Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer. Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing. Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world. Whether you’re scaling user acquisition, leading a creative te ...
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Defense Intelligence Agency Podcasts
DIA Connections is an exciting new podcast featuring overlooked or unfamiliar aspects of who we are, what we do, and the countless ways we've impacted the lives of people everywhere. Since its creation in 1961, the Defense Intelligence Agency has been the nation's premier all-source military intelligence organization. Our team at DIA deploys globally, alongside warfighters and interagency partners, to defend America's national security interests. However, we are so much more, as this podcast ...
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You might have heard a thing or two about the CIA, but have you ever heard from the CIA? In the Central Intelligence Agency's first public podcast, you will. Let us be your guides around the corridors of CIA Headquarters in Langley, as you step beyond the Hollywood scripts and shadowed whispers to hear directly from the people serving each day as America's first line of defense. These are their stories. This is The Langley Files.
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Eric Maddox is the Army interrogator who, while attached to a Delta Force team in Tikrit, Iraq, collected the intelligence which led to the capture of Saddam Hussein. He subsequently became the first civilian interrogator for the Defense Intelligence Agency and went on to conduct over 2700 interrogations. Eric has repeatedly been able to influence those who have zero trust in him, to make the decision to give him information, even more than he asked, without using torture. Eric honed his sys ...
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🎙️ In The Clouds: The First d/acc Podcast Exploring the intersection of technology, human agency, and our collective future through the lens of defensive accelerationism (d/acc). Join Hunter and Sam as we dive deep into emerging technologies, digital sovereignty, and how we can preserve human agency while embracing technological progress. 🔍 We cover: - AI and superintelligence - Digital sovereignty - Brain-computer interfaces - Cryptography and privacy - Decentralized systems - Cybernetics a ...
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"Retired" Lieutenant Colonel Ivan E. Raiklin Green Beret and Constitutional Attorney Served 25 years in the DOD, Intel and Special Operations Communities across five continents in five languages (Russian, Spanish, Arabic, French, English-naturally) as a Green Beret Commander countering ISIS in the Middle East, Taliban in Afghanistin, MS-13 in Central America, countering Russian aggression as a military diplomat in the Republic of Georgia. Most recently he was an instructor at the Joint Milit ...
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How to build(+ sell) future-proof AI apps: with Evelin Herrera, Founder of EHVM Capital
28:21
28:21
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28:21🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info prod…
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🚀I Cracked Babbel's 9-Figure Ad Formula (50+ Ads Analyzed With AI) 🚀
8:48
8:48
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8:48This language-learning app is quietly dominating the education category, and its ads reveal exactly why. With massive global adoption and some of the highest trust signals in the space, Babbel’s creative strategy is a masterclass in credibility, specificity, and real-world motivation. In this video, we break down the 5 key ad strategies behind thei…
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Using narrative/storytelling with AI to drive 40%+ ROAS lift: with Karen Levy Atias, Director of Creative at Supersonic from Unity
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37:45
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37:45🚀 In this episode, I’m joined by Karen Levy Atias, the Director of Creative at Supersonic from Unity. Managing creative strategy at a massive scale for global hit games, Karen has navigated one of the biggest shifts in the industry: the transition from hyper-casual to hybrid-casual. She’s not just talking about AI efficiency; she’s actively using i…
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Building defensible AI apps: product loops, retention & data flywheels: with Phil Carter
40:32
40:32
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40:32🚀 In this episode, I’m joined by Phil Carter, the Founder and CEO of Elemental Growth. A former growth leader at Quizlet and Faire and a Stanford GSB grad, Phil has actually done the work: scaling world-class subscription apps from the inside and building frameworks that last. 🎙️ What we cover in this conversation: ✅ The "Subscription Value Loop": …
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🩸 Deconstructing Flo’s ad engine: humor, relatability, and candidness 🩸
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5:38
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5:38Flo is a mobile app for women that’s redefining how femtech brands earn trust and scale fast. With over 3 million downloads and $2M+ in monthly revenue, Flo’s creative strategy is a masterclass in empathy-driven marketing. In this video, we break down the 5 key ad strategies that helped Flo dominate the market, based on an in-depth analysis of 80+ …
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This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds
33:48
33:48
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33:48🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven …
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This team launched 3 breakout image apps: before the GPT hype hit: with Rohan Khadatkar, Head of Marketing at InstaHeadshots
28:44
28:44
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28:44🚀 Welcome to Intelligent Artifice – the podcast that gives you the unfair advantage in performance marketing. This episode is 🔥 because we’re diving deep into how AI, creatives, and performance marketing are colliding to completely reshape advertising. I sit down with Rohan Khadatkar, one of the sharpest minds who was building AI products before it…
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Episode 5: Who Controls Digital Space? A deep dive into Full Stack Openness and Digital Sovereignty
1:08:24
1:08:24
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1:08:24In this episode of In the Clouds, a d/acc podcast, hosts Hunter and Sam are joined by Tim Bansemer from Aqua Protocol to unpack Vitalik Buterin's latest paper, "The Importance of Full Stack Openness and Verifiability." The conversation explores how our increasingly digital lives demand new approaches to trust, sovereignty, and technological infrast…
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How to scale to 100s of ads per week: with Félix Boudreau, VP of Growth and Marketing at Pok Pok
41:48
41:48
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41:48🚀 Welcome back to Intelligent Artifice, the podcast where we break down the real strategies behind AI, creatives, and performance marketing. In this episode, I’m joined by Félix Boudreau, a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work—scaling campaigns, building …
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From Early AI to Agents: Lessons from Promova’s CEO Andrew Skrypnyk
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39:02In this episode, we sit down with Andrew Will — founder of Promova, one of the most prolific advertisers on Meta and an early pioneer of AI-first organizations. From building pronunciation models before GPT existed to integrating AI across every team at Promova, Andrew shares how his company uses AI and automation to scale language learning for mil…
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AI as Your Competitive Advantage – A Deep Dive with Yves Benchimol
20:55
20:55
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20:55By Shamanth Rao
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🥗 Deconstructing Noom’s $800K ad engine: habits, visuals, psychology 🥗
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4:06📈 How did Noom ads generate $800K+ revenue in 30 days? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’ll learn: ✔️ Noom’s ad psychology behind simplicity ✔️ How they build trust with social proof ✔️ Why high-contrast visuals dominate paid social ✔️ The …
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🧘 Deconstructing BetterMe’s $2M ad engine: stories, lifestyle, emotion 🧘
5:31
5:31
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5:31🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that you can steal and apply to your own marketing right now. In this video, you’ll learn: ✅ Why personal stories convert better than polished brand messages…
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🏋Deconstructing Ladder’s growth engine: urgency, FOMO, identity🏋
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8:29
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8:29In this episode, we break down the ad strategy behind Ladder — the strength training app for busy people that has generated over $19 million in the past 12 months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 210+ video ads to uncover how Ladder uses identity-driven messaging, urgency framing, and aspirational storytelli…
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📷 Deconstructing Remini’s ad engine: nostalgia, identity, transformation 📷
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6:15
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6:15In this episode, we break down the ad strategy behind Remini — the AI photo and video enhancement app with over 2 million downloads and $6 million in monthly revenue. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 90 top-performing creatives to uncover how Remini taps into nostalgia, self-expression, and fantasy to fuel ex…
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🌱Deconstructing this plant ID app’s ad engine: curiosity, lifestyle, growth 🌱
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5:57
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5:57In this episode, we break down the ad strategy behind PictureThis — the plant identifier app with tens of millions of downloads and a thriving subscription model. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how PictureThis turns a simple utility into a lifestyle brand for plant …
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🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️
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7:40
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7:40In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, a…
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🧠 Deconstructing Impulse’s $6M/mo ad engine: identity, curiosity, challenge 🧠
6:40
6:40
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6:40In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta. Using BruteForce AI, our proprietary ad intelligence system, we analyzed top-performing creatives to uncover how Impulse uses identity-driven messaging, emo…
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✝️ Deconstructing Bible Chat’s $3.6M ad engine: faith, emotion, transformation ✝️
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6:33
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6:33In this episode, we break down the ad strategy behind Bible Chat — a Christian guidance app that’s quietly generated over $3.6 million in revenue and 7 million downloads in the past year. But this isn’t just a niche faith-based product. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 182 top-performing creatives to uncover how…
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📘 Deconstructing Headway’s 50,000-ad engine: identity, urgency, scale 📘
6:59
6:59
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6:59In this episode, we break down the ad strategy behind Headway — a micro-learning app that’s running over 50,000 creatives and dominating the Meta Ads Library. But this isn’t just a volume play. Using BruteForce AI, our in-house ad intelligence engine, we analyzed dozens of long-running ads to uncover how Headway sells self-reinvention through ident…
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😴 What 1,800 Rise Science ads reveal about sleep debt, identity-based marketing, and the psychology of habit change 😴
12:25
12:25
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12:25In this episode, we break down the ad strategy behind Rise Science — a sleep optimization app that’s generated over $5 million in revenue and tested tens of thousands of creatives in the past year. But this isn’t just a success story. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 1,800+ display ads to uncover exactly how Ris…
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💄What 68 Glam AI ads reveal about effortless virality, beauty tech, and the secret to scroll-stopping creatives 💄
9:30
9:30
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9:30In this episode, we break down the creative strategy behind Glam AI — a beauty tech app that’s taken the internet by storm with over 900,000 downloads and more than $1 million in revenue in just one month. But we’re not just talking numbers — we’re diving deep into how they did it. Using Brute Force AI, our in-house ad intelligence engine, we analy…
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🏃 $35M from “lazy workouts”? We reverse-engineered 381 ads to see how they did it 🏃
9:01
9:01
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9:01In today’s episode we deconstruct JustFit, the fitness app that scaled to $35 million by focusing on a unique niche: at-home workouts for plus-size women. We dive into 381 of their ad scripts to uncover their successful creative system. Discover how JustFit masters identity-based marketing, using specific personas, emotional hooks, and implied soci…
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🛎 Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer in a Gen AI world. 🔑
2:44
2:44
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2:44Welcome to the very first episode of Intelligent Artifice. After years of hosting The Mobile User Acquisition Show—where I interviewed some of the best minds in mobile growth—I took a step back to rethink what matters in the age of generative AI. This kickoff episode shares why I started this new show, why creative is the biggest lever in performan…
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Forty years ago, spies were being exposed at an alarming rate, which led the press to dub 1985 the Year of the Spy. In this episode, you'll hear about two DIA analysts involved in espionage that year — one working for us and the other against us. Additionally, you'll hear from DIA's chief of counterintelligence, known as CI, who explains why his te…
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Mini Episode- A Brief Overview of Defensive Accelerationism
13:52
13:52
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13:52🎙️ In this mini episode, Hunter breaks down the core principles of d/acc (defensive, decentralized, differentially democratic accelerationism) and why it matters for our technological future. Learn about Vitalik Buterin's three pillars of d/acc—defensive, decentralized, and differentially democratic accelerationism—and how they aim to maintain huma…
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Episode 3: Accelerating Latin America with Cush from Odisea Labs
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23:05
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23:05🌴🚀 How is crypto ACTUALLY being used in Latin America? 💰 In this episode, we sit down with Cush from Odisea to explore how frontier tech is transforming communities across Latin America! 🌎 From Bitcoin adoption in El Salvador to billion-dollar crypto remittances in Mexico, discover why latam/acc might be the most exciting tech movement you haven't …
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As a specialist in a maintenance company during the Iraq War in 2003, the last thing Shoshana Johnson expected to happen was to be captured by the enemy and held in captivity for 22 days. In this episode, you’ll hear about her rescue and the attention that followed, which included appearances on Ellen and Oprah. She also shares how she’s spent the …
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Episode 2: d/acc & TinyCloud: Who Controls Your Data When AI Remembers Everything?
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33:19
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33:19What happens when AI can remember every conversation you've ever had? 🎙️ Hunter and Sam dive into this future that's closer than you think, introducing d/acc (Decentralized and Democratic Differentially Defensive Acceleration) and TinyCloud. Learn why the battle for data control isn't just about privacy – it's about keeping your freedom of choice i…
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d/acc One Year Later: A Deep Dive into Vitalik's Vision
1:18:51
1:18:51
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1:18:51Join us for our inaugural episode as we explore Vitalik Buterin's groundbreaking paper on defensive accelerationism (d/acc) and its implications for humanity's future. Hunter and Sam break down the three pillars of d/acc - democratic, decentralized, and differentially defensive acceleration - and discuss how these principles can help us navigate th…
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During the Iraq War in 2003, U.S. Special Operations Forces rescued Pfc. Jessica Lynch from a hospital in Baghdad. It was the first successful rescue of an American prisoner of war since World War II, and the first-ever rescue of a woman. In this episode, you’ll learn how a DIA team hid a camera in a gym bag to record video of the hospital’s interi…
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FILE 020 - Anything, Anywhere, Secretly: Supporting CIA's Global Mission
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32:01
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32:01If you’ve been listening to The Langley Files, you’ve heard about CIA operations, facilities, and legendary officers. But have you ever wondered—how is the gear for those operations transported? How are those facilities set up? How are those officers equipped and kept safe? And most of all—how is it all done in secret, even when CIA is operating in…
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Tucker Carlson interviews Ivan Raiklin Nov 2022
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54:01Tucker Carlson interviews Lieutenant Colonel (Ret) Ivan E. Raiklin. They discuss the illegal COVID shot mandate and the Didn't Earn It (DEI) policies and mutilation promotion training that is destroying our national security posture. Learn more about Ivan Raiklin and his background and why he left the military, to focus on Castrating the Deep State…
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Fentanyl is the leading cause of death for Americans between the ages of 18 and 45. On this episode, you’ll hear a DIA counter narcotics officer discuss the agency’s efforts to combat the most devastating drug epidemic in U.S. history. We also spoke with Mariana Van Zeller, an investigative reporter who went deep inside the fentanyl pipeline to Mex…
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How well do you know the difference between the CIA and FBI? Who undertakes which national security missions, and where? Who has which critical authorities, and when? And how do both agencies work together to keep Americans and others around the world safe? Well, you’re in luck! On this special episode of The Langley Files, CIA Deputy Director Davi…
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Halloween Bonus Episode - Tales from the SCIF
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23:19
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23:19To keep Americans and others around the world safe, CIA operates around the clock—and for some officers, that means overnight shifts. But when darkness falls over CIA Headquarters in Langley, some of those Agency officers have reported mysterious occurrences…things that might just be outside of traditional means of intelligence collection. Things t…
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FILE 018: PART III - The 9/11 Survivor Turned CIA Usama Bin Laden Tracker - Finding Bin Laden
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30:32PART THREE: FINDING BIN LADEN. On May 2, 2011, officials with a “need to know” monitored the highly sensitive US operation against the most wanted terrorist in the world in real time. But for a CIA officer named Kevin watching that night, the mission against Al Qaeda’s seniormost leader had a uniquely personal resonance. Because as a young Navy off…
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FILE 018: PART II - The 9/11 Survivor Turned CIA Usama Bin Laden Tracker - Joining CIA's Manhunt
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37:20
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37:20PART TWO: JOINING CIA'S MANHUNT. On May 2, 2011, officials with a “need to know” monitored the highly sensitive US operation against the most wanted terrorist in the world in real time. But for a CIA officer named Kevin watching that night, the mission against Al Qaeda’s seniormost leader had a uniquely personal resonance. Because as a young Navy o…
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FILE 018: PART I - The 9/11 Survivor Turned CIA Usama Bin Laden Tracker - Surviving 9/11
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43:24
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43:24PART ONE: SURVIVING 9/11. On May 2, 2011, officials with a “need to know” monitored the highly sensitive US operation against the most wanted terrorist in the world in real time. But for a CIA officer named Kevin watching that night, the mission against Al Qaeda’s seniormost leader had a uniquely personal resonance. Because as a young Navy officer …
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This episode of DIA Connections features highlights from Season Four. Catch up on this season's best moments with an American pilot who landed his plane safely after a mid-air collision with a Chinese fighter jet, a cosmochemistry professor who led NASA’s mission to an asteroid, a DIA analyst turned screenwriter, the speechwriter behind President R…
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CIA’s digital systems need to process some of the most sensitive data in the world—intelligence that is vital to keeping Americans safe and must be kept from falling into the wrong hands. But who is responsible for ensuring the security of those systems? And do they have any best practices that you could incorporate into your own tech life? On this…
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Wouldn’t it be unbelievable if a spaceship could land on an asteroid, collect rocks that could reveal the secrets of life’s origins, and then return to Earth? Well, believe it, because it already happened! On this episode, a conversation with Dante Lauretta, leader of NASA’s expedition to the most dangerous rock in our solar system. You’ll also hea…
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FILE 016: PART II - Meet the Legendary Black CIA Officer who Made Cold War History
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38:17PART TWO: CIA OPERATIONS. In Part One of this special two-part episode, George E. Hocker, Jr.—the trailblazing Black CIA operations officer who joined the Agency in the 1950s and ultimately rose to its seniormost ranks—shared with Dee and Walter the trials and triumphs of undergoing CIA operations, paramilitary, and survival training—and doing so a…
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FILE 016: PART I - Meet the Legendary Black CIA Officer who Made Cold War History
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34:36PART ONE: CIA TRAINING. George E. Hocker, Jr. joined CIA in the 1950s, as one of just a few Black employees in the Agency’s records office. Over three decades later, he retired from CIA’s senior ranks as a veteran clandestine operations officer with a series of intelligence successes to his name—including a Cold War espionage history first. Now, fo…
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Does public speaking cause you to quiver in fear? You're not alone - but it's not a good trait to have when briefing policymakers! On this episode, we’ll get tips on how to speak in public from DIAloguers, a group that helps DIA officers overcome their glossophobia. You’ll also hear how a great speech from a skilled speaker can echo through history…
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FILE 015 - Spies Supercharged: Talking AI and Digital Innovation at CIA
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42:16As part of The Langley Files’ ongoing focus on tech at CIA, Dee and Walter sit down with CIA’s Deputy Director for Digital Innovation, Juliane Gallina, and CIA’s Chief Artificial Intelligence Officer, Lakshmi Raman, to talk about the ones and zeros of spycraft in the 21st century, and how CIA is applying the latest in digital technology to help pro…
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FILE 014 - A Conversation with CIA's Spymaster in Chief
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45:19
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45:19From glittering capitals to active warzones, CIA operations officers work across the world to uncover the information needed to keep Americans safe -- and ultimately, they’re all overseen by the Agency’s Deputy Director for Operations at CIA Headquarters. It’s a position traditionally shrouded in secrecy, but on this premiere of The Langley Files S…
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Who said writing intelligence reports for policymakers is boring? Not us--and certainly not former DIA intelligence analyst turned Hollywood screenwriter Mitchell LaFortune. On this episode of DIA Connections, LaFortune talks about his creative approach to intelligence writing. Learn how it helped him when he left DIA for LA to write the screenplay…
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How did a soccer match and a children’s magazine inspire a team of analysts to create an unclassified report proving Iranian military support to Russia in Ukraine? Find out on this episode of DIA Connections. *Nothing in this podcast should be construed to be an endorsement by the DIA or the U.S. government of any particular company, product or ser…
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In 2001, an American spy plane collided with a Chinese jet fighter, killing the Chinese pilot and forcing the American aircraft to land at Hainan Island, where Chinese authorities took the crew of 24 into custody for 11 days. On this episode of DIA Connections, you'll hear pilot Shane Osborn tell the riveting story of saving them from almost certai…
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