Best Denis Petrochenkov Podcasts (2025)

1
#129 The impact of AI on digital analytics and user privacy (with Brian Clifton) 1:14:31

Play Pause

9d ago1:14:31

1:14:31

Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF Watch on YouTube - https://youtu.be/5hchBfk763o 00:00:00 – Introduction 00:01:54 – Privacy and data sharing 00:05:16 – AI pilots failure statistics 00:08:09 – Economic impact of automation 00:10:39 – AI usage and income correlation 00:15:12 – Automation versus augmentation in AI 00:…

1
#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) 1:16:07

23d ago1:16:07

1:16:07

Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF Watch on YouTube - https://youtu.be/sFBo_j3cLIE Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancem…

1
#127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) 1:11:14

1M ago1:11:14

1:11:14

Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm Watch on YouTube - https://youtu.be/Bz4YYZCjT6g 00:00:00 Introduction 00:03:11 GPT-5 release predictions 00:06:15 Incremental updates in AI 00:10:14 AGI as a marketing label 00:14:41 Regulation catching up with AI 00:18:24 Google Cloud Marketing Analytics Partnership 00:20:07 Datafo…

1
#126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) 1:12:00

2M ago1:12:00

1:12:00

Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe Watch on YouTube - https://youtu.be/Leb1rjtODGc 00:00:00 - Introduction 00:03:26 - Google Analytics and AI News 00:05:06 - ChatGPT Agent Tool and Pizza Ordering 00:07:06 - ChatGPT 5 Speculations 00:09:09 - Google Notebook LM and Video Generation 00:12:24 - Google AI Search in the UK…

1
#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) 1:14:05

2M ago1:14:05

1:14:05

Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x Watch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shif…

1
#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) 1:05:54

3M ago1:05:54

1:05:54

Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:…

1
#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) 1:00:54

3M ago1:00:54

1:00:54

Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges…

1
#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) 1:12:03

4M ago1:12:03

1:12:03

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6 Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer …

1
#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) 50:13

4M ago50:13

50:13

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required i…

1
#120 Marketing analytics updates and a BigQuery health check 1:01:59

5M ago1:01:59

1:01:59

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in Bi…

1
#119 Google Cloud Next 25 roundup 1:00:23

5M ago1:00:23

1:00:23

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 …

1
#118 Dan & Bhav’s farewell, best moments & a game of guess who 1:02:46

7M ago1:02:46

1:02:46

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnll Watch on YouTube - https://youtu.be/VI6Qe0rZL1w 00:00:00 - Introduction and Special Announcement 00:00:36 - Dara returns 00:00:57 - Farewell to Dan and Bhav 00:03:29 - Dara's Quiz Introduction 00:04:13 - Quiz Rules and Format 00:06:09 - First Quote: Analytics Belts 00:10:34 - Secon…

1
#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) 54:57

7M ago54:57

54:57

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf Watch on YouTube - https://youtu.be/Qgg42DI_Z08 00:01:22 Technology's Role in Analytics. 00:06:48 E-commerce transaction percentage in Coppel. 00:09:19 Attribution challenges in marketing. 00:12:41 Human understanding in technology. 00:19:23 E-commerce impact on business growth. 00…

1
#116 Highlights from Superweek 2025! 16:12

7M ago16:12

16:12

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m 00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What’s been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who’s never been before? ----- Episode Summary: In this week's episode of The Measure Pod, Dan catches up with attendee…

1
#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) 53:52

8M ago53:52

53:52

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblN Watch on YouTube - https://youtu.be/Bc79OgBxR9w 00:02:03 Content creation as a process. 00:04:06 Transition from physics to AI. 00:08:02 YouTube content creation journey. 00:09:15 Beginners in data science content. 00:12:41 Personal wisdom and mental health. 00:16:20 Getting starte…

1
#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) 55:00

8M ago55:00

55:00

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip Watch on YouTube - https://youtu.be/E202iZDFAOY Chapters: 00:00:00 - Introduction 00:04:13 - Welcoming Ole to the Show 00:04:51 - Ole's Background and Project A Overview 00:05:55 - Role of Data in Early-Stage Companies 00:07:25 - Early Interest in Data 00:09:12 - Timing for Investi…

1
#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) 58:05

10M ago58:05

58:05

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK Watch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors…

1
#112 Product analytics tool assessment 52:06

10M ago52:06

52:06

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8 Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retenti…

1
#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) 52:13

11M ago52:13

52:13

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc Watch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:…

1
#110 Live from MeasureCamp London 2024: analytics in 2034 39:51

11M ago39:51

39:51

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC Watch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos …

1
Embracing Your Inner Geek - Pop Culture and Modern Management 52:50

11M ago52:50

52:50

Episode Description: In Episode 10 of Roll for Leadership, Denis explores how embracing geek culture can reshape modern leadership, transforming how leaders connect, inspire, and guide their teams. Drawing from a rich tapestry of worlds — from Star Trek to Dungeons & Dragons and computer games like Baldur’s Gate 3 — Denis discusses the leadership l…

1
#109 The analytics of PlayStation (with Gabor Mester @ Sony) 59:46

12M ago59:46

59:46

Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview 00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation 00:02:03 - Hosts' Backgrounds and Initial Thoughts 00:04:12 - Gabor's Career Journey at PlayStation 00:07:08 - Platform Ana…

1
The Hero’s Journey | Keeping Teams Motivated Through Storytelling 40:47

12M ago40:47

40:47

Episode Description: In Episode 9 of Roll for Leadership, Denis dives into the timeless power of storytelling with a focus on The Hero’s Journey, the narrative framework made famous by Joseph Campbell and of course one of the best sources for storytellers: Nancy Duarte's books. Using these frameworks, Denis explores how leaders can keep their teams…

1
Special Announcement- New Programming Schedule 5:04

12M ago5:04

5:04

Episode Description: In this special announcement of Roll for Leadership, Denis takes a moment to share exciting news with the community. Starting with Episode 9, The Hero’s Journey: Keeping Teams Motivated Through Storytelling, the podcast will now release every Thursday. Denis explains why this change is being made to better accommodate the growi…

1
The Wizard’s Gambit: Problem-Solving Tactics from Fantasy Magic Systems 44:28

12M ago44:28

44:28

Episode Description: In this episode of Roll for Leadership, Denis explores the strategic depths of fantasy magic systems. From the tactical spellcasting of Dungeons & Dragons to the precise Small Science of the Grishaverse, and the intricate weaving of the One Power in The Wheel of Time, we dive into how magic teaches problem-solving, resource man…

1
#108 The death of accuracy: an obituary 43:13

12M ago43:13

43:13

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Re…

1
The Art of Diplomacy: Stakeholder Management Lessons from Waterdeep 32:59

1y ago32:59

32:59

Episode Description: In this episode of Roll for Leadership, Denis transports listeners to Waterdeep, the City of Splendors, to explore the intricate web of stakeholder management through the lens of D&D’s iconic setting. Just as navigating noble houses, guilds, and masked Lords in Waterdeep requires diplomacy and strategic thinking, managing stake…

1
Rolling for Initiative: Anticipating Risks in TTRPGs and Projects 40:13

1y ago40:13

40:13

Episode Description: In this episode of Roll for Leadership, Denis explores the critical topic of risk management, drawing parallels between rolling for initiative in TTRPGs and anticipating risks in real-world projects. Whether you’re dodging traps in a dungeon or navigating project challenges, preparation is key. Denis walks through risk identifi…

1
#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) 58:31

1y ago58:31

58:31

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analy…

1
Leading Your Adventuring Party: Team Dynamics in RPGs and the Workplace 51:14

1y ago51:14

51:14

Episode Description: In this episode of Roll for Leadership, Denis takes you deep into the heart of Icewind Dale, blending the epic challenges of RPG adventuring with real-world team dynamics. Explore how leading an adventuring party through the frozen tundras parallels managing a team in the workplace. Denis breaks down the roles within an RPG tea…

1
Strategic Mastery: Resource Management and Table Politics in Magic: The Gathering Commander 51:12

1y ago51:12

51:12

Episode Description: In this episode of Roll for Leadership, Denis continues his exploration of the strategic depths of Magic: The Gathering Commander. Join us as we delve into the nuances of table politics, long-term versus short-term planning, and the ever-evolving meta. Discover how the social dynamics at the Commander table mirror the complexit…

1
#106 What an ideal expert analyst looks like 48:41

1y ago48:41

48:41

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - …

1
Strategic Alliances and the Ever-Changing Meta: Leadership Lessons from Commander 34:04

1y ago34:04

34:04

Episode Description: In this episode of Roll for Leadership, Denis delves into the strategic world of Magic: The Gathering Commander. Explore how the intricate alliances, shifting metas, and tactical gameplay of Commander offer valuable lessons in leadership and project management. Denis breaks down how forming alliances, managing resources, and ad…

1
Galactic Roadmaps: Strategic Project Planning Lessons from Battlestar Galactica 38:06

1y ago38:06

38:06

Episode Description: In this episode of Roll for Leadership, Denis takes you on an intergalactic journey inspired by Battlestar Galactica. Learn how the epic journey of the fleet mirrors strategic project planning. Denis dives deep into how clear objectives, strategic checkpoints, and adaptability are crucial to navigating complex projects. Whether…

1
#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) 53:44

1y ago53:44

53:44

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learn…

1
Rolling for Leadership: Embrace Your Inner Geek 38:29

1y ago38:29

38:29

Episode Description: Welcome to the very first episode of Roll for Leadership! Join Denis as he blends the worlds of program management and tabletop role-playing games (TTRPGs). In this episode, Denis shares his journey from a 14-year-old D&D player to a seasoned project manager. Discover how the creativity, strategic thinking, and leadership skill…

1
#103 Modern marketing (with Ken Williams @ DiveTeam) 57:15

1y ago57:15

57:15

Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Willia…

1
#102 Data is a road trip, not a destination 51:53

1y ago51:53

51:53

Full show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content …

1
Sound Bite: The future of attribution modelling in Google Analytics 3:07

1+ y ago3:07

3:07

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of …

1
Sound Bite: How to approach building a dashboard 4:37

1+ y ago4:37

4:37

Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: h…

1
#101 Daralytics (with Dara Fitzgerald @ Measurelab) 47:10

1+ y ago47:10

47:10

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analo…

1
Sound Bite: Building deeper relationships through personalisation 3:32

1+ y ago3:32

3:32

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea th…

1
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) 53:21

1+ y ago53:21

53:21

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs l…

1
#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) 52:09

1+ y ago52:09

52:09

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Li…

1
Sound Bite: How can personalisation drive lasting value? 4:12

1+ y ago4:12

4:12

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode her…

1
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) 49:22

1+ y ago49:22

49:22

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:…

1
#97 The future of event data (with Timo Dechau @ deepskydata) 50:38

1+ y ago50:38

50:38

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro 00:02:27 - Welcoming Timo Dechau to the show 00:03:09 - Timo introduces himself and his journey 00:06:07 - The evolution of product management 00:07:00 - Transition to eve…

1
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) 48:18

1+ y ago48:18

48:18

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens 00:04:02 - Tim's backstory and career journey 00:08:00 - The problem with data meetings 00:09:08 - Applying psychology of data in practice…

1
Sound Bite: How has the role of data changed over time? 4:21

1+ y ago4:21

4:21

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the …

1
#95 Analytics on form (with Alun Lucas @ Zuko Analytics) 43:47

1+ y ago43:47

43:47

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of for…