Best HubSpot Academy Podcasts (2025)

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Ep 12 : The Strategy Behind HubSpot Academy’s Global Success 47:29

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25d ago47:29

47:29

Check out iorad's interactive tutorial builder: https://www.iorad.comCustomer Education Activation Playbook: Courtney Sembler on Driving Adoption Through LearningIn this episode of The Adoption Curve, I sit down with Courtney Sembler, Senior Director of HubSpot Academy, to discuss building a global education engine and share practical frameworks fo…

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Ep. 14: Simplifying Complexity in Partner Enablement with Merav Ammar 44:40

3h ago44:40

44:40

Check out iorad's interactive tutorial builder: https://www.iorad.com Simplifying Complexity in Partner Enablement with Merav Ammar In this episode of The Adoption Curve, I sit down with Merav Ammar, Partner Enablement Leader at SentinelOne, to discuss how to simplify partner ecosystems and share practical frameworks for learning and development le…

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The Power of ADKAR and ADOPT Frameworks with Todd Kirk and Casey Trujillo 41:25

1h ago41:25

41:25

In this episode of SaaS Therapy, Todd and Casey dive into the intricacies of change management, focusing on the ADKAR framework and introducing their own ADOPT framework. They discuss the importance of awareness, desire, knowledge, and participation in driving successful software adoption. The conversation emphasizes the need for effective communic…

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From Rollout to Adoption: Change Management that Works with Sara Scheibner, member of the TechSmith Advisory Board Sara 46:30

7d ago46:30

46:30

In this episode of SaaS Therapy, Todd and Casey engage with Sarah Scheibner, a member of the TechSmith Advisory Board, to discuss the importance of customer feedback, change management, and effective communication in software implementation. Sarah shares her experiences with TechSmith and highlights the need for software vendors to prioritize user …

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Ep 13: Scaling Customer Success with Samantha Murray: Experience as a Growth Lever 51:33

9d ago51:33

51:33

Check out iorad's interactive tutorial builder: https://www.iorad.com Scaling Customer Success with Samantha Murray: Experience as a Growth Lever In this episode of The Adoption Curve, I sit down with Samantha Murray, Go-to-Market & Customer Experience Strategist at AlignedCX, to discuss how to use experience as a growth lever and share practical f…

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Mastering SaaS Pricing Strategies with Bill Wilson, CEO & Founder @ Pace Pricing 47:10

9d ago47:10

47:10

In this episode of SaaS Therapy, Todd Kirk and Casey Trujillo welcome Bill Wilson, a B2B pricing strategist, to discuss the intricacies of pricing strategies in SaaS businesses. Bill shares his journey from software engineering to pricing strategy, emphasizing the importance of understanding customer needs and the dynamics of pricing within organiz…

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The Power of Empathy in Customer Relationships with Randy Hulme, Director of CS @ Qualtrics 47:01

21d ago47:01

47:01

In this episode of SaaS Therapy, Todd and Casey welcome Randy Hulme from Qualtrics to discuss the intricacies of customer success in the public sector. Randy shares insights from his extensive experience at Qualtrics, including impactful speakers at their events, the importance of creating a positive team culture, and strategies for managing divers…

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Why AI Won’t Steal Your Job (But Someone Using It Might) with Ryan Debenham, CEO @ Grin AI 41:49

21d ago41:49

41:49

In this episode of SaaS Therapy, host Todd Kirk and guest Ryan Debenham, CEO of Grin AI, explore the evolving landscape of AI in business. They discuss the hype surrounding AI, the balance between optimism and realism, and the importance of understanding AI for both product teams and individual knowledge workers. Ryan shares insights on AI strategy…

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The Content Glue: Keeping Teams Unified Across the Customer Journey with Michael Lux, Senior Director of CE @ Procore Technologies 44:02

1M ago44:02

44:02

In this episode of SaaS Therapy, Todd talks with Michael Lux, Senior Director of Customer Education at Procore Technologies. They discuss the evolution of Procore from a startup to a public company, the structure of the education team, and the importance of a unified content strategy across departments. Michael shares insights on the challenges of …

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Ep. 11: Just-in-Time Learning in Blue Collar Workplaces with Thaddeus Tsohantaridis 43:52

1M ago43:52

43:52

Check out iorad's interactive tutorial builder: https://www.iorad.comDigital Training for Industrial Teams with Thaddeus Tsohantaridis: Lessons from the FieldIn this episode of The Adoption Curve, I sit down with Thaddeus Tsohantaridis, Director of Training at Phoenix Global, to discuss building effective digital training systems for industrial tea…

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The Fear of Messing Up in Business (Fofu) with Todd Kirk and Casey Trujillo 41:46

1M ago41:46

41:46

In this host only episode of SaaS Therapy, Todd and Casey explore the complexities of decision-making in sales and customer relationships. They introduce the concept of 'Fofu' (fear of messing up) and discuss how it leads to decision paralysis in business. The conversation delves into the importance of emotional intelligence in sales, the different…

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R&D like an Athlete - David Kaufman @resideo 49:06

1M ago49:06

49:06

Join Dr. Christian Mühlroth as he sits down with David Kaufman, a six-time USA Triathlon All-American and Senior Director of Strategic Initiatives at Resideo. Discover what it takes to complete over 100 triathlons while leading corporate innovation programs. David shares insights on managing risk, fostering a culture of innovation, and the parallel…

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Transforming Customer Relationships in SaaS with Sean Adams, Host of The Adoption Curve Podcast 46:02

1M ago46:02

46:02

In this episode of SaaS Therapy, Todd Kirk and Sean Adams discuss the importance of customer relationships in the SaaS industry. They explore Sean's unique career path from contractor to VP of Revenue, the significance of measuring customer education impact, and the challenges of navigating customer expectations. The conversation emphasizes the nee…

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Ep. 10: The Enablement Framework That Drives Real Revenue 40:02

2M ago40:02

40:02

Check out iorad's interactive tutorial builder: https://www.iorad.com The Enablement Framework That Drives Real Revenue: Nick Lawrence on Performance Modeling In this episode of The Adoption Curve, I sit down with Nick Lawrence, Revenue Enablement Lead at Databricks, to discuss shifting from skills training to outcome-driven enablement and share pr…

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The Journey to Finding Your Purpose with Courtney Sembler, Senior Director @ HubSpot Academy 48:08

2M ago48:08

48:08

In this episode of SaaS Therapy, Todd Kirk and Casey Trujillo chat with Courtney Sembler, Senior Director at HubSpot, discussing the importance of passion in both personal and professional realms. Courtney shares her journey, influenced by her mother's pioneering spirit, and emphasizes the significance of integrating personal passions into work lif…

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Customer Education Shouldn’t Sit on a Shelf with John Leh, CEO @ Talented Learning 47:26

2M ago47:26

47:26

In this episode of SaaS Therapy, Todd Kirk and Casey Trujillo engage with John Leh, founder and CEO of Talented Learning, to explore the intricacies of customer education and learning management systems. John shares his unique journey in the learning industry, emphasizing the importance of aligning customer education with business needs and revenue…

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Ep 9: How to Say “No” and Still Be Trusted in L&D 40:19

2M ago40:19

40:19

Check out iorad's interactive tutorial builder: https://www.iorad.com In this episode of The Adoption Curve, I sit down with Heidi Kirby, Founder of the Useful L&D Community, to discuss how learning professionals can escape the order-taking trap and become strategic business partners inside their organizations. Heidi reveals why “completion is a us…

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Building Tools People Actually Want to Use with Zach Hawley and Will Aja, co-founders @ SteerCo 41:00

2M ago41:00

41:00

In this episode of SaaS Therapy, Casey Trujillo speaks with Zach Hawley and Will Aja, co-founders of SteerCo, about their journey in customer success and the challenges of startup life. They discuss the importance of empathy in customer interactions, the emotional rollercoaster of entrepreneurship, and how their software aims to automate QBRs to fr…

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Mastering Customer Onboarding in SaaS with Gary Yau Chan, Founder @ Clarity Inbox 47:48

3M ago47:48

47:48

Summary In this episode of SaaS Therapy, Todd Kirk interviews Gary Yao Chan, co-founder of a startup, Clarity Inbox. They discuss the importance of customer onboarding calls, the transition from sales-led to product-led growth, and strategies for improving user experience and retention. Gary shares insights from his experience conducting hundreds o…

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Ep 8: How Sara Madsen 6X’d Training Speed at Border States 36:51

3M ago36:51

36:51

Check out iorad's interactive tutorial builder: https://www.iorad.com In this episode of The Adoption Curve, I sit down with Sara Madsen, L&D Leader at Border States, to discuss strategic learning enablement during software rollouts and share practical frameworks for learning and development professionals. Sara reveals how involving L&D early can r…

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Unlocking SaaS Success: Insights from Season Four with Todd Kirk and Casey Trujio 35:31

3M ago35:31

35:31

In this episode of SaaS Therapy, hosts Todd Kirk and Casey Trujillo reflect on the key themes and insights from the past season. The conversation highlights memorable guests and their contributions, as well as the challenges faced by B2B SaaS companies in serving diverse customer needs. Looking ahead, they are excitement for the upcoming season and…

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The secrets to effective customer communication, with Irwin Hipsman, Founder of Repetitos 39:55

3M ago39:55

39:55

In this episode of SaaS Therapy, Todd Kirk and Casey Trujillo discuss the critical importance of maintaining accurate customer contact data in B2B SaaS companies with guest Irwin Hipsman. They explore the common pitfalls organizations face regarding data management, the necessity of effective segmentation, and the role of cross-functional teams in …

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Ep 7: Designing Learning That Lasts 46:01

3M ago46:01

46:01

Check out iorad's interactive tutorial builder: https://www.iorad.comAgile L&D Strategy with Megan Torrance: How to Design for ChangeIn this episode of The Adoption Curve, I sit down with Megan Torrance, CEO of TorranceLearning, to discuss how L&D teams can design training that adapts to change and share practical frameworks for learning and develo…

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Investing in Customer Success: A Strategic Move with Kelly Hall, CCO @Quickbase 45:23

3M ago45:23

45:23

In this episode of SaaS Therapy, Kelly Hall, Chief Customer Officer at QuickBase, discusses building a customer-centric culture through emotional intelligence, vulnerability, and human connection. She emphasizes delivering real value, fostering trust, and understanding both customers and employees as individuals. Kelly also shares her journey as a …

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The Future of Defense Innovation - Dave Brewer @ InnoTECH 47:04

3M ago47:04

47:04

In this conversation, we explore the intersection of military experience, technology, and leadership through the lens of Dave Brewer, a retired Air Force officer. He shares insights on burnout, the importance of enjoyment in work, and the evolving landscape of defense innovation, particularly in space strategy. The discussion delves into misunderst…

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Ep. 6 Frontline enablement for the modern workforce with JD Dillon 52:17

4M ago52:17

52:17

Check out iorad's interactive tutorial builder: https://www.iorad.com/Frontline enablement for the modern workforce with JD Dillon: How to Embed Learning into Daily WorkIn this episode of The Adoption Curve, I sit down with JD Dillon, Chief Learning Architect at Axonify, to discuss embedding learning into frontline workflows and share practical fra…

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The Future of Customer Education in SaaS, with Todd Kirk and Casey Trujio 33:28

4M ago33:28

33:28

On this host-only episode of SaaS Therapy, Todd Kirk and Casey Trujillo discuss the challenges and opportunities within customer education in SaaS organizations, the disconnect between customer education teams and their impact on business outcomes, emphasizing the need for radical change in how customer education is approached. They understand the …

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Unlocking customer insights in SaaS, with Lauren Oswald, UX and market researcher 45:27

4M ago45:27

45:27

Hosts Todd Kirk and Casey Trujillo are joined by UX and market researcher Lauren Oswald to explore the critical aspects of understanding customer needs in the SaaS industry. They discuss the importance of gathering context for data interpretation, overcoming internal biases, and the necessity of humility and trust in research. Lauren emphasizes the…

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Ep. 5 Proven Ways to Streamline Adoption with William Illingworth 48:02

4M ago48:02

48:02

Check out iorad's interactive tutorial builder: https://www.iorad.comAdoption Curve with William Illingworth: 5 Proven Ways to Streamline AdoptionIn this episode of The Adoption Curve, I sit down with William Illingworth, Learning Systems Manager at Collibra, to discuss bridging the gap between flashy tech investments and effective corporate traini…

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Navigating the evolving landscape of CS with Madison Hall, Director of CS at RingCentral 49:09

5M ago49:09

49:09

Join Todd Kirk and Casey Trujillo today for a conversation with Madison Hall, Director of Customer Success at RingCentral. Madison shares her journey from an individual contributor to a leadership role, emphasizing the importance of customer success in driving revenue and retaining customers. Learn more about the evolving landscape of customer succ…

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Inside Lean Startup: What Actually Works in Big Companies - Ben Hefele @Lean Startup Co. 44:23

4M ago44:23

44:23

In this conversation, Ben Haefle, CEO of Lean Startup Co., discusses the realities of corporate innovation, emphasizing the importance of core innovation over disruptive innovation. He explains the Lean Startup methodology, focusing on strategic alignment, milestones, team roles, governance, and culture. The discussion also touches on the concept o…

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The two-hump problem in Customer Education with Dave Derington, host of CELab podcast 53:06

5M ago53:06

53:06

This is part 2 of a conversation between Todd Kirk and Dave Derington! Find part 1 on Dave's podcast CELab: https://customer.education/podcast/episode-155-todd-kirk-brainstorm-the-two-hump-problem/ In this episode, they focus on the 'two hump problem' that represents the gap between scaled and high-touch learning with customer education. They explo…

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Ep 4. Customer Education Unlocked with Kevin Dunn 45:45

5M ago45:45

45:45

Check out iorad's interactive tutorial builder: https://www.iorad.com Scaling Customer Education with Kevin Dunn: Building Adoption Flywheels In this episode of The Adoption Curve, I sit down with Kevin Dunn, Head of Customer Education and Community at Airtable, to discuss scaling customer education programs and share practical frameworks for learn…

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Understanding certifications in Customer Education with Debbie Smith, President of CEdMA 44:23

5M ago44:23

44:23

Hosts Todd Kirk and Casey Trujillo welcome Debbie Smith, president of CEdMA, to discuss the evolving landscape of customer education and the importance of certifications. Debbie shares insights on how customer education can drive business outcomes, the role of certifications in enhancing partner success, and the legal implications surrounding certi…

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Scaling CS starts with tech touch, with Joe Di Grande, top CS industry voice 43:26

5M ago43:26

43:26

In this episode of SaaS Therapy, Todd Kirk and substitute co-host Debra Wilson chat with Joe Di Grande, a former VP of Customer Success turned CS consultant. They explore the concept of "tech touch" in customer success, emphasizing its importance in scaling businesses and enhancing customer experiences. Joe provides practical advice on when to adop…

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The CSM mindset shift from relationships to revenue with Noah Little, CSM coach 49:53

5M ago49:53

49:53

In this episode Todd Kirk and Casey Trujillo bring on Noah Little, an experienced Customer Success Manager coach, who shares his journey and insights into the evolving role of CSMs. Noah discusses the importance of focusing on revenue generation rather than just relationship management, introducing his Revenue Impact Framework. He emphasizes the ne…

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How GRAMMY Winners Are Really Chosen - Panos A. Panay @The Recording Academy 41:01

5M ago41:01

41:01

The truth behind the Grammy Awards 🏆 What does it really take to win? How are nominees selected, and what role does AI play in music today? Panos A. Panay, President of the Recording Academy, reveals everything - from the intense behind-the-scenes orchestration of music’s biggest night to how technology and creativity intersect. Get insider access …

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Building your LinkedIn personal brand with Amanda Nielsen, Partner Sales Manager @Box 46:17

6M ago46:17

46:17

This episode contains some explicit language. Join Todd, Casey and Amanda to discuss the importance of LinkedIn for personal branding and thought leadership. Amanda is the founder of Thot Leader Labs and shares her vulnerability professional journey. Join the conversation to explore the balance between personal and company branding, best practices …

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What you need to know about channel partnerships 4:00

6M ago4:00

4:00

Join us for a quick summary about channel partnerships! Be sure to listen our previous episode on channel partnerships with Max! Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Casey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Todd⁠⁠⁠⁠⁠⁠⁠…

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Ep. 3: The 4-Step Guide to Fast Tech Adoption 48:35

6M ago48:35

48:35

Check out iorad's interactive tutorial builder: https://www.iorad.com In this episode of The Adoption Curve, I sit down with Matt Gjertsen from Better Everyday Studios to discuss the challenges of software adoption and share practical frameworks for learning and development leaders. Matt reveals that over-engineering can stall progress—"engineers l…

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The power of channel partnerships with Max Alschlager, Sr Manager DX @CDW 45:02

6M ago45:02

45:02

In this episode of SaaS Therapy, hosts Todd Kirk and Casey Trujillo have a conversation with Max Alschlager, Senior Manager of Digital Experience at CDW. They explore the dynamics of channel partnerships in the SaaS industry. They discuss the benefits of leveraging established relationships for faster scaling, share success stories of SaaS vendors,…

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When Sales, CS & Product work together with Lucas Lovell, VP of Product @Paddle 48:09

7M ago48:09

48:09

Todd Kirk and Casey Trujillo chat with Lucas Lovell, VP of Product at Paddle. Listen to dive into the critical role of product management in SaaS and the importance of empathy, stakeholder relationships, and a structured prioritization framework for product development. Join us to discuss the intricacies of product prioritization, emphasizing the b…

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Ep 2: The Hidden Truth about SaaS adoption 38:01

7M ago38:01

38:01

In this episode of the Adoption Curve, we chat with Pasha Irshad, co-founder of HubSpot Gold Partner Shape and Scale, about why most tech purchases fail to deliver ROI and his proven 3-step framework to fix it.Pasha shares why buying a solution doesn't equal solving the problem and breaks down the exact process he uses with clients to audit their t…

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Ep 1: Maximize ROI on your Tech Stack Simplify Training, Amplify Adoption 59:50

7M ago59:50

59:50

When Rich was tasked with migrating Zoom's entire company from Salesforce Classic to Salesforce Lightning during the pandemic, he faced a monumental challenge. The migration would impact nearly 90% of the company, with thousands of employees spread across the globe—all using Salesforce differently based on their roles.Traditional approaches weren't…

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What AI can't do (and why that matters) with Roger Mendez, Global CS Leader @Cisco 44:24

7M ago44:24

44:24

Join Todd Kirk and Casey Trujillo for a conversation with Roger Mendez, a leader in customer success and operations at Cisco. They discuss the implications of AI in business and education. Roger shares insights from his recent experience at Cornell University, where he explored AI strategy and its potential to enhance human capabilities. Listen to …

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Mastering post-sale success in SaaS with Chiraag Kapoor, Principal @Radian Capital 48:21

7M ago48:21

48:21

In this episode of SaaS Therapy, Todd Kirk and Casey Trujillo welcome Chiraag Kapoor from Radian Capital to discuss the importance of post-sale metrics in SaaS businesses. They explore key metrics such as retention, bookings, and ARR, emphasizing the need for customer success teams to understand their impact on overall business health. The conversa…

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Surfing the waves of customer education 33:21

7M ago33:21

33:21

In this episode, Todd Kirk and Casey Trujillo explore the importance of recognizing opportunities in customer experience through the metaphor of surfing. They discuss how to embrace a mindset of continuous learning, the significance of building trust with customers, and the need for cultural adaptation in business practices. Takeaways Taking time o…

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Check-In: How Shopify created a culture of humility 3:02

7M ago3:02

3:02

Get a quick introduction to this past Tuesday's episode with Samantha Murray. If you haven't listened to that episode, go listen to it!

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Break down silos & reduce customer friction with Samantha Murray, Ex-Shopify 43:36

8M ago43:36

43:36

Join Casey Trujillo and Todd Kirk live from Silicon Slopes recording studio in Utah for an interview with Samantha Murray, Customer Education guru. Sam Murray discuss the critical role of customer education in SaaS organizations, drawing on Sam's extensive experience at Shopify. The conversation highlights the challenges of organizational silos and…

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How you can 6x your adoption with guest Ed Powers, CS consultant 32:59

8M ago32:59

32:59

In this conversation, Todd Kirk, Ed Powers, and Casey Trujillo discuss the importance of change management in driving user adoption and success in organizations. They explore the human aspects of change, effective communication strategies, and the role of customer success managers in facilitating smooth transitions. The discussion emphasizes the ne…