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Conversion Copywriting Podcasts

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Conversion Zoo

Ellie McIntyre

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We talk AI, copywriting, email marketing, branding, sales, and entrepreneurship. Lots of great guests, fresh strategies, and a few laughs (we try not to take ourselves too seriously). Learn how to use AI in your business here: ai.conversionzoo.com/ai-business-bundle (50% Black Friday discount!).
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Lynn Coleman hosts essential conversations about power for coaches and healers: inner, outer, and how it affects our businesses and lives. These conversations are lovingly created to help you help more clients. Lynn's guests all have something intriguing, useful, and personal to share with you. If you're a watcher, catch us on YouTube too: https://www.youtube.com/@ConversationsAboutPower
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SaaSy as Fuck Podcast

Jon McGreevy & Alex Radford

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We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com
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Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, ...
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Nelkon Inspired

Nelson Ayaebene/Nelkonsulting

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Nelkon Inspired is a creative masterclass in motion, a podcast where ideas meet execution and purpose meets design. Created by Nelson Ayaebene, a multidisciplinary creative, media strategist, and digital consultant, this series explores what it takes to build brands, stories, and systems that inspire trust, drive impact, and spark change. From branding to storytelling, web design to social strategy, copywriting to creative leadership, each episode breaks down the lessons, mindsets, and tools ...
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Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engin ...
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, "doable" systems and strategies he has developed in his own writing business — the same systems he has taught his pr ...
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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer

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Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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Kreativ Conversations

Eleanor Goold

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Interested in copywriting, marketing and media related subjects? Join Eleanor Goold and Mat Hiscox of Kreativ Copywriting as they explore the world of advertising, marketing and copywriting and reveal the secrets, stories and successes that happen behind the scenes. The Kreativ Conversations podblast is a series of fun bitesize podcasts (averaging 5 minutes in length). They are raw, unscripted and totally unedited. No time-consuming outros and intros guaranteed. :-) Website: https://kreativc ...
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Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come. N ...
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brain hickey

Adam Bensman

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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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Customer Show

Customer Show

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This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, em ...
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Welcome to Be Seen Blogging with your host Jen Miller, Professional Blogger, Author and Founder of Need Someone To Blog. The Be Seen Blogging Podcast delivers pro content marketing tips and empowers small businesses, entrepreneurs, and bloggers to master the essentials of successful copywriting conversion and reader engagement. Listeners gain real-world insight through tips, tools, story and expert instruction, delivered in under ten minutes. Learn more at NeedSomeoneToBlog.com.
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B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
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Call to Action

Unbounce

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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social ...
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The FWD: Thinking Show

Kelly Forst | AWeber

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The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfull ...
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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Tips, Truths & Lessons Learned, From Top Writers’ Unproduced Work. Novelists, screenwriters, authors, playwrights, journalists, writer-performers, columnists, poets… Every writer has a virtual bottom drawer where they keep the bits of writing they never finished, had rejected or can’t quite find a home for – the unfinished novel, the cut scene, the rejected script, sometimes even the childhood essay… In each episode of The Offcuts Drawer actors perform these pieces and the writer talks to ho ...
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
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LinkedIn Ads Radio

Anthony Blatner, Popcast Studio

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Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, c ...
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Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
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The Business of Writing Podcast

Rachel Mazza and Laura Gale

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The Business of Writing Podcast is where the best creative minds of our time share how they've built thriving businesses around their writing skills. It's time to kill the myth that writing doesn't pay—on this show you'll learn how to make words work for you. We'll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won't get anywhere else. So if you want to master the ...
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AGrowth Agency

AGrowth Agency

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Agrowth provides premium ad account services for industry-leading platforms including Google, Meta, TikTok, Bing, and over 106 others. The company was founded by a team of advertisers and tech enthusiasts with more than 10 years of experience. Business Name: AGrowth Address 1:6th Floor, Song Da building, 131 Tran Phu, Ha Dong, Hanoi, 100000. Phone 1: (+84) 865 497 283 Address 2: 701 Tillery Street, Unit 12, 2690 Austin, Texas, USA, 78702. Address 3: Fu Tao Building, 98 Argyle Street, Mongkok ...
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! You will discover search engine optimization best practices, email marketing tips, copywriting and conversion boosting hacks, and marketing on Facebook, Twitter, ...
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Ten Years In The Making

Adam Robinson

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Welcome to Ten Years Years In The Making - a podcast for operating founders who want to learn how to successfully build and scale a direct-to-consumer e-commerce business. I'm your host, Adam Robinson, Founder and CEO of Retention.com. Over the past 2.5 years, my company has gone from $0-$14M ARR with 6 people and zero funding. Prior to that, I bootstrapped Robly Email Marketing to an 8 figure exit. For over 10 years, I've been starting, scaling, and selling companies, and through this podca ...
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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Start Talking

Scott Kelly | Aliya Ladha | Gareth Nock

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This podcast is a place for great conversations, topics and stories from people just like you and me. Scott, Aliya & Gareth, along with special guests explore raw, honest, vulnerable and fun subjects all in an effort to Start Talking. If you crave truth, compassion, understanding and real life stories...and want to be entertained, you've come to the right place!
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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Shedding a light on the hustle, rigor and talent of the black and LGBTQ community one seat at a time. Looking to increase the visibility of our communities all while having a good time. We getting into current events, lifestyle, and pop culture. Brought to you by your host Brando. So pull up a seat and let's get into it! Follow me @saved_you_a_seat_podcast or @brando_ice
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How to Make Passive Earnings with Profit Singularity Elite in 2023 If you're looking for a method to make passive income online, you might have heard of Profit Singularity Elite. This training program and software suite teaches you how to develop lucrative YouTube advertisements for affiliate products. In this post, I'll describe what Profit Singularity Elite is, how it works, and why you must consider joining it in 2023. What is Profit Singularity Elite? Profit Singularity Elite is a thorou ...
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Send Gina a text Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for. In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to s…
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In this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my cl…
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In this Thanksgiving episode, I’m joined by the boldly authentic Deb Brown, co-founder of SaveYour.Town. Deb works with rural communities to help them uncover the power they already have — one small step at a time. This conversation is packed with laughter, heartfelt stories, tattoo confessions, and deeply grounded wisdom about personal power, comm…
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Something that really inspires me in the small business world is how many turn their hands to teaching online, myself included. I remember teaching my very first workshop online to over 350 people around the world during lockdown and absolutely LOVING it. Since then I've taught lots more and created group courses that I'm so proud of which is why I…
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How to Add a Payment Method for Facebook Ads Smooth billing operations are essential for keeping Meta campaigns online—especially when scaling aggressively, running multiple client accounts, or operating in highly competitive markets. One failed payment attempt can instantly pause all ads, disrupt conversion volume, and distort performance data. Th…
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Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perp…
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Listen, friend, today I’m celebrating 250 podcast episodes! It honestly feels a little wild to say out loud. Most podcasts don’t make it past five episodes, yet here we are three-plus years later, still going strong. In this episode, I’m sharing ten lessons I’ve learned that apply to podcasting and every form of content marketing. These are practic…
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Marketing your business without Instagram sounds impossible… until you see the real strategies successful business owners are using every day. While the online space can make it seem like Instagram is the place to grow, convert, and stay relevant, the truth is far more nuanced — and far more freeing. In this episode, I’m pulling back the curtain on…
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The Webinar Strategy That's Boosting Sales (Even in a Trust Recession) If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back …
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In this episode, Melanie shares the importance of live launching in building authority, warming up audiences, and creating momentum in business. She outlines three key reasons why live launching is the right idea: it enhances brand visibility, deepens audience connections, and provides valuable real-time market research. Melanie emphasizes that eve…
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Facebook Ad Account Spending Limits Explained in 2025 Managing ad spend inside Meta Ads can get complicated fast, especially when you're scaling multiple campaigns or handling different clients in one account. One unexpected pause in delivery can cost you thousands in missed impressions, stalled learning phases, and lost conversions. That’s why und…
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Your homepage isn't just a digital introduction to your private practice — it's one of the most powerful tools you have to build trust and convert visitors into clients. In this solo episode, Daniel shares his top tips for creating a homepage that doesn't just look good, but actually works hard for your business. He breaks down exactly what makes a…
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Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if one short video could make strangers trust you fast? That’s what a brand video does. In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English. A brand video is a 2-3 minute …
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Why Your Facebook Ads Not Working (And How to Fix Them) When your Facebook Ads stop working, the impact is immediate: impressions slow down, spending becomes inconsistent, acquisition costs climb, and conversions disappear. This problem is more common than most advertisers think, and typically stems from predictable causes—weak targeting, poor crea…
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Episode web page: https://bit.ly/49ucDxK Episode summary: In this episode of Insights Unlocked, UserTesting’s VP of Design Jason Giles sits down with Tessa Forshaw and Rich Braden—co-authors of Innovation-ish and longtime instructors of design thinking at Harvard and Stanford—to explore what truly drives innovation and why most people hesitate to p…
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Kristen Nolan has built her career on a simple truth: authentic connection drives results. With over a decade in corporate sales and account management across tech and retail, she now leverages that relationship expertise as a Senior Client Account Manager at Interview Valet, where she transforms podcast interviews into strategic revenue engines. K…
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The creator of Yes Minister shares clips of his abandoned screenplays and theatre scripts along with tales of his work in Hollywood and beyond, as he prepares for the West End opening of the final instalment: Sorry Prime Minister. CAST: Keith Wickham, Beth Chalmers, Shash Hira, Christopher Kent, Kenny Blyth, Emma Clarke Jonathan Lynn is a multiface…
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In today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth. 'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of…
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Are Google Ads still worth the investment in 2025? With CPCs rising, competition increasing across nearly every vertical, and automation changing how campaigns operate, this question has never been more relevant for marketers. The short answer: Google Ads remain highly effective — but only when strategy, targeting, and optimization are executed wit…
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Before You Close Your Books This Year, Make These 3 Tax-Saving Moves When it comes to taxes, most entrepreneurs are winging it and paying the price. I’m joined by my friend and tax attorney, Braden Drake, who breaks down the must-know tax strategies that can save you thousands and help you feel confident about your business accounting. Whether you’…
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Freelancers everywhere are feeling it. The ground beneath our feet is shifting, because AI isn't just changing how we write. It's also changing where value lives in our industry. In this episode, I break down what few people are talking about: your writing skills might still be world-class, but they're now solving the wrong problem. Much of what I …
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Choosing the right Google Display Ad sizes is one of the simplest yet most strategic ways to improve visibility, engagement, and ROI across the Google Display Network. With inventory distributed across millions of websites, mobile apps, and Google-owned platforms, the size of your creative plays a major role in determining how frequently your ads a…
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Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand? This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing. Jason shares his journey from being a videographer and photographer to growing…
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Podcasting looks simple from the outside, but once you’re actually doing it — especially as a business owner — there are so many hidden cons to starting (and having!) a podcast that no one warns you about. From confusing data to low listener engagement to the myth of effortless batching, running a podcast can feel like you’re constantly troubleshoo…
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Send Gina a text You finally invested in a professionally written, strategic sales page. You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer. Suddenly, the feedback rolls in: “It’s too long.” “Too emotional.” “Not sure who this is for.” And just like that—you’re second-guessing everyth…
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All 9 Google Ads Types and How to Use Them Understanding the full landscape of Google Ads is no longer optional in 2025. With rising CPCs and increased competition across every vertical, advertisers need more than basic knowledge of “search vs. display.” The real advantage comes from knowing how all nine core Google Ads types work together to suppo…
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Map Out Your Most Profitable Year Yet When I started planning my year 12 months in advance, everything changed. I finally knew where my revenue was coming from, my team knew exactly what we were doing, and I stopped feeling like I was constantly scrambling. Today, I'm sharing the six-step process I swear by for planning your year… from choosing you…
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In this episode, Melanie and Branda talk with Alexis from Laugh Eat Learn about the challenges and opportunities of selling products through personal websites versus marketplaces. Alexis shares insights on SEO, email marketing, and the misconceptions surrounding the setup of online shops. Listen in as they talk about the benefits of having control …
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Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if your project manager quit tomorrow—could AI replace them? That’s exactly what marketer and cancer survivor Rachel Minion decided to test. Instead of rehiring, she rebuilt her whole marketing agency around automation. She docume…
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Have you ever walked away from a big mastermind or group coaching call feeling more disappointed than helped, because your specific question never got answered? I’ve been there. That’s exactly why I built the group coaching inside Simple SEO Framework the way I did. In this episode, I’m giving you a little taste of what one of our group coaching ca…
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Susan Leahy, MA, CSP is a dynamic and inspiring speaker, trainer, and coach with over 20 years of experience transforming leaders and boardrooms. As the founder of Robert’s Rules Made Simple, she has trained and coached more than 10,000 board members and meeting chairs across North America, giving them the skills and confidence to run healthy, effe…
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Episode web page: https://bit.ly/3XIsfGJ ----------------------- Episode summary: In this episode of Insights Unlocked, Nathan Isaacs talks with marketing powerhouse Bill Macaitis—former CMO of Slack, Zendesk, and Salesforce—about how B2B companies can scale efficiently by prioritizing customer experience, building authentic brands, and embracing n…
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A strong Google Ads CTA is more than a closing line — it is the moment where interest turns into measurable action. In competitive ad auctions, your CTA influences CTR, Quality Score, and even CPC. While headlines attract attention, CTAs push users toward the next step, shaping the overall efficiency of the campaign. A CTA in Google Ads is a short …
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We all want our businesses to grow, to help more people, to make more income and impact. And honestly, that’s NOT a bad thing. We truly are not created to be stagnant. We’re created to grow, to expand, to go from glory to glory. But the fact of the matter is, if we want our business to grow, if we want to make more sales, then we need to DO somethi…
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Google Ads descriptions often decide whether a user clicks or scrolls. While headlines capture attention, the description is where real persuasion happens. A strong line of copy can clarify your value, reinforce relevance, and increase both CTR and conversion rate. In competitive markets, mastering descriptions is no longer optional — it’s one of t…
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Google Ads headlines are one of the highest-impact elements in any paid search campaign. With only 30 characters per line, advertisers often underestimate how influential these short messages can be. Yet data consistently shows that strong headlines can increase CTR by 20–50%, improve Quality Score, and reduce CPC across competitive auctions. Headl…
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In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative. I'd really love to know what y…
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Mastering Google Ads copywriting is one of the fastest ways to increase CTR, improve Quality Score, and lift conversions across your campaigns. While many advertisers focus heavily on bidding or audience targeting, it’s the words in your ads that determine whether users actually click. In competitive markets, copywriting becomes the deciding factor…
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Mastering Google Ads Editorial Guidelines is essential for every advertiser who wants consistent approvals and long-term success. It’s not just about keywords or bidding; it’s about how your ad looks and reads across Google’s network. Google’s editorial guidelines ensure all ads maintain professionalism, readability, and trustworthiness. They cover…
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I was so inspired when I heard Laura Belgray speak earlier this year at the Atomic Con conference in Newcastle, I just had to have her on the podcast! Laura is the founder of Talking Shrimp, and her mission is to help entrepreneurs and small businesses find the words and the chutzpah to make their business a perfect expression of their personality—…
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If you've ever felt frustrated by missed client inquiries or uncertain about whether your marketing is actually working, you're not alone. Many practice owners rely on spreadsheets, sticky notes, and scattered inboxes to manage new leads — and the result is lost revenue, inconsistent follow-up, and plenty of sleepless nights. In today's episode, I'…
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We all know the online marketing world can feel overwhelming — especially when you’re surrounded by complicated funnels, pressure to automate everything, and endless talk about “low-ticket ascension models.” If you’ve been craving simplicity or wondering what you’d do if you had to start your business from scratch, this episode is your permission s…
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Google Ads Destination Requirements: Avoid Ad Disapprovals in 2025 Your ad might look perfect, but if the landing page fails Google’s destination requirements, it won’t run. These rules determine whether your post-click experience is functional, transparent, and safe for users — and violating them can instantly halt your campaigns. What Are Google …
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Send Gina a text Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer You’ve got a great program, a strong offer, and a decent sales page… but something’s still not clicking. Before you blame the copy, ask yourself this: Are you actually using the words your customers and clients are saying? In …
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In this episode of Chaos to Conversions, Branda talks about the importance of retargeting emails. These emails can significantly boost conversions by following up with potential customers who have shown interest in products or services. Branda explains how a simple email automation can be applied to increase sales of digital products, services, or …
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The Low-Ticket Strategy That’s Quietly Powering High-Ticket Sales In this episode, I’m joined by Tiny Offer® expert Allie Bjerk to uncover why small, low-ticket digital products are one of the smartest ways to grow a warm, buying audience in 2025. If your sales funnels aren’t converting like they used to (or you’ve noticed your launches feel harder…
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