Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out!

If you’re wondering why you should even care about benefits and features, it's because benefits appeal to customer emotions. When you do this effectively, you can drive more action, like purchasing or signing up. This is what you want.

If you don’t get clear on how to craft benefits and only rely on feature-driven messaging, you will leave money on the table. I don’t want that for you.

3 Insightful Takeaways From This Episode:

💡 Why taking a feature-benefit selling approach can increase your conversion rates by double digits.

💡 One easy way to spot the difference between a feature and a benefit, plus 9 examples that show you how to start crafting compelling benefits.

💡 An Ang’s Actionable that gives you a quick trick to tweak your existing website without starting from scratch.

Rockin’ Resources Mentioned In This Episode:

• Crankwheel.com research on benefits and features. https://crankwheel.com/the-ultimate-guide-to-feature-benefit-selling/
• Get brand new episode alerts at Rich-Messaging.com.

Want Even More From Me?

• 10X your conversions for free with a Persuasive Pitch®: https://justpositionit.com/persuasivepitchmap/
• Get help directly from me: https://justpositionit.com/shop/

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