Best Convince Convert Podcasts (2025)

1
Your AI Maturity Check with Andy Crestodina of Orbit Media Studios 39:21

7h ago39:21

39:21

How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can’t…

1
3 Signs Your Messaging Has "Convincing Energy" That's Repelling High-Value Clients (And How to Fix It) 20:56

10d ago20:56

20:56

If you're a successful coach or consultant who's noticed that your messaging feels forced, your sales conversations feel harder, and you're attracting clients who need way too much hand-holding, this episode reveals what's really going on. In this episode, I break down the three telltale signs you're operating from "convincing energy" - that subtle…

1
From Bland to Bold B2B Content with Joel Harrison 29:29

14d ago29:29

29:29

How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand out. From award-winning campaigns to vibrant professional communities like Propolis, Joel offers insights that challenge tradition…

1
Why your proven messaging no longer “works” (and what to do about it) 18:29

15d ago18:29

18:29

If you're an established coach, healer, or transformational leader wondering why your proven messaging suddenly feels... off, this episode is for you. In this episode, I explore why buyer behavior has shifted and why the messaging that got you here isn't the messaging that will take you where you're going next. We dive into the critical difference …

1
The ROl of Authenticity with Joseph Perello, CEO of Props 31:01

28d ago31:01

31:01

How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that’s not only authentic but also measurable and effective. From emphasizing credibility to redefining how success is tracked in the creator economy, Joe -- who's also worked with such…

1
Why Your Content Isn't the Problem, Your Messaging Is 20:58

2M ago20:58

20:58

Feel like you're creating great content but still not connecting with your soulmate clients? In this episode, we dive into the critical difference between content and messaging. Discover why even the most well-written content falls flat when built on conditioned messaging frameworks that have us all reciting the same "nursery rhymes" of marketing. …

1
Intellectual Property, AI, and Influencers: Decoding the Legal Implications of Marketing in 2025 with Ruth Carter from Geek Law Firm 37:53

1M ago37:53

37:53

Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today’s hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidan…

1
From Copywriter to Embodied Messaging Strategist: Breaking the Old Paradigm 22:09

2M ago22:09

22:09

In this episode, I take you behind the scenes of two powerful inflection points that transformed my path from traditional copywriter to embodied messaging strategist. I share why the word pivot never felt right for me — and why inflection point tells a truer story. You'll hear how I burned the identity of “copywriter” to the ground, not in rebellio…

1
Does Email Marketing Still Matter? Lessons in Humanizing Data and Building Trust with Robbie Fitzwater 44:50

2M ago44:50

44:50

Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, on this episode we welcome Robbie Fitzwater, founder of digital agency MKTG Rhythm. Robbie shares his deep insights into how email and one-to-one communication remain the backbone o…

1
The Truth About Messaging that Converts: Why It's Attracting the Wrong Clients 11:21

2M ago11:21

11:21

If you’ve been taught to “sell them what they want, not what they need,” this episode is your wake-up call. In this powerful first episode, we unpack the outdated messaging strategies that might be bringing in red flag clients—the ones who don’t want to do the inner work and drain your energy. This is especially for transformational coaches working…

1
TikTok Tips and Creator Partnership Lessons with Geisha Garcia from U. of Miami 40:22

2M ago40:22

40:22

How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we di…

1
The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo 37:33

3M ago37:33

37:33

How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and engagement. In this episode, we dive into the top five marketing trends shaping 2025 and how research can be leveraged to craft comp…

1
How Consumer Insights Lead to Trust at the Weather Channel with Randi Stipes 39:31

3M ago39:31

39:31

How does the weather influence your daily decisions, from your morning routine to your mood? Randi Stipes, CMO of The Weather Company, understands the profound impact of weather on consumer behavior—and how to harness it for deeper connection and trust with their customers. In this episode, we explore how The Weather Company collects and leverages …

1
Digging for Gold(en) Social Comments with Matthew McGrory from Arwen 35:02

4M ago35:02

35:02

How can brands create safer, more engaging digital spaces while maximizing the impact of their social media efforts? Matthew McGrory, CEO of Arwen AI, shares how AI-driven moderation helps brands protect their communities, reduce toxicity, and improve ad performance. In this episode, we explore how companies like Hinge and Formula One teams work wi…

1
The Evolution of the Creator Economy from Attention to Insights with Jamie Ray 36:29

4M ago36:29

36:29

How do you turn brand interactions on social platforms into moments that feel personal, meaningful, and community-driven? Jamie Ray, founder and CEO of Buttermilk, knows the secret lies in nurturing the bond between brands and their biggest fans. In this episode, we dive into how Buttermilk prioritize community-first engagement, helping brands crea…

1
Leveraging #FOMO to Inspire Action with Tristan Diehl 33:26

5M ago33:26

33:26

What are the secrets for managing socials of vastly different properties across the Casino & Hospitality space? Tristan Diehl, Enterprise Director of Social Media at San Manuel Band of Mission Indians (SMBMI), speaks with Zontee and Hannah to reveal how her team manages the social accounts for all SMBMI properties (and the various elements within e…

1
Creating Magical Moments Through Social at Hilton 31:00

5M ago31:00

31:00

How do you take a global hospitality brand and make it feel personal, heartfelt, and human? Dannii Ceniceros, Senior Analyst, Global Social Engagement at Hilton, reveals how his team turn trending moments into magical ones. From helping a kitten named Wisp recover safely to gifting a TikTok storyteller their dream trip to London and Paris, Hilton’s…

1
How these founders rebranded this 600 year old product w/ Y'all Sweet Tea 18:25

6M ago18:25

18:25

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab It's time to get the par-tea started. And today's product promises to be the best you've ever had. Will they be able to convince the Sharks that they need a taste? Or will their $10M valuation prove too steep? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…

1
Social Pros Winter Break 0:41

6M ago0:41

0:41

By Social Pros

1
Turning kids into content creators?! w/ Creator Camp 18:16

6M ago18:16

18:16

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab Today's founders are trying to solve the iPad Kids phenomenon by giving them more reasons to be on their iPads. Make it make sense, am I right? Their summer camp program aims to have your kids filming and editing their way to content creator success. Will the Sharks think it's tec…

1
What To Do When A Product Is Too Niche? w/ Chalkless 20:30

6M ago20:30

20:30

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab In sports, it's important to be gritty, or according to today's founders, grippy. That's right, forget about chalk, today's product promises stronger grips with a quick pat pat and clap clap. With a $10M valuation, these founders may find themselves in a sticky situation. Will the…

1
An Honest Conversation About Authenticity with Ravi Hampole 34:40

6M ago34:40

34:40

What does it take to refresh a global brand like Lululemon? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to reveal how the team has been working on a brand new identity for 2025 that connects products, people, and stories in a way that feels uniquely human. From their three core pillars to balancing authenticity and inclusivit…

1
Power saws for kids?? What could go wrong?! w/ Chompshop 19:52

6M ago19:52

19:52

The holidays are upon us and what better gift for your child than a specialty power saw? Don't worry, it's totally kid proofed. It'll just cut your bank account with its price tag of $230. What could go wrong? Will the Sharks think this product is a cut above the rest or will these founders be dismissed as hacks?…

1
Bringing Back a 1980s Clothing Trend with a New Twist w/ 1920 Convertible Clothing 20:17

6M ago20:17

20:17

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What do you call a jacket that goes up in flames? A blazer! Not unlike today's pitch, am I right? Mostly joking. This outerwear company boasts all time sales of $505, 000, but with a valuation of $2.5 million, will these founders manage to snuggle up next to a shark, or will the re…

1
Can this product make “butt cleavage” a new trend in men's swimwear? w/ Moonies 16:44

6M ago16:44

16:44

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab The product today is simply astounding. It's an innovative take on men's swimwear that's more than a little cheeky. But with only 1, 000 in sales, the Sharks may need some buttering up. Will the Sharks take a bite or will these founders leave bummed? Hosts Jorie Munroe and Ariel Bo…

1
How Southwest Airlines Navigate the World of Influencer Relationships 28:56

6M ago28:56

28:56

Building a successful influencer program isn’t just about campaigns. It’s about connections. On this episode of Social Pros, Kara Salazar, Senior Influencer Marketing Specialist at Southwest Airlines, takes us behind the scenes of their thriving influencer program. From truly understanding each influencer’s unique style to bringing them together fo…

1
The Ins and Outs of Pre-Sales as Launch Strategy w/ Terrashroom 17:08

7M ago17:08

17:08

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room …

1
This product aims to be the Impossible Foods of Sushi w/ Finneato Fysh Foods 19:37

7M ago19:37

19:37

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab There's something fishy about today's product. As in, it looks like a fish. It tastes like a fish, but it's made from vegetables? That's right, it's a safe and vegetarian spin on raw fish. Mercury and parasites not included. And for one special shark, this product is going to be a …

1
Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association 44:36

7M ago44:36

44:36

As it’s Thanksgiving week, we’re taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI’s ethical and legal challenges, and even explains why LinkedIn is hi…

1
Mark Cuban: “This could be our biggest deal ever” w/ Doatnut 17:35

7M ago17:35

17:35

If there is one life lesson to be learned from Shark Tank, it's doughnut stop believing in yourself entrepreneurs and today's product will leave you simply a-glazed with all this one woman show has managed to accomplish. I won't sugarcoat this–some sharks are going to love this pastry product a whole lot and others will find it a bit of a weirdoh. …

1
Did Going Viral Plunge This Waxing Startup Into Debt? w/ Sugardoh 19:32

7M ago19:32

19:32

Today's episode is about to get hairy. Not to wax poetic, but this is a fun new spin on hair removal. Will the Sharks find their $10M valuation a sweet deal or will these founders be left in a sticky situation? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: The pros/cons of p…

1
The College Dropout Who Turned Down $300K For His $1M Side Hustle w/ Kobee’s 20:01

7M ago20:01

20:01

I love a product that creates a good buzz, and let me tell you, this founder's been on a roll. All natural lip balm is just the bee's knees. But truth be told, I'm not sure the Sharks will be won over by this small company's $5M valuation. Will the Sharks bite, or will this founder be left stung? Hosts Jorie Munroe and Ariel Boswell jump into the t…

1
Why Social Goes to the Dogs 31:21

7M ago31:21

31:21

Managing social media for 275 locations might sound like a daunting task, but for Dogtopia, it’s a chance to connect with dog lovers everywhere. Toni Teplitsky, Senior Director of Marketing, reveals how her team keeps content fresh, local, and heartfelt—while staying true to their playful brand. From leveraging AI to embracing the power of real, ra…

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