Best Convince Convert Podcasts (2025)

1
The ROl of Authenticity with Joseph Perello, CEO of Props 31:01

3d ago31:01

31:01

How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that’s not only authentic but also measurable and effective. From emphasizing credibility to redefining how success is tracked in the creator economy, Joe -- who's also worked with such…

1
Intellectual Property, AI, and Influencers: Decoding the Legal Implications of Marketing in 2025 with Ruth Carter from Geek Law Firm 37:53

17d ago37:53

37:53

Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today’s hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidan…

1
Does Email Marketing Still Matter? Lessons in Humanizing Data and Building Trust with Robbie Fitzwater 44:50

1M ago44:50

44:50

Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, on this episode we welcome Robbie Fitzwater, founder of digital agency MKTG Rhythm. Robbie shares his deep insights into how email and one-to-one communication remain the backbone o…

1
TikTok Tips and Creator Partnership Lessons with Geisha Garcia from U. of Miami 40:22

2M ago40:22

40:22

How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we di…

1
The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo 37:33

2M ago37:33

37:33

How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and engagement. In this episode, we dive into the top five marketing trends shaping 2025 and how research can be leveraged to craft comp…

1
How Consumer Insights Lead to Trust at the Weather Channel with Randi Stipes 39:31

2M ago39:31

39:31

How does the weather influence your daily decisions, from your morning routine to your mood? Randi Stipes, CMO of The Weather Company, understands the profound impact of weather on consumer behavior—and how to harness it for deeper connection and trust with their customers. In this episode, we explore how The Weather Company collects and leverages …

1
Digging for Gold(en) Social Comments with Matthew McGrory from Arwen 35:02

3M ago35:02

35:02

How can brands create safer, more engaging digital spaces while maximizing the impact of their social media efforts? Matthew McGrory, CEO of Arwen AI, shares how AI-driven moderation helps brands protect their communities, reduce toxicity, and improve ad performance. In this episode, we explore how companies like Hinge and Formula One teams work wi…

1
The Evolution of the Creator Economy from Attention to Insights with Jamie Ray 36:29

3M ago36:29

36:29

How do you turn brand interactions on social platforms into moments that feel personal, meaningful, and community-driven? Jamie Ray, founder and CEO of Buttermilk, knows the secret lies in nurturing the bond between brands and their biggest fans. In this episode, we dive into how Buttermilk prioritize community-first engagement, helping brands crea…

1
Leveraging #FOMO to Inspire Action with Tristan Diehl 33:26

4M ago33:26

33:26

What are the secrets for managing socials of vastly different properties across the Casino & Hospitality space? Tristan Diehl, Enterprise Director of Social Media at San Manuel Band of Mission Indians (SMBMI), speaks with Zontee and Hannah to reveal how her team manages the social accounts for all SMBMI properties (and the various elements within e…

1
Creating Magical Moments Through Social at Hilton 31:00

4M ago31:00

31:00

How do you take a global hospitality brand and make it feel personal, heartfelt, and human? Dannii Ceniceros, Senior Analyst, Global Social Engagement at Hilton, reveals how his team turn trending moments into magical ones. From helping a kitten named Wisp recover safely to gifting a TikTok storyteller their dream trip to London and Paris, Hilton’s…

1
How these founders rebranded this 600 year old product w/ Y'all Sweet Tea 18:25

5M ago18:25

18:25

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab It's time to get the par-tea started. And today's product promises to be the best you've ever had. Will they be able to convince the Sharks that they need a taste? Or will their $10M valuation prove too steep? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…

1
Social Pros Winter Break 0:41

5M ago0:41

0:41

By Social Pros

1
Turning kids into content creators?! w/ Creator Camp 18:16

5M ago18:16

18:16

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab Today's founders are trying to solve the iPad Kids phenomenon by giving them more reasons to be on their iPads. Make it make sense, am I right? Their summer camp program aims to have your kids filming and editing their way to content creator success. Will the Sharks think it's tec…

1
What To Do When A Product Is Too Niche? w/ Chalkless 20:30

5M ago20:30

20:30

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab In sports, it's important to be gritty, or according to today's founders, grippy. That's right, forget about chalk, today's product promises stronger grips with a quick pat pat and clap clap. With a $10M valuation, these founders may find themselves in a sticky situation. Will the…

1
An Honest Conversation About Authenticity with Ravi Hampole 34:40

5M ago34:40

34:40

What does it take to refresh a global brand like Lululemon? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to reveal how the team has been working on a brand new identity for 2025 that connects products, people, and stories in a way that feels uniquely human. From their three core pillars to balancing authenticity and inclusivit…

1
Power saws for kids?? What could go wrong?! w/ Chompshop 19:52

5M ago19:52

19:52

The holidays are upon us and what better gift for your child than a specialty power saw? Don't worry, it's totally kid proofed. It'll just cut your bank account with its price tag of $230. What could go wrong? Will the Sharks think this product is a cut above the rest or will these founders be dismissed as hacks?…

1
Bringing Back a 1980s Clothing Trend with a New Twist w/ 1920 Convertible Clothing 20:17

5M ago20:17

20:17

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What do you call a jacket that goes up in flames? A blazer! Not unlike today's pitch, am I right? Mostly joking. This outerwear company boasts all time sales of $505, 000, but with a valuation of $2.5 million, will these founders manage to snuggle up next to a shark, or will the re…

1
Can this product make “butt cleavage” a new trend in men's swimwear? w/ Moonies 16:44

6M ago16:44

16:44

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab The product today is simply astounding. It's an innovative take on men's swimwear that's more than a little cheeky. But with only 1, 000 in sales, the Sharks may need some buttering up. Will the Sharks take a bite or will these founders leave bummed? Hosts Jorie Munroe and Ariel Bo…

1
How Southwest Airlines Navigate the World of Influencer Relationships 28:56

6M ago28:56

28:56

Building a successful influencer program isn’t just about campaigns. It’s about connections. On this episode of Social Pros, Kara Salazar, Senior Influencer Marketing Specialist at Southwest Airlines, takes us behind the scenes of their thriving influencer program. From truly understanding each influencer’s unique style to bringing them together fo…

1
The Ins and Outs of Pre-Sales as Launch Strategy w/ Terrashroom 17:08

6M ago17:08

17:08

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room …

1
This product aims to be the Impossible Foods of Sushi w/ Finneato Fysh Foods 19:37

6M ago19:37

19:37

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab There's something fishy about today's product. As in, it looks like a fish. It tastes like a fish, but it's made from vegetables? That's right, it's a safe and vegetarian spin on raw fish. Mercury and parasites not included. And for one special shark, this product is going to be a …

1
Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association 44:36

6M ago44:36

44:36

As it’s Thanksgiving week, we’re taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI’s ethical and legal challenges, and even explains why LinkedIn is hi…

1
Mark Cuban: “This could be our biggest deal ever” w/ Doatnut 17:35

6M ago17:35

17:35

If there is one life lesson to be learned from Shark Tank, it's doughnut stop believing in yourself entrepreneurs and today's product will leave you simply a-glazed with all this one woman show has managed to accomplish. I won't sugarcoat this–some sharks are going to love this pastry product a whole lot and others will find it a bit of a weirdoh. …

1
Did Going Viral Plunge This Waxing Startup Into Debt? w/ Sugardoh 19:32

6M ago19:32

19:32

Today's episode is about to get hairy. Not to wax poetic, but this is a fun new spin on hair removal. Will the Sharks find their $10M valuation a sweet deal or will these founders be left in a sticky situation? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: The pros/cons of p…

1
The College Dropout Who Turned Down $300K For His $1M Side Hustle w/ Kobee’s 20:01

6M ago20:01

20:01

I love a product that creates a good buzz, and let me tell you, this founder's been on a roll. All natural lip balm is just the bee's knees. But truth be told, I'm not sure the Sharks will be won over by this small company's $5M valuation. Will the Sharks bite, or will this founder be left stung? Hosts Jorie Munroe and Ariel Boswell jump into the t…

1
Why Social Goes to the Dogs 31:21

6M ago31:21

31:21

Managing social media for 275 locations might sound like a daunting task, but for Dogtopia, it’s a chance to connect with dog lovers everywhere. Toni Teplitsky, Senior Director of Marketing, reveals how her team keeps content fresh, local, and heartfelt—while staying true to their playful brand. From leveraging AI to embracing the power of real, ra…

1
What Makes A Brand A ‘Lifestyle’ Brand? w/ Yardsale 21:11

6M ago21:11

21:11

Slope and steady wins the race, or at least that's what today's product is trying to show the Sharks with only $220K in sales to date. Will the Sharks take a bite of this company boasting a whopping $2M valuation? Or will they tell these founders, ski you later? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on…

1
We Break Down The Branding Mistakes Behind This Mock Fried Chicken w/ Life Raft Treats 20:59

6M ago20:59

20:59

These days my favorite trend on social media is the “is it cake?” trend. Bakers the world over try to bake cakes that look like real world objects. Today's founders look to take it a step further and will have you asking, “is it ice cream?” It's a tantalizing treat that's worth a whopping $5M valuation. Will the sharks bite or will this founder duo…

1
Cut Through the Noise with the King of Clarity, Steve Woodruff 35:11

6M ago35:11

35:11

Getting your message heard in today’s crowded digital world isn’t easy, but clarity in communication can make all the difference. Steve Woodruff, the King of Clarity, shares his 4-step formula to help social marketers create impactful, memorable messaging. With insights tailored for a content-saturated landscape, Steve offers practical advice to sh…

1
Is This Product The Next Cornhole of Yard Games? w/ Bucket Golf 19:43

6M ago19:43

19:43

Four! Yes, like golf. But also the number of sharks that enter the tank, ready to take a bite out of today's product. It's a feeding frenzy that will make these founders want to party. Will this innovative new yard game be a hole in one or will the sharks find them not up to par? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their bu…

1
How To Turn A Product Into A Company w/ RigStrips 17:07

6M ago17:07

17:07

After a long day on the slopes, the last thing you need is for your skis to shred the side of your car as they fall. Today's two founders aim to give powder to the people with their innovative new product. Will the Sharks hop on board or is it all downhill from here? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insigh…

1
Navigating Social with Your Friendly Neighborhood Gen-Z 33:12

6M ago33:12

33:12

For the past few years, we’ve seen all kinds of brands scrambling to learn more about their Gen-Z audiences. Cue a wave of brands rushing onto TikTok to learn their secrets… But what about the Gen-Z marketers on the other side of the content? As social media natives, Gen-Z are a goldmine of social media wisdom and insights that could transform your…

1
How To Successfully Scale A Regional Food Tradition w/ Topsail Steamer 21:28

7M ago21:28

21:28

We're shrimply on cloud nine when I'm at a good lobster bake. Too bad they usually only happen in the summer. Today's founder aims to change all that with her new spin on bringing seafood to a kitchen near you. You just need to add water. Will this product sink or swim? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business ins…

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Convince Convert Podcasts

Podcasts Worth a Listen