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Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition)

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Manage episode 514684713 series 83304
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up.

‍‍ ‍‍

‍‍ ‍‍

I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs.

I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Why Interest Targeting Fails (00:00:00)

2. Lookalikes From Core Audiences (00:01:12)

3. Email Lists, Buyers, And Size Rules (00:05:10)

4. Social, Website, And Policy Notes (00:08:10)

5. Expectations, Testing, And Reality (00:10:37)

6. Offer, Creative, And Lead Magnet Fit (00:12:47)

7. Q&A: Minimum Size And Open Targeting (00:16:18)

974 episodes

Artwork
iconShare
 
Manage episode 514684713 series 83304
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up.

‍‍ ‍‍

‍‍ ‍‍

I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs.

I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Why Interest Targeting Fails (00:00:00)

2. Lookalikes From Core Audiences (00:01:12)

3. Email Lists, Buyers, And Size Rules (00:05:10)

4. Social, Website, And Policy Notes (00:08:10)

5. Expectations, Testing, And Reality (00:10:37)

6. Offer, Creative, And Lead Magnet Fit (00:12:47)

7. Q&A: Minimum Size And Open Targeting (00:16:18)

974 episodes

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