Manager for Growth a…

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Ad monetization for mobile games with Felix Braberg 29:43

6M ago29:43

29:43

How do you achieve optimal revenue from ads in your game? Ad monetization is an increasingly complex but necessary part of the business for mobile game publishers. In this video we dive into ad monetization for games with Felix Braberg ... part of 2 and 1/2 Gamers. We discuss the perfect balance needed for successful game monetization strategies, f…

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iOS measurement in 2025: what's working? 28:01

7M ago28:01

28:01

Measuring ad campaigns on iOS has been hard ever since ATT. But what can we expect in 2025? In this episode of Growth Masterminds, we discuss the future of iOS measurement and marketing in 2025 with Jesse Lempiainen, co-founder of GeekLab, and Neils Beenen from Singular. We talk about the impact of Apple's IDFA changes, the effectiveness of various…

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This personal AI is your 'twin mind' 21:24

7M ago21:24

21:24

Would you want a personal AI that acts as your twin mind? I've always dreamed of never forgetting anything. And instantly and effortlessly remembering anything I need, right away. Now, an AI-driven app called TwinMind might help me do something similar. In this episode of TechFirst we chat with Daniel George, the CEO of TwinMind. This innovative AI…

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Incrementality insights from 750 million app installs 24:09

7M ago24:09

24:09

How important is incrementality? In this Growth Masterminds we chat with the CEO of an app publisher with 750 million app installs: how they think of incrementality, how they measure incrementality, and tips for how you can do the same. Measuring incrementality is especially on the App Store and Google Play ... where you might be the top result and…

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Massive Microsoft quantum computer breakthrough via entirely new state of matter (!!!) 42:54

7M ago42:54

42:54

Microsoft just announced a massive quantum computer breakthrough that uses an entirely new state of matter. The new quantum computer uses topological superconductors to create stable qubits with low error rates. Topological superconductors enable stable qubits by utilizing Majorana zero modes to protect quantum information from decoherence. The res…

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Professor ARPDAU: free retention curve, LTV predictor, DAU predictor 43:52

7M ago43:52

43:52

Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data? You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows …

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Europe's answer to humanoid robots: 'best in world' coming this June 39:21

7M ago39:21

39:21

What humanoid robots is Europe working on? There are maybe 100 humanoid robot companies on the planet, and 16 major ones, but none in Europe according to Peter Diamandis' recent report. That might just have changed. Neura Robotics out of Germany is working on the third generation of its 4NE-1 robot and CEO David Reger says in June they'll be releas…

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Scaling ad spend to $10K/week PROFITABLY 37:33

7M ago37:33

37:33

How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ... In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA man…

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Why privacy and consent are AMERICAN things now, not just EUROPEAN 28:28

8M ago28:28

28:28

Since 2020, 19 U.S. states have implemented data protection laws. That means mobile app publishers don't just have to worry about data, privacy, and consent when they publish in Europe. They also have to think about it in the U.S. So ... how do you make data consent (a boring legal formality that annoys customers) a positive part of your app onboar…

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Women & mobile gaming: 9 things you need to know 27:37

8M ago27:37

27:37

Women are half of mobile gamers, but many of them don't identify as gamers. Superbloom CEO Emily Yim and John Koetsier talk about making great mobile games for women, and much more. Emily shares her journey from working at major gaming companies like EA, Zynga, and Glu to founding her own company and launching the hit game Venue. The conversation d…

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60% lower cost per trial via web2app? 34:57

8M ago34:57

34:57

Can web2app deliver 60% cheaper trials for your subscription-based apps? And be able to track 20% more? In this Growth Masterminds, we chat with Gessica Bicego: - Blinkist - Paired - Kayak - Fractional CMO, growth consultant Gessica shares her journey from Blinkist to Paired, revealing key insights into the benefits and challenges of transitioning …

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Humanoid robots in homes by 2026: Peter Diamandis 40:06

8M ago40:06

40:06

It feels like we're at a tipping point right now in humanoid robotics. Models are getting released faster and faster, more and more capable than ever. Robots are actually taking paying gigs in warehouses and factories, and there's accelerating innovation.Author, engineer, doctor, investor, and entrepreneur Peter Diamandis just released a major repo…

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No more App Store fees 25:57

8M ago25:57

25:57

Will 50% of in-app purchase revenue move to owned channels over the next few years? Stash thinks so. In this Growth Masterminds, I chat with Justin Kan, co-founder of Twitch, serial entrepreneur and investor, along with Archie Stonehill, who leads product for Stash. We talk about direct-to-consumer or D2C in mobile gaming, where getting revenue fro…

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Scaling mobile games beyond 1 million players: 6 challenges 35:50

9M ago35:50

35:50

How do you scale your mobile game beyond 1 million players?Anyone can start a game or an app and get a certain amount of growth. But scaling is hard: you need to find more players, sure, but you also need to expand beyond your initial niche.And you probably have to start paying attention to what your competitors are doing.In this episode of Growth …

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Humanoid robots: friends not just workers? 21:45

9M ago21:45

21:45

Most of the time when we're talking about humanoid robots, we're talking about laborers ... workers who will fill our factories and fields.What about friends?Companions?Or more?In this episode of TechFirst, host John Koetsier chats with Andrew Kiguel, CEO of Realbotix, and Aria, his hyper-realistic AI-integrated robot.We talk about the development,…

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How AppLovin is fueling the boom in incentivized ad networks 40:10

9M ago40:10

40:10

What is going on in the rewarded ad space? Why is it exploding? Well, in an odd way, it's AppLovin's fault. In this episode of Growth Masterminds, host John Koetsier chats with adtech OG Paul Bowen, Chief Revenue Officer at Stream Elements. They discuss the current state and future of the ad tech industry, focusing on the resurgence of rewarded and…