Best Demo Testing Episode Podcasts (2025)

Episode web page: https://bit.ly/4qwkj8C ----------------------- Episode summary: In this eye-opening episode of Insights Unlocked, host Mike Mace chats with Surojit Chatterjee—former Chief Product Officer at Coinbase and current founder and CEO of Ema—about the sweeping changes generative AI is bringing to the workplace. Surojit unpacks his vision…

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EP242 Give Every Heat Pump a Cell Phone - Predictive HVAC with Thalo Labs With Brendan Hermalyn (October 2025) 34:38

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QUOTES from the Episode "Instead of landlines everywhere, give every heat pump a cell phone and let it call home." "We're seeing close to 40% of heat pumps undercharged or leaking—no wonder callbacks are high." "What gets measured gets managed." — often attributed to Peter Drucker (fitting this data-driven shift) Brendan Hermalyn (CEO/founder, Thal…

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Finding the content-market fit your customers care about with Ross Simmonds 46:35

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Episode web page: https://bit.ly/4nZFApH ----------------------- Episode summary: How do you know when your content is hitting the mark? And once you do, how can you scale it efficiently and strategically? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Ross Simmonds, CEO of Foundation, a B2B content marketing agency known f…

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EP241 Hydronics, Storage, and a Single Box: Berlin Raj's Totex Vision (September 2025) 37:26

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Totex co-founder Berlin Raj joins Eric and "Overkill Bill" to unpack a single-box, hydronic monoblock system that combines space conditioning, domestic hot water, pool heating, thermal + lithium storage, EV charging integration, and backup power. Born from Berlin's lifelong tinkering (and many shocks), the idea: stop wasting condenser heat—capture …

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Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly 35:45

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Episode web page: https://bit.ly/43n2Y89 ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sara Fortier—founder and CEO of Outwitly, Silicon Valley design veteran, and author of the upcoming book Design Research Mastery. Together, they explore the enduring relevance of human-centered de…

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EP240 Run Into the Fire: Curiosity, VRF, and the Rise of Roman Baugh (October 2025) 48:54

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Quotes from the Episode: "If it helps one person, then it's worth its weight in gold." —Roman "Stop asking 'What if I fail?'—ask 'What if I'm amazing at this?'" —Roman "I ran into the fire and rescued my future self." —Roman (riffing with Bill) Roman Baugh—third-generation tradesman, educator at Kalos Services, and prolific HVAC content creator—joi…

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Flipping the funnel starts with knowing your customers with Sangram Vajre 46:35

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In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business growth. Sangram recounts the moment of inspiration that led to flipping the traditional sales funnel on…

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EP239 Psychrometrics, Mobile Apps, and the Future of HVAC with Carmel Software (September 2025) 32:06

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Stephen Roth—founder of Carmel Software and current owner of Hands Down Software—joins Bill and Eric to trace a multigenerational journey from a 1920s Ohio roofing firm to modern HVAC software that powers everyday field work. Stephen shares how family roots in commercial roofing and energy management shaped his path as a mechanical engineer and cod…

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All the questions you had about synthetic users but were afraid to ask 42:51

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Episode web page: https://bit.ly/42dkHi0 ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experience—to explore how artificial intelligence is reshaping the way teams conduct customer research. With de…

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EP238 From Talk to Proposal: NOSO's Take on Ethical, Measured Sales With Winston Chi (September 2025) 37:52

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"Use AI to augment people, not replace them." "Windshield time is 30% of a tech's day—let's turn it into sales prep." "Proposals should translate specs into homeowner value—comfort, savings, and choices." In this episode, recorded live from the NCI Summit 2025 in Round Rock, TX, Bill and Eric sit down with Winston Chi, co-founder of NOSO Labs, to e…

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Build your Plan B: How content entrepreneurship can unlock freedom and meaning 43:52

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Episode web page: https://bit.ly/46shU5A ----------------------- Episode summary: Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a success…

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EP237 From Data to Decisions: Tools, Demos, and Takeaways from NCI With ELK and Bill (September 2025) 33:58

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Some quotes: "When we treat the house as the biggest duct, comfort and performance finally line up." "Field data becomes financial data the moment a homeowner decides—so it has to be right." "If you can't measure it, you can't improve it." — often attributed to Lord Kelvin Fresh back from the early-September NCI Summit in Austin, Bill and Eric reca…

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Unlocking SaaS growth with fast, focused customer research with Asia Orangio 41:44

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Episode web page: https://bit.ly/46FFJbA ----------------------- Episode summary: In this episode of Insights Unlocked, we dive deep into the intersection of customer research, growth strategy, and fast decision-making with Asia Orangio, founder and CEO of DemandMaven. Host Lija Hogan, principal of experience research strategy at UserTesting, guide…

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EP236 Details Matter, but So Does the Big Picture A Conversation with Lisa White of PHIUS (August 2025) 44:15

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In this episode of the Building HVAC Science Podcast, Eric Kaiser and Bill Spohn welcome Lisa White, Associate Director of PHIUS, to explore the evolving world of passive building. Lisa shares her journey into building science, her role at PHIUS, and how the organization has grown from a niche movement into a force shaping multifamily and affordabl…

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Why brand matters and how CMOs are playing out of position 42:38

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Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO’s biggest trap—playing out of position. Joe shares the pivotal career moment that pulled…

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EP235 Counter-Culture, Catharsis, and Craft: Nathan Orr on Kalos, Blue Rabbit, and Beyond (August 2025) 34:49

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In this episode of the Building HVAC Science Podcast, Eric and Bill welcome Nathan Orr, Sales Director at Kalos and co-founder of Blue Rabbit. Nathan is candid, reflective, and unfiltered, sharing how his creative process—whether through writing late-night reflections or even experimenting with unconventional podcast settings—helps him process emot…

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Podcast Testing Sept 16th Podcast Testing Sept 16th Podcast Testing Sept 16th Podcast Testing Sept 16th Podcast Testing Sept 16th Podcast Testing Sept 16thBy Amardeep Singh

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How to stop wasting research and turn customer insights into action with Jake Burghardt 37:35

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Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never…

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EP234 Heat Transfer and Heart: What 40 Years in HVAC Can Teach Us All With Mike Uselof (July 2025) 34:51

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In this episode of the Building HVAC Science Podcast, Eric Kaiser and Bill Spohn welcome longtime HVAC instructor Michael Uselof, who shares his remarkable journey from answering a humble job ad in 1983 to becoming a passionate educator with the United Association (UA). Michael reflects on the value of learning through hands-on experience, the evol…

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Creating workplaces that work for all to thrive with Tara May 38:44

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Episode web page: https://bit.ly/4fEzKXi ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan is joined by Tara May, CEO of Spirit Tech—a pioneering tech company where more than 90% of the staff are autistic. Together, they explore what it truly means to create inclusive workplaces, the bu…

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EP233 Thermal Cameras, AI, and Comfort: HomeBoost's Big Idea with Selina Tobaccowala (July 2025) 37:34

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On this episode of the Building HVAC Science Podcast, Bill Spohn and Eric Kaiser are joined by seasoned tech entrepreneur Selina Tobaccowala, founder of HomeBoost.com, to discuss a new consumer-driven solution that brings energy comfort diagnostics into the modern era. Selina, whose background includes co-founding Evite and serving as President/CTO…

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Optimize with empathy: Gwen Hammes on turning behavior into brand impact 30:57

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Episode web page: https://bit.ly/4fEzKXi ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:This week on Insights Unlocked, Nathan Isaacs sits down with Gwen Hammes, co-CEO of CRO…

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EP232 Dry Air Done Right: The Art and Science of Dehumidification With Nikki Krueger (July 2025) 44:02

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In this engaging episode of the Building HVAC Science Podcast, Eric Kaiser chats with Nikki Krueger, National Sales Manager and building science advocate at Santa Fe (a Thermastor brand), often dubbed the "Queen of Dehumidification." They explore the science and application of dedicated dehumidification in homes and buildings across various climate…

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Every (buying) decision is emotional with Talia Wolf 30:22

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Episode web page: https://bit.ly/3Jjar14 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary:In this episode of Insights Unlocked, host Nathan Isaacs sits down with Talia Wolf—foun…

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EP231 Reimagining HVAC Sales: How Eden Is Modernizing the Home Upgrade Journey with Josh Koplin (July 2025) 37:40

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In this episode of Building HVAC Science, Bill Spohn welcomes Josh Koplin, co-founder of Eden (https://e-denhomes.com), to talk about how digital tools are reshaping the HVAC sales experience. Josh shares his unique journey from building power plants in Japan—where he was immersed in a heat pump-centric culture—to co-founding Eden, a company aimed …

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Conversion copywriting starts with customer research 31:18

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Episode web page: https://bit.ly/45oE6gF ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs chats with Chris Silvestri, f…

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EP230 Beyond Smoke and CO: The Case for Natural Gas Alarms with Marc A. Adams (July 2025) 51:31

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"Incidents drive policy. Policy drives law." – Marc A. Adams "You don't want to do the Scooby-Doo dance if you smell gas—evacuate and call 911." – Marc A. Adams "An electronic nose is a better solution than relying on your own." – Bill Spohn In this compelling episode of the Building HVAC Science Podcast, Bill Spohn and Eric Kaiser speak with Marc …

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A magician's take on message testing and marketing clarity 35:34

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Episode web page: http://bit.ly/472L2m0 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What do magicians and marketers have in common? A lot more than you think. In this episode of Insights U…

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EP229 Smart Sensors, Healthy Patients: The Future of Healthcare IAQ with Renee Jacobs (July 2025) 30:48

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"IAQ is no longer just a maintenance issue—it's a strategic lever for improving patient outcomes and financial performance in healthcare." "Saving a single dollar in energy for a hospital is like generating twenty dollars in patient revenue." "The big message: it's not as big a lift as it used to be. Smart IAQ solutions are now turnkey and data-dri…

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UX for startups: MVP tips and common design mistakes 37:51

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Episode web page: https://bit.ly/4kYTrdD ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode, we sit down with UX veteran and startup advisor Oksana Kovalchuk to explore the common…

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EP228 GRIT Camps: Where Trades Meet Transformation with Leilani Orr and Ty Branaman (July 2025) 53:50

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In this episode of the Building HVAC Science Podcast, hosts Bill Spohn and Eric Kaiser sit down with two passionate leaders from the GRIT Foundation—Executive Director Leilani Orr and Head of Training Ty Branaman. Together, they unpack the origin story, purpose, and transformative impact of GRIT Camps, which introduce youth to the skilled trades in…

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Why trust drives great customer experience with Mark Slatin 26:21

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Episode web page: https://bit.ly/4eZNwDS ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What does it take to consistently deliver exceptional customer experiences? In this episode of Insights…

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EP227 From Toolbelt to Trainer: Adam Mufich's HVAC Journey (June 2025) 34:16

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In this wide-ranging episode, Eric Kaiser and Bill Spohn welcome longtime HVAC pro and educator Adam Mufich to the podcast. Adam shares his unique path through the industry—from growing up in a third-generation HVAC family and starting his own company, to becoming a trainer at the National Comfort Institute (NCI). The trio dives into how social med…

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Why shopper behavior is changing and what brands can do with Devora Rogers 19:44

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Episode web page: https://bit.ly/3U80YeU ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Devora Rogers, Chief Strategy Officer at Alter Agents and co-auth…

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EP226 Three Miracles and a Heat Pump: Fixing Retrofit Policy from the Ground Up with Abhi Katamneni & Nate Adams (June 2025) 57:09

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In this insightful episode, Bill and Eric are joined by Abhi Katamneni from Efficiency Canada and Nate Adams, also known as the House Whisperer, for a wide-ranging conversation on the future of home performance, policy, and how HVAC contractors can play a central role in the electrification and decarbonization of housing. Abhi shares lessons from h…

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How empathy in marketing can unlock your brand’s higher purpose 33:10

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Episode web page: https://bit.ly/4lcY2tG ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- What does it take to make marketing truly meaningful? In this episode of Insights Unlocked, we sit down…

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EP225 Beyond the Image: Lessons in Humility and Heat Transfer with Matt Schwoegler (June 2025) 35:21

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In this engaging and insightful episode of the Building HVAC Science podcast, Eric Kaiser and Bill Spohn welcome Matt Schwoegler, founder of Blaze Infrared and longtime thermography educator. Matt shares his unexpected journey into the world of infrared—from a marketing career in the ski industry to teaching thousands about heat transfer and therma…

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Winning with zero-click marketing starts with customer empathy 49:22

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Episode web page: https://bit.ly/4lhHPCW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Rand Fishkin, co-founder of SparkToro and marketing industry icon…

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EP224 Beyond Vapor Compression: Smarter DOAS with Liquid Desiccants with Phil Farese (June 2025) 40:36

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In this in-depth episode of Building HVAC Science, hosts Bill Spohn and Eric Kaiser sit down with Phil Farese, CEO of Mojave HVAC, to explore the cutting edge of desiccant dehumidification technology. Phil, whose career began in physics at Cornell and research at Princeton before moving into consulting at McKinsey and leadership roles at NREL, Enph…

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Designing products people trust with Robinhood’s Dheerja Kaur 29:56

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Episode web page: https://bit.ly/4l51qH3 ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we sit down with Dheerja Kaur, Vice President of Product Manageme…

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EP223 AI Without the Hype: Real-World Automation with Tersh Blissett (June 2025) 40:21

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In this high-energy episode of Building HVAC Science, Bill Spohn and Eric Kaiser welcome Tersh Blissett—entrepreneur, podcaster, and automation enthusiast—for a deep dive into how AI and automation are transforming service businesses. Tersh, known for running multiple HVAC, plumbing, and electrical companies, shares his journey from podcasting begi…

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Leading customer-centric transformation with empathy and AI with Tabitha Dunn 25:08

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Episode web page: https://bit.ly/43Gxevp ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, hosts Nathan Isaacs and Bobby Meixner welcome customer experience…

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EP222 Airflow, Action, and Ideas: Brent Davidson's Mission to Elevate Heat Pump Pros (June 2025) 33:19

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In this episode of Building HVAC Science, Bill Spohn and Eric Kaiser welcome back Brent Davidson, founder of the U.S. Heat Pump Summit, for an energizing discussion that soars from glider flights to the frontlines of heat pump education and adoption. Brent shares the story behind launching the Summit—from a hunch inspired by his solar-industry back…

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UX for AI: Designing intelligent experiences with Greg Nudelman 43:26

5M ago43:26

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Episode web page: https://bit.ly/4kw3gQJ ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, we dive into the rapidly evolving intersection of UX design and a…