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Convince Convert Podcasts

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Connect Convince Convert

Small Biz Digital Media

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As a small business owner are you struggling to get established or finding it tough to step up? Every two weeks our conversations with successful business leaders and owners will inspire you to connect with, convince and ultimately convert your own audiences on their buyer journey with your brand. So watch or listen to these punchy ten minute episodes for clear insights on how to have a thriving business!
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Social Pros Podcast

Convince & Convert

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Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that ...
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You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won ...
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Questioning Christianity Podcast

Questioning Christianity Podcast

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Questioning Christianity is a podcast for Bible Belters with doubts and questions about Pop-Christianity. All episode are now available at https://www.youtube.com/@questioningchristianitypodcast. Join Dr. Rob Helton and Dan McClellan as we discuss some of the tough questions of faith. Maybe you have questions that your faith community never addressed...well, at least not satisfactorily. Do you feel disenfranchised, jaded, and burned-out by church counterculture, judgement, damnation, legalis ...
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If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence: The first three fixes I make to 90% of the copy I audit are simple… and they make the biggest impact on the conversion…
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Daily list growth is simpler than you think. I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for value…
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I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without …
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If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026. In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in wha…
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If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whet…
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Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth: What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content? That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we b…
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Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig? You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of…
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How do you turn Instagram engagement into subscribers who actually want to hear from you? ManyChat is more powerful than most creators are using it for. If you’re only using ManyChat’s “comment X to get Y” automation, then you’re part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your…
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If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates. In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right…
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What if not posting daily is actually the smartest brand visibility strategy? If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind. I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women…
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In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air. Everything else in my marketing has gotten easier since leaning into this approach! I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reel…
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You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who am I to be featured?" In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why…
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What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet? In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials,…
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Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. You're going to hear how we took her one page website, something she had been second guessing for months, made a few intentional tweaks, …
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I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales. If you’re a coach, service provider, or heart-centered entrepreneur with a strong mission and passion for what you do, and still wondering, "…
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If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting real results. These shifts are especially helpful if…
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If your email sequences looks good on paper but isn’t bringing in buyers… …this episode is your roadmap to what’s off—and how to fix it fast. We’re walking through what’s changed in buyer psychology and how to make your evergreen emails convert for today’s more discerning buyer. I’m breaking down the real reasons your sequence isn’t working (even i…
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What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach to content strategy, channel differentiation, and analytics that prov…
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Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears. Beth Nydick is here to flip that script. In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audi…
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If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Pl…
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How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today's learners. From launching content series like Next Pulse at …
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How do you turn a nonprofit's mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build community around pet adoption. She explains how they tailor content by platf…
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How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can't…
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How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand out. From award-winning campaigns to vibrant professional communities like Propolis, Joel offers insights that challenge tradition…
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How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that's not only authentic but also measurable and effective. From emphasizing credibility to redefining how success is tracked in the creator economy, Joe -- who's also worked with such…
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Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today's hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidan…
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Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, on this episode we welcome Robbie Fitzwater, founder of digital agency MKTG Rhythm. Robbie shares his deep insights into how email and one-to-one communication remain the backbone o…
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What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin. Because going non-stop is a sign your strategy needs reworking. I’m sharing the exact rhythm I use (and recommend…
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You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community. You’ve likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn’t helped you build a thriving brand community that of fans that love y…
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How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we di…
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If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity. Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned. And …
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Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messaging, and chasing “what’s working” for someone else instead of doubling down on what actually moves the ne…
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How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and engagement. In this episode, we dive into the top five marketing trends shaping 2025 and how research can be leveraged to craft comp…
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This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let’s be honest—when was the last time you actually took a step back and assessed what’s working? Not what feels busy. Not what looks good on social. But what’s actual…
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Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait fo…
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How does the weather influence your daily decisions, from your morning routine to your mood? Randi Stipes, CMO of The Weather Company, understands the profound impact of weather on consumer behavior—and how to harness it for deeper connection and trust with their customers. In this episode, we explore how The Weather Company collects and leverages …
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