Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone will launch your brand. If you've been pouring all your energy into TikTok, Instagram, or paid ads hoping for overnight success, this episode will shift your perspective. Lauren and Aurrie share real examples of major brands that started with grassroots, physical marketing tactics—and why meeting your customers in the real world might be exactly what your brand needs.

Episode Highlights

[00:00:55] Building on Ashley's flyer strategy and why out-of-home marketing deserves more credit

[00:04:10] The TikTok slow burn myth—why going viral isn't a launch strategy

[00:11:23] How Glossier built a beauty empire without traditional advertising

[00:23:15] Red Bull's guerrilla marketing playbook—from college campuses to extreme sports

[00:40:56] The eyeball surgeon billboard fail—when out-of-home goes wrong

[00:43:04] Love Shack Fancy's pink Bronco—creative out-of-home done right

Key Brands & Examples Discussed

• Glossier - Built through community and word-of-mouth before scaling digitally
• Red Bull - Guerrilla marketing at college campuses and extreme sports events
• Love Shack Fancy - Custom pink Bronco as mobile brand experience
• Sprinter (Kylie Jenner's beverage brand) - Celebrity-backed product with instant recognition
• Various CPG startups navigating the TikTok landscape

Resources Mentioned

• Startup CPG Slack community
• TikTok Shop and TikTok Live features
• The four-phase TikTok success wheel (Shop → Affiliate → Organic Content → Live Stream)

Connect With Us

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Expert in content marketing and web design
• Website: brandgoodtime.com
• Instagram: @brandgoodtime

Aurrie Hicks

• Founder of Hopson Rae
• Expert in digital content and brand strategy
• Website: hopsonrae.com
• Instagram: @hopsonrae

Have questions about out-of-home marketing or want to share your own guerrilla marketing wins? Our DMs are open!

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