We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing m ...
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Digital Waffle Podcasts
Welcome to the digital waffle, where stacks of pop culture goodness are served disc after disc. Join Jesse (Host), Chuka (Sound Editor, Intro Producer) and Andrew (Producer) as they weave their way through the grid of all things digital.
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It's the music competition show that takes two terrible songs and makes them battle head-to-head for the title of Shitty Song of the Week. Any genre, any year, any band. No song will be left unscathed!
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The Bitter Southerner Podcast, hosted by Bitter Southerner magazine editor Chuck Reece, explores the culture and history of the American South. It is a co-production of Georgia Public Broadcasting and The Bitter Southerner magazine.
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The Million Dollar Mindset Podcast peers into the mental makeup, work ethic, & passion of the brightest & influential minds in the world of business/entertainment. The MDM Podcast is hyper-focused on illuminating the positive culture of brands & impactful digital products engineered by unconventional entrepreneurs.
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Hosted by Mark Williams and packed with practical tips and need-to-know information, Tax Tea Break with GoSimpleTax is a brand new podcast series created to help sole traders, private landlords, expats and others to save time, money and hassle when it comes to tax and Self Assessment. Each 20-minute episode features a discussion with a tax expert who provides key facts about such topics as: • Tax expenses you can claim if you’re a sole trader • Tax expenses you can claim when you’re a privat ...
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We review our 2025 predictions & map the playbook for 2026
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56:29
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56:29Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank. We dig into Li…
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Just a little something to wrap up the 2025 season of SSOTW.
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Shitty Song of the Year 2025 - Round 2
1:46:33
1:46:33
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1:46:33It's the FINAL CONCLUSION!!! A whole new panel of judges to go through what's left of this year's finalists!!! Red and Jodie invite Teresa, Mike, Pepper and Cayley to decide who gets crowned Shitty Song of the Year 2025!!!! Follow ALL of our judges on Twitter. Teresa Mike - WFOD Pepper - History Buffs Cayley - Once Over with Cayley Join the Pa…
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Shitty Song of the Year 2025 - Round 1
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2:06:05
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2:06:05IT'S TIIIIME!!!!! Shitty Song of the Year is here!! It's time to start eliminating some songs. And who better to help Jodie and Red do that, than a rogue's gallery of judges!!! CJ, Kate, Delvin and Bobby showed up and did their thing. We pick 'em apart, we talk shit, we laugh and we figure out who's gonna move on to next week!! So, grab some popcor…
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2025 Christmas Special: The 12 Mistakes of Christmas
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1:40:06
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1:40:06Ho! Ho! Ho-ly Shit!!! It's Christmas time again!!! That means we have to go through some of the Best of the Worst Christmas songs of all-time!!! We rummaged through Santa's sack and found 12, maybe 14 songs to celebrate this Holiday Season!! So, fire up the yule log, or light your menorah and listen to The 12 Mistakes of Christmas!! Follow us on Tw…
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Red and Jodie invited Chris James and Lucy Tightbox to whittle down the list of winners for this year's Shitty Song of the Year!!! Follow SSOTW on Twitter. Join the Patreon Join the Discord
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Exclusive Interview with Bo "Daddy" Harris
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57:11
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57:11While you're waiting for the 2nd Qualifier, we thought we'd give you a special treat. Bo "Daddy" Harris stops by to hang out for a bit. We talk about his new music and recent tour.
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Fearless by Design: The Maxie J Manifesto
1:06:11
1:06:11
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1:06:11In a city where dreams often dissolve under the weight of rent and reality, one woman stitched faith into fashion. Los Angeles doesn’t create dreamers; it forges believers. The city hums with ambition, sunlight, and struggle—and Maxie J embodies all three. Inside her design studio, bolts of fabric lean against the walls like sacred scrolls—silk, fe…
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Red Clay Strays VS Ami Bibabi VS R. Kelly
1:11:40
1:11:40
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1:11:40Welcome to the FINAL MATCHUP of 2025!! This week, Red and Jodie are joined by Branden for a 3-way Wildcard Battle Royale!! Can Hootin' and Hollerin' beat a weird fetish song or a REALLY OUT OF POCKET song about "candy??" YOU be the JUDGE!! Prepare your earholes!! Red Clay Strays - People Hatin' VS Ami Bibabi - BBC Taki Taki VS R. Kelly - Sweet Toot…
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This week, Red, and Jodie are joined by Jake, the other half of The Fartmouth Podcast, to go through some Pop Music!! Can an annoying "drunk chick" anthem about being horny beat a song about a Vegas Dancer grinding through sequins and fake smiles?? YOU be the JUDGE!!! Beyonce - Drunk In Love VS Taylor Swift - The Life of a Showgirl Listen to their …
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This week, Jodie and Red are joined by John Jamingo from The Boomer Bunker Podcast, to go through some Oldies Music!!! Can a Frankenstein's monster of doo-wop, word salad nonsense beat a song about solid relationship advice on how to keep a woman? YOU be the JUDGE!!! Barry Mann - Who Put the Bomp VS Jimmy Soul - If You Wanna Be Happy Follow The Bo…
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Halloween Edition: Etienne Sin VS Cute Is What We Aim For
1:37:44
1:37:44
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1:37:44This week, Red and Jodie are hijacked... uhh, I mean joined by Thyler from The Fartmouth Podcast to go through some Emo Music!! Can androgenous, jizz-raged, "N word" Emo beat pretentious, swoopy hair, long, stupid band name Emo? YOU be the JUDGE!!! Etienne Sin - Remember VS Cute Is What We Aim For - The Curse of Curves Follow The Fartmouth Podcast …
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This week, Red and Jodie fly solo with no guest to go through some Country Music!!! Can a super pander-y song surrounded by conspiracy theories beat a coattail riding love song reimagining of a popular country band? YOU be the JUDGE!! Emerson Drive - My Kind of Crazy VS Brad Paisley - Old Alabama Follow on SSOTW on Twitter. Listen to their show H…
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This week, Red and Jodie are joined by The Duchess of NJ, Kate, to go through some 80's Pop/Rock! Can a slow, boring soundtrack song that involves Russians? beat a weird, wannabe rock song about soda??? YOU be the JUDGE!!! Lionel Richie - Say You, Say Me VS Kim Mitchell - Go For Soda Follow on Kate on Twitter. Listen to their show HERE. Vote via …
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This week, Red and Jodie are joined by Branden to go through some Rap Music!! Can a scream-y, gravel-y, gangster Demi Lovato look-alike beat Eminem in a wig and all his friends? YOU be the JUDGE!!! Lord Len - A Milli VS DAMAG3 - Put a Landlord in a LandFill Follow Branden on Twitter. Listen to their show HERE. Vote via Twitter, D…
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This week, Red and Jodie are joined by Christian Bladt to go through some Jazz/Lounge Music!! Can a weird lounge song about abandoning your family beat a pretty good Frank Sinatra impression? YOU be the JUDGE!! Wayne Newton - Daddy, Don't You Walk So Fast VS Tim McCarver - On A Clear Day Follow Christian Bladt on Twitter. Listen to their show here…
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This week, Red and Jodie are joined by Delvon Cox to go through som celebrity music!!! Can a boring, rock wannabe song about stolen valor beat a B-List Diddy Party in rap music form?? YOU be the JUDGE!! 13 Purple Dragons - Head Down, Hopes Up High VS DJ Polo and Ron Jeremy - Freak of the Week Follow Delvin on Twitter. Listen to their show here. Vo…
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Gary LeVox( ft Akon + De La Ghetto) VS Lil Wayne(ft Bono)
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1:09:01
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1:09:01This week, Red and Jodie have Mike from The Wheelbarrow Full of Dick Internet Radio Program (WFOD) to go through some Unusual Pairings, things that just don't go well together. Can a weird, tropical island-y reggaeton song about umbrellas beat a super repetitive song about "days?" YOU be the JUDGE!! Gary LeVox (ft Akon + De La Ghetto) - Hold the Um…
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Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling
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25:37
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25:37In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years. Nasya shares her experience of moving away from "rigid corporate jargon" and…
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This week, Red and Jodie go through songs by artists they don't like. Can a sad, ridiculous attempt at a catchy song beat a pitiful, washed-up has-been, trying his best to stay positive song? YOU be the JUDGE!!! Everlast - What It's Like VS Billy Ray Cyrus - ASK Vote via Twitter, Discord OR under the episode description on Spotify. Join…
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Red and Jodie invited Kate from The Boomer Bunker Podcast and The Artist Formerly Known as Bobby Booshay from The Show Formerly Known as The 50 Shades of Booshay Podcast to wittle down the list of winners for this year's Shitty Song of the Year!! Follow SSOTW on Twitter at @SSOTWShow Follow Kate and Bobby on Twitter at @DuchessNJ and @50shadesBoos…
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Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing. Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" a…
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Bonus episode time!!! We're giving you a free Hidden Track from the Patreon this week as we prepare for the first qualifier of the year!!! Enjoy!!!
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RED'S BACK!!! And this week, Red and Jodie have Branden on the show and duke it out over some Country Music!! Can a stupid Hick-Hop song about being a badass redneck beat a gros song about how great it is being famous and in love?? And what do you guys know about Love Stains?? Listen and find out!!! Bryan Martin - FAFO VS Gwen Stefani - Purple Iris…
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Mark Bundle on career paths, CRMs, and the importance of exclusion lists
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32:15
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32:15Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing". Mark's unlikely journey from aspiring barrister to email marketing expert offers a refreshing perspective on career developmen…
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The 95-5 rule: Rethinking traditional marketing strategies
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32:42
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32:42Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than tra…
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Why your B2B company should be using Facebook Ads right now
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20:51
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20:51Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily! We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Mic…
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The zero-click crisis: How search AI Is changing digital marketing
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31:59
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31:59Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they revea…
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2025 Predictions vs. reality: A Q1 analysis
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34:18
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34:18Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape. Google has taken some serious legal hits already this year. After losing their search monopoly…
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This week, Jodie and Red are joined by Branden to go through some Wuss Rock!! Can an annoying, sappy love song about a guy seeking approval that he doesn't really care about beat another sappy love song playing 3 girls all because cupid said so? YOU be the JUDGE!!! MAGIC! - Rude VS Gym Class Heroes - Cupid's Chokehold Follow Branden on Twitter. Li…
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This week, Red and Jodie are joined by Delvin Cox to go through some old-school rap! Can a corny cowboy rap with an annoying rhyme scheme beat an out of character rap song about social injustice and freedom of speech?? YOU be the JUDGE!! Kool Moe Dee - Wild Wild West VS 2 Live Crew - Banned in the USA Follow Delvin on Twitter. Listen to their sho…
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Red and Jodie are joined by Trucker Andy to go through some Dad Rock/Butt Rock!! Can a revamped, monotone rock song about love lost, but call it a pop song beat a Santana wannabe song with weird electronic horns in it?? YOU be the JUDGE!!! 3 Doors Down - Pop Song VS 311 - Life's Not a Race Follow AllApologies Podcast on Twitter. Listen to their sh…
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Secrets to a successful agency partnership
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26:33
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26:33Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone. This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to n…
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Red and Jodie are joined by Rod and Denise from The Listening Party Podcast to go through some Latin Funk/Fusion!! Can a song that might be about bongos or... a penis...maybe, beat The Three Amigos of Latin Funk and abnormally low nipples? YOU be the JUDGE!! Mano Chao - Bongo Bong VS No Application Fee - Sunday Afternoon Follow The Listening Party …
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Post Malone + Luke Combs VS Russel Dickerson + Jake Scott
1:15:03
1:15:03
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1:15:03This week, Red and Jodie are joined by CJ to go through some Cuntry Music!! (no, that's not a typo) Can a weird, buddy-comedy song about "having a guy for that" beat a song about 2 cucks and pleasing their wives?? YOU be the JUDGE!! Post Malone + Luke Combs - A Guy For That VS Russell Dickerson + Jake Scott - She Likes It Follow CJ's show on Twitte…
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Beyond the perfect mom trap: Authentic marketing for modern mothers
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24:57
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24:57In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she chats with powerful women from The Adaptivist Group: Reema, Elena, and Jyoti. In this episode, we explore…
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This week, Red and Jodie go through some Metal Music... but not just any metal music...NATIVE Metal Music. And what's Native Metal? Metal music made by Native Americans!! So... can a metal band with a special guest who makes a jackass out of himself with weird goth, vampire music beat a song that could be an actual rain dance set to distorted guita…
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Red and Jodie are joined this week by veteran guest, cohost of The Boomer Bunker, Kate and newcomer, cohost of WATP, Lucy Tightbox to go through some classic pop jams!!! Can a weird, 80's pop song from a very well-known actor from the same era beat a homo-erotic rock/pop song? Somehow, they both ended up being about cameras. Go figure. YOU be the J…
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Is your B2B marketing strategy ready for 2025?
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41:34
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41:34What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the hu…
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Imagine Dragons VS Twenty One Pilots
1:18:03
1:18:03
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1:18:03This week, Red and Jodie are joined by Andy Malafarina (@andymalafarina) to go through some Pop Rock! Can a song with whisper-y, Prince-like vocals, a dumb beat and annoying sound effects beat rich, white kid emo rock, with tricycles and grease paint? YOU be the JUDGE!! Imagine Dragons - Monday VS Twenty-One Pilots - Stressed Out Follow Andy on Tw…
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Blitz the Biz: Strategies Under the Spotlight
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18:36
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18:36Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilise…
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To celebrate Black History Month a week too late, Red and Jodie are joined by Delvin Cox to go through some music wrote and performed by black people and covered by white people. (don't worry this was Delvin's idea) Can a legendary song with an iconic beat and lyrics, (but this time, it has banjos in it) beat a legendary R+B panty dropper song (but…
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Beyond MQLs: Is B2B marketing afraid of brand building?
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34:11
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34:11Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance i…
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This week, Red and Jodie are joined by Branden, former co-host of SSOTW and new host of The Worst Of... to go through some politically charged bullshit music. We're drawing a line in the sand!!! Can an overly political, cringy, rap song with a weird featured artist beat a pop song about a guy, dressed as a girl, singing about things that girls like…
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This week, Red and Jodie go through songs from Shitty Movie Soundtracks with Nice Doug from the Good Times, Great Movies Podcast! Can a song with it's own mini-movie music video and boombox fart noises beat a song that was a bad idea from the very beginning only to be used anyway? Did I mention it's repetitive as hell? YOU be the JUDGE!!! Madonna -…
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How AI and zero-click content is impacting search and social media in 2025
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50:35Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics. In this episode, we're explor…
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This week Red and Jodie have Edward, from the Am I Cancelled Podcast on to go through some Pop Music!! Can an off-putting, soft pop, reggae love song with too much steel drum beat a SUPER lazy song that sounds like it was recorded underwater?? YOU be the JUDGE! Train - I Know (ft. Tenille Townes & Bryce Vine) VS Billie Eilish - Birds of a Feather F…
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This week Red and Jodie are joined by Bobby from the 50 Shades of Booshay Podcast to go through some Classic Country Music!! Can a geriatric, sappy song that somehow tries to convince you that old age and fading virility are romantic beat the country music version of a back-alley sex shop, where everything is used and nothing is quite what it seems…
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Why your business needs a CRM in 2025 and Meta's ongoing moderation struggles
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39:13As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships …
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This week, Red and Jodie have John Jamingo and The Duchess of NJ, Kate, from The Boomer Bunker Podcast on to go through some Classic Pop music!! Can a weird song about having a baby with all-new levels of creepiness with just a hint of awkwardness beat a song about hippie hitchhikers bumpin' uglies in the back of a Chevy van? YOU be the JUDGE!!! Fo…
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