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Google AdWords Podcasts

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Ash Roy

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Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING? The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, ...
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The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

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Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, ...
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Media Nerds

Dan

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Kenton and Dan. Dan and Kenton. Two peas in a movie/TV/Internet/video game/iPhone/social media-filled pod, or rather – podCAST. Every week the conversation ranges from Star Wars to Breaking Bad, Google AdWords to Instagram vs. Vine. No media will be left untouched, they consume it all. Take a listen and join the discussion. Tweet @kentonlarsen to let him know what you think (criticism only, please!) while @danvadeboncoeur is happy to accept all praise.
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The Key 3 Media Show

Andy Rao

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Welcome to the Key 3 Media Show! Sharing with you marketing and business tips based on decades of practical experience. No fluff or theory! From social media advice to Google AdWords, web design and more. Directors Andy and Emma Rao have worked in media since the mid 1990s, so that's a lot of stuff to share, plus a top team alongside them! We release new episodes every Tuesday and Friday!
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Dewaldt GodsBoy Huysamen

Dewaldt Huysamen (GodsBoy)

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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Digital Marketing Course and SEO Training in Ahmedabad

traininginseo

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Digital marketing is the future. Day by day internet users are increasing and it is the opportunity for the business and hence marketer to make your career in digital marketing, SEO, Social media marketing training. We have trained 1000+ candidates. We have Google AdWords and analytic certified trainer. Request for a FREE demo lecture now +91-9979767991 or [email protected]. We give Job guarantee or salary Increment after Digital Marketing training. Visit Website : https://www.trainin ...
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Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions

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On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
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The Creative Bloom Boom Digital Marketing Podcasts

Creative Bloom

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Stu and Ollie from Creative Bloom, a Digital Marketing Company in Brighton, will be talking through their tips, tricks and the biggest mistakes they've seen small businesses make in building new websites and trying to get found by search engines. We'll be giving you advice, sprinkling in a little random conversation here, maybe a few of Stu's famously ridiculous analogies and getting you ahead of the curve with your Digital Marketing for 2022. Experts in getting businesses found online this ...
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Coffee With Q Podcast Show - Your Story is Your Currency - Listen to Billionaire Minds

Qamar Zaman, Jaci Patrick, Rene Perras

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The Coffee With Q Podcast platform addresses a significant challenge faced by many aspiring podcasters and content creators: the overwhelming aspects of technology, content creation, and the pursuit of success in a highly competitive space. This challenge encompasses several pain points, including technological overwhelm, content ideation, guest acquisition, editing, visibility, audience engagement, and monetization. These hurdles can deter individuals from consistently producing content or ...
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Marketing Revolution

John Highley

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The Marketing Revolution Podcast is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of marketing your company. If you are reading this, chances are you’re a business owner who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different r ...
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Internet Marketing Unleashed by Podcasting

Scott Paton

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Scott Paton, Author of Podcasting Unleashed, shares cutting-edge strategies for marketing your business online. Internet Marketing Consultant with 7 years experience working with small to medium size businesses and entrepreneurs. Looking to take your business online or start an Internet business? Email Marketing, Adsense, Adwords, PPS, SEO, Keyword research, copywriting, and backend sales are some of the topics covered in the Podcasts, past, present and future. Scott Paton will explain them ...
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Better Law Firm Marketing

Brendan Kelso

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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Bryan Bowman

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Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key ...
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Lisa Romanello

Lisa Romanello

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Lisa Romanello is a highly regarded digital marketing professional. She has a lot of experience in the industry because she has been in it for a long time and has a group of talented members. She worked for a number of large corporations in the United States, assisting them in their growth.
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Dotoji Daily Marketing Podcast

Jared Rice Sr.

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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition) 18:46

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Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead ‍‍ ‍‍ I break down when detailed targeting actually makes sense, how to la…
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PPC Basics: How to Get Phone Calls (Episode 485) 29:13

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This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode. Try Opteo for free for 28 days - https://opte…
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Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition) 17:59

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Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! ‍‍ ‍‍ I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower co…
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Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484) 48:00

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This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - htt…
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279. How to Achieve More Goals by Doing Less (Harvard Method) 11:40

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https://www.productiveinsights.com/membership Todd Herman Conversation: https://youtu.be/nEDwdKdXNjc James Clear Conversation: https://youtu.be/nEDwdKdXNjc Dr Srini Pillay Series: https://www.youtube.com/playlist?list=PLscAJ4HqaYT8VcwqWn0ISAvOkQHp_YCXj Struggling to achieve your biggest goals? In this video, Ash Roy sits down with Dr. Srini Pillay …
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The 3-Ad System That Makes Online Course Businesses Profitable 15:34

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A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ Ads only fuel what’s already working, and I break down the …
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PPC Basics: How to Improve Quality Score (Episode 483) 34:52

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This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that! Try Opteo for free for 28 days - https…
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Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead 14:31

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When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ I walk you through the exact step-by-step system I use to troubles…
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PPC Basics: How To Manage a Search Campaign (Episode 482) 30:08

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Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account. Try Opteo for free for 28 days …
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278. How to Achieve Your Goals in 2025 (Surprising Science) 12:22

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Brian Tracy Full Conversation: https://youtu.be/oV9jdzGx0GY Srini Pillay Conversation: https://youtu.be/62VYBsnrcpE James Clear Full Conversation: https://youtu.be/gFw3qjGmvTI Perry Marshall Conversation: https://youtu.be/yWOj5Z_KI7w Productivity, Goal Setting, and Systems that work Playlist : https://www.youtube.com/playlist?list=PLscAJ4HqaYT-EVd0…
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The Real Reason Your Ads Keep Wasting Money 5:19

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I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. ‍‍ ‍‍ Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ I walk you through three key metrics and the s…
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A Warning to 10+ Year Old Accounts (Episode 481) 35:48

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This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert 18:56

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If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I break down exactly when to turn your Facebook and Instagram ads on, how …
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277. AI Can't Replace You If You Set These 3 Goals 9:09

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Seth Godin on Storytelling: https://youtu.be/yKPYFcdQNnI Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrT Worried about AI replacing your job? In this episode, Ash Roy and media coach Julie Macdonald share three powerful steps to help you stand out and build an authentic brand in an AI-drive…
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Huge Q&A About Google Ads (Episode 480) 40:01

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This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear! Try Opteo for free for 28 days - https://opteo.com/psp Chris …
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Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet) 16:48

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Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. Learn to create Tripwire offers that Turn Leads Into Paying Customers Right Away Sign up for Thrivecart today! ‍‍ ‍‍ I share what makes a tripwire work, how it re…
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How to Revive a Stale Campaign (Episode 479) 32:43

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This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com…
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Should you listen to Meta's Facebook & Instagram Ad Recommendations? 7:24

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Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turnin…
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How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course) 21:04

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Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I walk you thr…
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How to Stop Spam and Bot Traffic & Leads (Episode 478) 31:09

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In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” a…
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276. How to Achieve Your Goals Using Harvard's Doodling Hacks 10:25

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Productivity, Goal Setting, and System that Works Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-EVd0S4jpEMt1ygsSywkmx Discover how doodling, daydreaming, and even napping can boost your productivity and memory—backed by science from Harvard psychiatrist Dr. Srini Pillay! In this video, Ash Roy shares three surprising brain hacks to h…
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Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead) 12:52

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Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I…
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Answering Your Questions About Google Ads (Episode 477) 35:32

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Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads. Try Opteo for free for 28 days - https://opteo.com/ps…
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DON'T Start Facebook & Instgram Ads Until You Watch This 15:10

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If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ I break down two common situations where ads are almost…
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The Right Way to Use Audiences (Episode 476) 33:02

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What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you …
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275. Why Goal Setting Fails and 3 Steps to Fix It 10:51

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Perry Marshall Full Conversation: https://youtu.be/yWOj5Z_KI7w Brian Tracy Full Conversation: https://youtu.be/oV9jdzGx0GY James Clear Full Conversation: https://youtu.be/gFw3qjGmvTI Srini Pillay: https://youtu.be/62VYBsnrcpE Atomic Habit Book: https://amzn.to/4miwxiC Why do most goal-setting strategies fail? In this video, Ash Roy reveals the thre…
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Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers 59:06

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When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.” So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple w…
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When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475) 34:39

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There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.…
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274. The Death of Google Search and the Rise of ChatGPT 10:19

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Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrT Inbound Vs Outbound Marketing Strategy with Ash Roy: https://www.productiveinsights.com/209 Get my 9-Step Business course here: https://productiveinsights.learnworlds.com/course/sustainable-business-success-system Is Google Search dying? In th…
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Take This Shortcut To Quicker Facebook & Instagram Ads Success 8:29

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Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ It’s about investing in one-on-one consulting to get straight to the fix…
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Competitor Campaigns: When, Why, and How (Episode 474) 34:13

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Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that! Try Opteo for free for 28 days - h…
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How Early Should You Turn Your Ads On Before A Launch? 15:40

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If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads h…
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How to Audit a Failing Google Ads Account (Episode 473) 30:47

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If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken…
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How Karin Carr Replaced Her High Ticket Launches by Running Facebook & Instagram Ads $24 Offer 55:42

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Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ Kar…
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Answering Questions from Listeners! (Episode 472) 32:35

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This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com W…
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273. How to Get Clients on LinkedIn (2025 Update) 12:36

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How Justin Welsh Built an $8 Million Business: • How Justin Welsh Built an $8 Million Dolla... Adam Franklin Building Connections on LinkedIn for consultants and coaches: • Building connections on LinkedIn for consu... Get my 9-Step Business course here: https://productiveinsights.learnworld... In this video, I share a 3-part proven system (inspire…
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