Best Jeni Becht Podcasts (2025)

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Micro-Momentum — How Florists Actually Get Things Done (Even With Zero Time) 12:21

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20h ago12:21

12:21

Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum. But here’s the truth: your life will probably never give you endless hours of quiet…

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Paying Yourself as a Florist: Why It Matters & How to Start Today 30:43

6d ago30:43

30:43

In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself. So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing. This episode breaks down why that happens, how to shift it, and the exact framework (P…

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The Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy) 11:25

8d ago11:25

11:25

If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day. Wedding planners are one of the …

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Why Wedding Planners Are the “Easy Button” for Floral Business Growth 25:38

13d ago25:38

25:38

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners. If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm re…

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My 10-Minute Instagram Marketing Routine (That I Actually Stick To) 11:16

15d ago11:16

11:16

You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity. Instead of getting lost in kitten videos and wainscoting r…

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Why You Don’t Need More Discipline — You Need Better Strategy 40:10

20d ago40:10

40:10

In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.” Spoiler: Lack of discipline isn’t what’s holding you back — misaligned identity and missing strategy are. Jeni shares how our bodies cling tightly to old identities, why change feels li…

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A Simple 4-Step Method for Handling Conflict Without the Drama 11:21

22d ago11:21

11:21

Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wa…

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How to Market Your Business When You Have No Time 19:36

27d ago19:36

19:36

In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content. If you’re working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale. Because the truth is: Marketing doesn’t require…

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Your 5-Minute Overwhelm Reset 11:48

29d ago11:48

11:48

If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need. In today’s episode, I’m walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, yo…

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Do It Anyway: Building Your Business When Everything Feels Hard 34:16

1M ago34:16

34:16

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going? Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections …

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Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters 12:16

1M ago12:16

12:16

In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth. Jeni shares why it’s time to unlearn th…

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The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue 28:57

1M ago28:57

28:57

In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations. She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours. 💡 You’ll learn: Why installations can com…

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How to Confidently Price Floral Installations — My Simple Square-Foot Formula 13:53

1M ago13:53

13:53

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.…

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The Mental Load of Being a Business Owner and Mom 26:32

2M ago26:32

26:32

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well. From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this…

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The Difference Between Busy and Profitable 15:13

2M ago15:13

15:13

Being busy doesn’t mean you’re successful — it just means you’re tired. In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings. She dives into: 💐 Why tracking your expenses is a non-negotiable part of being a floral CEO 💸 The hidden c…

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How to Double Your Floral Business Revenue Next Year 38:28

2M ago38:28

38:28

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?” Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan. Jeni shares: 🌸 The first step every florist must take before trying to grow — knowing your actua…

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The 5 Biggest Breakdowns in Client Communication (and How to Fix Them) 13:42

2M ago13:42

13:42

Your business runs on flowers — but it thrives on communication. In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing. If you’ve ever felt ghosted, overwhelmed, o…

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10 Lessons I’ve Learned After 1,700 Weddings 40:55

2M ago40:55

40:55

After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way. In this episode of The Floral CEO Podcast, I’m sharing 10 of the biggest lessons I’ve learned from running a wedding floral business at scale — the mistakes, mindset…

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How to Get Real ROI from Styled Shoots (and Stop Wasting Your Flowers + Time) 15:58

2M ago15:58

15:58

In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships. Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she appr…

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Grace & Grit: How to Keep Moving Forward When You Feel Stuck in Your Floral Business 25:13

2M ago25:13

25:13

Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her own struggles with feeling “stuck,” what it really means to make invisible progress, and how to give yourself both grace and grit as you build a sustain…

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Progress Over Perfection: How Letting Go of Perfectionism Moves Your Floral Business Forward 15:13

2M ago15:13

15:13

Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it’s keeping you stuck, and how to shift into imperfect, profitable action. If you’ve ever caught yourself saying, “I’ll launch when…” or “I’l…

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Flowers, Family, and Finding Your Brand with Jo.An Floral Design 41:59

3M ago41:59

41:59

Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram lately, you’ve probably seen one of his charming videos — from creating stunning bouquets to giving us an honest behind-the-scenes look at floral business life. Luis shares his journey in…

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5 Mistakes People Make When Building Their Business to $100K 13:36

3M ago13:36

13:36

Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five most common mistakes florists make when trying to hit that first $100K milestone — and how to avoid them. Whether you’re a wedding florist, a studio florist, or a shop owner, these t…

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When Your Business Feels Like a Hot Mess: Start Here 16:14

3M ago16:14

16:14

Hello flower friends! 🌸 Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sad and wilty, and clients are texting you at 11 p.m. You feel like your business is running you — not the other way around. In this episode of The Floral CEO Podcast, we’re talking ab…

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Are You the CEO of Your Floral Business or Just Another Employee? 14:25

3M ago14:25

14:25

Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you truly being the CEO of your business, or are you just working as its only employee? As a floral business coach, I see this all the time — talented wedding and event florists who are …

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Simplifying Floral Pricing 38:02

3M ago38:02

38:02

Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every wedding and event. Whether you’re a wedding florist or event designer, this episode will help you: 💡 Build pricing formulas that make quoting faster …

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The True Cost of Underpricing Your Floral Work 14:01

3M ago14:01

14:01

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered me. It was a florist’s post advertising a “$2,500 wedding” with pricing that seriously undercut the real cost of flowers, design time, and labor. While I love pricing transparency, w…

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Boundaries and the To-Don’t List 28:53

3M ago28:53

28:53

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List. We’re all familiar with to-do lists—but what about the things you won’t do? Setting these boundaries is just as powerful for growth, profitability, and peace of mind. In this episode, you’ll l…

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Mini Styled Shoots: When They’re Worth It (and When They’re Not) 15:26

3M ago15:26

15:26

Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you feel special because a venue, planner, or photographer invites you to “collaborate.” But let’s be real: florists often carry the biggest cost in these styled shoots, and too often, they…

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Beyond Weddings: Building Sustainable Income with Hotel Partnerships with Franceska of The Hotel Florist™ 34:02

3M ago34:02

34:02

Hello flower friends! In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™. If you’ve been anywhere near the floral world on Instagram, you’ve probably seen her work or heard her wisdom on how florists can move beyond weddings and create consistent, sustainable income. Franceska …

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Overcoming Rejection as a Florist 15:07

4M ago15:07

15:07

Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh review, rejection can feel like a personal attack. But here’s the truth: rejection is not the end—it’s simply redirection. In this minisode of the Floral CEO Podcast, I share how to …

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Doing All the Things: How to Focus on What Really Works in Your Floral Business 35:41

4M ago35:41

35:41

Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you’re exhausted and not profitable? You’re not alone. In this episode of the Floral CEO Podcast, I’m diving into the shiny-object syndrome that …

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Client Conversations Made Easy: Key Phrases Every Florist Should Know 21:48

4M ago21:48

21:48

Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pinterest boards that are all over the place, to clients asking for discounts or out-of-season blooms—these moments can feel uncomfortable. But with the right words, you can take back con…

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How to Put Your Social Media on Autopilot (Without the Overwhelm) 20:07

4M ago20:07

20:07

Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you’re lost in cat videos, farm reels, or comparing yourself to other florists.…

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Why Overspending Is Sabotaging Your Floral Business (and How to Stop It) 14:56

4M ago14:56

14:56

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you’re not alone. In this minisode of The Floral CEO Podcast, I’m pulling back the curtain on a topic that came directly from a recent coaching call inside…

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10 Ways to Grow Your Floral Business in Just 20 Minutes a Day 26:08

4M ago26:08

26:08

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks. Whether you’re juggling weddings, a day job, kids, or farm chores (🙋‍♀️), th…

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5 Ways to Market Your Floral Business Without Breaking the Bank 15:57

4M ago15:57

15:57

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads. Whether you’re just starting out or trying to book more clients, these tips …

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Avoiding Wedding Season Burnout: 10 Strategies Every Florist Needs 27:19

4M ago27:19

27:19

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wa…

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Investments That Changed My Business (and the Ones I Regret) 22:15

4M ago22:15

22:15

As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off? In this episode of the Floral CEO Podcast, I’m breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After …

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10 Ways to Make Being a Wedding Florist Not Suck 20:38

5M ago20:38

20:38

There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking down 10 practical ways to make the wedding floral business feel lighter, more sustainable, and more profitable. From building a reliable team and outsourcing tear-downs, to batching yo…

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Prepping for a $15K Wedding with a Massive Floral Install 16:10

5M ago16:10

16:10

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems…

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Freelancers 101: Building a Team That Elevates Your Business 36:57

5M ago36:57

36:57

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curtain on how she’s built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and …

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🌸 The Creative Reset You’ve Been Craving: Retreat Details 11:44

5M ago11:44

11:44

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨ Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it’s at my very own farm in Dennison, Minnesota! 🌿 This isn’t just any workshop—it’s the exact experienc…

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Profit First for Florists: Why Paying Yourself First Changes Everything 36:57

5M ago36:57

36:57

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, pro…

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Battling Loneliness in Business - The Importance of Staying Connected 16:06

5M ago16:06

16:06

As a small business owner, no one tells you how lonely entrepreneurship can feel. When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it’s just you. You’re making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too. In this e…

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Feeling Drained in Your Business? Let’s Fix That. 27:30

5M ago27:30

27:30

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU. ✨ I’m breaking down 7 things that could be sucking your business energy dry, like: 💡 The comparison trap (scrolling yourself into self-doubt) 💡 Operating without systems (hello chaos) 💡 People-pleasing and overcommi…

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Must-Ask Questions About Wedding Day Setup 16:18

5M ago16:18

16:18

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!). Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises …

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Let’s Talk About Money: Why You Must Start Paying Yourself 16:15

6M ago16:15

16:15

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point. Jen shares the honest truth about what she’s seen in coaching florists …

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Introducing The Floral CEO Podcast: A New Era for Bold, Profitable Florists 13:11

6M ago13:11

13:11

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time …

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Everything Is Figureoutable: Turning Dreams Into Floral Business Goals 29:05

6M ago29:05

29:05

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable. Jen gets…