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/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
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Email Marketing and Follow-up with Ricardo Bueno
42:52
42:52
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42:52
What are you doing to connect with your consumer? Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship. During our conversation Ricardo and Chris dive into: Building your know, like, and trust factor Levera…
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A Hot Start in a Cold Market with Stacy Zellner
30:18
30:18
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30:18
“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.” Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. Before moving to real estate in 2021, Stacy was a director of marketin…
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Attracting Your Niche with Theresa Bastian and Stacy Zellner
38:18
38:18
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38:18
Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year. During our discussion, we also dive into: Planning for your…
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Mini Moment: Pocket Listings with Theresa Bastian
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13:29
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In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues. Are private listings really a good idea? Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtStoBy Real Geeks
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Struggling to Convert Leads? Your Follow-Up Strategy Might Be to Blame with Ricardo Bueno
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36:07
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36:07
"Leads are not going to chase you" You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively. In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just …
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How to Engage and Convert Followers with Brian Icenhower
41:10
41:10
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41:10
"We all get a microphone, but there's a responsibility." If you’re not getting a lot of traction from your social media, you might be over-posting. Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowd…
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A New Agent’s Guide Post-NAR Settlement with Nora
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34:58
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What does success look like on social media? At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media. During our chat Nora shares: Misconceptions she had about being a realt…
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The Golden Handoff with Nick Krautter - Part Two
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23:45
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In Part One of our conversation with Nick Krautter, author of The Golden Handoff, we discussed how to identify agents who are winding down their businesses and how to approach them about adopting their database. Throughout Part Two of our discussion we explore: The difference between a one-off referral and a golden handoff referral How long the ret…
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The Golden Handoff with Nick Krautter - Part One
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34:53
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“What are your plans for your business when you’re done selling?” is not a question a lot of agents think about before they decide to retire, nor the value of their database. Nick Krautter, author of The Golden Handoff, joins us to share his process for adopting clients from agents who are winding down their businesses or changing markets. During t…
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The Keeping It Real podcast has evolved into /RealEstate
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The Keeping It Real podcast has evolved. Welcome to /RealEstate – the podcast for ambitious agents who leverage technology to grow their business. We’re still bringing you insights from top industry leaders and experts—just with a fresh new format and a bold new look. If you are already subscribed to Keeping It Real you don’t need to subscribe to a…
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Workflows and Automation in Real Estate w/ Chuck Richards
53:42
53:42
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53:42
On this episode of Keeping It Real, we sit down with Chuck Richards, Senior Product Manager at Real Geeks, to discuss what role automation plays in real estate. During our conversation, we explore: The basics of automation The difference between automation and workflows Creative ways to utilize automation - Best practices for workflows The future o…
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Navigating NAR Objections w/ Dale Archdekin
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36:06
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On this episode of Keeping It Real, Dale Archdekin is back to help you prepare for and manage some of the new objections you might encounter related to the NAR settlement. Despite the uncertainty around the NAR settlement, don’t wait until everything is in stone to start implementing some of the upcoming changes. Dale shares some of his master obje…
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Roadmap to Crushing It in Real Estate w/ Theresa Bastian
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44:54
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Last year, Theresa Bastian had her best year in her entire 25-year real estate career. On this episode of Keeping It Real, she joins us to share what she attributes to that success and some of the major lessons she’s learned along the way. Theresa talks to us about the importance of: Approaching your business like a professional in any other field …
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Clarity, Confidence, and Control w/ Dr. Benjamin Ritter
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45:49
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We sit down with Dr. Benjamin Ritter for a special mindset-focused episode of Keeping It Real to provide coaching many agents don’t usually get. Dr. Benjamin Ritter is an international leadership and career coach, Sr. Talent Management Consultant, Top Career Development and Executive Coaching Voice on LinkedIn, international speaker, values-geek, o…
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Working Towards a Career in Real Estate w/ Aymen Alobaidi
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40:01
On this episode of Keeping It Real, we sit down in person with Aymen Alobaidi at Pouch 6 Studios in Austin. Aymen has been laser-focused on becoming a real estate agent since he was 14, strategically choosing jobs in sales and hospitality in order to accumulate skills in preparation for his career in real estate. Now he’s in his second year in real…
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Is The Proposed NAR Settlement an Attack on The American Dream?
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40:51
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On this episode of Keeping It Real, Theresa Bastian is back with us in person at Pouch 6 Studios in Austin. Theresa shares her takeaways from the proposed NAR settlement, including: NAR as a lobbying group Corporate home ownership How the NAR settlement could make it harder for individuals to get into homes Tough conversations we need to be ready f…
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How NAR Locked in Higher Compensation for High Value Agents
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1:01:48
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The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win. If you can provide value an…
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Leveraging Tech to Scale w/ Darren Woodard
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44:51
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In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it …
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The Biggest Concerns in the Real Estate Industry Today w/ D.J. Paris
1:04:56
1:04:56
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For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In this episode, we dive into some of the hot button is…
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Why Your Google Business Profile Matters w/ Scott Vancea
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46:18
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In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into: The key elements to optimize your Google Business Profile Why your Google Business Profile important How to avoid common mistakes Ways to differentiate you…
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5 Essentials for Launching or Scaling a Team!
1:03:06
1:03:06
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1:03:06
A team is more than a group of people sharing a logo, a copier, and a website. Todd Tramonte is back to share his insights from almost 15 years of coaching and helping teams grow. In this episode Todd goes beyond just sharing his essentials for launching a team. Some of the topics we cover are: When to start a team How to have a healthy team Knowin…
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Chuck Richards is back again to go over some best practices for your website. In this episode, we will cover: What information to include on your website Some of the pages you should build Tips for creating a positive user experience Basics for driving traffic to your site Whether you are setting up your first website or want some tips on how to op…
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Relationships, Reviews, and Referrals w/ Haris Hadziselimovic
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43:44
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43:44
On this episode of Keeping It Real, Haris Hadziselimovic joins us to share his Triple Rs: Relationships, Reviews, and Referrals. Haris is a top selling broker covering Vancouver and Southwest Washington who has seen every kind of market since starting as a solo agent in 2004. The backbone of his business is having authentic relationships with the p…
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Working with Institutional Investors to Support Your Community w/ Michael Oden
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43:06
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Michael “Mo” Oden joins us for a special episode of Keeping It Real, recorded live in person at the 2023 Unofficial Real Geeks User Conference, to share his unique approach to combining institutional investors and affordable housing. Mo works with a diverse range of investors, from small groups and mom-and-pop ventures to institutional non-profits …
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For this episode of Keeping It Real, we have assembled a panel of experts to discuss some of the unique challenges and differences when working in resort markets. Susie Ellis, Greg Harrelson, and Marc Plotkin bring their wealth of experience to the table, offering invaluable insights into the intricacies of working in these unique environments. Joi…
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