The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to The Measure Pod
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
5k
200
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Tom Merritt and the team help you stay up to date with an independent, authoritative and trustworthy tech news briefing. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)
Manage episode 487142263 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6
Watch on YouTube - https://youtu.be/EOCkEORVToo
00:00:00 - Introduction
00:00:47 - News Overview
00:02:25 - Speculations on AI and Hardware Integration
00:03:25 - AI Devices and Market Speculations
00:04:03 - Subscription Models and Data Privacy Concerns
00:05:21 - AI and Consumer Technology
00:05:48 - Anthropic's New Claude Models
00:06:55 - AI Model Benchmarks and Comparisons
00:08:34 - Practical Uses of New Claude Versions
00:09:45 - AI in Data Engineering and Analysis
00:10:30 - Google Ads Data Manager API
00:11:02 - Google Tag Gateway
00:13:10 - First-Party Data and Privacy
00:16:11 - Transition to AI-Themed Episode
00:17:00 - Introduction to Guest Anthony Mayfield
00:18:00 - Background of Brilliant Noise
00:19:28 - Digital Transformation and AI
00:22:13 - Technological Evolution and Complexity
00:25:35 - Human Adaptation to Rapid Technological Change
00:30:20 - Understanding and Interfacing with Complex Technology
00:32:44 - Brilliant Noise's Pivot to AI
00:37:13 - Practical AI Adoption in Companies
00:39:13 - Importance of Data Management for AI
00:40:06 - Bottom-Up Approach to AI Adoption
00:43:47 - Encouraging AI Adoption in Companies
00:45:07 - Effective Training and Learning for AI Adoption
-----
Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.
-----
About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.
137 episodes
Share
Manage episode 487142263 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6
Watch on YouTube - https://youtu.be/EOCkEORVToo
00:00:00 - Introduction
00:00:47 - News Overview
00:02:25 - Speculations on AI and Hardware Integration
00:03:25 - AI Devices and Market Speculations
00:04:03 - Subscription Models and Data Privacy Concerns
00:05:21 - AI and Consumer Technology
00:05:48 - Anthropic's New Claude Models
00:06:55 - AI Model Benchmarks and Comparisons
00:08:34 - Practical Uses of New Claude Versions
00:09:45 - AI in Data Engineering and Analysis
00:10:30 - Google Ads Data Manager API
00:11:02 - Google Tag Gateway
00:13:10 - First-Party Data and Privacy
00:16:11 - Transition to AI-Themed Episode
00:17:00 - Introduction to Guest Anthony Mayfield
00:18:00 - Background of Brilliant Noise
00:19:28 - Digital Transformation and AI
00:22:13 - Technological Evolution and Complexity
00:25:35 - Human Adaptation to Rapid Technological Change
00:30:20 - Understanding and Interfacing with Complex Technology
00:32:44 - Brilliant Noise's Pivot to AI
00:37:13 - Practical AI Adoption in Companies
00:39:13 - Importance of Data Management for AI
00:40:06 - Bottom-Up Approach to AI Adoption
00:43:47 - Encouraging AI Adoption in Companies
00:45:07 - Effective Training and Learning for AI Adoption
-----
Episode Summary:
In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.
-----
About The Measure Pod:
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.
137 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to The Measure Pod
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
5k200
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Tom Merritt and the team help you stay up to date with an independent, authoritative and trustworthy tech news briefing. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
