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B2B ECommerce Podcasts

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This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerc ...
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Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online. We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercev ...
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The Unofficial Shopify Podcast

Kurt Elster, Paul Reda

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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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2X eCommerce Podcast

Kunle Campbell

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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
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Unpacking the Digital Shelf

Digital Shelf Institute

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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Talk Commerce

Brent W. Peterson

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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the ...
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The Growth Fire

Kevin Hourigan

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This is The Growth Fire Podcast where we focus on talking about growing your business. We will be discussing digital marketing, or your culture to help listeners get better every day.
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Commerce Minded

Stephen Callender

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A podcast that goes behind the scenes of ecommerce businesses and their custom online stores. We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too. All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommer ...
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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B2B Nation: IT

TechnologyAdvice

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A podcast for IT professionals with expert opinions & advice on the most important topics in IT to help you evolve and push your information technology strategy forward.
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Up Arrow Podcast

William Harris

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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Hear from top ecommerce and marketing experts sharin ...
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Impact Marketer

Klout Consulting

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A no fluff, no BS, and completely actionable approach to digital marketing. There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to ...
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The Ultra Commerce Podcast offers practical insights tailored for both B2B and B2C eCommerce operators and developers. Each episode features expert guests who break down real-world strategies and share success stories from the digital commerce space. The show places a strong emphasis on the operational side of eCommerce, focusing on systems architecture, fulfillment, and data orchestration, going beyond just marketing and storefront design. Hosted by Jamie Schouren, she invites guests to dee ...
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Shift Click

Fahad Sheikh @ Codup

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Shift Click is a podcast about eCommerce tech, innovation, the people who are driving it, and their combined influence. Every month, we feature entrepreneurs and industry experts and take a deep dive into their journeys and share their insights and perspectives on trending eCommerce topics. Shift Click aims to separate hype from reality, especially in the commerce industry and shine a practical light on new and emerging technology.Shift Click is brought to you by Codup - a Software Developme ...
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Learn more about commerce in less time with first-hand knowledge from some of the industry’s most knowledgeable experts. Jack Stratten from Insider Trends moderates and interviews each expert on a wide range of topics that cover the modern digital commerce landscape.
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The Boost with Greg Rollett

Grommet & Affiliate Summit

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The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The podcast is brought to you by Grom ...
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The Playbook for Building Unmistakable Brands in the Built World You can be the best in your market and still get passed over by a competitor who simply shows up better and more consistently where their customers are looking. The Grit Blueprint Podcast is where visibility, media, customer experience, and creative brand strategy turn trust into growth in the built world. Hosted by Stefanie Couch, a lifelong building industry expert born and raised in the business, this show explores how compa ...
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Move Your Market, a MoJo Active production, delivers actionable marketing approaches that build lasting momentum around your business. Whether we're exploring the latest ecommerce trends or tried-and-true B2B marketing solutions, you can expect big-impact ideas to propel your marketing efforts past the competition. In every episode, you'll discover strategies and approaches to help you transform everyday customer experiences into impactful interactions. Hosted by Tracey Johnston & Odette Yod ...
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Pitchdeck Asia

Graham Brown

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Pitchdeck Asia powered by Pikkal & Co is a Megaphone for the startup ecosystem in Asia giving founders, investors and other ecosystem players a voice to tell their story in the long form. 10 Reasons Why You Should Start Your B2B Podcast TODAY https://b2bpodcasts.pikkal.com/podcasts
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Master the Marketplace delves into the inner workings of all things ecommerce, from deep dives into major online marketplaces like Amazon and Walmart to best practices for online brand protection, supply chain optimization, digital marketing, and more. Master the Marketplace is hosted by Kaspien (formerly etailz), a leading tech platform that empowers brands to grow every aspect of their online business. Each episode, a member of Kaspien's experienced panel of experts will be joined by estab ...
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Brands Over Brews

Pat Cooper

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Hosted by marketing expert, Pat Cooper, this is not your typical marketing podcast. Join us as we dive deep into the minds of marketing and business leaders who are shaping the future of the industry. Each episode is a captivating journey into the strategies, insights, and personal stories of our guests. Get ready for unfiltered discussions every Monday morning. Interested in becoming a guest? Fill out our form at www.brandsoverbrews.com/guest. Sign up for our weekly newsletter at www.brands ...
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📦In this special episode of the Podcast, Jason guests on the Shopify1Percent Podcast with Jay Myers - https://www.shopify1percent.com 📦This episode originally aired on February 19, 2025 - https://www.youtube.com/watch?v=R3mJmgTjWfU 📦In this conversation, Jason & Jay cover these Key Takeaways: ✅ B2B is a Channel, Not a Business Model – Even D2C bran…
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Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent share…
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U novoj Specijal epizodi Digitalk podcasta gost je Lazar Živković, Generalni direktor kompanije Sirvis, koji nam objašnjava zašto je digitalna transformacija ključna za razvoj modernog B2B biznisa. Razgovaramo o tome kako digitalne platforme menjaju tradicionalne procese nabavke, zamenjuju ručne i zastarele metode poput emila i telefona, i donose t…
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In this episode of the B2BEA Insider, Justin King sits down with Brendan Cameron, Director of Strategy for the B2B Division at Americaneagle.com, to discuss how digital transformation and technology are reshaping B2B commerce. With over 15 years of experience solving complex eCommerce challenges, Brendan shares how his background in manufacturing g…
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Many B2B distributors face the challenge of scaling eCommerce while maintaining a strong customer experience. Outdated platforms, poor search tools, and limited content can restrict growth and frustrate buyers. How can companies evolve their digital presence to strengthen customer trust, drive efficiency, and expand market share? Jeff Hansen, COO o…
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In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success. Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages. He explains why customers rely on reviews before buying, how small sh…
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U ovoj epizodi Digitalk podcasta razgovarali smo sa Aleksandrom Tanaskovićem, stručnjakom za performance marketing, koji nam je podelio uvide iz sveta digitalnog oglašavanja. Saznajte šta je performance marketing, kako se meri njegov uspeh, koji su najveći izazovi i kako ih savladati, kao i šta kreativni sadržaji imaju zajedničko sa performansom. A…
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In this episode of Talk Commerce, Rich Kahn, CEO and founder of Anura.io, discusses the pervasive issue of bot fraud in digital marketing. He explains how bots can significantly impact advertising budgets by generating fraudulent traffic, leading to wasted resources. Rich elaborates on the mechanics of ad fraud, the distinction between good and bad…
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What if your website quietly drove five to nine times more sales through your front door than it took online? We sit down with Allison Flatjord, Vice President of Marketing and Ecommerce at Do It Best, to unpack how independent hardware and lumber dealers can use digital to fuel local dominance without losing what makes them unique. Allison brings …
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So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens. The twist is it started as her teenage son's eighth-grade homework assignmen…
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If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project…
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🎓 Arthur is the Co-Founder of S&G Bookkeeping - https://www.sandgbookkeeping.com 🎓 S&G Bookkeeping is a specialist eCommerce Bookkeeping & Tax Preparation service 🎓 Arthur was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------ 🎓 Welcome to 'Mentoring Moments', a sub-s…
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The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to…
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In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. He explains how to effectively grow your email list before major sales…
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What do rate cuts, tariffs, and the rise of agentic AI mean for the future of wholesale distribution? In this episode, Kevin Brown and Tom Burton dissect the week’s biggest economic shifts, from the Federal Reserve’s policy moves to AI’s rapid integration across manufacturing, logistics, and B2B commerce. Learn how forward-thinking distributors are…
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Want proof that local retail can be both high-tech and deeply human? We sat down with Meg Taylor, a fourth-generation leader behind 21 hardware stores in Virginia, to unpack how a family business blends community events, clear messaging, and practical AI to save time, grow sales, and earn lasting loyalty. Her journey, from Capitol Hill to marketing…
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💡 Max is the Co-Founder & CEO of 7thOnline - https://www.7thonline.com 💡 7thOnline is dedicated, advanced AI-Powered Demand Planning and Inventory Management Software 💡 7thOnline is built for Wholesale, Retail and eCommerce 💡 7thOnline provides a comprehensive suite of applications powered by retail-specific machine learning & artificial intelligen…
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In this conversation, James Schutrop from Scribe discusses the innovative approach of using robots to create handwritten letters, emphasizing the importance of personal touch in a world overwhelmed by digital communication. He explains how Scribe's technology integrates with CRM systems to automate the process of sending personalized thank-you lett…
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In this conversation, Frank Verdeja shares his extensive experience in e-commerce and data management, discussing the importance of bridging the communication gap between technical teams and business stakeholders. He emphasizes the role of data integrity in e-commerce and the growing significance of data management systems in the age of AI. Frank e…
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Buyers have changed the rules, and the window and door industry is racing to catch up. We sit down with Paradigm’s VP of MDR Sales, Lisa Cooley, to unpack how AI, data, and a new generation of talent are rewriting everything from product discovery to the last mile of sales—and why grit still beats hype. On the buyer side, the shift is dramatic. Hom…
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📦 Parker is the CEO at Tradiant - https://www.gotradiant.com 📦 Parker is an expert in the secondary-distribution industry 📦 Tradiant is a specialist Distributor that works with brands to liquidate excess inventory 📦 Tradiant is a strategic liquidation and secondary-market distribution partner for brands that value trust, speed, and control over whe…
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In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. He shares what this revolution means for D2C brands, why …
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Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing a…
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U novoj epizodi Digitalk podcasta razgovaramo sa Milošem Klaćem iz kompanije Philip Morris o jednoj od najaktuelnijih tema današnjice — personalizaciji pokretanoj veštačkom inteligencijom (AI-Driven Personalization) i o tome kakvu ulogu u svemu tome igraju ID grafovi.Miloš nam je približio kako se tehnologije poput ID Graph-a i ID Resolution-a, koj…
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Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might completely break depending on when it was built. They also dig into the new VS Code-based theme editor (…
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Filip Keuppens is the CEO of The Pickle Juice Company, a functional beverage company known for its specialty sports hydration beverage, Pickle Juice®. Under his leadership, he scaled the company from $250,000 in annual revenue to over $10 million, turning it into a global, science-backed brand. Before The Pickle Juice Company, Filip held sales role…
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In this episode of Talk Commerce, Brent Peterson interviews Rytis Lauris, CEO and co-founder of Omnisend, a marketing automation platform tailored for e-commerce. They discuss the importance of retention marketing, the evolution of Omnisend, and the various touchpoints available for customer engagement. Rytis emphasizes the effectiveness of automat…
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Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor le…
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🎓 Josh is the Owner & CEO of ARM5 Formula - https://arm5formula.com 🎓 ARM5 Formula is a strategic eCommerce brand acquisition agency 🎓 ARM5 Formula is a next-gen eCommerce Aggregator that acquires and scales strong direct-to-consumer brands, backed by their proprietary ARM5™ Formula, driving growth through proven systems, deep expertise, and strate…
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“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsa…
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In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. Claus also talks about t…
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What happens when two industry veterans break down the biggest stories shaping wholesale distribution, AI adoption, and the global economy, live and unfiltered? In this episode, Kevin Brown and Tom Burton analyze everything from Fed rate cuts and tariffs to the rise of AI-driven commerce and the evolving role of leadership in an age of automation. …
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💡 Tomer is the Co-Founder & CEO of Yotpo - https://www.yotpo.com 💡 Yotpo started life as an eCommerce ratings and review platform 💡 Yotpo is now an multi-functional digital marketing platform, encompassing Reviews, UGC, Loyalty & Referrals modules 💡 Yotpo is built to drive conversion and repeat purchases for eCommerce brands 💡 In this episode Jason…
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Discover how AI-powered sales automation is transforming the distribution industry! In this episode, Justin Johnson, founder of Motivate, shares how distributors can free up 50%+ of their inside sales teams' time through intelligent order and quote automation. Watch to understand more about AI-assisted orders, multi-channel ordering via text, e-com…
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Guest: Sean Callihan, Partner Manager at Commerce Recording Location: E-commerce Forum, Minneapolis Episode Timestamps [00:00 - 01:51] Introduction and Commerce Rebrand Sean's background: 6 years at Commerce, 6 years in agencies Why BigCommerce became Commerce Three-product strategy: BigCommerce, Feedonomics, Makeswift [01:51 - 03:51] Commerce Prod…
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📦In this special episode of the Podcast, Jason guests on the ECOMMERCE PODCAST with Matt Edmundson - https://www.ecommerce-podcast.com 📦This episode originally aired on October 31, 2024 - https://www.youtube.com/watch?v=S-jjtLjuJEY 📦In this conversation, Jason & Matt cover the following key topics: 00:02:15 Introduction of guest Jason Greenwood and…
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What if your store didn’t try to be the biggest in town and became the most unforgettable instead? We sit down with Bob Taylor, President Emeritus at Do it Best Corp, a fourth-generation retailer and former Do it Best CEO, to unpack how independents outmaneuver giants by pairing co-op scale with local soul. From a family business nearing 100 years …
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In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled…
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Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything. SPONSORS Swym - Wishlists,…
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Johnny Persón is the Founder of Aug11, a lifestyle and apparel brand built on a foundation of resilience. Self-taught in e-commerce, marketing, and product design, he built Aug11 from the ground up. Johnny began his career in crypto and blockchain before owning and managing multiple companies. In this episode… When creativity meets commerce, what s…
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In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation al…
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Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive…
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🎓 Nate is the CEO of Be the Hero Studios - https://betheherostudios.com 🎓 Be the Hero Studios is a specialist YouTube marketing agency 🎓 Be the Hero Studios has developed a unique YouTube marketing strategy called 'The Leaf Strategy' 🎓 Nate was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ---------------…
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For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Bla…
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Summary In this engaging conversation, Ben Marks discusses the current state and future of PHP and Magento, emphasizing the importance of community involvement and the evolution of technology in e-commerce. He highlights the ongoing improvements in PHP, the challenges faced by Magento under Adobe, and the significance of intentionality in adapting …
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In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously gene…
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What does the future of leadership look like in the distribution industry? In this special episode, Kevin Brown and Tom Burton sit down with Brendan Breen, President of the Industrial Supply Association (ISA), to explore how leadership transformation, AI adoption, and workforce evolution are redefining what it means to run a modern distribution bus…
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Speed without soul never lasts. From the buzzing floor of the Do It Best market in Indianapolis, we sit down with Anthony Bogucki, CEO of Bogucki Enterprises, a Do it Best member who grew a family business from a basement startup into a national e‑commerce operation, to map out how independents can compete and win against retail giants. We unpack t…
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💡 Bryan is the CEO of Smartling - https://www.smartling.com 💡 Smartling is where translation meets intelligence, powering global growth with every word 💡 Smartling is built to make you extraordinarily productive, Smartling is the best way to translate 💡 Smartling integrates to your tech stack, automates workflows, and translates with AI at scale – …
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Dave Malda discusses the significance of iPaaS (Integration Platform as a Service) in the e-commerce sector. He explains how iPaaS serves as middleware that facilitates seamless data transfer between various systems, enhancing user experience and operational efficiency. The discussion highlights the importance of automation in reducing manual error…
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