Why your B2B company should be using Facebook Ads right now
Manage episode 491169217 series 3550869
Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily!
We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Michele shares expert tips on optimising ad performance, from choosing the right ad formats to refining audience segments for maximum engagement. Whether you're a seasoned marketer or new to the world of paid media, this episode provides valuable takeaways to enhance your digital marketing strategy. Tune in to learn how to harness the power of Facebook and LinkedIn ads to drive growth and engagement in your campaigns.
Don't forget to check out our Brew Digital LinkedIn for future Marketing Hack livestreams and visit the resource hub on our website for even more content to take your marketing to the next level.
You can also find this episode in the resource hub if you'd prefer to listen on our site.
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Chapters
1. Introduction to Brew Digital Hack Series (00:00:00)
2. Why B2B Companies Underestimate Facebook (00:01:44)
3. Facebook vs LinkedIn Differences (00:05:41)
4. Common Mistakes in Facebook Advertising (00:08:17)
5. Video vs Image Ads Performance (00:09:52)
6. Tips for Targeting Niche B2B Audiences (00:12:23)
7. Closing and Final Thoughts (00:19:37)
39 episodes